Plum Health
Plum Health is a bootstrapped Detroit-based Direct Primary Care practice operating five Michigan clinic locations, offering subscription-based unlimited primary care, in-house wholesale pharmacy, and lab services to thousands of individual, family, and employer-sponsored members.
- Company typePrivate
- Founded2016
- HeadquartersDetroit, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Plum Health does
Plum Health operates a Direct Primary Care (DPC) membership practice founded in November 2016 by Dr. Paul Thomas in Detroit, Michigan. The company delivers primary care through a flat monthly subscription model that bypasses insurance billing for routine services, offering unlimited in-office and virtual visits, 30-60 minute appointments, same-day or next-day access, and direct physician communication via text, phone, and email. Service offerings span urgent care, preventive care, chronic disease management, mental health, men's and women's health, minor in-office procedures (including laceration repair and skin tag removal), and Botox/aesthetics. The practice maintains an in-house pharmacy dispensing wholesale-cost medications (excluding controlled substances) and provides laboratory services at cost, with the company claiming members save up to 95% on medications and lab work versus traditional pricing.
Plum Health runs five clinic locations across southeast and central Michigan (Detroit/Corktown headquarters, Royal Oak, Lansing, Van Buren, Corunna) and serves what it characterizes as thousands of patients. The technology stack relies on third-party platforms: SigmaMD (replacing Atlas.MD in November 2025) for HIPAA-secure messaging, self-scheduling, and health records, and RubiconMD for specialist e-consults across 200+ specialties. The company is bootstrapped and founder-owned, with no disclosed venture or institutional capital, and operates as Plum Health PLLC.
Revenue comes primarily from recurring monthly membership subscriptions paid by individuals, families, and HDHP holders, with a secondary employer-sponsored channel offering DPC as an optional employee benefit. Ancillary cash-pay services (Botox, minor procedures, discounted vaccines like $23-$24 flu shots) add incremental revenue. Patient acquisition is largely community-led and content-driven, supported by Dr. Thomas's media presence (PBS Start Up, CBS Detroit, Michigan Academy of Family Physicians Magazine) and speaking engagements at universities and healthcare conferences.
Plum Health firmographics
Firmographics- Name
- Plum Health
- Legal name
- Plum Health PLLC
- Website
- https://plumhealthdpc.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Plum Health is a bootstrapped Detroit-based Direct Primary Care practice operating five Michigan clinic locations, offering subscription-based unlimited primary care, in-house wholesale pharmacy, and lab services to thousands of individual, family, and employer-sponsored members.
- Ownership category
- akta.pro rank
Plum Health industry classification
Industry- Product category
- Direct Primary Care
- NAICS
- Offices of Physicians (6211)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Direct Primary Care (DPC) & Concierge Medicine (HLAFAGAD)
- akta.pro secondary industry
- Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA)
Keywords
Where Plum Health is headquartered
LocationHeadquarters
- HQ city
- Detroit
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Plum Health business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Monthly Membership Subscription: Fixed monthly fee for unlimited access to primary care services including office visits, virtual consultations, telemedicine, chronic disease management, preventive care, and direct provider access.
- At-Cost Medications and Labs: Dispensing medications and laboratory services at wholesale cost to members as part of the membership value proposition.
- Procedures and Additional Services: Minor procedures (skin tag removal, laceration repair, Botox, etc.) and medications like Ozempic available at discounted rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual Monthly Membership |
| Subscription | Monthly | Family Plans |
| Subscription | Monthly | Employer-Sponsored DPC |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Plum Health product offering
Product offeringCore offering
Plum Health operates a Direct Primary Care (DPC) practice that delivers subscription-based primary care for a flat monthly fee. Members receive unlimited in-office and virtual visits, same-day or next-day appointments, direct physician access via text/phone/email, at-cost laboratory testing, and wholesale-priced medications dispensed in-house. The practice also offers employer-sponsored DPC programs and minor in-office procedures such as Botox, skin tag removal, and laceration repair.
Product overview
Plum Health operates as a Direct Primary Care (DPC) practice offering a membership-based primary care model. The core offering is the Plum Health DPC Membership providing unlimited primary care access with services including urgent care, preventive care, chronic disease management, mental health care, men's health, and women's health. The practice maintains an in-house pharmacy dispensing wholesale medications, performs at-cost laboratory testing, and offers various minor procedures (Botox, skin tag removal, laceration repair). Telemedicine/virtual care is available for remote consultations. The company serves patients across five Michigan locations (Detroit/Corktown, Royal Oak, Lansing, Van Buren, Corunna) and also offers employer-sponsored DPC as a separate product tier for businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Plum Health Direct Primary Care Membership Subscription-based primary care offering unlimited in-office and virtual visits, direct doctor access via text/phone/email, at-cost laboratory testing, and chronic disease management for individuals and families for a flat monthly fee.
