WEKA
WEKA Business Media AG is a Swiss business media and continuing education platform serving HR, finance, legal, and management professionals in Switzerland with tiered subscriptions, expert content, practical tools, live webinars, and an AI-powered chatbot.
- Company typePrivate
- Founded1978
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What WEKA does
WEKA Business Media AG is a privately held Swiss business media and continuing education company headquartered in Zürich (Hermetschloostrasse 77), founded in 1978 and operating under the brand WEKA. The company delivers subscription-based access to expert-authored content, practical tools, live training, and professional development resources for HR, finance, legal, management, and construction professionals in German- and French-speaking Switzerland. Its product stack includes a tiered WEKA Membership (PLUS, PRO, PREMIUM) starting at CHF 24.80/month, the praxisseminare.ch continuing education platform, an online Shop for individual publications (CHF 28-150), live webinars (CHF 190/session or annual subscription), topic-specific newsletters (CHF 98/year), and specialized software tools such as ZeugnisManager NOVO.
The underlying platform combines a web-based content library (powered by SilkCode), a learning management system (MyEvents, powered by MaxBrain AG), the AI chatbot Evi (built on Mistral AI by weber.digital GmbH), and Zoom-based live webinar delivery. The chatbot is restricted to PRO and PREMIUM members and searches WEKA specialist content plus publicly accessible Swiss legal texts. Online legal advisory is offered to PREMIUM members through rechtsberatung.weka.ch in cooperation with Centre Patronal. CRM and marketing operations run on Zoho One, with newsletter delivery through KünzlerBachmann Directmarketing.
WEKA monetizes through five revenue streams: recurring tiered memberships, one-time digital product sales, paid professional seminars, annual live webinar subscriptions, and newsletter subscriptions. The company is privately held, independently owned with no disclosed venture or private equity backing, and reports 11-50 employees. Geographic reach is limited to Switzerland, serving primarily individual professionals and SMBs through a self-serve e-commerce model rather than enterprise contracts.
WEKA firmographics
Firmographics- Name
- WEKA
- Legal name
- WEKA Business Media AG
- Website
- https://weka.ch
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WEKA Business Media AG is a Swiss business media and continuing education platform serving HR, finance, legal, and management professionals in Switzerland with tiered subscriptions, expert content, practical tools, live webinars, and an AI-powered chatbot.
- Ownership category
- akta.pro rank
WEKA industry classification
Industry- Product category
- Professional Business Information & Continuing Education
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Business, Management & HR Reference (Operations, Strategy, HR, Leadership) (EDAGAGAF)
- akta.pro secondary industries
- Digital Library & Electronic Resources Operations (e-Resources, Repositories, Licensing) (EDAEAGAF), Digital Archives, Libraries & Institutional Access Platforms (MPAJAMAJ), Community-Integrated Publishing Platforms (MPACAIAI), Enterprise & Professional Live Streaming Platforms (Webinars/Events) (MPACACAI)
Keywords
Where WEKA is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
WEKA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- WEKA Membership Subscriptions: Tiered membership model (W+ Plus, W+ PRO, W+ PREMIUM) providing recurring subscription access to expert knowledge, tools, and training materials. Starting at CHF 24.80 per month.
- One-time Product Sales: Individual purchases of digital products including guides, templates, checklists, and E-dossiers at various price points (CHF 28-150)
- Professional Training Seminars: In-person and virtual seminar offerings through praxisseminare.ch, covering business skills and professional development
- Live Webinar Subscriptions: Live Webinar UPDATE annual subscriptions providing access to scheduled online training sessions with expert presenters
- Newsletter Subscriptions: Topic-specific email newsletters covering HR, finance, law, and management topics (CHF 98 annually)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | WEKA Plus Membership - Basic knowledge access |
| Subscription | Monthly | WEKA PRO Membership - Enhanced professional content |
| Subscription | Monthly | WEKA PREMIUM Membership - Full service with legal advice |
| One time/ perpetual license | Pay-as-you-go | Individual Digital Products |
| Subscription | Annual | Newsletter Subscriptions |
| Subscription | Annual | Live Webinar UPDATE Annual Subscription |
| Subscription | Pay-as-you-go | Live Webinar Individual Sessions |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
WEKA product offering
Product offeringCore offering
WEKA Business Media AG operates a Switzerland-focused subscription content and continuing education platform for business professionals. Its core offering is the WEKA Membership program (Plus, PRO, PREMIUM tiers) providing curated expert knowledge, over 1,300 practical tools and templates, live webinars, an AI chatbot (Evi), and online legal consultation across HR, finance, law, management, and construction topics. The platform is complemented by a Shop for one-time digital products, the praxisseminare.ch training platform, and specialized software tools such as ZeugnisManager NOVO.
