Smysecret
Smysecret is a Spain-based dental aesthetics brand operating 400+ clinics that offers clear aligners, dental veneers, and teeth whitening treatments to individual consumers, with financing through Banco Cetelem.
- Company typePrivate
- Founded2012
- HeadquartersValencia, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Smysecret does
Smysecret is a Spain-based dental aesthetics brand operating a network of more than 400 clinics across the country. It is the new aesthetic-dentistry brand of Vitaldent, which itself sits inside Donte Group S.L.U. (group also includes Vitaldent, Moonz, and MAEX). The legal entity operating the brand is ELVAS DENTAL S.L., headquartered in Pozuelo de Alarcón (Madrid). The company targets individual consumers in Spain seeking cosmetic dental improvements — primarily adults and adolescents considering orthodontic alignment, veneers, or whitening — and operates as a specialist aesthetic vertical rather than a general dental practice, while leveraging the parent group's clinical infrastructure.
The core product portfolio consists of three treatment lines: invisible orthodontics (clear aligners with composite attachments, manufactured in an in-house Madrid laboratory with a stated 2-week turnaround), dental veneers (lithium disilicate and composite options), and professional teeth whitening using the GLO (Growth Light Optical) in-clinic system alongside at-home and combined modalities. The company has also added sapphire braces (~€3,400 for ~12-month treatment) and a clear aligner recycling program. Supporting technology is limited to a digital clinical layer: the Vitaldent mobile app enables treatment tracking, odontogram and clinical history access, appointment management, and document downloads, and the 400+ clinic network is digitally connected so treatment records can be accessed at any clinic.
Smysecret operates a direct-to-consumer go-to-market model: customers discover clinics via online search by city or postal code, book online, by phone, WhatsApp, or email, and receive a free first consultation including panoramic X-ray and intraoral scan. Revenue is generated on a per-treatment basis (€347 for a single whitening session, €1,135 for a 6-veneer package, €2,454 for a full invisible orthodontic course), with 100% financing offered through Banco Cetelem S.A.U. at fixed monthly installments (TIN 7.45%, TAE 8.62% on 60-month plans). The company emphasizes bundled offerings (e.g., €600 discount on orthodontics + whitening), multi-channel marketing (blog, Instagram, TikTok, YouTube, Facebook, email, and SMS), and patient testimonials and before/after cases as conversion assets. Aggregate reputation is 4.76/5 across 177,425+ Google reviews.
Smysecret firmographics
Firmographics- Name
- Smysecret
- Legal name
- ELVAS DENTAL S.L
- Website
- https://smysecret.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smysecret is a Spain-based dental aesthetics brand operating 400+ clinics that offers clear aligners, dental veneers, and teeth whitening treatments to individual consumers, with financing through Banco Cetelem.
- Ownership category
- akta.pro rank
Smysecret industry classification
Industry- Product category
- Dental Aesthetics Services
- NAICS
- Offices of Dentists (621210)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Clear Aligner Orthodontics (HLABABAD)
- akta.pro secondary industries
- Comprehensive Orthodontic Clinics (HLABABAA), Orthodontic Group Practices (HLABAKAC)
Keywords
Where Smysecret is headquartered
LocationHeadquarters
- HQ city
- Valencia
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Smysecret business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Dental aesthetics treatment fees: Smysecret generates revenue through one-time fees for dental aesthetics treatments (invisible orthodontics, dental veneers, teeth whitening), with optional financing plans facilitated through Banco Cetelem. Treatments are priced as lump-sum fees with financing available in monthly installments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | Invisible Orthodontics - Single treatment package |
| One time/ perpetual license | Monthly | Dental Veneers - 6 veneer package |
| One time/ perpetual license | Monthly | Teeth Whitening - Single clinic session |
| One time/ perpetual license | Annual | Sapphire Braces - Full treatment package |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Smysecret product offering
Product offeringCore offering
Smysecret provides dental aesthetics treatments — invisible orthodontics using clear aligners, dental veneers (lithium disilicate and composite), and professional teeth whitening — delivered through a network of more than 400 clinics across Spain. The Madrid-based aligner laboratory enables a 2-week turnaround on aligner production. Treatments are offered as one-time payments with optional 100% consumer financing facilitated through Banco Cetelem, and begin with a free first consultation including panoramic X-ray and intraoral scan.
Product overview
Smysecret is a dental aesthetic brand under Vitaldent offering a portfolio of aesthetic dental treatments. The core offerings include Ortodoncia Invisible (clear aligners made in Madrid), Carillas Dentales (dental veneers in lithium disilicate and composite materials), and Blanqueamiento Dental (professional teeth whitening in-clinic, at-home, or combined). The company also offers traditional Brackets orthodontic treatment. All treatments are positioned as comfortable, effective, and accessible, with financing options available through Banco Cetelem. Smysecret operates a network of over 400 clinics throughout Spain.
Differentiator
Problem solved
Functional benefit
Products and services
- Ortodoncia Invisible (Invisible Orthodontics) Clear aligner orthodontic treatment that corrects teeth positioning discreetly using transparent removable aligners manufactured in a Madrid-based laboratory with composite attachments for precise tooth movements. Full treatment priced at €2,454 or from €49.11/month over 60 months via Banco Cetelem financing (valid until 31/12/2026). Targeted at adult and adolescent consumers seeking aesthetic orthodontic correction.