- Virtual Care / Telemedicine Remote consultations via video and phone that complement in-office visits and are included with the DPC membership.
- In-House Pharmacy Dispensing of common medications at wholesale/cost prices from clinic offices, allowing members to obtain prescriptions during their appointment.
- Laboratory Services Blood draw and diagnostic testing performed in-office at wholesale cost, with members able to save up to 95% versus traditional healthcare pricing.
- Employer-Sponsored DPC DPC memberships offered to employers as an employee benefit that provides workers with unlimited primary care access, aimed at reducing healthcare costs and improving workforce wellness.
Quantifiable outcome
- Members save up to 95% on medications and lab work
- +3 more outcomes
Companies that use Plum Health
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Plum Health technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Plum Health partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- RubiconMDcoreRubiconMD is an e-consultation platform that allows Plum Health providers to submit patient cases (symptoms, diagnostic work) to over 200 board-certified specialists across psychiatry, dermatology, cardiology, orthopedics, and other specialties at no cost to help coordinate complex care.
- Atlas.MD (Transitioning to SigmaMD)corePatient management and telemedicine platform used for scheduling, HIPAA-secure messaging, and health records. Transitioning from Atlas.MD to SigmaMD app in November 2025 for existing patients.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Plum Health competitors and assessment
Company assessmentDirect peers
- Forward Health: Membership-based primary care provider using technology to deliver preventive and ongoing care; comparable subscription-based primary care model targeting similar consumer pain points.
- Everside Health: Large-scale direct primary care provider offering membership-based primary care with a strong employer-sponsored channel, comparable to Plum Health's DPC and employer benefit model.
- Crossover Health: Membership and employer-sponsored primary care provider offering in-person and virtual care with integrated specialty and behavioral health, comparable to Plum Health's employer-sponsored DPC offering.
- R-Health: Direct primary care practice network offering membership-based primary care to individuals and employers with a focus on cost transparency and accessibility, closely aligned with Plum Health's DPC model.
- Premise Health: Employer-sponsored direct primary care and on-site/near-site health centers, highly comparable to Plum Health's employer-channel DPC value proposition.
Broad incumbents
- Agilon Health: Value-based care platform partnering with primary care physicians to take on full risk; comparable in supporting independent PCPs but at much larger scale and with a different payer-centric model.
- Oak Street Health: Value-based primary care provider focused on Medicare patients with comprehensive chronic disease management; comparable in emphasizing outcomes and accessibility but operating at much larger scale and different payer mix.
- One Medical: Membership-based primary care platform (now part of Amazon) with in-office and virtual care across many U.S. metros; offers a similar subscription model but at vastly greater scale and geographic reach than Plum Health.
Others
- Hint Health: DPC-specific operating platform and network supporting independent direct primary care practices, including EHR, billing, and employer integrations; comparable because it powers the same DPC operating model Plum Health executes.
Emerging players
- Vytalize Health: Value-based primary care enablement platform partnering with independent primary care practices, including those using DPC-like models; comparable in serving independent physician practices moving toward alternative payment models.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Plum Health social profiles
Digital presencePlum Health compliance and trust
Trust signalCompliance1 record
Plum Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plum Health leadership team
Management profileNumber of profiles
Profiles3 records
Plum Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plum Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plum Health
What does Plum Health do?
Plum Health operates a Direct Primary Care (DPC) practice that delivers subscription-based primary care for a flat monthly fee. Members receive unlimited in-office and virtual visits, same-day or next-day appointments, direct physician access via text/phone/email, at-cost laboratory testing, and wholesale-priced medications dispensed in-house. The practice also offers employer-sponsored DPC programs and minor in-office procedures such as Botox, skin tag removal, and laceration repair.
Is Plum Health a public or private company?
Plum Health is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plum Health founded?
Plum Health was founded in 2016. It employs 1 to 10 people.
Where is Plum Health based?
Plum Health is headquartered in Detroit, United States, in the North America region.
How does Plum Health make money?
Three revenue lines are on record. Monthly Membership Subscription is the primary driver. The others are at-Cost Medications and Labs and procedures and Additional Services.
Who are Plum Health's main competitors?
Direct peers on record are Forward Health, Everside Health, Crossover Health, R-Health and Premise Health. Broad incumbents are Agilon Health, Oak Street Health and One Medical. Hint Health is listed as an others. Vytalize Health is listed as an emerging player.
Does Plum Health have an API?
No public API is recorded for Plum Health.
What industry is Plum Health in?
Plum Health's product category is Direct Primary Care. Its primary akta.pro industry code is HLAFAGAD, Direct Primary Care (DPC) & Concierge Medicine, with a secondary code of HLALADAA, Primary Care & General Medicine Virtual Care (Employer-Sponsored). Its NAICS code is 6211 and its SIC code is 8011.