M-Way

Name

M-Way

Legal name

m-way.ch

Website

https://m-way.ch

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

E-bike and bicycle retail

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (441330), Automotive Parts and Accessories Retailers (44133)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-Bike Retail (CRAMAHAE)

akta.pro secondary industries

E-Bikes & Electric Bicycles (CRACASAA), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Parts & Components Retail (CRAMAHAB), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Service, Repair & Maintenance Shops (CRAMAHAH)

Keywords

• E-bike retail
• Bicycle sales
• Cycling accessories
• Bike workshop services
• Electric mobility

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices27 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-bike and bicycle product sales: Primary revenue stream from retail sale of e-bikes, conventional bicycles, and related products including mountain bikes, city bikes, trekking bikes, cargo bikes, folding bikes, and road/gravel bikes.
2. Accessories and apparel sales: Secondary revenue from helmets, cycling clothing, shoes, gloves, protective gear, locks, lighting, navigation accessories, trailers, and workshop/maintenance products.
3. Workshop and repair services: Revenue from certified e-bike maintenance, repairs, and software updates performed in-store workshops. Includes battery testing and diagnostic services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

M-Way is a Swiss specialty retailer that sells e-bikes, traditional bicycles, cycling apparel, accessories, and parts through a network of 30+ physical stores across Switzerland and an e-commerce website (m-way.ch). The company complements its product offering with certified in-store workshop and repair services, free test rides, Click & Collect fulfillment, and partnership-based bike insurance. E-bikes featuring motors from Bosch, Shimano, Yamaha, Fazua, Mahle, Pinion, DJI/Avinox, and Bafang form the core assortment, with battery capacities ranging from 400Wh to 983Wh.

