Onforu
- Company typePrivate
- Founded2019
- HeadquartersNot specified, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Onforu does
Onforu LED is a privately held direct-to-consumer LED lighting brand founded in 2019 that designs, manufactures, and sells its own portfolio of indoor and outdoor LED fixtures through its e-commerce storefront at onforuleds.com. The company operates separate US and EU/UK storefronts, maintains a US warehouse for local fulfillment, and extends reach through Amazon plus wholesale, dropship, and affiliate programs. Its customer base spans residential homeowners (security, patio, garden, holiday lighting) and commercial/industrial buyers (warehouses, parking lots, gas stations, signage), with event/seasonal decorators and DIY users as secondary segments.
The product catalog covers roughly 150 SKUs across 13 categories, anchored on motion sensor security lights, dusk-to-dawn fixtures, flood lights (50W-300W), RGB color-changing lights with Bluetooth/WiFi/remote control, UV black lights, solar lights, shoebox street/parking lights, high bay UFO and linear fixtures, canopy lights, LED strips, cabinet lights, and a newer floodlight camera line that pairs 2K HD surveillance with LED lighting. Technical features are centered on LED efficiency (up to 135 lm/W), IP65/IP66 waterproofing, PIR motion detection, 25,000-50,000+ hour lifespans, and integrations with Amazon Alexa, Google Assistant, and a proprietary Onforu mobile app. Commercial SKUs carry ETL, CE, and RoHS certifications.
Onforu generates revenue primarily through one-time hardware sales priced from $15.99 entry-level bulbs to $259.99 premium commercial fixtures, supplemented by wholesale/bulk pricing, dropship partnerships, and an affiliate referral program. The company runs a multi-channel digital marketing stack spanning email, five social platforms (Instagram, Facebook, YouTube, X, LinkedIn), a learning center and blog, flash deals, and a community Facebook group. It markets on a factory-direct value proposition with 2-year standard warranties and 5-year warranties on commercial products.
Onforu firmographics
Firmographics- Name
- Onforu
- Legal name
- Onforu LED
- Website
- https://onforuleds.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Onforu industry classification
Industry- Product category
- LED Lighting
- NAICS
- Electric Lighting Equipment Manufacturing (33513), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Residential Electric Lighting Fixture Manufacturing (335131)
- SIC
- Electric Lighting & Wiring Equipment (3640), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC)
- akta.pro secondary industries
- Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF), Light Bulbs & Lamp Replacements Retail (LED, Smart Bulbs, Specialty) (CRAIAHAD), Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)
Keywords
Where Onforu is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Onforu business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Direct Product Sales: One-time hardware sales through e-commerce storefront with products ranging from $15.99 to $259.99. Revenue generated from sale of LED lighting fixtures including flood lights, security lights, RGB lights, black lights, solar lights, and accessories.
- Wholesale/Bulk Sales: Wholesale program for bulk purchases targeting commercial customers, contractors, and retailers. Offers discounted pricing for large volume orders.
- Dropship Program: Dropship program allowing partners to sell Onforu products without inventory management, expanding distribution reach.
- Affiliate Program: Affiliate marketing program providing commissions for partners who refer customers to purchase Onforu products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level LED products ($15-$50) |
| Unit Pricing | Pay-as-you-go | Mid-range LED fixtures ($50-$100) |
| Unit Pricing | Pay-as-you-go | Premium/commercial LED fixtures ($100+) |
| Unit Pricing | Multi-year contract | Bulk/Wholesale pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Onforu product offering
Product offeringCore offering
Onforu designs, manufactures, and sells a comprehensive range of LED lighting fixtures direct to consumers and commercial buyers via its own e-commerce storefront. The catalog spans residential and commercial products including motion sensor security lights, floodlights, RGB color-changing lights, UV black lights, solar-powered lights, shoebox parking lights, high bay fixtures, canopy lights, light strips, and complementary accessories, with factory-direct pricing and 2-year warranties.
Product overview
Onforu is an LED lighting company offering a comprehensive portfolio of smart and conventional lighting products. The core product lineup includes Motion Sensor Lights (with 27W-100W options and IP65 rating), Floodlight Cameras (combining 2K HD surveillance with LED lighting), Dusk to Dawn Lights (automatic sensor-based operation), Flood Lights (50W-300W with IP65/IP66 rating), RGB Lights (color-changing with Bluetooth/WiFi/remote control), Black Lights (UV fixtures with IP66 rating), Solar Lights (motion-activated and dusk-to-dawn), Shoebox Lights (street/parking applications with 60W-300W), High Bay Lights (UFO and Linear styles for large spaces), LED Canopy Lights (60W-240W for gas stations and parking areas), LED Light Strips (6000K/3000K options), Fairy Lights, LED Cabinet Lights, and Bluetooth Speakers. The products share common features including LED technology for energy efficiency, waterproof designs (IP65/IP66), and multiple control options ranging from basic switches to smart app and voice control via Alexa/Google Assistant. The company operates with factory-direct pricing and offers a 2-year standard warranty with 5-year warranties for commercial products.
Differentiator
Problem solved
Functional benefit
Products and services
- Motion Sensor Lights LED motion sensor security lights with power options ranging from 27W to 100W, IP65 waterproof rating, 3 or 5 head designs, and advanced PIR motion detection that automatically activates the light when activity is detected. Targeted at homeowners and commercial users seeking outdoor security lighting.
- Floodlight Camera Smart floodlight cameras combining 2K HD (2560x1440P) surveillance with high-brightness LED lighting, featuring 340-degree horizontal rotation, 120-degree vertical tilt, dynamic tracking for people, pets and vehicles, two-way voice, cloud/SD storage, and Alexa/Google Assistant voice control.
