RubiconMD
RubiconMD is a virtual specialty care platform connecting 8,500+ US primary care providers with a network of board-certified specialists across 140+ specialties via asynchronous eConsults. A CVS Health subsidiary since 2022, it serves ACOs, FQHCs, correctional health, and PACE programs.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What RubiconMD does
RubiconMD is a US-based virtual specialty care platform founded in 2013 that connects primary care providers with a national network of board-certified specialists through asynchronous electronic consultations (eConsults). The core eConsult platform enables PCPs to submit clinical questions and receive specialist guidance typically within 3.5 hours across 140+ specialties and sub-specialties, with outcomes including avoidance of 70% of unnecessary in-person referrals, a 20% reduction in overall medical costs, and a 4.93/5 PCP satisfaction rating. The platform is HIPAA-compliant and HITRUST CSF certified, with native integrations into the dominant US EHR systems (Epic, Athena Health, eClinicalWorks, OCHIN) and identity providers (OKTA, ADFS), allowing eConsult ordering to occur within existing clinical workflows.
RubiconMD operates a two-sided marketplace business model. Enterprise customers (health systems, accountable care organizations, FQHCs, correctional health providers, PACE programs, and health plans) access the platform through quote-based annual subscriptions, while smaller practices with up to 3 clinicians can self-serve through a BuyNow usage-based tier with a cap of four eConsults per user per month. The company serves 8,500+ primary care users across the US and has facilitated over one million eConsults since inception. Named customers include Oak Street Health, Aetna, Sanitas Medical Center, Everside Health, and CommuniCare. Supporting product modules include AAFP-accredited CME webinars, a case library, a learning center, and customer success services.
RubiconMD was acquired by CVS Health around 2021-2022 and operates as a strategic subsidiary within the CVS Health portfolio, alongside sister companies Oak Street Health and Aetna. The company is headquartered in Chicago, IL, maintains a corporate domicile in New York, and employs between 101 and 250 people. Leadership includes co-founder and CEO Gil Addo, Chief Medical Officer Dr. Laolu Fayanju, and Chief of Operations Sarah Alexander.
RubiconMD firmographics
Firmographics- Name
- RubiconMD
- Legal name
- RubiconMD, Inc.
- Website
- https://rubiconmd.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- RubiconMD is a virtual specialty care platform connecting 8,500+ US primary care providers with a network of board-certified specialists across 140+ specialties via asynchronous eConsults. A CVS Health subsidiary since 2022, it serves ACOs, FQHCs, correctional health, and PACE programs.
- Ownership category
- akta.pro rank
RubiconMD industry classification
Industry- Product category
- Virtual Specialty Care / eConsult Platform
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Virtual Care Team Collaboration & Provider-to-Provider Teleconsult Platforms (eConsults) (HLALABAI)
Keywords
Where RubiconMD is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RubiconMD business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- eConsult Platform Subscription: RubiconMD generates revenue through subscription-based access to its eConsult platform. Organizations purchase licenses that allow their clinicians to submit eConsults to the specialist network. Pricing appears to be quote-based with volume considerations for larger organizations.
- BuyNow Pay-per-consult: For smaller practices (up to 3 clinicians), RubiconMD offers a 'BuyNow' option allowing direct purchase of eConsult credits. Each user may submit a maximum of four (4) eConsults per month under this model. No refunds are provided for unused consultations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | BuyNow - Direct access for small practices (up to 3 clinicians) |
| Subscription | Annual | Enterprise - Custom pricing for larger organizations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
RubiconMD product offering
Product offeringCore offering
RubiconMD operates a virtual specialty care eConsult platform that enables primary care providers to submit clinical questions to a curated panel of board-certified specialists across 140+ specialties and receive asynchronous guidance, typically within 3.5 hours. The platform integrates with major EHR systems, is HIPAA-compliant and HITRUST CSF Certified, and is sold via enterprise subscriptions to healthcare organizations and via a self-service BuyNow option to small practices.
