What Ethos Roofing does

Ethos Roofing, operating as Ethos General Contractors LLC, is a privately held Colorado roofing and exterior contracting company founded in 2006. It is headquartered in Centennial with a second office in Fort Collins and serves 18+ communities across the Denver metro and northern Colorado Front Range. The company delivers a full-service exterior offering that includes roof repair, full roof replacement, hail and storm damage restoration, tile/asphalt/metal/flat roofing systems, GACO silicone roof coatings, solar panel and solar shingle installation, as well as complementary exterior services (siding, gutters, windows, painting, and stucco/stone work). A defining element of its offering is integrated insurance claims assistance, positioning the company as an advocate for property owners navigating storm-damage claims, which is a high-frequency need in Colorado's hail-prone climate.

The business is built on a traditional services model with no proprietary technology, no software product, and no AI/ML capabilities. Its core differentiator is operational rather than technical: GAF Master Elite Contractor certification (the top tier of GAF's program) enables Ethos to offer the Golden Pledge Warranty (2 years of workmanship, 25 years of craftsmanship, 50 years of product coverage) and access GAF's material systems. The GTM motion is sales-led and locally focused, combining free on-site inspections, quote-based custom pricing, city-specific landing pages for local SEO, an extensive educational blog (373+ articles), and active reputation management across Yelp, Houzz, Angie's List, BBB, and Google reviews. Customer segments are primarily residential property owners with secondary commercial work, all within Colorado.

The revenue model is professional services delivered on a quote-based, pay-as-you-go basis with no disclosed pricing tiers and no recurring contracts. The company reports 1-10 employees, implying a lean core team likely supplemented by subcontractors for field execution. No funding rounds, acquisitions, leadership changes, or material structural moves are disclosed; ownership commentary indicates a founder/family-owned business with no identified PE or institutional backing.

Name

Ethos Roofing

Legal name

Ethos General Contractors LLC

Website

https://ethosroofing.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Ethos Roofing is a Colorado-based exterior contractor offering roof repair, replacement, hail and storm damage restoration, and complementary services like siding, gutters, windows, and solar panels to residential and commercial property owners across the Denver metro and Fort Collins areas.

Ownership category

akta.pro rank

Product category

Roofing and Exterior Contracting Services

NAICS

Roofing Contractors (23816)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Roof Inspection, Preventive Maintenance & Tune-Ups (HSAGAKAH), Soffit, Fascia & Eaves Repair/Replacement (HSAPAKAH)

Keywords

• Roofing repair services
• Roof replacement contractors
• Storm damage restoration
• Exterior contracting services
• Insurance claims assistance

Headquarters

HQ city

Centennial

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Roofing Services: Revenue generated from providing roof repair, roof replacement, and related exterior services to residential and commercial property owners. Services include storm damage repair, hail damage restoration, tile roofing, asphalt roof repair, metal roofing, flat roofing, roof coatings (GACO silicone), solar panel installation, siding, gutters, windows, painting, and stucco/stone work. Pricing is quote-based with free initial inspections offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Ethos Roofing is a Colorado-based roofing and exterior contracting company that provides roof repair, full roof replacement, hail and storm damage restoration, tile, asphalt, metal, and flat roofing installation, GACO silicone roof coatings, solar panel installation, and complementary exterior services including siding, gutters, windows, exterior painting, and stucco and stone. The company delivers these services to residential and commercial property owners across the Denver metro area and Fort Collins, supported by free inspections and integrated insurance claims assistance.

Product overview

Ethos Roofing is a full-service roofing and exterior contracting company offering a comprehensive portfolio of services across the Denver metro area and Fort Collins, CO. The core product suite centers on roofing services including repair, replacement, hail damage restoration, and specialized installations (tile, asphalt, metal, flat roofs). The company also offers complementary exterior services (siding, gutters, windows, painting, stucco and stone) and provides solar panel installation. A key differentiator is the integrated insurance claims assistance service that helps homeowners navigate the claims process. All services are delivered through a unified contracting operation with a second location in Fort Collins.