Product overview

M-Way is a Swiss e-bike retailer founded in 2010, operating over 30 stores across Switzerland with a comprehensive e-mobility portfolio. The core offering centers on E-Bikes across multiple categories: E-Trekking bikes (comfortable all-rounders for touring and commuting), E-Mountain bikes (including full-suspension and hardtail variants), E-City bikes, E-SUV bikes, Light E-Bikes, E-Road/Gravel bikes, E-Cargo bikes, and E-Folding/Compact bikes. The company also offers traditional Velos (non-motorized bikes including children's bikes and gravel bikes), comprehensive cycling Bekleidung (apparel and protective gear including helmets from brands like Giro, Alpina, Abus, and Nutcase, plus jackets, jerseys, shoes, and protectors), and Zubehör & Teile (accessories and parts including locks, lights, bags, navigation, trailers, and workshop tools). Supporting services include certified Workshop & Service (maintenance and repairs for Bosch, Shimano, Yamaha systems), free Probefahrt (test rides), Click & Collect online ordering, and TCS Bike Insurance. The company retails leading e-bike brands including Cube, Cilo, Kalkhoff, Moustache, EGO Movement, Stromer, FOCUS, Haibike, CRUSSIS, Winora, Allegro, Tern, Simple, and Velo de Ville, featuring motor systems from Bosch, Shimano EP600, Yamaha, Fazua, Mahle, Pinion, and DJI/Avinox with battery capacities ranging from 400Wh to 983Wh.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Bikes Electric bicycles available in multiple categories including trekking, mountain (full-suspension and hardtail), city, SUV, lightweight, road/gravel, cargo, and folding/compact models. Features motors from Bosch, Shimano, Yamaha, Fazua, Mahle, and Pinion, with battery capacities ranging from 400Wh to 983Wh.
• Velos (Non-motorized Bikes) Traditional non-motorized bicycles including gravel bikes and children's bikes for road, gravel, and light terrain use.
• Cycling Apparel Cycling clothing and protective gear including helmets from Giro, Alpina, Abus, Uvex and Nutcase; jackets and pants from VAUDE and Endura; jerseys; cycling shoes; protectors (elbow, knee/shin); gloves and headwear.
• Accessories and Parts Comprehensive cycling accessories including bells, mirrors, bags/backpacks/baskets, locks (U-locks, folding, cable, chain, frame locks), lighting (headlights, taillights, e-bike lighting, light sets), digital and navigation (GPS, smartphone/tablet mounts), racks, batteries and chargers, bottles and cages, trailers and transport (car bike racks, dog trailers, child trailers, child seats), workshop tools, and bike parts (chains, cassettes, cranksets, pedals, brakes, handlebars, wheels, tires, tubes, saddles).
• Workshop and Service Certified workshop services including maintenance, repairs, and software updates for e-bikes from brands like Bosch, Shimano, Yamaha. Services include manufacturer diagnostics, battery testing, and software checks. Available at 30+ workshops across Switzerland.
• Test Rides (Probefahrt) Free test ride service allowing customers to test various e-bike models directly at stores before purchasing.
• Click and Collect Online ordering with convenient pickup at preferred store locations with free shipping to the store.
• Bike Insurance (TCS Partnership) Bicycle insurance offered in partnership with TCS (Touring Club Switzerland) for e-bike protection.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• StromercoreTechnology or IntegrationM-Way is a certified Stromer Competence Center, offering specialized Stromer repair services in selected m-way workshops across Switzerland. Stromer repairs require certified expertise and are available exclusively in designated m-way stores including Aarau, Basel, Bern Expo, Frauenfeld, Geneva, Lausanne, Romanshorn, Schlieren, Wallisellen, Zugerland, Sihlcity, Zurich, St. Gallen, and Schaffhausen.
• TCS (Touring Club Switzerland)minorGTM or Marketing PartnerM-Way offers TCS bike insurance products and participates in TCS promotional offers. The partnership includes a TCS bike insurance page on m-way.ch and TCS Offers page featuring joint promotions, providing cross-referral traffic from TCS member base.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bike24: Large European online bike and e-bike retailer. Comparable as a pure-play e-commerce channel that competes with M-Way's online store for Swiss consumers, especially on price and assortment depth.
• Decathlon Switzerland: Large international sporting goods retailer with a growing Swiss store estate. Competes on price and breadth across all bike categories, including an own-label e-bike range.

Emerging players

• Stromer: Swiss premium speed-pedelec manufacturer; M-Way is a certified Stromer Competence Center. Comparable as both a supplier and a competitor via Stromer's growing DTC channel.
• Thömus: Swiss bicycle and e-bike manufacturer with strong domestic brand recognition. Comparable as a premium Swiss brand that increasingly sells through its own retail, competing with M-Way's assortment.

Direct peers

• Brudi Bike: Swiss premium bike retailer with multiple store locations. Directly comparable in physical retail footprint, brand portfolio (Trek, Specialized, etc.), and workshop service offering.
• Velobude: Swiss e-bike specialist retailer carrying many of the same premium brands. Comparable in assortment, target customer, and reliance on expert consultation and test rides.
• Bike World (Schweiz): Swiss multi-store bicycle and e-bike retailer with similar product mix and service-led positioning. Directly comparable as a domestic specialist retailer competing for the same Swiss consumer.

Regional players

• Rad Power Bikes: North American direct-to-consumer e-bike brand with EU expansion. Comparable as a DTC e-bike specialist that competes with M-Way's online channel and may enter the Swiss market directly.
• Scott Sports: Swiss-based global cycling brand with headquarters and design presence in Switzerland. Comparable as a Swiss-connected cycling brand whose products are sold through M-Way and competing retailers.

Others

• Touring Club Switzerland (TCS): Switzerland's largest mobility club; M-Way's marketing partner. Related as a referral and insurance partner that drives customer traffic to M-Way stores, not a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/mwayonline
• Facebookfacebook.com/m.way
• LinkedInlinkedin.com/company/m-way
• Instagraminstagram.com/mway_online

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M-Way