Mysoda
Mysoda (eBrands Global Oy) designs and manufactures premium home sparkling water makers from renewable wood composite and aluminum, selling direct-to-consumer through its own US and EU online storefronts.
- Company typePrivate
- Founded2011
- HeadquartersHelsinki, Finland
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mysoda does
Mysoda, operating through its parent entity eBrands Global Oy, is a Helsinki-based designer and manufacturer of premium home sparkling water makers founded in 2011. The company operates two parallel direct-to-consumer e-commerce storefronts — usa.mysoda.com for the United States and mysoda.eu for Europe — selling a three-tier product line of carbonation appliances (Woody at $74.99, Ruby 2 at $149, Glassy at $199) constructed from renewable wood composite and durable aluminum in multiple Nordic-styled colorways, complemented by bottle accessories ranging from $19.99 to $24.99. The firmographic profile notes Mysoda also produces flavour concentrates and CO2 products used in its machines, though these are not surfaced as active SKUs in the US storefront catalog.
The company's go-to-market is a pure direct-to-consumer model built on Shopify-style storefronts with localized pricing and a US free-shipping threshold above $120, supported by organic social presence on Facebook, Instagram, and TikTok and lightweight content pages (About Us, FAQ & Troubleshooting). There is no evidence of retail distribution, marketplace presence, paid acquisition infrastructure, third-party logistics partnerships, or a subscription/auto-replenish program for consumables — the revenue stream is hardware sales of countertop appliances and accessories only.
Mysoda targets two overlapping B2C personas: health-conscious and eco-aware consumers seeking to eliminate single-use plastic bottles, and modern kitchen owners prioritizing premium, design-forward appliances with Nordic aesthetics. Commercial identity is anchored in Finnish design heritage and the proprietary wood-composite material, but the source data contains no disclosed revenue, no funding history, no named management team beyond Executive Chairman Cami Hongell, and no award or certification signal, leaving the financial scale and operational maturity of the business largely opaque to external observers.
Mysoda firmographics
Firmographics- Name
- Mysoda
- Legal name
- eBrands Global Oy
- Website
- https://mysoda.eu
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mysoda (eBrands Global Oy) designs and manufactures premium home sparkling water makers from renewable wood composite and aluminum, selling direct-to-consumer through its own US and EU online storefronts.
- Ownership category
- akta.pro rank
Mysoda industry classification
Industry- Product category
- Consumer Kitchen Appliances
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Electric Housewares & Fans (3634)
- akta.pro primary industry
- Pitcher & Dispenser Water Filters (CRAJAJAB)
Keywords
Where Mysoda is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Mysoda business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Sparkling Water Maker Sales: One-time hardware sales of sparkling water makers (Glassy, Woody, Ruby 2 models) and accessory products including water bottles. No subscription component mentioned.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Glassy - Premium model for glass bottles |
| One time/ perpetual license | Pay-as-you-go | Woody - Entry-level model |
| One time/ perpetual license | Pay-as-you-go | Ruby 2 - Mid-range model |
| One time/ perpetual license | Pay-as-you-go | Water Bottle 1 Litre 2-pack |
| One time/ perpetual license | Pay-as-you-go | Glass Bottle Silver 1L |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Mysoda product offering
Product offeringCore offering
Mysoda designs and manufactures premium countertop sparkling water makers (Glassy, Woody, Ruby 2) constructed from renewable wood composite and durable aluminium, alongside 1-litre reusable water bottles (plastic, premium aluminium, and glass variants). Products are sold directly to consumers via owned regional e-commerce storefronts and enable home carbonation at the push of a button, positioning the brand as a sustainable alternative to single-use plastic bottles.
Product overview
Mysoda is a Finnish company offering a portfolio of premium sparkling water makers and complementary water bottles. The product lineup consists of three sparkling water maker models: Glassy ($199), Woody ($74.99), and Ruby 2 ($149) — ranging from entry-level to premium offerings. These countertop appliances are designed with Nordic aesthetics using renewable wood composite and durable aluminium materials. The portfolio is complemented by bottle accessories including standard 1-litre bottles, premium aluminium bottles, and glass bottles (the latter exclusively compatible with the Glassy model). The company promotes sustainable living by eliminating single-use plastic bottles through home carbonation.
Differentiator
Problem solved
Functional benefit
Products and services
- Glassy Sparkling Water Maker Premium countertop sparkling water maker designed for use with glass bottles, featuring Nordic design and wood-fibre composite construction; priced at $199.00 and intended for design-conscious home consumers.
