Teserra
Teserra designs and constructs custom swimming pools, integrated outdoor living spaces, hardscapes, and landscapes for luxury residential and select commercial clients in Southern California's Coachella Valley and Orange County markets, serving high-net-worth homeowners, custom homebuilders, and developers under an in-house design-build model.
- Company typePrivate
- Founded1980
- HeadquartersCoachella, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Teserra does
Teserra is a private, full-service outdoor living design-build company headquartered in Palm Desert, California (within the Coachella Valley), with a second regional office in Orange, California serving Orange County. The firm designs and constructs custom swimming pools, spas, and integrated outdoor living environments, including outdoor kitchens, fire features, pergolas, patios, hardscape, landscape design, and artificial turf installation, for luxury residential and select commercial clients in Southern California. The company has served more than 25,000 customers across a 40+ year operating history and holds California contractor license CALIC #656128 along with Google Guaranteed status. Its primary customer base is high-net-worth homeowners, with secondary relationships with custom homebuilders and developers, and a smaller commercial footprint covering hotels, resorts, and apartment complexes.
Underlying capabilities center on an in-house design-build execution model: Teserra handles concept, engineering, permitting, masonry, hardscape, landscape, and finishing trades internally, and uses 3D design visualization to help clients preview projects before construction. Products include gunite and plunge pool construction, water features with recycling systems, smart pool automation (temperature, lighting, cleaning controls), and an exclusive authorized dealer relationship for Celebrity Greens artificial turf in both the Coachella Valley and Orange County. Service categories span new construction, pool remodeling/resurfacing, equipment upgrades, and ongoing maintenance and repair.
The business model is project-based and quote-driven with no disclosed pricing published online. Revenue is generated primarily through one-time construction fees for pool builds and outdoor living projects, supplemented by smaller recurring revenue from pool maintenance contracts and ad-hoc repair work. Customer financing is offered in partnership with Lyon Financial, providing loans up to $200,000 with terms up to 30 years, military discounts, and fixed-rate structures. Distribution is direct-sales and consultation-led via website lead capture (Get Consultation CTAs), dedicated phone lines for each region, on-site meetings, and developer/homebuilder referral relationships. Marketing relies on blog content (pool maintenance and outdoor living topics), customer testimonials, Google Guaranteed SEO presence, community sponsorships (CareerBuilder Challenge PGA TOUR, Modernism Week), and brand partnerships (Christopher Kennedy, Rodney Strong Winery), with no intermediary or reseller channels in use.
Teserra firmographics
Firmographics- Name
- Teserra
- Legal name
- Teserra
- Website
- https://teserraoutdoors.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Teserra designs and constructs custom swimming pools, integrated outdoor living spaces, hardscapes, and landscapes for luxury residential and select commercial clients in Southern California's Coachella Valley and Orange County markets, serving high-net-worth homeowners, custom homebuilders, and developers under an in-house design-build model.
- Ownership category
- akta.pro rank
Teserra industry classification
Industry- Product category
- Pool Construction and Outdoor Living Services
- NAICS
- Landscape Architectural Services (541320), Residential Building Construction (23611)
- akta.pro primary industry
- Landscape Design, Build & Installation (Hardscapes/Softscapes) (BPABADAF)
- akta.pro secondary industries
- Outdoor Kitchens & Living Space Build-Out (Softscape Integration) (HSAIABAH), Pergolas, Gazebos & Shade Structures (HSAPALAD), Retaining Walls & Hardscape Structures (HSAPALAH), Water Features (Ponds, Fountains & Waterfalls) (HSAPALAJ), Seating Walls, Planter Walls & Raised Beds (Hardscape) (HSAIACAL), Tile, Grout & Surface Cleaning (Acid Wash, Stain Removal) (HSAIALAI), Pool Decking & Surrounds (HSAPALAK)
Keywords
Where Teserra is headquartered
LocationHeadquarters
- HQ city
- Coachella
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Teserra business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Pool Construction and Installation: Custom pool design and construction services for residential and commercial clients. Projects include new pool builds, pool remodels, and commercial pool installations. Revenue is generated through one-time project fees based on scope, design complexity, and materials selected.
- Outdoor Living and Hardscape Services: Complete outdoor living solutions including outdoor kitchens, fire features, pergolas, patios, and landscape design. Services are project-based with pricing varying by scope, materials, and customization level.
- Artificial Grass and Putting Greens: Installation of artificial turf systems including putting greens for golf enthusiasts. Revenue from one-time installation projects with Celebrity Greens products.
