United Zion Retirement Community

What United Zion Retirement Community does

United Zion Retirement Community is a not-for-profit, faith-based Life Plan Community (Continuing Care Retirement Community) founded in 1905 by the Firestone family in Lititz, Lancaster County, Pennsylvania, operating from an 11-acre campus that serves roughly 135-150 residents across the full senior care continuum. The organization offers three integrated lines of living: residential living in cottages and apartments (plus the new Cedar Heights upscale apartments), personal care services through the Heritage Hills residences, and 24-hour skilled nursing and rehabilitation at the Firestone Healthcare Center - the latter organized in 12-15 person neighborhood clusters using a wall-less dementia care model that avoids locked units. Related service lines include short-term rehabilitation, long-term care, memory care, and on-campus dining at the Lexington Restaurant (with three-course meals priced at $7 or less), all supporting person-centered care principles.

The business model is subscription/recurring in nature across all three levels of care, with monthly fees covering housing, services, and amenities, plus entrance fees or reservation deposits for residential living; skilled nursing is billed through Medicare, Medicaid, or private pay. Pricing is quote-based and not publicly disclosed, with financial assistance programs available. Distribution is direct-to-consumer through website inquiries, scheduled tours, community events and open houses, and healthcare provider referrals across the Lancaster County region. Marketing emphasizes the faith-based heritage, 115+ year brand, and quality awards (CMS Five-Star Overall Rating and U.S. News & World Report 'Best Nursing Homes' recognition in 2025 and 2026).

Technology adoption is emerging: in early 2026, United Zion deployed Helpany's third-party AI-powered care-intelligence platform across Heritage Hills Personal Care to enable proactive resident monitoring and care workflow automation, while holding additional certifications such as Age-Friendly Health System and ACP cardiopulmonary rehab. Capital structure is mission-driven, relying on entrance fees, operating revenue, the Heart of the Home capital campaign, and Citizens Bank financing for the $9+ million 2017-2018 expansion; the Cedar Heights 45-unit apartment development is the next major capital project, with a current independent living waitlist exceeding two years indicating sustained demand-side pressure on capacity.

Name

United Zion Retirement Community

Legal name

United Zion Retirement Community

Website

https://uzrc.org

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

51–100 employees

Short description

United Zion Retirement Community is a not-for-profit, faith-based Life Plan Community in Lititz, PA, offering independent living (cottages, apartments, and the new Cedar Heights building), personal care (Heritage Hills), and skilled nursing (Firestone Healthcare Center) to approximately 150 seniors in Lancaster County.

Ownership category

akta.pro rank

Product category

Senior Living / Continuing Care Retirement Community (CCRC)

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing and Residential Care Facilities (623)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Nonprofit / Faith-Based CCRCs (HLADAEAC)

akta.pro secondary industries

Affordable / Middle-Market CCRCs (HLADAEAJ), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

Keywords

• Senior living services
• Continuing care retirement
• Skilled nursing care
• Memory care services
• Personal care assisted living

Headquarters

HQ city

Lititz

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Residential Living (Independent Living): Monthly fees for cottages and apartments covering maintenance, housekeeping, and access to community amenities. Entrance fees or reservation deposits may also apply.
2. Personal Care Services: Additional fees for supportive living services including medication management, grooming assistance, and memory care support in private rooms or two-room suites.
3. Healthcare/Skilled Nursing Services: 24-hour professional care services for individuals with complex health needs, short-term rehabilitation, and long-term care. Billed through Medicare, Medicaid, or private pay.
4. Dining Services: Restaurant-style dining, grab-and-go options, and meal programs available to residents. Three-course meals priced at $7 or less per item.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

United Zion Retirement Community is a not-for-profit, faith-based Life Plan Community (Continuing Care Retirement Community) providing a full continuum of senior living and care services on a single 11-acre campus in Lititz, Pennsylvania. Its core offerings include independent living in cottages and apartments (including the new Cedar Heights building), personal care services at Heritage Hills, skilled nursing care at the Firestone Healthcare Center, short-term rehabilitation, long-term care, and memory care using a wall-less dementia care model. Revenue is generated through monthly recurring fees, entrance/deposit fees, and Medicare/Medicaid/private-pay billing for clinical services.

Product overview

United Zion Retirement Community is a faith-based Life Plan Community (Continuing Care Retirement Community) offering a continuum of care from independent living through skilled nursing. The core portfolio includes Independent Living (Cottages and Apartments), Personal Care (Heritage Hills), and Skilled Nursing Care (Firestone Healthcare Center). Cedar Heights represents a new independent living sub-brand with 45 upscale apartments. Care services span Short-Term Rehabilitation, Long-Term Care, and Memory Care using a wall-less dementia care approach. On-campus dining includes the Lexington Restaurant and comprehensive culinary services. All services operate under person-centered care principles with AI-powered care intelligence in personal care settings.

