Private Home Care

What Private Home Care does

Private Home Care (PHC) is a privately held, family-owned, non-franchise home care provider headquartered in Olivette (St. Louis metro), Missouri, operating across six owned regional offices in the Greater St. Louis, Kansas City, Lee's Summit, Columbia, Southern Illinois, and Chicago metros. The company delivers non-medical in-home personal care services to seniors and adults with chronic or post-acute conditions, including Alzheimer's, dementia, Parkinson's, stroke recovery, hospice and palliative support, post-hospitalization, respite, and companion care, plus supplemental staffing into rehab, independent living, assisted living, and skilled nursing facilities.

PHC's service model combines relationship-based in-person caregiving with a proprietary virtual care ecosystem. The platform integrates daily virtual wellness visits conducted by consistent care-team members with two AI-enabled monitoring modalities: a passive audio anomaly-detection sensor ("Sensi") that flags falls and distress without recording speech, and a 3D depth-based motion sensor with claimed 97%+ fall-risk detection accuracy. The ecosystem is offered both as an add-on to in-person care and as standalone subscription tiers (Virtual Care Basic $180/month, Plus $350/month, Pro $525/month). A wholly owned subsidiary, Village Senior Care (acquired December 2020), extends the brand within the St. Louis market.

Revenue is generated through a mix of usage-based hourly care, recurring live-in and 24-hour shift coverage, and the newer monthly virtual-care subscriptions. PHC accepts long-term care insurance but not Medicare for non-medical services, prices hourly engagements quote-based with no day/weekend premium, and supports a caregiving workforce paid approximately 25% above industry average—an explicit operating choice credited with 95%+ employee satisfaction and a top-1% ranking in a Great Place to Work certification covering 100% of staff. Go-to-market is sales-led, anchored by complimentary in-home assessments, healthcare-professional referrals, partnerships with organizations such as the American Stroke Foundation and the American Parkinson Disease Association, and content-driven organic acquisition through a topical blog and social channels.

Name

Private Home Care

Legal name

Private Home Care, LLC

Website

https://privatehomecare.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Private Home Care is a family-owned, non-franchise home care provider in the U.S. Midwest offering non-medical in-home caregiving for seniors and adults with conditions such as Alzheimer's, dementia, Parkinson's, and stroke, combined with a proprietary AI-enabled virtual care ecosystem sold across six regional offices.

Ownership category

akta.pro rank

Product category

Home Healthcare / Senior In-Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)

akta.pro secondary industries

Alzheimer’s Specialized Care (Mid/Late-Stage) (HSABAEAC), Dementia & Wandering-Safety 24/7 In-Home Care (HSABAHAE), Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB)

Keywords

• In-home senior care
• Private duty caregiving
• Memory care services
• Non-medical home care
• Virtual senior monitoring

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hourly In-Home Care Services: Flexible hourly care services billed based on hours of care provided per day/week. Rates vary by level of care required. The company provides part-time, full-time, and overnight care options with no difference in rates between days and weeks.
2. Live-In Care Program: Continuous 24/7 support from dedicated caregiver teams living in the client's home. Provides consistent presence and one-to-one engagement, especially important for clients with memory impairment, dementia, and Alzheimer's.
3. 24-Hour Care Services: Rotating caregivers providing around-the-clock supervision and assistance throughout both day and night. Involves multiple caregivers working shifts to ensure continuous coverage.
4. Care Facility Support: Supplemental care services provided in rehab facilities, independent living, assisted living, and skilled nursing communities. Hourly or around-the-clock care options available.
5. Virtual Care Subscriptions: Standalone virtual care packages (Basic $180/month, Plus $350/month, Pro $525/month) providing daily wellness visits and/or monitoring technology without requiring in-person hourly care services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Private Home Care delivers non-medical in-home caregiving services to seniors and adults across six Midwest metro regions, with offerings ranging from companion and personal care to specialized Alzheimer's, dementia, Parkinson's, stroke, post-hospitalization, hospice, and respite support. The company complements its in-person care with a technology-enabled Virtual Care platform that pairs daily wellness check-ins with proprietary privacy-first sensors (3D depth motion sensors and Sensi audio anomaly detection) for continuous in-home safety monitoring.