Product overview
WEKA Business Media AG is a Swiss business information and continuing education provider offering a multi-tier membership platform. The core offering includes WEKA Membership (PLUS, PRO, PREMIUM tiers), the praxisseminare.ch continuing education platform, and a Shop for publications. PRO and PREMIUM members access AI chatbot Evi powered by Mistral AI. Additional services include live webinars, digital library, online legal consultation, and specialized tools like ZeugnisManager NOVO. Content spans business topics including HR, management, finance, law, and construction/real estate.
Differentiator
Problem solved
Functional benefit
Brands
- WEKA Membership: Professional membership program offering exclusive expertise and continuing education
- WEKA PLUS Membership
- WEKA PRO Membership
- WEKA PREMIUM Membership
Products and services
- WEKA Membership Tiered subscription membership (Plus, PRO, PREMIUM) for Swiss business professionals providing access to expert articles, working aids, live webinars, and certified training across HR, finance, law, management, and construction topics. PREMIUM tier additionally includes legal consultation.
- praxisseminare.ch Separate training platform operated by WEKA offering in-person and virtual continuing education seminars, workshops, and certification programs for management, finance, HR, and leadership topics.
- WEKA Shop Online shop selling individual one-time digital and print business publications, guides, templates, checklists, E-dossiers, and tool packages (CHF 28-150 each) for Swiss professionals.
- Live-Webinare UPDATE Live online training program covering current business topics with expert presenters, offered as annual UPDATE subscriptions or individual sessions (CHF 190 each). Issues CPD credits and is delivered via Zoom.
- ZeugnisManager NOVO Standalone software tool that enables Swiss HR professionals to create employment references (Arbeitszeugnisse) quickly, uniformly, and in compliance with Swiss employment law.
- KI-Kompass für Führungskräfte Standalone practical publication providing Swiss executives with current knowledge on artificial intelligence applications for leadership and management.
- Online-Rechtsberatung Online legal consultation service for Swiss businesses delivered in cooperation with Centre Patronal, available to PREMIUM members for direct legal guidance on Swiss regulatory matters.
- Digital Library Digital library platform delivering WEKA periodicals and E-books to members, with built-in annotation and bookmarking capabilities synchronized across devices.
Companies that use WEKA
Customer profileSegments5 records
Ideal customer profiles2 records
WEKA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability4 records
Feature5 records
WEKA partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and supporting.
- MaxBrain AGcoreProvides learning management platform MyEvents enabling WEKA users to track professional development, completed courses, event participations, feedback, and earned certifications. Server infrastructure located in certified data centers in Germany.
- SilkCode GmbHcoreProvides Digital Library software enabling WEKA to deliver digital periodicals and E-books. Includes annotation and bookmarking functionality with synchronization across platforms.
- Mistral AIcoreEuropean open-source LLM provider powering the WEKA chatbot Evi for PRO and PREMIUM subscribers. Enables intelligent search of WEKA content and Swiss legal texts.
- Zoom Video CommunicationscoreProvides video conferencing platform for WEKA's live webinar and digital training delivery. Sessions are not recorded to protect participant privacy.
- Centre PatronalcoreSwiss business association partner providing online legal advisory services for WEKA PREMIUM members. Based in Bern, Switzerland.
- Zoho Corporation GmbHsupportingProvides Zoho One CRM software for WEKA's centralized customer data management, analytics, and marketing operations.
- KÜNZLERBACHMANN DIRECTMARKETING AGsupportingSwiss email marketing service provider managing WEKA's newsletter delivery and marketing communications infrastructure.
- weber.digital GmbHsupportingDigital agency responsible for technical implementation and development of WEKA's chatbot Evi based on Mistral AI technology.
