Smoke Creative

What Smoke Creative does

Smoke Creative is a Brisbane-based creative production studio founded in 2003 that builds campaign and educational content for government agencies, regulated industries, and select enterprise clients. The company's core offering is strategic storytelling delivered through an end-to-end service stack covering strategy, design, production, post-production (edit, colour grade, VFX, sound), motion design, audio, and stills photography, supported by a 135m2 in-house infinity cove studio in Newstead that is also hired out to third parties. A stated differentiator is a co-design and co-creation methodology that brings communities (indigenous groups, people with disability, at-risk youth, addiction-recovery populations) into the production process, combined with on-site safety qualifications for electrical, mining, rail, ports, and infrastructure environments.

The customer base is concentrated in Queensland state government, with at least 11 named departmental or agency clients (Department of Education, Cross River Rail, Queensland Health, Department of Justice and Attorney-General, North Queensland Bulk Ports, Office of Industrial Relations, National Heavy Vehicle Regulator, State Library of Queensland, Queensland National Parks, Office of Liquor and Gaming Regulation, Construction Skills Queensland), alongside a smaller set of enterprise clients including Energex, Flight Centre, Tesla, Subway, Hohem, and House of Ezis. Revenue is generated primarily through project-based professional services engagements, with the studio hire product (AUD 1,000+GST full day, AUD 700+GST half day) functioning as a secondary, transactionally priced revenue line.

The company operates as Smoke Creative Pty Ltd, a privately held Australian private limited company with no disclosed investors, funding rounds, parent company, M&A activity, or external leadership changes in the source data. Geographic delivery spans Queensland, broader Australia, and selected international projects (including a Tesla showcase in Fiji and Australia). The technology stack is service-based rather than software-based, with no proprietary platform, app, API, or disclosed AI/ML capability beyond a single reference to an 'AI Navigator' component inside the Cross River Rail Experience Centre deliverable.

Name

Smoke Creative

Legal name

Smoke Creative Pty Ltd

Website

https://smokecreative.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Smoke Creative is a Brisbane-based creative production studio, founded 2003, that designs and produces campaign, documentary, and educational content for Queensland government agencies, regulated industries, and select enterprise clients, with a co-design methodology and in-house studio hire.

Ownership category

akta.pro rank

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Professional services revenue generated through campaign and creative content projects including strategy, design, production, creation, and amplification services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Smoke Creative is a Brisbane-based creative production studio that develops campaign content, strategic storytelling, and multimedia experiences for government, corporate, and community clients. Services span end-to-end creative delivery including campaign strategy and concept development, video production, post-production (edit, colour grade, VFX, sound), motion design and animation, audio production, stills photography, talent recruitment, and on-location production across Australia and internationally. The studio also operates a 135m2 infinity cove facility in Newstead, Brisbane, available for hire and supporting internal production.

Product overview

Smoke Creative is a Brisbane-based creative agency offering a comprehensive suite of creative content services rather than a traditional software product platform. The core offering centers on strategic storytelling for campaigns, encompassing strategy, design, production, creation, and amplification. Key service offerings include studio hire (Smoke Studio), plug-in/plug-out team extension services, co-design and co-creation methodology for community engagement, safety communication campaigns, and multimedia experience development for exhibitions and education centers. The company operates from a physical studio space in Newstead, Brisbane, and works on projects throughout Australia and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Smoke Studio (Studio Hire) Photography and video production studio space in Newstead, Brisbane, featuring a 135m2 infinity cove, wifi, AC, off-street parking, and full amenities. Available for full-day hire (10 hours at $1,000 +GST) or half-day hire (6 hours at $700 +GST), with optional full floor paint (+$350) and overtime at $150/hr. Targeted at photographers, videographers, and production crews needing a blank-canvas cove in Brisbane.
• Plug in / Plug out (Extended Team Services) Flexible team-extension service providing additional skills and capacity to client projects. Covers full post-production (edit, animation, colour grade, VFX, sound), studio hire, sound recording, stills photography, video production, audio production, motion design animation, strategic development, concept development, research and audience engagement workshops, production management, and talent recruitment. Targeted at organisations needing supplementary creative capacity without a full end-to-end engagement.
• Strategic Storytelling and Campaign Services End-to-end campaign and creative content services covering strategy, design, production, creation, and amplification of strategic storytelling for government, corporate, and community clients. Delivered as full campaigns or individual content pieces through direct engagement with client teams.
• Safety Communication Campaigns Specialised safety messaging campaigns for industries including electrical, mining, rail, ports, and infrastructure, designed to create stories that engage, captivate, educate, and raise awareness for message retention. Backed by qualifications and on-site production experience to work in all conditions.
• Co-design and Co-creation Community Engagement

Quantifiable outcome

• Tradie VS campaign achieved 7+ million impressions and 255,000+ video views
• +3 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Visual Domain: Australian video post-production and content production company offering editing, motion graphics and campaign delivery services comparable to Smoke Creative's plug-in/plug-out production capabilities.
• Thinkerbell: Australian-founded independent creative agency with a strategic storytelling, brand and campaign content offering comparable to Smoke Creative's full-service model. Operates in similar mid-size agency tier targeting enterprise and government clients.
• Heckler: Australian production company offering film, content and post-production services across advertising and branded entertainment, with comparable studio and campaign production capability to Smoke Studio.
• Bastion Agency: Australian full-service creative and content agency with comparable campaign, video production and brand storytelling capabilities. Similar mid-market positioning with both government and enterprise clients.
• BMF Advertising: Independent Australian creative agency producing brand campaigns, content and production work comparable to Smoke Creative's campaign-content focus. Targets large enterprise and government accounts with similar creative storytelling emphasis.

Broad incumbents

• Droga5 (Accenture Song): High-profile creative agency within Accenture Song producing brand campaigns and content with similar strategic storytelling emphasis to Smoke Creative; competes for the same enterprise brand budgets at global scale.
• Leo Burnett Australia: Global network creative agency with Australian operations offering campaign strategy and content production across many of the same enterprise and government categories as Smoke Creative, but at significantly larger scale and broader portfolio.
• M&C Saatchi Australia: Global network agency with a Sydney-based Australian operation delivering creative strategy, campaign content and brand storytelling comparable to Smoke Creative's offerings, but as part of a broader network portfolio.
• Ogilvy Australia: Global creative and PR network with Australian operations including strategy, content production and campaign execution. Overlaps with Smoke Creative on government/enterprise campaign work but operates with much broader service lines.

Emerging players

• Studio Bento: Australian boutique creative and production studio offering campaign content, branding and motion work for emerging and mid-market clients; competes with Smoke Creative in the same Brisbane/agency tier for branded content work.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smoke Creative