Audience Media Group
Audience Media Group is a private marketing agency and SaaS provider serving the attractions and seasonal events industry. Founded in 2013, the Texas-based firm delivers website design, paid advertising, branding, and ticketing software (via subsidiary Beyonk) to enterprise attractions across North America and the UK.
- Company typePrivate
- Founded2013
- HeadquartersBryan, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Audience Media Group does
Audience Media Group (AMG) is a private marketing agency founded in 2013 and headquartered in Bryan, Texas, with a regional office in London. The company specializes in marketing services for the attractions and seasonal events industry, serving agritourism farms, zoos, safaris, Christmas festivals, pumpkin patches, tulip festivals, and other visitor destinations. AMG delivers a full-service offering spanning website design and development, paid advertising management across Meta, Google, and TikTok, email and social media marketing, branding and creative design, and dynamic pricing implementation. The firm reports managing more than $10 million in annual advertising spend, driving over $100 million in annual ticket sales for clients, and achieving a 5.9x return on ad spend across its portfolio.
The company is vertically integrated through its wholly-owned subsidiary, Beyonk, which provides a ticketing and booking software platform for visitor attractions, events, activity venues, and tour operators. This positions AMG as both a marketing agency and a SaaS provider, allowing the company to capture both the demand-generation and transaction layers of the attractions industry. AMG's go-to-market is sales-led and enterprise-oriented, built around discovery calls and direct field sales targeting major attractions and seasonal destinations across North America, the United Kingdom, and Ireland. Named enterprise clients include Santa's Wonderland, Mainstay Farm, Lewis Adventure Farm & Zoo, Dalton Farms, Aggieland Safari, and Bengtson's Pumpkin Farm, with the firm reporting management of $50M+ in ticket sales for individual clients including some of the largest Christmas festivals in the United States.
AMG's business model is primarily professional services revenue from retainer and project-based engagements, complemented by software subscription revenue from Beyonk. The company is founder-owned (Jim Ross, a former Fortune 50 executive) and operates with a team of 60+ creative and strategic professionals across AMG and Beyonk. There are no disclosed external investors, funding rounds, or M&A activity beyond the Beyonk acquisition, and the company remains privately held with no public listing.
Audience Media Group firmographics
Firmographics- Name
- Audience Media Group
- Legal name
- Audience Media Group
- Website
- https://ataudience.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Audience Media Group is a private marketing agency and SaaS provider serving the attractions and seasonal events industry. Founded in 2013, the Texas-based firm delivers website design, paid advertising, branding, and ticketing software (via subsidiary Beyonk) to enterprise attractions across North America and the UK.
- Ownership category
- akta.pro rank
Audience Media Group industry classification
Industry- Product category
- Marketing Services for Attractions and Events
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Event Marketing & Audience Development Services (MPAGAJAD)
Keywords
Where Audience Media Group is headquartered
LocationHeadquarters
- HQ city
- Bryan
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Audience Media Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Marketing Services: Full-service marketing agency providing website design, paid advertising, email and social media marketing, and branding services to attractions and seasonal events. Revenue appears to come from professional service engagements and retainer arrangements.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Audience Media Group product offering
Product offeringCore offering
Audience Media Group (AMG) is a growth consulting and full-service marketing agency that helps visitor attractions, seasonal events, and agritourism destinations drive ticket sales and attendance growth. Its offering spans website design and development, paid advertising management across Meta, Google, and TikTok, email and social media marketing, branding and design, and dynamic pricing optimization. The company also operates Beyonk, a wholly owned ticketing and booking software platform that handles online ticket sales, event registration, activity booking, and tour booking for attractions and events.
Product overview
Audience Media Group (AMG) operates as a full-service marketing agency for attractions and seasonal events. The company offers two integrated offerings: (1) AMG's core marketing services including website design & development, paid advertising, email & social media marketing, and branding & design; and (2) Beyonk, a ticketing and booking software platform that handles attraction ticketing, event ticketing, activity booking, and tour booking systems. The two products work together to provide attractions and events with both marketing expertise and ticketing technology infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- Beyonk: Attraction ticketing software and booking platform offering website design, paid advertising, email marketing, and branding services for visitor attractions, events & fairs, activity venues, and tour operators.