Product overview
RubiconMD is a virtual specialty care platform consisting of a core eConsult Platform that connects primary care providers with a network of 140+ specialty specialists for asynchronous consultations. The platform also includes supporting modules: Specialty Care Programs for targeted disease management, Customer Success services for onboarding and training, and a Learning Center with educational resources including CME webinars, case libraries, and training materials. The platform integrates with major EHR systems (Athena Health, eClinicalWorks, Ochin, Epic) and identity providers (ADFS, OKTA) to fit into existing clinical workflows. RubiconMD's eConsults deliver specialist guidance within 3.5 hours on average, helping avoid up to 70% of unnecessary in-person referrals.
Differentiator
Problem solved
Functional benefit
Products and services
- eConsult Platform The primary virtual specialty care consultation platform enabling primary care providers to submit clinical questions to specialists and receive timely guidance, typically within 3.5 hours, avoiding up to 70% of unnecessary in-person referrals. Sold via enterprise subscriptions and a self-service BuyNow option.
- Specialist Network The largest and most extensive virtual specialist panel in the US, consisting of board-certified specialists from top-tier institutions specifically trained in virtual care, covering 140+ specialties and sub-specialties. Powers the eConsult Platform's specialist response capability.
- Specialty Care Programs Targeted programs for specialty care support, diagnosis, treatment, and disease management designed in collaboration with the RubiconMD team for specific organizational needs.
Quantifiable outcome
- 70% of eConsults help avoid the need for in-person specialist referrals
- +6 more outcomes
Companies that use RubiconMD
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles6 records
RubiconMD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
RubiconMD partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and flagship.
- CVS HealthcoreRubiconMD was acquired by CVS Health and operates as part of the CVS Health enterprise. This partnership enables integration of RubiconMD's eConsult capabilities with CVS Health's broader healthcare delivery and pharmacy health ecosystem, expanding access to specialty care across CVS Health's network of healthcare services.
- Oak Street HealthflagshipOak Street Health, a primary care company focused on Medicare beneficiaries, is a key customer and partner. The partnership delivers value-based care to seniors with RubiconMD providing specialty care access. Oak Street Health's CMO Dr. Marisa Rogers has publicly endorsed RubiconMD's eConsult platform.
- Sanitas Medical CentercoreSanitas Medical Center is a partner organization utilizing RubiconMD's eConsult platform to provide comprehensive primary care with specialist access support.
- Everside HealthcoreEverside Health (formerly Marathon Health) is a partner organization providing direct primary care services utilizing RubiconMD's eConsult capabilities.
- AetnacoreAetna, a CVS Health company and major health insurer, partners with RubiconMD to provide specialty care access to members through the eConsult platform.
- Athena HealthcoreNative integration partnership through the Athena Health Marketplace, enabling seamless workflow integration for clinicians using Athena health's EHR platform to access RubiconMD eConsults directly within their clinical workflows.
- EpiccoreIntegration partnership with Epic's EHR platform, enabling RubiconMD eConsult functionality to be accessible within Epic's clinical workflows for health system customers.
- eClinicalWorkscoreNative integration with eClinicalWorks EHR platform, allowing users to access RubiconMD eConsults seamlessly within their existing clinical documentation system.
- OCHINcoreIntegration partnership with OCHIN, a national nonprofit health care innovation company, providing RubiconMD eConsult access to OCHIN's network of community health centers and safety-net providers.
- OKTAcoreSSO (Single Sign-On) integration partnership with OKTA, enabling secure authentication and access management for RubiconMD platform users.
- ADFS (Microsoft Active Directory Federation Services)coreEnterprise identity integration with Microsoft ADFS for organizational single sign-on and access management capabilities.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
RubiconMD competitors and assessment
Company assessmentBroad incumbents
- Teladoc Health: Teladoc Health is a large, publicly traded telehealth platform offering virtual specialist consultations, chronic care, and primary care services. While much broader than RubiconMD, it competes for enterprise payer and health system specialty consultation budgets.