Product overview

Private Home Care is a non-medical home care service provider offering a comprehensive portfolio of in-person caregiving services and technology-enhanced virtual care solutions. The core offering consists of 14 distinct in-home care services including 24-Hour Home Care, Senior Home Care, Live-In Care, Alzheimer's Care, Dementia Care, Parkinson's Home Care, Specialized Care, Hospice & Palliative Support, Care Facility Support, Post Hospitalization, Respite Care, Companion Care, and Stroke Care. These are complemented by a Virtual Care platform with three tiered packages (Basic, Plus, Pro) and standalone monitoring/check-in services. The company operates a unified virtual care ecosystem combining relationship-based virtual wellness visits with intelligent home monitoring technology (Passive Sound Sensors and 3D Depth Motion Sensors) that detects falls and unusual patterns. Services are delivered across 6 geographic regions through carefully matched professional caregivers supported by dedicated Care Managers.

Differentiator

Problem solved

Functional benefit

Products and services

• 24-Hour Home Care Continuous around-the-clock support delivered by rotating caregivers who provide supervision, overnight support, medication reminders, mobility assistance, and compassionate companionship for individuals with dementia, Alzheimer's, mobility limitations, or recovery needs.
• Senior Home Care (Personal Home Care) Personalized in-home assistance with daily routines including bathing, dressing, grooming, mobility support, and personal hygiene, delivered with dignity, compassion, and respect for seniors aging in place.
• Live-In Care Program Consistent live-in home care with a dedicated caregiving team providing 24/7 support, overnight assistance, companionship, and meaningful daily engagement within the comfort of the client's home.
• Alzheimer's Care Specialized non-medical support for individuals living with Alzheimer's disease, focused on safety, routine maintenance, reducing confusion, and emotional well-being through personalized care plans.
• Dementia Care Non-medical in-home support for individuals experiencing memory loss, cognitive decline, and behavioral changes, maintaining familiar routines while supporting independence and quality of life.
• Parkinson's Home Care Specialized non-medical support for individuals with movement-related challenges including tremors, stiffness, and balance issues, providing mobility assistance, fall prevention, and daily activity support.
• Specialized Care Customized care plans for complex conditions including stroke recovery, cancer care, post-surgical support, and life-enrichment activities such as music and art therapy.
• Hospice & Palliative Support Compassionate end-of-life care and support focused on comfort, dignity, emotional reassurance, and quality of life for individuals and families navigating terminal illness.
• Care Facility Support Supplemental care services provided inside rehab facilities, independent living, assisted living, and skilled nursing communities, offering hourly or around-the-clock additional one-on-one support.
• Post-Hospitalization Care Professional in-home care supporting recovery after surgery, illness, injury, or hospitalization, helping reduce stress, prevent readmissions, and ensure proper follow-through on medical orders.
• Respite Care Temporary relief for family caregivers ensuring continuity of care at home, with flexible support ranging from a few hours to overnight or extended periods.
• Companion Care Emotional and social support for older adults including friendly conversation, shared activities, light housekeeping, meal preparation, and assistance maintaining daily routines.
• Stroke Care Personalized recovery support for stroke survivors including assistance with mobility, bathing, grooming, dressing, speech recovery, and reinforcement of rehabilitation routines.
• Virtual Care (Basic, Plus, and Pro subscriptions) Subscription-based virtual care packages ($180/month Basic with daily wellness visit; $350/month Plus adding one monitoring sensor; $525/month Pro combining both monitoring sensors) combining daily virtual wellness check-ins with optional 3D depth motion sensor and Sensi audio anomaly detection for layered remote safety monitoring.
• Senior Monitoring System Privacy-first monitoring technology using passive sound sensors and 3D depth sensors to detect unusual sounds, sudden impacts, and movement pattern changes without cameras, wearable devices, or recorded conversations.
• Daily Check-In Service Scheduled phone or video wellness visits for seniors providing medication reminders, companionship, and routine reinforcement to support aging in place.

