Strafe Creative

Name

Strafe Creative

Legal name

Strafe Ltd

Website

https://strafecreative.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Creative Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Visual Identity & Brand Design Systems (BPAFAEAC)

Keywords

• SaaS design services
• Web design agency
• UX design consultancy
• Brand identity design
• Conversion rate optimization

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Design Services: Full-service design agency offering website design, product design, brand design, and ongoing creative support. Project-based pricing with budget tiers from <£8000 to £50k+.
2. Unlimited Design on Demand: Subscription-style offering for rapid design backlog delivery, allowing clients to move quickly on design projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Strafe Creative is a specialist SaaS and digital product design agency that delivers Product Design, Web Design & Development, and Brand Design services, alongside a subscription-based Unlimited Design on Demand offering. The agency supports SaaS startups and scale-ups with UX-driven product design, conversion-focused websites, eCommerce builds on Shopify/WordPress/Craft CMS, and brand identity systems, grounded in a proprietary 12-step discovery methodology that ties creative decisions to commercial outcomes.

Product overview

Strafe Creative is a specialist SaaS and digital product design agency offering a portfolio of interconnected services. The core offering spans three main areas: Product Design (covering App UI/UX, Digital Product Design, SaaS Design, and UX Consultancy), Web Design & Development (including Lead-gen Websites, eCommerce, Web UX/UI, Conversion Rate Optimisation, and platform-specific builds on WordPress, Craft CMS, and Shopify), and Brand Design (Brand Design & Development and Graphic & Print Design). A supplementary subscription service — Unlimited Design on Demand — provides on-demand design capacity via a subscription model. The agency operates a structured 12-step discovery process and delivers developer-friendly, Figma-based design outputs with a focus on conversion-first outcomes for SaaS scale-ups.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Design UX-driven product design service covering app UI/UX, digital product design, SaaS design, and UX consultancy, aimed at boosting retention and commercial outcomes for SaaS and digital product companies.
• Web Design & Development Website design and development services including lead-generation websites, eCommerce builds, web UX/UI design, and conversion rate optimisation, with a guaranteed conversion uplift. Includes platform-specific builds on WordPress, Craft CMS, and Shopify.
• Brand Design Brand identity and positioning service for SaaS and digital businesses, including brand design and development and graphic and print design, intended to establish market differentiation.
• Unlimited Design on Demand Monthly subscription design service providing rapid-turnaround design deliverables for clients needing to clear a design backlog quickly and move fast on projects.

Quantifiable outcome

• UX driven design boosts retention by 52%
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationOfficial Shopify Partner. Specializes in Shopify website design and eCommerce development. Featured as platform expert with dedicated Shopify website service offering.
• Open KitchenscoreStrategic or Co-development PartnerCharity initiative co-founded by Ross and Patrick (Strafe directors) during COVID-19 pandemic. Strafe produced website and donation tools. Helped 20+ restaurants feed communities with £450k+ raised, supporting 50+ restaurants.
• Nottingham City Business ClubminorOthersUK's oldest business club outside London. Ross Davies serves on its council. Active in charity, networking, and sports events to foster local commerce.
• Nottingham CollegeminorOthersInvolved in Young Creative Awards as guest judges. Review student work from agency perspective, providing insight into studio life.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ustwo: Digital product studio known for app and product design for major brands; directly comparable to Strafe Creative in offering UX/UI, digital product, and brand design to SaaS and B2B tech clients, though at a larger scale.
• Instrument: Independent digital brand and product design agency serving tech-forward clients with brand, UX, and web experiences — closely aligned with Strafe's mix of brand design, product UX, and conversion-focused web work.
• Fantasy Interactive: Boutique digital experience agency producing UX/UI, product design, and interactive work for tech and SaaS brands — comparable in size, niche focus, and emphasis on creative execution for digital products.
• Work & Co: Digital product agency designing and shipping flagship digital products and websites for major brands; comparable to Strafe in product UX, design systems, and marketing-site work, but at significantly larger scale.
• Viget: Independent digital agency offering UX design, web development, and brand work — closely comparable in service mix (product design, web, brand) and boutique-to-mid size profile.

Regional players

• Cyber-Duck: UK-based digital agency offering UX design, web development, and CRO services; comparable to Strafe in geography and service offering but with broader vertical focus beyond SaaS.
• Code Computerlove: UK digital agency delivering product, UX, and platform engineering for enterprise and consumer brands; shares Strafe's emphasis on digital product design but with stronger engineering services.

Broad incumbents

• R/GA: Global experience design and advertising network with deep product, brand, and digital capabilities; overlaps with Strafe's full-service creative remit but operates at vastly greater scale and breadth.
• Huge Inc. Large digital experience agency serving enterprise clients with product design, brand, and marketing capabilities; comparable to Strafe in targeting SaaS and B2B tech but with global scale.
• Pentagram: Independent design firm renowned for brand identity and design systems; overlaps with Strafe's brand design offering but with a much higher-profile, partner-led model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@rossdaviesWEB
• LinkedInlinkedin.com/company/strafe-creative
• Xx.com/strafecreative
• Facebookfacebook.com/StrafeCreative

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strafe Creative