What HeyRay does

HeyRay is the consumer-facing brand of Your Home Today Realty Inc., Brokerage, an independently owned and operated residential real estate brokerage headquartered at 13394 Highway 7, Georgetown, Ontario, Canada. The company delivers full-service buy-side and sell-side representation across Halton Hills (Acton, Georgetown, Glen Williams, Erin) and a broader Greater Toronto Area footprint that includes Brampton, Burlington, Guelph, Hamilton, Milton, Oakville, Orangeville, and Toronto, with additional sold-listing activity in Caledon and East Garafraxa. An eight-person team led by Broker of Record Ray Chesher executes transactions through a TRREB/CREA-aligned brokerage channel, an MLS IDX-powered website (WordPress + iHomefinder), a branded Listed.inc mobile app, and a complementary HeyRay Self Storage sister business.

The core technology stack is a standard real estate IDX configuration rather than proprietary IP: iHomefinder provides MLS/TRREB-fed property search with map search, advanced search, polygon draw, virtual tours, and listing alerts; Listed.inc delivers a HeyRay-branded app; NitroPack handles image and asset optimization; and a third-party VideoToBlog tool transcribes VLOG videos into blog posts. The structural differentiator is in-house home staging — HeyRay owns a large furniture inventory and a design team, enabling free full-service staging to listing clients, with a virtual staging option for vacant or under-renovation properties. The HeyRay Self Storage business offers storage lockers and portable storage, frequently bundled with move/relocation clients via a '3 MONTHS FREE STORAGE' promotion.

The business model is commission-based residential real estate brokerage (transaction fees on closed sales), supplemented by recurring HeyRay Self Storage rentals and ancillary staging/marketing services bundled into listing packages. Customer segments are individual home buyers and SMB/homeowner sellers in Halton Hills and the GTA; pricing is quote-based per transaction and not publicly disclosed, with free full-service staging positioned as the headline customer-facing value-add. HeyRay reports 89 transactions in 2025, 21 average days on market, a 99% list-to-sale price ratio, 2,511 cumulative transactions to date, a #1 Real Estate Team ranking in Halton Hills per IMS Stats, and 159 Trustindex-verified Google reviews rated 'Excellent'.

Name

HeyRay

Legal name

Your Home Today Realty Inc., Brokerage

Website

https://heyray.ca

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

HeyRay (Your Home Today Realty Inc., Brokerage) is an independently owned, eight-agent residential real estate brokerage in Georgetown, Ontario, serving home buyers and sellers across Halton Hills and the Greater Toronto Area with full-service representation, in-house free home staging, an MLS IDX website, a branded app, and a sister self-storage business.

Ownership category

akta.pro rank

Headquarters

HQ city

Georgetown

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Residential Real Estate Brokerage Commissions: HeyRay (Your Home Today Realty Inc., Brokerage) earns commission-based revenue from representing buyers and sellers in residential real estate transactions across Halton Hills and surrounding GTA markets. The team closed 89 transactions in 2025 (per IMS stats) and has 2,511 total transactions to date.
2. HeyRay Self Storage Rentals: Ancillary revenue from HeyRay Self Storage (storage lockers, portable storage) used by clients during moves/relocations.
3. Home Staging & Marketing Services: Free in-house staging (offset by commission economics) supported by owned staging furniture inventory, professional photography, virtual tours, and marketing collateral as part of listing service packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Core offering

HeyRay operates a full-service residential real estate brokerage under Your Home Today Realty Inc., Brokerage, representing buyers and sellers in Halton Hills and the broader Greater Toronto Area. Services include listing and buyer representation, free in-house full home staging, professional photography and virtual tours, and an affiliated HeyRay Self Storage business for moving and relocation clients.

Product overview

HeyRay operates a unified residential real estate service platform under Your Home Today Realty Inc., Brokerage, combining an IDX-powered Property Listings Search (with Map Search and Advanced Search modules) and a Sold Properties Archive with a full-service Home Staging offering (HeyRay Home Staging, including Virtual Home Staging), a sister HeyRay Self Storage business, and a content ecosystem (The BUZZ blog, Ray's VLOG, Support Local Business video series, Giving Back program, and Community Real Estate Pages for Acton, Erin, Georgetown, Glen Williams, and Halton Hills). All services are delivered by an eight-person team (Karen Pedersen, Ray Chesher, Holly Light, Jennifer Sargeant, Brenda Hamilton, Danielle Quilty, Charlene Reid, and Ian Dudgeon) focused on the Halton Hills and broader GTA market.