- Woody Sparkling Water Maker Entry-level sparkling water maker constructed from renewable wood composite material, priced at $74.99, available in Pigeon, White, and Black colour options for home consumers seeking an accessible Mysoda design.
- Ruby 2 Sparkling Water Maker Mid-range premium sparkling water maker featuring durable aluminium construction with elegant Nordic design, available in Black-Copper, Black-Silver, White-Copper, White-Silver, and Pigeon finishes, priced at $149.00 for home consumers.
- Water Bottle 1 Litre 2-pack Two-pack of 1-litre reusable water bottles compatible with Mysoda sparkling water makers, available in Pigeon, Gray, Black, and White colours and priced at $19.99; sold as a standalone accessory.
- Premium Water Bottle 1 Litre Premium aluminium 1-litre reusable water bottle available in Copper and Silver finishes, designed to match Mysoda sparkling water makers and sold as a standalone accessory.
- Mysoda Glass Bottle Silver 1L 1-litre glass water bottle compatible exclusively with the Mysoda Glassy sparkling water maker, featuring elegant Nordic design and priced at $24.99; sold as a model-specific accessory.
Companies that use Mysoda
Customer profileSegments2 records
Ideal customer profiles2 records
Mysoda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Mysoda partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Mysoda competitors and assessment
Company assessmentDirect peers
- Drinkmate: US-based home carbonation system that allows users to carbonate beverages beyond water. Competes with Mysoda in the same home sparkling water maker category with a similar DTC and retail distribution approach.
- SodaStream: Category-defining home sparkling water maker, owned by PepsiCo. Directly competes with Mysoda in countertop carbonation appliances, CO2 refills, and flavor concentrates, with far broader global retail distribution.
- Aarke: Swedish premium sparkling water maker with a design-led, minimalist Scandinavian aesthetic. Closely comparable to Mysoda on positioning, price point, and target design-conscious consumer segment.
- iSi: Austrian maker of soda siphons and kitchen/beverage tools including home carbonation products. Overlaps with Mysoda on home carbonation functionality and European design heritage.
Emerging players
- Spärkel: Niche home carbonation system using single-serve CO2 sachets instead of cylinders. Comparable to Mysoda as a DTC challenger in the home sparkling water maker category with a differentiated consumables model.
Broad incumbents
- Breville: Global premium small kitchen appliance brand. Overlaps with Mysoda as a broader premium countertop appliance player, though Breville's portfolio extends well beyond carbonation.
- KitchenAid: Whirlpool-owned premium kitchen appliance brand with broad small-appliance portfolio. Comparable to Mysoda on premium kitchen positioning and design-driven consumer targeting.
- Cuisinart: Established small kitchen appliance brand with broad retail distribution. Comparable to Mysoda on countertop kitchen appliance category, though with much wider SKU breadth and channel reach.
Regional players
- Soda King: UK-focused maker of home soda makers and CO2 refills. Comparable to Mysoda as a direct home carbonation peer, though primarily serving the British market.
- SodaClub: European home carbonation retailer and SodaStream-affiliated program. Comparable to Mysoda on home sparkling water makers and consumables, with stronger regional EU presence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Mysoda social profiles
Digital presenceMysoda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mysoda leadership team
Management profileNumber of profiles
Profiles1 record
Mysoda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mysoda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mysoda
What does Mysoda do?
Mysoda designs and manufactures premium countertop sparkling water makers (Glassy, Woody, Ruby 2) constructed from renewable wood composite and durable aluminium, alongside 1-litre reusable water bottles (plastic, premium aluminium, and glass variants). Products are sold directly to consumers via owned regional e-commerce storefronts and enable home carbonation at the push of a button, positioning the brand as a sustainable alternative to single-use plastic bottles.
Is Mysoda a public or private company?
Mysoda is a private company. It is classified as unknown and is currently operating.
When was Mysoda founded?
Mysoda was founded in 2011. It employs 11 to 50 people.
Where is Mysoda based?
Mysoda is headquartered in Helsinki, Finland, in the Europe region.
How does Mysoda make money?
One revenue line is on record: sparkling Water Maker Sales.
Who are Mysoda's main competitors?
Direct peers on record are Drinkmate, SodaStream, Aarke and iSi. Spärkel is listed as an emerging player. Broad incumbents are Breville, KitchenAid and Cuisinart. Regional players are Soda King and SodaClub.
Does Mysoda have an API?
No public API is recorded for Mysoda.
What industry is Mysoda in?
Mysoda's product category is Consumer Kitchen Appliances. Its primary akta.pro industry code is CRAJAJAB, Pitcher & Dispenser Water Filters. Its NAICS code is 3121 and its SIC code is 3634.