What RollMaster Software does

RollMaster Software is a privately held vertical SaaS company that provides business management software purpose-built for the flooring industry in North America. Founded in 1973 and headquartered in Hammond, United States, the company self-describes as the "premier flooring business management software package" in the region, reflecting five decades of category incumbency in a niche vertical that resists displacement by horizontal ERP and CRM vendors. The firm is founder-led, with John Devereux O'Reilly serving as founder, president and CEO.

The core product is an integrated business management platform tailored to flooring retailers and dealers, with workflows and data structures specific to the trade — flooring-specific inventory (roll/carton handling), job costing for installation projects, measure-and-quote workflows, and accounting adapted to dealer P&L mechanics. Detailed public product documentation for RollMaster is sparse in the input; what is evident is that the platform competes in a category where peer vendors bundle websites, digital retailing (visualizers, sample ordering, online-to-offline showroom), business management (accounting, inventory, job costing, reporting), and payment processing, alongside integrations to industry-standard systems such as RFMS and emerging AI-powered conversational agents.

RollMaster operates as a private, for-profit company with 11-50 employees per firmographic data (a figure that conflicts with a website self-description of "200+ passionate employees," suggesting either outdated firmographic data or a broader employee definition including sales/channel partners). The company sells into a fragmented long-tail of independent flooring retailers, dealers, and adjacent segments (builders, multi-family contractors, commercial project shops) across North America, on a subscription SaaS basis with quote-based, consultative pricing rather than transparent list rates. No funding rounds, acquisitions, leadership changes, or regulatory actions are disclosed in the input, consistent with a mature, founder-controlled private operator.

Name

RollMaster Software

Legal name

Broadlume

Website

https://rmaster.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

RollMaster Software is a private North American SaaS provider, founded in 1973 and headquartered in Hammond, United States, that delivers business management software purpose-built for flooring retailers and dealers. The platform serves the fragmented long-tail of independent flooring stores, builders, and commercial contractors.

Ownership category

akta.pro rank

Headquarters

HQ city

Hammond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Flooring Software Subscriptions: SaaS-based flooring software platform providing websites, business management tools, and retail selling systems on a subscription basis. The platform drives revenue through monthly/annual subscriptions for access to integrated flooring software tools including websites, digital retailing, accounting, inventory management, and retail selling systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

RollMaster Software provides an all-in-one flooring business management software platform for the North American flooring industry. The offering combines websites with lead generation and digital marketing, business management software with integrated accounting, inventory management, and job costing, and a retail selling system that bridges online and in-store customer experiences. The platform also includes payment processing to support flooring retailer and dealer operations end-to-end.

Product overview

Broadlume is an all-in-one flooring industry platform that runs your flooring business, combining three core products: Websites (lead generation and digital marketing), Business Management Software (accounting, inventory, job costing, reporting), and Retail Selling System (omnichannel sales experience). The platform also includes Digital Retailing as a connecting layer. The architecture is platform-plus-modules, where each core product contains multiple specialized sub-modules and add-ons. Key modules include Product Catalog, Flooring Visualizer, In-Store Visualization, Digital Advertising, Fibi AI-Powered Agent, SEO, Ratings and Reviews, Web Chat and Texting, Call Tracking, Retail Lead Management, RFMS Integration, Integrated Accounting, Inventory Management, Job Costing, Reporting, Reimagined Showroom, Ultimate Customer Experience, and E-commerce Sample Ordering. The platform serves 4,000+ flooring retailers and 300+ manufacturers and is now part of Cyncly.

Differentiator

Problem solved

Functional benefit

Brands

• Fibi: AI-Powered Agent for flooring business
• FloorCon

Products and services

• Websites Website platform for flooring retailers that generates leads and drives revenue through targeted digital marketing strategies. Targeted at flooring retailers and dealers in North America.
• Business Management Software Comprehensive flooring management software with integrated accounting, inventory management, job costing, and reporting modules, designed for flooring retailers, manufacturers, builders, and commercial contractors.
• Retail Selling System Complete online-to-offline floor buying experience system featuring showroom tools, customer experience optimization, sample ordering, and in-store visualization for flooring retailers.
• Digital Retailing Suite of digital retailing tools that bridge online and in-store shopping experiences for flooring customers, sold to flooring retailers, dealers, and manufacturers & distributors.
• Payment Processing Integrated payment processing solution offered to flooring retailers, manufacturers & distributors, builders & multi-family contractors, and large & project-based commercial businesses to handle transactions across the platform.

Quantifiable outcome

• 4,000+ flooring retailers trust the platform
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature11 records

Partnerships

One partnership is on record.

• RFMScoreTechnology or IntegrationRFMS (Refrigeration, Food, Merchandising Systems) partnership providing ERP integration for the flooring software platform. This integration connects Broadlume's flooring retail software with RFMS enterprise resource planning systems, enabling seamless data flow between retail operations and back-end business management.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• QFloors: QFloors is a vertical SaaS provider purpose-built for flooring retailers, offering business management, point-of-sale, and accounting modules. It competes head-to-head with the subject company for the same flooring retailer buyer with comparable functional scope.
• RFMS: RFMS provides ERP and business management software specifically for flooring retailers, dealers, and distributors. It is both a competitor in flooring vertical software and an integration partner of the subject company via its ERP connector.

Emerging players

• Buildertrend: Buildertrend is a leading vertical SaaS platform for home builders and remodelers, including project management, customer portals, and scheduling. It overlaps with the subject company's builder and multi-family contractor segment and represents an adjacent vertical SaaS playbook.

Broad incumbents

• ServiceTitan: ServiceTitan is a large vertical SaaS platform serving home and commercial service businesses with operations, marketing, and finance modules. It shares the vertical-SaaS-for-trades DNA but targets HVAC, plumbing, and electrical rather than flooring specifically.
• Jobber: Jobber is a vertical SaaS platform for small home service businesses, offering scheduling, invoicing, and CRM. While focused on field service trades, it competes for the same small-business home-improvement software wallet and shares the vertical SaaS go-to-market approach.
• Housecall Pro: Housecall Pro is a vertical SaaS for home service professionals with scheduling, dispatching, payments, and customer communication tools. It competes for the SMB home-improvement technology budget and represents horizontal encroachment risk from adjacent verticals.
• Procore: Procore is a leading construction management SaaS platform with project management, financial, and field operations tools. It overlaps with the subject company's large commercial flooring project workflows and competes for the same construction software buyer.
• HubSpot: HubSpot is a horizontal CRM, marketing, and customer experience platform used by retail and SMB customers. It competes with the subject company's lead management, digital advertising, and CRM-adjacent functionality as a horizontal alternative for SMB flooring retailers.
• Salesforce: Salesforce is the dominant horizontal CRM platform with extensible clouds for commerce, service, and marketing. Enterprise flooring retailers may evaluate Salesforce Commerce Cloud or Service Cloud against the subject company's integrated retail platform.
• Shopify: Shopify is the leading horizontal e-commerce SaaS platform and competes with the subject company's websites, digital retailing, and e-commerce sample ordering modules. Many flooring retailers consider Shopify Plus as a substitute for the integrated retailing stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rmastersoft
• YouTubeyoutube.com/broadlume
• Facebookfacebook.com/broadlume
• LinkedInlinkedin.com/company/broadlume
• Instagraminstagram.com/broadlume

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RollMaster Software