ROCovery Fitness

What ROCovery Fitness does

ROCovery Fitness is a 501c3 nonprofit organization founded in February 2015 in Rochester, New York, that provides free fitness, wellness, and peer recovery support programming for individuals recovering from drug and alcohol addiction. The organization operates from the ROCovery Outreach Center at 1035 Dewey Avenue and runs programs including hiking, bicycling, kayaking, climbing, strength training, yoga, boxing, IKFF CKT Level 2 kettlebell instruction, and Yoga of 12-Step Recovery (Y12SR), along with quarterly Adirondack camping retreats. Programming is free and open to anyone with 48 hours of continuous sobriety, and the organization also serves friends, family members, treatment organizations, and the certified peer recovery workforce through Recovery/Wellness Coaching, a Peer Learning Collaborative, and tailored organizational workout services.

ROCovery is positioned as the first organization of its kind in New York State combining fitness with recovery peer support. Over 11 years it has engaged more than 12,000 individuals, and its 12th Annual Run/Walk and X-Challenge is scheduled for September 13, 2026 at Mendon Ponds Park. Underlying technology is minimal and commodity-grade: donations processed via PayPal, event registration via RunSignUp, run club engagement via Strava, and calendar distribution via Tockify, with no proprietary platform, app, or AI components.

Revenue is generated entirely through a donations-and-contributions model: tax-deductible individual, corporate, and foundation giving; pursuit of grant funding for coaching, peer learning, and harm reduction services; and a single signature annual fundraising event. Marketing is community-led, combining earned local media coverage (News 8 WROC, Spectrum News, WXXI), word-of-mouth referrals, treatment-center partnerships, and outreach events, with a board and leadership structure that has been progressively professionalized since 2021 under Executive Director Jonathan Westfall.

Name

ROCovery Fitness

Legal name

ROCovery Fitness

Website

https://rocoveryfitness.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

ROCovery Fitness is a Rochester, NY-based 501c3 nonprofit that provides free fitness, outdoor, and peer recovery support programs to individuals in recovery from drug and alcohol addiction, serving more than 12,000 people across Western New York since 2015.

Ownership category

akta.pro rank

Product category

Addiction Recovery Support Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Wellness Program Design & Accountability Coaching (HSADAGAC)

akta.pro secondary industries

Outdoor Fitness & Park Bootcamps (HSADABAC), Functional Fitness / Cross-Training Groups (HSADABAH), Fitness & Performance Retreats (Bootcamps, Sports Conditioning) (THAGAMAH), Return-to-Sport / Post-Rehab Athletic Reconditioning (HSADAEAJ)

Keywords

• Sober living support
• Addiction recovery programs
• Peer recovery services
• Community fitness programs
• Wellness recovery programs

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Donations and Contributions: ROCovery operates as a 501c3 nonprofit organization relying on tax-deductible donations from individuals, corporations, and foundations to fund operations and programs.
2. Annual Fundraising Events: The annual Run/Walk and X-Challenge 5K event serves as the organization's signature fundraising event. Sponsorship opportunities are available for local businesses and organizations. All funds raised directly support free programs offered to the community.
3. Grant Funding: As a nonprofit serving the recovery community, ROCovery pursues grant funding to sustain operations. The organization tracks participation to support grant applications for additional funding.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

ROCovery Fitness is a 501c3 nonprofit that delivers free fitness, wellness, and peer recovery support services to individuals in recovery from drug and alcohol addiction. Programming includes hiking, bicycling, kayaking, climbing, strength training, yoga, boxing, kettlebell instruction, peer support, recovery coaching, outreach events, and an annual Run/Walk and X-Challenge fundraising event, all delivered at the ROCovery Outreach Center in Rochester, NY and across the Western New York region.

Product overview

ROCovery Fitness is a nonprofit community organization (501c3) that provides a unified ecosystem of free fitness, wellness, and peer recovery support services for individuals recovering from drug and alcohol addiction. The organization operates from its ROCovery Outreach Center and offers programs including hiking, bicycling, kayaking, climbing, strength training, yoga, boxing, and kettlebell instruction. The core product is the ROCovery Community Programs—a comprehensive peer-supported recovery community—augmented by specialized services such as Recovery/Wellness Coaching, the Peer Learning Collaborative, and the annual ROCovery Run/Walk and X-Challenge fundraising event. All programs share a common mission of providing sober social connection and physical activity as alternatives to substance use, with the organization serving as what they describe as 'the missing link in the traditional recovery process.'

Differentiator

Problem solved

Functional benefit

Products and services

• ROCovery Community Programs A free, supportive community of physically active individuals brought together by sober living, providing fitness and outdoor activities including hiking, bicycling, kayaking, climbing, strength training, yoga, and more for individuals in recovery from drug and alcohol addiction. Open to anyone with 48 hours of continuous sobriety, including friends and family.
• Peer Recovery Support Services Peer-based recovery support services connecting individuals in recovery with trained peer advocates who offer guidance, mentorship, and support throughout their recovery journey.
• Recovery/Wellness Coaching Grant-funded coaching services for the peer workforce and individuals in recovery, helping members develop skills and strategies for maintaining sobriety and overall wellness.
• Peer Learning Collaborative (PLC) An organized learning community providing continuing education and peer workforce support for individuals working in the recovery field.
• Outreach and Pop-up Events Community-based outreach services and pop-up events bringing recovery support and information to various locations throughout the Rochester area.
• ROCovery Run/Walk and X-Challenge The organization's signature annual fundraising 5K run/walk and X-Challenge celebrating community, connection, and recovery. Available in-person at Mendon Ponds Park or virtually from anywhere in the world.
• Boxing & Conditioning Classes High-intensity boxing and conditioning classes led by certified instructors, providing members with engaging physical activity as part of their recovery journey.
• IKFF CKT Kettlebell Instruction Certified kettlebell instruction at Level 2 IKFF CKT level, offering members specialized strength training opportunities.
• Outdoor Adventure Programs Outdoor program activities including hiking, trail running, and adventure outings led by experienced outdoor program team leaders, including ADK 46'r certified guides, plus quarterly Adirondack camping retreats.
• Yoga of 12-Step Recovery (Y12SR) Specialized yoga programming integrating 12-step recovery principles with yoga practice, led by certified Y12SR peer support guides.
• Organizational Workout Services Tailored workout programs and fitness services designed for organizations collaborating with ROCovery, including regular workouts customized to organizational needs.
• ROCovery Outreach Center The physical community center located at 1035 Dewey Avenue, Rochester, New York 14613, providing a safe space for recovery activities, gym facilities, daily workouts, yoga, personal training, and member engagement. Hours: Monday-Thursday 8 AM-7 PM, Friday-Saturday 8 AM-1 PM.