- Carillas Dentales (Dental Veneers) Dental veneer treatments including lithium disilicate and composite veneers to improve the color, size, shape, and position of teeth with natural-looking results. Package of 6 veneers priced at €1,135 or from €22.72/month over 60 months via Banco Cetelem (valid until 31/12/2026). Composite veneers are applied without tooth reduction for a conservative approach.
- Blanqueamiento Dental (Teeth Whitening) Professional teeth whitening treatment available in three modalities — in-clinic (single GLO session), at-home, and combined — designed to lighten tooth color and remove surface stains with low sensitivity risk. Single in-clinic session priced at €347 or from €30.10/month over 12 months via Banco Cetelem (TAE 11.83%, valid until 31/12/2026).
- Brackets (Fixed Orthodontic Treatment) Traditional fixed orthodontic treatment using brackets — including metal, ceramic, and sapphire varieties — to correct dental alignment and bite issues. Sapphire braces treatment starts from approximately €3,400 for approximately 12-month treatments and includes prior orthodontic study, placement, monthly reviews during treatment, and bracket removal. Exact price is determined at the free first consultation.
Quantifiable outcome
- Teeth aligned discreetly in typically 10 months with invisible orthodontics
- +4 more outcomes
Companies that use Smysecret
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Smysecret technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Smysecret partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights5 records
Smysecret competitors and assessment
Company assessmentBroad incumbents
- Align Technology: Global leader in clear aligners (Invisalign) and iTero scanners. Not a clinic operator, but the dominant technology and brand behind clear aligner orthodontics that Smysecret competes against and uses; comparable through shared patient demand for invisible orthodontics.
Emerging players
- DrSmile: European DTC clear aligner brand operating across multiple European markets. Comparable product offering (clear aligners) targeting similar aesthetic-conscious consumers with a digitally-led model.
- Impress: Spanish-founded DTC clear aligner startup with clinics across Europe. Directly competes with Smysecret's invisible orthodontics offering through a more digitally-native, streamlined consumer experience targeting the same Spanish aesthetic dentistry consumer.
Regional players
- IMOI: Spanish aesthetic and advanced dentistry clinic group specializing in implants, orthodontics, and cosmetic dentistry. Comparable Spanish aesthetic dentistry focus with a smaller, specialized clinic footprint.
Direct peers
- Vitaldent: Sister brand of Smysecret under Donte Group, operating dental clinics across Spain. Same parent company and operational infrastructure; comparable multi-clinic Spanish dental services model focused on broader dentistry beyond just aesthetics.
- Adeslas Dental: Spanish dental clinic chain affiliated with Adeslas insurance, operating a multi-location model offering orthodontics, aesthetics, and general dental services. Comparable Spanish DSO model with similar clinic network footprint.
- DKV Dental: Spanish dental clinic chain affiliated with DKV insurance, offering orthodontics and aesthetic dental services across multiple locations. Comparable multi-clinic Spanish dental services provider.
- Crooke Dental Clinics: Spanish aesthetic dentistry clinic group specializing in advanced orthodontics, implants, and cosmetic dentistry. Comparable focus on aesthetic dental services in Spain, though with a smaller, more premium-positioned clinic footprint.
- Dentix: Spanish dental clinic chain offering orthodontics, implants, and aesthetic dentistry through a multi-clinic DSO model. Directly comparable to Smysecret in operating model, Spanish geographic focus, and consumer-facing aesthetic dentistry positioning.
- Sanitas Dental: Major Spanish dental clinic chain (part of Bupa) with nationwide presence offering orthodontics, aesthetics, and general dentistry. Comparable multi-clinic DSO model serving Spanish consumers, though with broader service portfolio including insurance-linked offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Smysecret social profiles
Digital presenceSmysecret financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smysecret leadership team
Management profileNumber of profiles
Profiles2 records
Smysecret funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smysecret M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smysecret
What does Smysecret do?
Smysecret provides dental aesthetics treatments — invisible orthodontics using clear aligners, dental veneers (lithium disilicate and composite), and professional teeth whitening — delivered through a network of more than 400 clinics across Spain. The Madrid-based aligner laboratory enables a 2-week turnaround on aligner production. Treatments are offered as one-time payments with optional 100% consumer financing facilitated through Banco Cetelem, and begin with a free first consultation including panoramic X-ray and intraoral scan.
Is Smysecret a public or private company?
Smysecret is a private company. It is classified as corporate owned and is currently operating.
When was Smysecret founded?
Smysecret was founded in 2012. It employs 11 to 50 people.
Where is Smysecret based?
Smysecret is headquartered in Valencia, Spain, in the Europe region.
How does Smysecret make money?
One revenue line is on record: dental aesthetics treatment fees.
Who are Smysecret's main competitors?
Align Technology is listed as a broad incumbent. Emerging players are DrSmile and Impress. IMOI is listed as a regional player. Direct peers are Vitaldent, Adeslas Dental, DKV Dental, Crooke Dental Clinics, Dentix and Sanitas Dental.
Does Smysecret have an API?
No public API is recorded for Smysecret.
What industry is Smysecret in?
Smysecret's product category is Dental Aesthetics Services. Its primary akta.pro industry code is HLABABAD, Clear Aligner Orthodontics, with a secondary code of HLABABAA, Comprehensive Orthodontic Clinics. Its NAICS code is 621210 and its SIC code is 8011.