Differentiator

Problem solved

Functional benefit

Brands

• Heritage Hills Personal Care: Personal care residences offering supportive living services including medication management, memory care, and grooming assistance.
• Firestone Healthcare Center
• Cedar Heights
• United Zion

Products and services

• Independent Living - Cottages

Quantifiable outcome

• Top 1,000 nursing homes in the country recognized by U.S. News & World Report
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Paul Risk ConstructioncoreImplementation/ SI/ Consulting PartnerGeneral contractor for construction projects including the 2017 $9+ million expansion and the 2021 Heart of the Home chapel renovation and entrance project. Also building contractor for Cedar Heights 45-unit apartment development.
• RLPS ArchitectscoreStrategic or Co-development PartnerArchitectural firm providing design services for expansion and renovation projects including the healthcare center redesign and chapel auditorium.
• RGS AssociatesminorImplementation/ SI/ Consulting PartnerCivil engineers for the 2017 expansion project.
• Forefront HealthcarecoreStrategic or Co-development PartnerHealthcare consulting partner supporting culinary services leadership and providing expertise for dining program enhancement.
• RDL ArchitectscoreStrategic or Co-development PartnerArchitectural firm designing the Cedar Heights 45-unit apartment building with four stories and upscale finishes.
• LeadingAge PAminorOthersProfessional association membership - Pennsylvania's state trade association for senior living communities.
• LeadingAgeminorOthersNational professional association membership for senior living providers.
• Anabaptist Providers Group (APG)minorOthersProfessional association membership for providers serving Anabaptist communities.
• Mennonite Health Services (MHS)minorOthersProfessional association membership for Mennonite-affiliated health and human service organizations.
• Lancaster Area Senior Services (LASS)minorOthersLocal resource network connecting seniors and families with services in the Lancaster area.
• Lititz Warwick Community ChestminorOthersLocal food bank serving individuals and families within the Warwick School District. United Zion residents support through Reverse Advent Calendar food drives.

Scale indicators8 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Brethren Village: Not-for-profit, faith-based (Church of the Brethren) CCRC in Lancaster, PA providing a full continuum of care. Comparable in mission, geography, and service mix to United Zion.
• Landis Homes: Lancaster County, PA CCRC operating on a similar not-for-profit, faith-based model with a full continuum of care and ~700 residents. Closest geographic peer and closest in mission/culture to United Zion.
• Frey Village: Continuing care retirement community in Middletown, PA (Dauphin County) with a faith-based orientation. Comparable continuum of care; Ellen Haupt previously served as NHA there.
• Luther Acres: Faith-based CCRC in Lititz, PA providing independent living, personal care, skilled nursing, and rehabilitation. Directly comparable model and location; Nursing Home Administrator Ellen Haupt previously served there.
• St. Anne's Retirement Community: Faith-based CCRC in Columbia, PA (Lancaster County) offering independent living, personal care, skilled nursing, and rehabilitation. Comparable central PA faith-based CCRC model; Ellen Haupt previously served as NHA there.
• Moravian Manor: Not-for-profit, faith-based CCRC in Lititz, PA — the same town as United Zion. Provides independent living, personal care, skilled nursing, and rehabilitation on a single campus with comparable continuum-of-care positioning.
• Homestead Village: Not-for-profit, faith-based CCRC in Lancaster, PA offering independent living, personal care, skilled nursing, and memory care. Comparable continuum-of-care, faith-based, and Lancaster County positioning.
• Willow Valley Communities: Large nonprofit CCRC in Lancaster, PA offering independent living, personal care, skilled nursing, and memory care. Comparable in service mix and geography; larger scale and broader market positioning than United Zion.
• Tel Hai Retirement Community: Faith-based, nonprofit CCRC in Honey Brook, PA offering a similar continuum of care (independent living, personal care, skilled nursing, memory care). Highly comparable because CEO Sue Verdegem previously served as Senior EVP there, and both serve the central PA faith-aligned senior market.
• Mennonite Home Communities: Faith-based (Mennonite) CCRC in Lancaster County offering independent living, personal care, skilled nursing, and memory care. Highly comparable faith-aligned model and geography; CFO Matt Musser previously served there as controller.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@uzrc
• Instagraminstagram.com/unitedzion
• Xx.com/united_zion
• Facebookfacebook.com/unitedzionretirementcommunity
• LinkedInlinkedin.com/company/united-zion-retirement-cmnty

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Zion Retirement Community