Quantifiable outcome

• Engaged over 12,000 individuals recovering from drug and alcohol addiction over 11 years
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• WegmansflagshipGTM or Marketing Partner · 1 January 2026Presenting sponsor for the 12th Annual ROCovery Run/Walk and X-Challenge 2026. Wegmans is a regional supermarket chain headquartered in Rochester, NY with strong community involvement.
• Owen's PointflagshipGTM or Marketing Partner · 1 January 2026Presenting sponsor for the 12th Annual ROCovery Run/Walk and X-Challenge 2026.
• Rochester Regional HealthcoreStrategic or Co-development PartnerMajor sponsor of ROCovery's annual fundraising event. Rochester Regional Health is a healthcare system serving the Rochester area.
• Delphi RisecoreStrategic or Co-development PartnerSponsors ROCovery and offers 24/7 evaluations through Open Access services at Delphi Rise in Rochester, NY. Listed as a recovery resource referral partner.
• National Council on Alcoholism and Drug Dependence - Rochester Area (NCADD-RA)coreStrategic or Co-development PartnerFeatured as a key recovery resource partner. NCADD-RA provides wealth of information on treatment and recovery providers in Monroe County, community coalitions, hotlines, and educational materials on addiction.
• Friends of Recovery New York (FOR-NY)coreStrategic or Co-development PartnerStatewide recovery organization partnership. FOR-NY's mission is to demonstrate the power and promise of recovery from addictions and its value to individuals, families, and communities throughout New York State.
• New York State Office of Addiction Services and Supports (OASAS)coreStrategic or Co-development PartnerState government agency partnership providing treatment availability dashboard, self-help and mutual aid program listings, and recovery resources. OASAS is referenced as a key partner in the recovery ecosystem.
• LIFE LINE (211)minorStrategic or Co-development Partner24/7 crisis/suicide intervention program serving Monroe, Wayne, Ontario, Livingston, Cayuga and Seneca Counties. Provides referrals for emergency food, shelter, clothing, crisis counseling, substance abuse issues, employment, financial and legal issues, and physical/mental health needs.
• Huther DoylecoreStrategic or Co-development PartnerBoard member Jon Westfall serves on the board of directors at Huther Doyle, a recovery-focused organization in Rochester.
• TrailsRocminorStrategic or Co-development PartnerRochester trail and outdoor activity organization. Executive Director serves on TrailsRoc board, supporting outdoor programming mission.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Young People in Recovery: National recovery community organization focused on building recovery capital through active lifestyle, sober social events, and peer networks — directly comparable to ROCovery's community-based recovery-through-activity model.
• The McShin Foundation: Virginia-based recovery community organization providing peer-led recovery support, sober social activities, and resource navigation — directly comparable peer-delivered recovery community model to ROCovery.
• The Phoenix: National 501c3 sober active community offering free fitness, climbing, yoga, and outdoor events to individuals in recovery — directly mirrors ROCovery's model but at multi-state scale, making it the closest comparable peer.
• Connecticut Community for Addiction Recovery (CCAR): Connecticut-based statewide recovery community organization offering peer support, recovery coaching, and community programs — directly comparable operational model and peer-recovery approach to ROCovery, though serving a different geography.
• Herren Project: National nonprofit founded by former NBA player Chris Herren that supports individuals and families affected by addiction through peer support, wellness programming, and community engagement — closely aligned mission and programming to ROCovery.
• Healing Transitions: North Carolina-based nonprofit offering peer-supported recovery programs including non-clinical recovery residences and community engagement — comparable peer-recovery model, though anchored in residential services rather than fitness.

Broad incumbents

• Recovery Centers of America: Multi-state network of inpatient and outpatient addiction treatment facilities — operates in the same recovery ecosystem but as a clinical treatment provider rather than a community fitness-based peer support organization.
• Faces & Voices of Recovery: National recovery advocacy umbrella organization mobilizing the recovery community through public policy, public awareness, and peer leadership development — comparable in the recovery support space but focused on advocacy rather than direct fitness programming.
• Shatterproof: Large national nonprofit focused on ending addiction stigma and expanding treatment access through advocacy, employer programs, and research — operates in the same recovery ecosystem as ROCovery but at significantly larger scale with a much broader portfolio.

Regional players

• CASPAR: Massachusetts-based recovery support organization providing peer recovery, harm reduction, and community-based programming — comparable in mission and peer-led model but serving a different regional geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ROCoveryfitness
• Facebookfacebook.com/rocovery
• LinkedInlinkedin.com/company/rocovery-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROCovery Fitness