What HCP Associates does

HCP Associates is a Tampa, Florida-based strategic marketing consultancy founded in 1986 (originally as Hill & Associates) by R. Patrick Hill, now in its 40th year of operation. The firm delivers an integrated suite of services organized around three core pillars — Research, Strategy, and Marketing — combining data-driven consulting, brand and identity development, public relations, digital marketing execution, and cinematic production. Headquartered at the Joseph Garcia International Center in Tampa's Channelside District with a headcount of 11-50, the company serves government agencies, corporations, and nonprofit organizations across Florida and the broader United States, with selective international engagements in Canada and Bhutan. The firm operates Gulf+Atlantic Films as an affiliated film production subsidiary, extending service scope into documentary filmmaking, corporate video production, motion graphics, and advanced LED virtual production using Vū volume stage technology.

The revenue model blends subscription-style agency-of-record engagements (e.g., Source 1 Solutions, Sarasota County, Bhutan Travel Tours, multiple Florida CRAs) with project-based professional services across market research, branding, campaign execution, and production. Pricing is quote-based and not publicly disclosed. Distribution is direct: services are scoped and delivered from Tampa headquarters to clients, with no channel partners or retail distribution. The firm differentiates through deep regional government-relations access, a 34-year proprietary longitudinal survey dataset (Sarasota County Citizen Opinion Survey), senior partner continuity, and award-recognized production capabilities, including six 2026 Telly Awards. The company is privately held, founder-managed with no disclosed external institutional investors or parent company, and operates without disclosed funding rounds.

Name

HCP Associates

Legal name

HCP Associates, Inc.

Website

https://hcpassociates.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

HCP Associates is a Tampa-based strategic marketing consultancy delivering integrated research, strategy, branding, and marketing communications services to government agencies, corporations, and nonprofits, supplemented by cinematic production through its Gulf+Atlantic Films affiliate.

Ownership category

akta.pro rank

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Marketing Consulting: Ongoing strategic planning, brand development, and positioning initiatives delivered through agency of record arrangements with corporate and government clients
2. Project-Based Professional Services: Individual engagements including market research studies, brand assessments, website development, rebranding initiatives, and campaign execution for diverse clients
3. Cinematic Production Services: Documentary filmmaking, corporate video production, motion graphics design, and live event production services with award-winning capabilities

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

HCP Associates is a multidisciplinary strategic consultancy that delivers research-driven marketing, strategy, and communications services. The firm offers an integrated suite of market research, strategic planning, brand development, public relations, digital marketing, and cinematic production services to government agencies, corporations, and nonprofits across Florida and the United States. The firm also operates Gulf+Atlantic Films, an affiliated film production company producing documentaries and branded video content.

Product overview

HCP Associates is a multidisciplinary strategic consultancy offering an integrated suite of research, strategy, and marketing services. The firm operates as a unified offering combining research-driven consulting, strategic positioning, branding and identity systems, digital execution, cinematic production through Gulf+Atlantic Films, public relations, and integrated communications under one roof. Core service pillars include Research Services (market analysis, surveys, sentiment studies), Strategy Services (business and brand strategy), and Marketing Services (digital, social, PR, campaigns), supplemented by specialized offerings in cinematic production, motion graphics, and digital storytelling. The firm serves diverse industries including government agencies, nonprofits, corporations, and emerging businesses across Florida and the United States.

Differentiator

Problem solved

Functional benefit

Brands

• Gulf+Atlantic Films: Independent film production company producing documentaries, commercials, short films, and the motion picture 'Descansos' starring Gary Busy, Charles Durning and Cindy Taylor. Also produces the 'Dogumentary' series and various commercial videos filmed primarily in Tampa.

Products and services

• Research Services Formalized curiosity-based research services including market analysis, survey administration, citizen opinion studies, and community sentiment research for government agencies and private sector clients.
• Strategy Services Strategic planning and positioning services including business strategy, brand strategy, and market repositioning for corporations, government agencies, and nonprofits.
• Marketing Services Integrated marketing communications including digital marketing, social media management, public relations, advertising, and campaign execution for government, corporate, and nonprofit clients.
• Cinematic Production Documentary filmmaking, corporate video production, and motion graphics design services, including advanced LED virtual production and Vū volume stage technology.
• Digital Storytelling Immersive storytelling combining cinematic production, animation, and digital media to create emotionally engaging content for brands.
• Gulf+Atlantic Films Independent film production company producing commercial videos, documentary films, and short films, including award-winning productions such as 'Descansos' and the 'Dogumentary' series.
• Identity Systems Brand identity development including logo design, brand guidelines, and comprehensive brand systems for organizations.