Quantifiable outcome

• 97%+ accuracy in fall risk detection through predictive depth sensors
• +3 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Home Care Association of America (HCAOA)coreOthersIndustry-leading trade organization representing home care agencies across the country. HCAOA provides practical resources to enhance operations, margins, and training quality. Association advocates for caregiver safety and industry innovation.
• American Stroke FoundationcoreStrategic or Co-development PartnerPartnership with The Next Step Program at American Stroke Foundation—a wellness program helping stroke survivors regain independence in daily living skills. PHC caregivers receive specialized stroke recovery training from foundation experts.
• American Parkinson Disease Association (APDA)coreStrategic or Co-development PartnerAPDA is committed to assisting and empowering those affected by Parkinson's disease through its extensive national network offering information, referral, educational and support programs, health and wellness activities, and research funding.
• Project PresentminorStrategic or Co-development PartnerImprov workshops enhancing communication and creativity between older adults, care partners, and individuals living with Alzheimer's disease and related dementias. Founded by Executive Director Ann Marie Mohr.
• Memory KeepersminorStrategic or Co-development PartnerDementia program developed on principles of Cognitive Stimulation Therapy and evidence-based approaches. Curriculum applies engaging methods to slow cognitive decline, delivered at home and potentially covered by insurance. Co-founded by Cheryl Kinney and Britt Lueken.
• Coeur AcademyminorOthersEducational environment designed to accommodate students with special needs, fostering increased confidence and facilitating social and academic growth. Provides safe atmosphere for students served by the academy.
• 360 Quality Care + Transport ServicesminorChannel Partner/ Reseller/ DistributorPrivately owned non-emergency medical transportation (NEMT) provider for hospitals, skilled nursing facilities, rehabilitation facilities, and long-term care communities throughout St. Louis metro area. Provides transportation for PHC clients to appointments.
• Vitality in MotionminorStrategic or Co-development PartnerAdaptive dance classes allowing seniors to unlock vitality through 'artistic exercise' designed to inspire ageless healthy living. Partnership provides enrichment activity options for PHC clients.
• ShieldPro Home ServicesminorOthersHome services company dedicated to mitigating future costs through minor repairs before they evolve. Offers one-time repairs and ongoing subscription packages for busy workers, persons with disabilities, and older adults.
• Artfully AgingminorStrategic or Co-development PartnerWatercolor art program designed for seniors of all skill and care levels. Holistic approach makes art sessions meaningful and therapeutic. PHC caregivers trained to work with clients 1-on-1 or in group settings.
• Validation Therapy (Dr. Naomi Feil)minorStrategic or Co-development PartnerMethod designed for older adults with cognitive decline that encourages communication, aids stress reduction, and promotes dignity and happiness. Enhances quality of life through stimulating interaction and fostering supportive environment.
• American Stroke FoundationcoreStrategic or Co-development PartnerPHC partners with American Stroke Foundation so caregivers receive training from experts on stroke recovery. Latest research and treatments incorporated into customized care plans for stroke survivors.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Senior Helpers: National in-home senior care franchise specializing in Alzheimer's/dementia care, Parkinson's care, and personal care. Highly comparable specialization in the same disease-state caregiving segments PHC emphasizes.
• Right at Home: PE-backed (Audax Group) non-medical and personal home care franchise with dementia, companion, and respite care offerings. Direct competitor with comparable service portfolio and Midwest market presence.
• BrightStar Care: National non-medical and medical home care franchise offering companion, personal, and skilled care across the U.S. Direct peer in non-medical home care with comparable service menu, sales-led GTM, and franchise-versus-corporate structure discussion relevant to PHC's non-franchise model.
• Home Instead: World's largest non-medical home care franchise network (now part of Honor Technology) offering personal care, dementia care, and companionship. Direct competitor with overlapping dementia/Parkinson's specializations and the same regional office footprint model.
• Comfort Keepers: Non-medical in-home care franchise owned by Sentinel Capital Partners, providing personal care, companionship, dementia care, and respite. Directly comparable service portfolio and franchise distribution model across multiple U.S. markets.
• Visiting Angels: Large non-medical home care franchise network offering companion care, personal care, Alzheimer's/dementia care, and respite services. Direct competitor with very similar service menu and locally-owned franchise model.

Emerging players

• Honor Technology: Tech-enabled home care platform resulting from the Home Instead merger, building software, AI matching, and operational automation for agencies. Emerging player most relevant on the virtual care/technology dimension PHC is pursuing.
• Papa: Tech-enabled companion care platform pairing seniors with vetted 'Papa Pals' for non-medical support, often funded through Medicare Advantage benefits. Emerging player intersecting PHC's companion care and family caregiver segments, particularly relevant given PHC's Medicare exclusion.

Broad incumbents

• Bayada Home Health Care: Large national home health provider offering both skilled nursing and personal care across the U.S., recently transitioning to nonprofit status. Broad incumbent with overlapping adult and pediatric home care services, including some of the same specialty conditions.
• Help at Home: PE-backed (The Vistria Group) large-scale personal care services provider across 20+ states with high Medicaid exposure. Broad incumbent illustrating the institutional scale and capital access that family-owned regional agencies like PHC compete against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/phc_stl
• YouTubeyoutube.com/channel/UC_5zQTh6e0H5Od8XSPos5lA
• Facebookfacebook.com/PrivateHomeCareSTL
• LinkedInlinkedin.com/company/private-homecare-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Private Home Care