- Pool Maintenance and Repair Services: Ongoing pool maintenance, repairs, and warranty support services. Provides recurring service revenue through maintenance contracts and ad-hoc repair services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Custom Pool Construction |
| One time/ perpetual license | Multi-year contract | Outdoor Living and Hardscape Projects |
| Unit Pricing | Pay-as-you-go | Artificial Grass Installation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Teserra product offering
Product offeringCore offering
Teserra designs, builds, and remodels custom residential and commercial swimming pools, and delivers integrated outdoor living environments including hardscaping, outdoor kitchens, fire features, pergolas, patios, landscape design, and artificial turf. Services are delivered via an in-house design-build process covering concept development, engineering, permitting, construction, and finishing across Coachella Valley and Orange County in Southern California.
Product overview
Teserra is a full-service outdoor living company offering custom pool construction, renovation, and integrated landscape/hardscape services. The company operates two primary divisions serving Coachella Valley and Orange County. Core offerings include residential and commercial pool construction and remodeling, outdoor kitchens, hardscaping (patios, walkways, retaining walls), artificial grass and putting greens (through Celebrity Greens partnership), fire features, pergolas, landscape design, and water features. Services are delivered through an in-house design-build process encompassing concept development, engineering, permitting, construction, and finishing. The company holds a California contractor's license (CALIC #656128) and has served Southern California for over four decades.
Differentiator
Problem solved
Functional benefit
Brands
- Celebrity Greens: Artificial turf and putting greens brand, with Teserra as the only Celebrity Greens authorized dealer in the Coachella Valley area
Products and services
- Pool Construction Custom residential and commercial swimming pool design and construction services for homeowners and businesses in Coachella Valley and Orange County.
- Pool Remodeling Pool renovation and remodeling services including resurfacing, replastering, tile and coping replacement, and equipment upgrades for existing pool owners.
- Plunge Pools Compact pool designs suited for small backyards and limited outdoor spaces.
- Outdoor Living Design and Construction Integrated outdoor living space design and build services including landscape design, outdoor lighting, and complete backyard transformations.
- Outdoor Kitchens Custom outdoor cooking spaces with built-in grills, prep areas, refrigeration, storage, and bar seating for outdoor entertaining.
- Hardscape Services Hardscaping services including patios, walkways, driveways, retaining walls, seating walls, decking, veneer masonry, and structural outdoor features.
- Artificial Grass Installation Synthetic turf installation for residential lawns, playground areas, and commercial applications using Celebrity Greens products.
- Putting Greens Custom backyard putting green installation using Celebrity Greens artificial turf designed for golf practice and recreation.
- Pet Turf Pet-friendly artificial grass designed for drainage, durability, and easy cleaning for households with dogs.
- Fire Features Custom fire pit and fireplace installation including gas fire pits, fire tables, and fire-and-water combination features.
- Pergolas Custom shade structure installation providing architectural definition and outdoor comfort.
- Patios Patio construction using travertine, porcelain, natural stone, and concrete pavers.
- Landscape Design Professional landscape design and installation incorporating climate-appropriate plants, smart irrigation, and sustainable solutions.
- Commercial Pool and Outdoor Services Commercial pool construction and outdoor living solutions for businesses, developers, hotels, resorts, and apartment complexes.
Quantifiable outcome
- More than 25,000 satisfied customers served over four decades of operation
- +1 more outcomes
Companies that use Teserra
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Teserra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Teserra partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered notable, minor, flagship and core.
- PGA WEST / Signature at PGA WESTnotableResponsible for all outdoor landscaping at Signature at PGA WEST homes adjacent to TPC Stadium Course. Provided demonstration installations at tournament venue for CareerBuilder Challenge.
- Rodney Strong WineryminorNeighbor at tournament venue, joined Teserra Experience area with full bar offering wines. Co-branded presence at CareerBuilder Challenge event.
- Christopher KennedyflagshipCollaboration with architect Christopher Kennedy on Modernism Week Official Show House at 1330 E. Murray Canyon Drive. Teserra provided landscape, hardscape, and water element construction for the project published nationally in Traditional Home magazine.
- Modernism WeekflagshipCharitable organization providing scholarships to local future design and architecture students. Teserra supported 2015 Modernism Week which attracted 59,000 attendees from 20 countries.
- Celebrity GreenscoreExclusive authorized dealer partnership for Celebrity Greens artificial turf products in Coachella Valley and Orange County. Celebrity Greens is trusted by CBS golf analyst Peter Kostis, legendary NASCAR driver Rusty Wallace, and PGA tour player Paul Casey.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Teserra competitors and assessment
Company assessmentDirect peers
- Premier Pools & Spas: Premier Pools & Spas is one of the largest custom pool builders in the United States with locations across multiple states. It competes directly with Teserra on custom residential pool construction, outdoor living, and design services, with a similar sales-led consultation model.