- Dusk to Dawn Lights LED outdoor lights with automatic dusk-to-dawn functionality using light sensors to detect ambient light levels, IP65 waterproof rating, 6500K color temperature, and available in 3-head and 5-head configurations for yards, driveways, and commercial exteriors.
- Flood Lights LED flood lights with IP65/IP66 waterproof ratings, wattage options from 50W to 300W, brightness up to 18,000 lumens, available in U-Bracket Mount, Plug In, Multi Heads, and Knuckle Mount series for residential and commercial applications.
- RGB Lights Color-changing RGB LED lights producing up to 16 million colors via red, green, and blue combinations, with DIY custom colors, memory timer function, IP66 waterproof rating, and control via remote control, Bluetooth, or WiFi app.
- Black Lights LED UV black light fixtures including flood lights, light bars, LED strips, and bulbs with IP66 waterproof rating, 365nm UV illumination, UV-A Level (380-400nm) safe for eyes and skin, suitable for body painting, fluorescent effects, Halloween, and party use.
- Solar Lights Outdoor solar-powered LED lights with efficient solar charging systems, motion sensor technology, waterproof design, and applications for gardens, courtyards, driveways, and walkways.
- Shoebox Lights LED street and parking lot lights with wattage options from 60W to 300W, brightness from 8,400lm to 42,000lm, IP66 waterproof rating, 5000K daylight white, CRI greater than 80, ETL/CE/RoHS certifications, and 5-year warranty.
- High Bay Lights LED high bay lights in UFO and Linear styles for large spaces, featuring IP66 waterproof rating, wattage options from 100W to 200W+, up to 80% energy savings compared to traditional lighting, and 5-year warranty. Designed for warehouses, factories, and large commercial spaces.
- LED Canopy Lights Outdoor LED canopy lights with wattage options from 60W to 240W, IP65 waterproof rating, up to 135 lumens per watt efficiency, 5000K color temperature, CRI greater than 80, ETL certified, with 5-year warranty for gas stations, parking areas, and entryways.
- LED Light Strips LED tape lights available in 6000K Daylight White and 3000K Warm White color temperatures, suitable for under-cabinet lighting, accent lighting, and decorative applications in residential and commercial spaces.
- Bluetooth Speaker Portable waterproof Bluetooth speakers with holder, IP65 waterproof rating, designed for bicycle and outdoor use.
Quantifiable outcome
- 80-90% electricity bill savings compared to traditional lighting
- +4 more outcomes
Companies that use Onforu
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Onforu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Onforu partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Onforu competitors and assessment
Company assessmentDirect peers
- Hyperikon: US-based DTC LED lighting brand selling residential and commercial fixtures online — directly comparable assortment, channels, and factory-direct value proposition to Onforu.
- Sunco Lighting: Online-first LED lighting retailer offering flood lights, high bays, canopy, shoebox, and residential fixtures — same SKU breadth and e-commerce GTM as Onforu.
- Lighting EVER (LE): Global LED lighting e-commerce brand selling direct to consumers and commercial buyers, with overlapping categories including flood lights, RGB, and strip lighting.
- Feit Electric: Vertically integrated LED lighting manufacturer-retailer with strong DTC and retail distribution — same factory-to-shelf model and broad residential/commercial portfolio as Onforu.
- Morsen LED: China-based LED lighting manufacturer selling flood, high bay, and commercial fixtures via e-commerce — same product mix and direct-to-consumer value positioning.
- Ring (Amazon): Floodlight Camera line directly competes with Onforu's flagship smart floodlight camera, combining surveillance with high-output LED lighting for residential security.
Emerging players
- Eufy (Anker): Smart-home brand offering floodlight cameras and connected lighting — overlaps with Onforu's floodlight camera and smart-RGB product lines, but with broader smart-home ecosystem.
- Wyze: Affordable smart-home brand with floodlight cameras and connected lighting — competes at a similar value-price intersection in the connected lighting/security category.
- LIFX: Smart LED lighting brand focused on WiFi-connected RGB and white bulbs/strips — directly comparable to Onforu's Bluetooth/WiFi RGB line in the smart-lighting segment.
Broad incumbents
- Philips Hue (Signify): Premium smart-lighting incumbent with broad residential connected-lighting portfolio — competes with Onforu's smart products at the higher-end of the market.
Market position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Onforu social profiles
Digital presenceOnforu compliance and trust
Trust signalCompliance4 records
Onforu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Onforu leadership team
Management profileNumber of profiles
Onforu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Onforu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Onforu
What does Onforu do?
Onforu designs, manufactures, and sells a comprehensive range of LED lighting fixtures direct to consumers and commercial buyers via its own e-commerce storefront. The catalog spans residential and commercial products including motion sensor security lights, floodlights, RGB color-changing lights, UV black lights, solar-powered lights, shoebox parking lights, high bay fixtures, canopy lights, light strips, and complementary accessories, with factory-direct pricing and 2-year warranties.
Is Onforu a public or private company?
Onforu is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Onforu founded?
Onforu was founded in 2019. It employs 101 to 250 people.
Where is Onforu based?
Onforu is headquartered in Not specified, United States, in the North America region.
How does Onforu make money?
Four revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale/Bulk Sales, dropship Program and affiliate Program.
Who are Onforu's main competitors?
Direct peers on record are Hyperikon, Sunco Lighting, Lighting EVER (LE), Feit Electric, Morsen LED and Ring (Amazon). Emerging players are Eufy (Anker), Wyze and LIFX. Philips Hue (Signify) is listed as a broad incumbent.
Does Onforu have an API?
No public API is recorded for Onforu.
What industry is Onforu in?
Onforu's product category is LED Lighting. Its primary akta.pro industry code is CRAIAHAC, Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck), with a secondary code of CRAIAHAF, Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs). Its NAICS code is 33513 and its SIC code is 3640.