- Google Ireland LimitedsupportingProvides Google Analytics, Google Tag Manager, YouTube integration, Google Cloud CDN, and ReCaptcha services for WEKA's web platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
WEKA competitors and assessment
Company assessmentDirect peers
- Haufe Group: Haufe is a German business media and publishing group offering HR, finance, tax, and legal information products via subscriptions, online platforms, and training — closely mirroring WEKA's Swiss business model in an adjacent DACH market.
- Verlag Dashöfer: Dashöfer is a German-language specialist publisher providing subscriptions, online libraries, and professional seminars for HR, finance, and management audiences — operating an essentially identical format to WEKA for DACH business professionals.
- Schäffer-Poeschel Verlag: Schäffer-Poeschel is a German business publisher producing professional reference works, handbooks, and digital content on management, HR, and finance — comparable to WEKA's expert-authored business and HR reference offerings.
- NWB Verlag: NWB is a German specialist publisher focused on tax, accounting, and business law content with online libraries and professional training — directly comparable to WEKA's finance, tax, and compliance verticals.
- C.H.Beck Verlag: C.H.Beck operates Beck-online, the leading German legal information platform with subscriptions, commentaries, and digital tools — analogous to WEKA's Swiss legal content and AI-powered legal search through chatbot Evi.
Broad incumbents
- Wolters Kluwer: Wolters Kluwer is a global provider of professional information, software, and services for legal, tax, accounting, and compliance professionals — overlapping with WEKA's regulated content verticals but at much broader geographic and segment scale.
- LexisNexis: LexisNexis provides legal, regulatory, and business information platforms globally; its legal research and compliance content overlap with WEKA's Swiss law and regulatory offerings, though at much greater scale and broader scope.
- Skillsoft: Skillsoft is a global enterprise learning and professional development platform with content across leadership, business, and technology — comparable to WEKA's subscription webinars and seminars for business professionals, but at much larger scale.
Regional players
- WEKA Media Group (Germany): WEKA Media Group is the related German business publisher operating in the DACH market; although sister-branded, it offers an analog mix of business reference, subscription platforms, and training that mirrors the Swiss WEKA's product structure in another geography.
- WEKA Industrie Medien: WEKA Industrie Medien is a German B2B media unit serving industrial and technical professionals with subscriptions and reference content — comparable in business media mechanics to WEKA Switzerland but serving a different specialist vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
WEKA social profiles
Digital presenceWEKA compliance and trust
Trust signalCompliance2 records
WEKA financial estimates
Financial estimateRevenue estimate
Valuation estimate
WEKA leadership team
Management profileNumber of profiles
WEKA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WEKA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WEKA
What does WEKA do?
WEKA Business Media AG operates a Switzerland-focused subscription content and continuing education platform for business professionals. Its core offering is the WEKA Membership program (Plus, PRO, PREMIUM tiers) providing curated expert knowledge, over 1,300 practical tools and templates, live webinars, an AI chatbot (Evi), and online legal consultation across HR, finance, law, management, and construction topics. The platform is complemented by a Shop for one-time digital products, the praxisseminare.ch training platform, and specialized software tools such as ZeugnisManager NOVO.
Is WEKA a public or private company?
WEKA is a private company. It is classified as unknown and is currently operating.
When was WEKA founded?
WEKA was founded in 1978. It employs 11 to 50 people.
Where is WEKA based?
WEKA is headquartered in Zürich, Switzerland, in the Europe region.
How does WEKA make money?
Five revenue lines are on record. WEKA Membership Subscriptions are the primary driver. The others are one-time Product Sales, professional Training Seminars, live Webinar Subscriptions and newsletter Subscriptions.
Who are WEKA's main competitors?
Direct peers on record are Haufe Group, Verlag Dashöfer, Schäffer-Poeschel Verlag, NWB Verlag and C.H.Beck Verlag. Broad incumbents are Wolters Kluwer, LexisNexis and Skillsoft. Regional players are WEKA Media Group (Germany) and WEKA Industrie Medien.
Does WEKA have an API?
No public API is recorded for WEKA.
What industry is WEKA in?
WEKA's product category is Professional Business Information & Continuing Education. Its primary akta.pro industry code is EDAGAGAF, Business, Management & HR Reference (Operations, Strategy, HR, Leadership), with a secondary code of EDAEAGAF, Digital Library & Electronic Resources Operations (e-Resources, Repositories, Licensing). Its NAICS code is 51621 and its SIC code is 7370.