- Blue Haven Pools & Spas: Blue Haven is a national custom pool builder with regional franchises including Southern California locations. It offers similar design-build pool and outdoor living services with comparable luxury residential targeting, directly competing for the same Coachella Valley and Orange County projects.
- California Pools & Landscape: California Pools is a Southern California-based custom pool builder and landscape contractor offering design-build services across multiple regions. Directly comparable to Teserra in service mix (pools, outdoor living, hardscape) and luxury homeowner target market, though operating on a broader regional footprint.
Others
- Pebble Technology International: Pebble Technology is a leading manufacturer of pool interior finishes (PebbleTec, PebbleSheen) used in custom pool construction. It is an ecosystem supplier to Teserra and its direct peers, and serves the same luxury residential pool market with adjacent (not competing) products.
Emerging players
- Aquatic Design Group: Aquatic Design Group is a commercial and high-end residential pool design and construction firm with Western U.S. presence. Comparable to Teserra in integrated design-build capability and luxury custom pool focus, though with a heavier tilt toward commercial and resort projects.
- River Pools and Spas: River Pools and Spas is a custom fiberglass and concrete pool builder with a strong content-marketing-driven lead generation model. Comparable to Teserra in custom residential pool offering and reliance on consultation-driven sales, though with a different geographic footprint and lead-gen engine.
Regional players
- Shasta Pools: Shasta Pools is a long-established Arizona-based custom pool builder serving Phoenix and surrounding markets. Comparable to Teserra in operating model (custom residential pools, luxury focus, decades of brand history) but geographically distinct; useful as a regional benchmark for Southern/Western luxury pool builders.
- Presidential Pools, Spas & Patio: Presidential Pools is an Arizona-based luxury pool, spa, and outdoor living builder with a long operating history. It mirrors Teserra's integrated design-build model (pools + outdoor kitchens + fire features + landscaping) targeting high-end homeowners in a comparable sunbelt climate.
- Sun Valley Pools: Sun Valley Pools is a custom residential and commercial pool builder serving the Arizona market. Like Teserra, it focuses on luxury custom pool construction with integrated outdoor amenities in a sunbelt luxury market, making it a useful regional comparable for unit economics and pricing.
Broad incumbents
- Latham Group: Latham Group is the largest North American manufacturer of residential in-ground vinyl liner pools, covers, and related components. It is not a direct custom pool builder but serves as a broad incumbent in the pool ecosystem, with comparable end-customers and overlapping smart pool automation offerings.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Teserra social profiles
Digital presenceTeserra compliance and trust
Trust signalCompliance2 records
Teserra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Teserra leadership team
Management profileNumber of profiles
Profiles1 record
Teserra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Teserra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Teserra
What does Teserra do?
Teserra designs, builds, and remodels custom residential and commercial swimming pools, and delivers integrated outdoor living environments including hardscaping, outdoor kitchens, fire features, pergolas, patios, landscape design, and artificial turf. Services are delivered via an in-house design-build process covering concept development, engineering, permitting, construction, and finishing across Coachella Valley and Orange County in Southern California.
Is Teserra a public or private company?
Teserra is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Teserra founded?
Teserra was founded in 1980. It employs 101 to 250 people.
Where is Teserra based?
Teserra is headquartered in Coachella, United States, in the North America region.
How does Teserra make money?
Four revenue lines are on record. Pool Construction and Installation is the primary driver. The others are outdoor Living and Hardscape Services, artificial Grass and Putting Greens and pool Maintenance and Repair Services.
Who are Teserra's main competitors?
Direct peers on record are Premier Pools & Spas, Blue Haven Pools & Spas and California Pools & Landscape. Pebble Technology International is listed as an others. Emerging players are Aquatic Design Group and River Pools and Spas. Regional players are Shasta Pools, Presidential Pools, Spas & Patio and Sun Valley Pools. Latham Group is listed as a broad incumbent.
Does Teserra have an API?
No public API is recorded for Teserra.
What industry is Teserra in?
Teserra's product category is Pool Construction and Outdoor Living Services. Its primary akta.pro industry code is BPABADAF, Landscape Design, Build & Installation (Hardscapes/Softscapes), with a secondary code of HSAIABAH, Outdoor Kitchens & Living Space Build-Out (Softscape Integration). Its NAICS code is 541320.