Differentiator

Problem solved

Functional benefit

Brands

• HeyRay Self Storage: Self-storage service offering storage lockers and portable storage options, operated alongside the real estate brokerage under the HeyRay umbrella.

Products and services

• HeyRay Residential Real Estate Brokerage Full-service buyer and seller representation for residential real estate (houses, condos, acreages) across Halton Hills (Acton, Erin, Georgetown, Glen Williams) and the broader Greater Toronto Area (Brampton, Burlington, Guelph, Hamilton, Milton, Oakville, Orangeville, Toronto). Includes listing strategy, MLS/TRREB exposure via iHomefinder, pricing guidance, showings, negotiations, and closing.
• HeyRay Home Staging Full in-home physical staging service for seller clients, including furniture and decor rentals, design, installation, and removal, offered at no cost as part of the HeyRay listing package. Powered by a large owned inventory of staging furniture and accessories and an in-house design team, distinguishing HeyRay from competitors that offer only consultations.
• HeyRay Self Storage Ancillary self-storage service offering storage lockers and portable storage options for individuals and households during moves, relocations, renovations, or decluttering. Operated as an affiliated service to the HeyRay brokerage, frequently cross-promoted on heyray.ca with offers including 3 months free storage.
• Virtual Home Staging Digital/virtual staging service for vacant or under-renovation properties, producing realistic staged images for online MLS listings to attract buyers without the cost or logistics of physical staging.