Quantifiable outcome

• Six 2026 Telly Awards recognized for documentary filmmaking, corporate storytelling, motion design, and live experiences
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Source 1 SolutionscoreStrategic or Co-development Partner · 15 January 2024HCP Associates serves as agency of record providing strategic planning, brand development, positioning, social media management, digital/traditional design, sales support, and PR campaigns. Also assisting with integrating recent acquisitions in England and Ireland into global brand strategy.
• Port Tampa BayminorStrategic or Co-development Partner · 21 September 2021Strategic communications contract awarded by Port Tampa Bay's Board of Commissioners for ongoing communications support.
• University of South Florida (USF) - Center for Sustainable DemocracycoreStrategic or Co-development Partner · 1 January 2018Longstanding research partnership with USF's Center for Sustainable Democracy and Florida Institute of Government for citizen opinion surveys. Allows USF students to gain applied research experience while HCP provides methodological expertise and sample enhancement for county surveys.
• Gulf+Atlantic FilmscoreStrategic or Co-development Partner · 1 January 2016Affiliated film production company operated by HCP partners Sean Coniglio and Eric Polins. Produced motion picture 'Descansos' starring Gary Busy, Charles Durning and Cindy Taylor in 2006, and numerous commercial videos and documentaries.
• Bhutan Travel TourscoreStrategic or Co-development Partner · 1 January 2006Over 20-year client relationship spanning original brand identity creation in 2006 through 2026 website redesign and North American market expansion. Demonstrates firm's ability to maintain long-term client partnerships as businesses evolve.
• University of TampaminorStrategic or Co-development PartnerPartnership for advanced LED virtual production projects, with Director of Digital Media Marketing Spencer Haberman being an alumnus.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Siegel+Gale: Global brand experience consultancy offering research, strategy, naming, and design services. Closely aligned to HCP's integrated research-to-branding model but operating at significantly larger scale with offices worldwide.
• Lippincott: Global brand strategy and identity consultancy with deep corporate-client pedigree. Comparable to HCP in delivering research-led brand strategy, but operates at a much larger scale and serves Fortune 500 headquarters.
• Landor & Fitch: Global brand consulting and design firm combining research, strategy, and brand experience work. Comparable business model to HCP across the research–strategy–branding continuum, but with multinational reach and broader service portfolio.
• Prophet: Brand-led growth strategy consultancy combining research, customer experience, and brand strategy. Similar integrated consulting posture to HCP, especially in research-driven strategy engagements, but serving larger enterprise and global accounts.
• R/GA: Global integrated digital agency known for combining strategy, design, technology, and production capabilities. Comparable to HCP's research-through-production model and its emphasis on advanced production technology, but at vastly larger scale.
• Edelman: World's largest PR and communications firm with deep corporate, government, and nonprofit practice areas. Comparable to HCP's strategic communications, public engagement, and government-facing work, but with global scale and broader service lines.
• Weber Shandwick: Global public relations and communications agency serving corporate, government, and nonprofit clients. Comparable to HCP's PR and strategic communications services, particularly for civic engagement and corporate reputation work.
• Ogilvy: Global advertising, PR, and consulting network offering strategy, creative, and integrated communications. Comparable to HCP's integrated marketing communications work, particularly for corporate and consumer brand clients, but at global scale.

Direct peers

• 22squared: Independent, full-service advertising and marketing agency headquartered in Atlanta with a longstanding Tampa presence. Closely comparable to HCP as an independent integrated agency serving regional and national brands with research, strategy, creative, and media capabilities.
• Crosby Marketing Communications: Mid-size integrated marketing and communications agency serving government, nonprofit, and healthcare clients. Closely comparable to HCP in client mix (government, nonprofit), integrated service model (research, strategy, creative, PR), and mid-tier scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hcpassociates
• LinkedInlinkedin.com/company/hcp-associates
• Xx.com/hcpassociates

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HCP Associates