Products and services
- AMG Marketing Services
- Beyonk Ticketing and Booking Platform
Quantifiable outcome
- 5.9x return on ad spend
- +6 more outcomes
Companies that use Audience Media Group
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Audience Media Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Audience Media Group partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights6 records
Audience Media Group competitors and assessment
Company assessmentDirect peers
- Straight North: B2B-focused digital marketing agency with strengths in SEO, paid media, and web design. Comparable to AMG in being a multi-channel performance agency serving mid-market and enterprise clients, though its category mix differs from attractions.
- Lyfe Marketing: Digital marketing agency offering social media management, paid advertising, SEO, and email marketing. Highly comparable to AMG in service mix, though it serves a broader set of verticals rather than focusing on attractions.
- Cardinal Digital Marketing: Performance marketing agency offering paid media, SEO, and analytics to enterprise clients. Comparable to AMG in being a results-driven paid-media agency, though it skews more toward healthcare and multi-location consumer brands.
- Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, paid ads, web design, and social media for SMB and mid-market clients. Closely comparable to AMG's core service mix (web, paid, social, email) and mid-market enterprise target.
- WebFX: Large digital marketing agency delivering SEO, paid media, web design, and content marketing to mid-market and enterprise clients. Comparable to AMG in service breadth, though significantly larger and less vertically specialized in attractions.
- Access Development: Loyalty and engagement marketing provider focused on attractions, destinations, and membership-based experiences. Comparable to AMG because it serves the same attractions vertical with marketing-driven programs (memberships, loyalty, audience development).
- Disruptive Advertising: Digital marketing agency specializing in paid media (Google, Meta, TikTok) with a vertical-agnostic service offering. Comparable to AMG in being a paid-ad-led growth agency, though it lacks AMG's narrow focus on attractions and seasonal events.
Emerging players
- Cuseum: Visitor engagement and digital experience platform for museums, cultural attractions, and destinations. Comparable to AMG's Beyonk arm as another technology vendor selling into the attractions vertical, and adjacent in the audience-engagement layer AMG markets into.
- FareHarbor: Booking and reservation software platform for tours, activities, and attractions — a direct competitor to AMG's Beyonk subsidiary. Comparable because it sits in the same attractions ticketing stack AMG's clients use, and it represents the kind of integrated platform competition AMG faces.
Broad incumbents
- MGH (Marketing General Incorporated): Full-service marketing agency with a strong events, attractions, and travel practice. Comparable to AMG in the mix of marketing services plus event/attraction client base, though it operates at materially larger scale and across more verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Audience Media Group social profiles
Digital presenceAudience Media Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Audience Media Group leadership team
Management profileNumber of profiles
Profiles8 records
Audience Media Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Audience Media Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Audience Media Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Audience Media Group
What does Audience Media Group do?
Audience Media Group (AMG) is a growth consulting and full-service marketing agency that helps visitor attractions, seasonal events, and agritourism destinations drive ticket sales and attendance growth. Its offering spans website design and development, paid advertising management across Meta, Google, and TikTok, email and social media marketing, branding and design, and dynamic pricing optimization. The company also operates Beyonk, a wholly owned ticketing and booking software platform that handles online ticket sales, event registration, activity booking, and tour booking for attractions and events.
Is Audience Media Group a public or private company?
Audience Media Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Audience Media Group founded?
Audience Media Group was founded in 2013. It employs 11 to 50 people.
Where is Audience Media Group based?
Audience Media Group is headquartered in Bryan, United States, in the North America region.
How does Audience Media Group make money?
One revenue line is on record: marketing Services.
Who are Audience Media Group's main competitors?
Direct peers on record are Straight North, Lyfe Marketing, Cardinal Digital Marketing, Thrive Internet Marketing Agency, WebFX, Access Development and Disruptive Advertising. Emerging players are Cuseum and FareHarbor. MGH (Marketing General Incorporated) is listed as a broad incumbent.
Does Audience Media Group have an API?
No public API is recorded for Audience Media Group.
What industry is Audience Media Group in?
Audience Media Group's product category is Marketing Services for Attractions and Events. Its primary akta.pro industry code is MPAGAJAD, Event Marketing & Audience Development Services. Its NAICS code is 541810 and its SIC code is 7311.