- Amwell: Amwell (American Well) is an established enterprise telehealth platform providing virtual specialist visits and provider-to-provider services to health systems and payers. It is a broader incumbent competing for the same specialty care access budgets as RubiconMD.
- MDLive (Cigna): MDLive, owned by Cigna/Evernorth, offers virtual primary and specialty care visits to health plan members. As a payer-affiliated telehealth incumbent, it overlaps with RubiconMD's payer and member-facing specialty access use cases.
- Included Health: Included Health combines virtual primary care, behavioral health, and specialty care navigation for employers and payers. It competes with RubiconMD on specialty expert access, especially through payer and employer-sponsored benefits programs.
Others
- UpToDate (Wolters Kluwer): UpToDate is a leading evidence-based clinical decision support resource used by PCPs to manage complex cases. While not a direct competitor, it addresses the same underlying pain point—helping primary care clinicians access specialist-level knowledge at the point of care.
Emerging players
- Iris Telehealth: Iris Telehealth provides telepsychiatry and behavioral health specialist access to health systems and correctional facilities. It overlaps with RubiconMD's specialist access model and correctional health footprint, particularly in behavioral health adjacencies.
Direct peers
- ConferMED: ConferMED provides an eConsult platform enabling primary care clinicians to access specialist input, very similar to RubiconMD. It focuses on safety-net providers and value-based care organizations, making it a close functional peer.
- Safety Net Connect: Safety Net Connect offers specialist eConsult services aimed at community health centers and underserved populations, directly overlapping RubiconMD's FQHC and community health segment with the same asynchronous specialist consultation model.
- AristaMD: AristaMD is a direct competitor offering an eConsult platform connecting primary care providers with specialists for asynchronous specialty advice. It targets a similar ACO, FQHC, and health system customer base with overlapping value-based care positioning.
Regional players
- Access TeleCare: Access TeleCare provides specialty telemedicine (including hospital-based specialty coverage and eConsult-style services) to US health systems, particularly in rural and mid-size hospital markets. It is comparable as a specialist access enabler for primary and acute care.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
RubiconMD social profiles
Digital presenceRubiconMD compliance and trust
Trust signalCompliance2 records
RubiconMD financial estimates
Financial estimateRevenue estimate
Valuation estimate
RubiconMD leadership team
Management profileNumber of profiles
Profiles7 records
RubiconMD funding detail
Funding detailFunding overview
Funding rounds10 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RubiconMD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RubiconMD
What does RubiconMD do?
RubiconMD operates a virtual specialty care eConsult platform that enables primary care providers to submit clinical questions to a curated panel of board-certified specialists across 140+ specialties and receive asynchronous guidance, typically within 3.5 hours. The platform integrates with major EHR systems, is HIPAA-compliant and HITRUST CSF Certified, and is sold via enterprise subscriptions to healthcare organizations and via a self-service BuyNow option to small practices.
Is RubiconMD a public or private company?
RubiconMD is a private company. It is classified as corporate owned and is currently operating.
When was RubiconMD founded?
RubiconMD was founded in 2013. It employs 101 to 250 people.
Where is RubiconMD based?
RubiconMD is headquartered in New York, United States, in the North America region.
How does RubiconMD make money?
Two revenue lines are on record. eConsult Platform Subscription is the primary driver. The others are buyNow Pay-per-consult.
Who are RubiconMD's main competitors?
Broad incumbents on record are Teladoc Health, Amwell, MDLive (Cigna) and Included Health. UpToDate (Wolters Kluwer) is listed as an others. Iris Telehealth is listed as an emerging player. Direct peers are ConferMED, Safety Net Connect and AristaMD. Access TeleCare is listed as a regional player.
Does RubiconMD have an API?
No public API is recorded for RubiconMD.
What industry is RubiconMD in?
RubiconMD's product category is Virtual Specialty Care / eConsult Platform. Its primary akta.pro industry code is HLALABAI, Virtual Care Team Collaboration & Provider-to-Provider Teleconsult Platforms (eConsults). Its NAICS code is 54151 and its SIC code is 8090.