Differentiator

Problem solved

Functional benefit

Products and services

• Roof Repair Thorough inspections, precise repairs, and emergency services to restore roof integrity after storm damage or normal wear and tear for residential and commercial property owners in Colorado.
• Roof Replacement Complete roof replacement services guiding customers through material and installation options from selection to installation for residential and commercial properties in the Denver and Fort Collins areas.
• Hail Damage Repair Quality hail damage repair services with support through the insurance claims process for Colorado homeowners affected by hailstorms.
• Tile Roofing Tile roofing installation providing quality, longevity, energy efficiency, low-maintenance, and increased property value for residential customers.
• Asphalt Roof Repair Asphalt shingle repair services for residential properties throughout the Colorado Front Range.
• Metal Roofing Metal roofing systems installation for residential and commercial properties.
• Flat Roofing Services Flat roof installation and repair services for residential and commercial properties in Colorado.
• Luxury Home Roofing Premium roofing solutions for high-end residential properties with expert craftsmanship across the Denver metro area.
• Roof Coatings GACO silicone roof coatings providing robust protection from hail, water damage, and sun rays while enhancing energy efficiency for Colorado property owners.
• Solar Panels Solar panel and solar shingle installation with financing assistance, tax credits, and rebate guidance for Colorado homeowners.
• Siding Services Siding installation and repair services for residential and commercial properties across the Colorado Front Range.
• Gutter Repairs and Replacements Gutter system repair and replacement services to protect properties from water damage across the Denver metro and Fort Collins service areas.
• Window Repair and Replacement Wide range of window products with expert handling of window projects from start to finish for residential and commercial customers.
• Exterior Painting Services Professional exterior painting services for residential and commercial properties in Colorado.
• Stucco and Stone Installations Stucco and stone exterior installation services for residential and commercial property enhancement.
• Insurance Claims Assistance Free damage assessments and insurance claims assistance to help Colorado property owners navigate the storm restoration process.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GAFcoreTechnology or IntegrationEthos General Contractors is a GAF Master Elite Certified Contractor, the highest certification level in GAF's contractor program. This partnership enables Ethos to access industry-leading roofing materials and offer exclusive warranties including the Golden Pledge Warranty covering 2 years workmanship, 25 years craftsmanship, and 50 years product coverage.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Tecta America Commercial Roofing: Largest US commercial roofing contractor with national coverage. Comparable on roofing core service but skews commercial rather than residential and operates at substantially larger scale than Ethos.
• Power Home Remodeling: National exterior home remodeling company offering roofing, windows, siding, and gutters with a vertically-integrated sales force — overlaps Ethos on full exterior envelope but operates at much larger scale and geographic reach.
• Champion Window: National home exterior remodeling company offering windows, siding, roofing, and sunrooms — overlaps Ethos on windows, siding, and roofing within a broader exterior portfolio.

Direct peers

• Bone Dry Roofing: Regional/national roofing franchise offering roof repair, replacement, gutters, and exterior services to homeowners — overlapping service line and customer segment with Ethos.
• Aspen Contracting: Large national roofing and exterior contractor with a heavy focus on storm damage and insurance restoration across multiple states. Closely comparable to Ethos on service portfolio and insurance-claim-driven demand capture.
• Storm Guard Roofing and Construction: National franchise roofing and exterior contractor specializing in storm damage restoration and insurance claims assistance — directly comparable to Ethos on product mix, customer segment (insurance-driven homeowners), and go-to-market motion.

Emerging players

• LeafGuard: National gutter and exterior services brand owned by Encompass; overlapping on the gutter portion of Ethos's exterior bundle and the homeowner-direct sales motion.
• Roofing Corp of America: Private-equity-backed residential roofing rollup acquiring regional contractors across the US — competes for insurance-driven residential roofing demand and represents a potential rollup competitor to Ethos in Colorado.

Others

• GAF Materials LLC: Leading North American roofing materials manufacturer and Ethos's Master Elite program partner. Included as an ecosystem participant rather than competitor — controls program economics Ethos depends on.
• ABC Supply Co: Largest US wholesale distributor of roofing, siding, and exterior building materials — supplies Ethos and its competitors; comparable as an ecosystem participant rather than direct competitor.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCPqxavnXP7UqM-eL1zbL_Fg
• Facebookfacebook.com/EthosRoofing
• Instagraminstagram.com/ethos.roofing
• LinkedInlinkedin.com/company/ethos-general-contractors

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ethos Roofing