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Toronto Regional Real Estate Board (TRREB)coreStrategic or Co-development PartnerHeyRay is a TRREB member brokerage operating under Your Home Today Realty Inc., Brokerage. The site displays TRREB data feeds (MLS listings) under license, with TRREB disclaimers on every listings page and TRREB Toronto data updated regularly. This partnership is essential for providing MLS-listed properties to consumers.
• The Canadian Real Estate Association (CREA)coreStrategic or Co-development PartnerHeyRay benefits from CREA's MLS®, Multiple Listing Service® trademarks and logos, identifying the quality of services provided by real estate professionals who are CREA members. Member-relationship for brokerage legitimacy across Canada.
• iHomefindercoreTechnology or IntegrationiHomefinder powers HeyRay's 'Real Estate IDX' solution on heyray.ca, providing MLS/IDX property search including map search, advanced search with polygon draw, beds/baths/property-type filters, virtual tours, listing alerts, and sold listings. The site credits 'Real Estate IDX - Powered by iHomefinder' across all listings pages.
• Listed.inccoreTechnology or IntegrationListed.inc provides HeyRay with a branded real estate app ('Search for your Dream House on listed') and a dedicated listings portal (listed.inc/listings?presented-by=b9ac5215ca7f47b8bb95d98a52fb32a4) under the HeyRay brand for mobile-first home search.
• HeyRay Self StoragecoreStrategic or Co-development PartnerHeyRay operates an affiliated self-storage service (heyrayselfstorage.ca) offering storage lockers and portable storage options, frequently cross-promoted on heyray.ca for moving/relocation clients, including 3-month free storage promotions.
• Food4Kids HaltonminorGTM or Marketing PartnerHeyRay is a proud supporter and charity partner of Food4Kids Halton, featuring the charity on heyray.ca/local-charities/ and the 'Giving Back' page to drive community engagement and brand awareness.
• Happily Ever EstherminorGTM or Marketing PartnerHeyRay supports Happily Ever Esther (happilyeveresther.ca), a local charity, featuring the charity's logo on heyray.ca/local-charities/ and the 'Giving Back' page.
• Cancer Assistance Services Halton Hills (CASSH)minorGTM or Marketing PartnerHeyRay supports Cancer Assistance Services Halton Hills (cancerassistance.org), including the Georgetown Firefighter Charity Hockey Game, Head for the Hills, and other fundraising initiatives, with logo placement on the 'Giving Back' page.
• Halton Hills Coalition for RefugeesminorGTM or Marketing PartnerHeyRay has called for community support of the Halton Hills Coalition for Refugees (Syrian refugee relief effort), featured in a March 2016 blog post and on the 'Giving Back' page.
• Local Halton Hills Businesses (Uncorked on Main, Furnace Room Brewery, McMaster's Meats, Floor Diva, etc.)minorGTM or Marketing PartnerHeyRay produces a 'Support Local Businesses' YouTube series featuring local Halton Hills businesses including Uncorked on Main, Furnace Room Brewery, McMaster's Meats, and Floor Diva, generating cross-promotional community content.
• Make-A-Wish CanadaminorGTM or Marketing PartnerHeyRay supports Make-A-Wish Canada as part of its 'Giving Back' community charity initiative.
• Halton Hills Thunder (U12 AA / U16 AA)minorGTM or Marketing PartnerHeyRay sponsors Halton Hills Thunder U12 AA and U16 AA minor hockey, including Classic Car Fundraisers for Bennett Village, featured on the 'Giving Back' page.
• The Rotary Club Georgetown / Hamilton / ActonminorGTM or Marketing PartnerHeyRay supports multiple Rotary Club chapters (Georgetown, Hamilton, Acton), the Salvation Army Georgetown, and the Lions Club of Georgetown as part of community charity sponsorship.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Royal LePage: One of Canada's largest residential real estate brokerages with deep TRREB/CREA presence across the GTA. Directly comparable to HeyRay because it competes for the same residential buyer/seller pool in Halton Hills and adjacent GTA markets, but at vastly greater scale and with national brand marketing.
• RE/MAX Canada: Global residential brokerage franchise with extensive agent networks across Halton Hills and the GTA. Comparable because it serves the same buyer/seller segments, but operates at franchise scale with proprietary technology, agent training, and brand recognition that dwarfs HeyRay's team.
• Century 21 Canada: National residential brokerage competing for the same GTA listings and buyers. Comparable offering (full-service representation, MLS/IDX distribution) but with franchise-level marketing, lead-generation, and a much larger agent base than HeyRay.
• Sotheby's International Realty Canada: Premium/luxury residential brokerage active in the GTA and surrounding regions. Comparable in targeting the higher-end of HeyRay's listing book (e.g., the multi-million dollar Halton Hills listings on HeyRay's site), but positioned further upmarket with a luxury brand.
• Engel & Völkers Canada: International premium brokerage with Canadian offices in Toronto and surrounding markets. Comparable in serving higher-end residential clients in the same GTA footprint, but with global brand positioning and a more focused luxury tilt.
• Keller Williams Realty (Canada): Agent-centric residential brokerage model with growing Canadian/GTA presence. Comparable because it pursues the same residential transactions via agent-led teams, but leverages a global tech platform (KWLS, Command) rather than HeyRay's third-party iHomefinder/WordPress stack.

Direct peers

• Chestnut Park Real Estate: Independently owned Ontario brokerage focused on premium residential markets including parts of the GTA. Comparable because it competes for similar higher-end seller clients in the same geography with a boutique, full-service team model.
• iPro Realty: Independently owned Ontario brokerage operating a low-commission, tech-enabled model across the GTA. Comparable because it targets the same residential buyer/seller pool with an alternative value proposition (fee structure), competing head-to-head with boutique Halton Hills teams like HeyRay.
• Right at Home Realty: Independently owned Canadian brokerage with strong GTA agent presence, similar team-based structure and full-service residential model. Closely comparable to HeyRay in operating model, agent-driven service, and GTA/Halton-area market overlap.
• Homelife Realty: Canadian residential brokerage franchise with significant GTA agent base, often organized into small teams. Comparable to HeyRay in offering full-service representation to local buyers/sellers, but typically with broader geographic spread and franchise support.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HeyRay1
• YouTubeyoutube.com/user/heyrayca
• Facebookfacebook.com/HeyRay.ca
• LinkedInlinkedin.com/company/your-home-today-realty-inc.-brokerage
• Instagraminstagram.com/heyray.ca
• TikToktiktok.com/@heyray.ca

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HeyRay