SocialWall Pro

What SocialWall Pro does

SocialWall Pro is a Belgium-headquartered SaaS company (legally Tesial SRL) that operates a web-based social media aggregation and display platform for live and permanent events. Founded in 2009 as TweetWall Pro and rebranded in September 2016, the company aggregates real-time content from Twitter, Instagram, Facebook, LinkedIn, SMS, web forms, and email into customizable digital walls used at conferences, concerts, sports events, retail activations, government meetings, corporate gatherings, brand launches, and TV/radio shows. The platform is entirely browser-based with no installation required, supplemented by a free SWP Ticker App for PowerPoint/Keynote overlay and APIs (Get Content, Create Content) for custom integrations. Built-in capabilities include content moderation, gamification (contests, leaderboards, word clouds, photo grids, hashtag battles), Q&A and polling via the Live App, and post-event analytics with permanently available reports.

The business operates a three-tier pricing model: BasicTool ($80/day, $400/month, $2,400/year), ProTool ($300/day, $1,500/month, $9,000/year), and Premium Services (custom-quoted, multi-year). Distribution is hybrid, combining a self-serve PLG web tool with enterprise field sales for Premium engagements. Technology partnerships with Airtame, ScreenCloud, BrightSign, and LiveSlides extend distribution into digital-signage, wireless-display, and presentation channels. The company serves a logo roster that includes Twitter, GSMA (Mobile World Congress), Ketchum, Pernod Ricard, American Express, Harvard University, IBM, Tesla, Netflix, Heineken, Pepsi, and the European Commission, with reach cited at 60+ countries and hundreds of thousands of attendees since 2009.

SocialWall Pro is a privately held, bootstrapped company with 1-10 employees, no disclosed funding rounds, and a Managing Director (Pascal Alberty). It is headquartered in Dhuy, Belgium, with regional contact offices in Brussels, London, and San Francisco. The company acquired Pictawall in January 2019 to consolidate its position in the social wall and social hub market and discontinued Twitter integration in April 2023 following Twitter's new API pricing policy. It won the Event Tech Award in 2015.

Name

SocialWall Pro

Legal name

Tesial SRL

Website

https://socialwallpro.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

SocialWall Pro is a Belgium-based SaaS platform that aggregates and displays real-time social media content on customizable digital walls for live events, conferences, concerts, sports, retail, and corporate activations, serving enterprise and SMB customers across 60+ countries.

Ownership category

akta.pro rank

Product category

Event Engagement Software

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Social Audio & Live Community Platforms (BPAMABAH)

akta.pro secondary industry

Paid Social Advertising (BPAFACAB)

Keywords

• Social media walls
• Event engagement platform
• Live event displays
• Audience interaction software
• User generated content

Headquarters

HQ city

Mont-saint-guibert

HQ country

Belgium

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription - Per Event/Day Pass: Pay-per-use model where customers purchase social walls for individual events or days. Fixed daily rate with all-inclusive access to features within the selected tier.
2. Subscription - Monthly: Recurring monthly subscription for customers with regular social wall needs. Provides consistent access across multiple events within a month.
3. Subscription - Annual/Yearly Pass: Annual subscription model offering discounted rate compared to monthly billing. Suitable for organizations running frequent events throughout the year.
4. Premium Services: Custom design services, dedicated account management, session setup, remote setup and management, moderation services, and onsite support. Offered at quoted prices based on event requirements.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

SocialWall Pro is a web-based SaaS platform that aggregates real-time social media content from Twitter, Instagram, Facebook, LinkedIn, SMS, web forms, and email into customizable digital walls displayed at live and virtual events. The platform provides multi-tier subscription plans (Basic and Pro), a free desktop Ticker App for PowerPoint/Keynote overlay, and tailor-made Premium Services including custom design, dedicated account management, moderation, and onsite support. Acquired Pictawall in 2019 to extend its social wall and social hub market position across 60+ countries.

Product overview

SocialWall Pro is a web-based social media wall platform offered through three tiers: BasicTool (entry-level at $80/day), ProTool (professional at $300/day), and Premium Services (custom-quoted). The platform aggregates content from Twitter, Instagram, Facebook, LinkedIn, SMS, web forms, and email into customizable live displays for events. Key products include the free SWP Ticker App for PowerPoint/Keynote overlay, Social Hub for permanent website displays, and Get/Create Content APIs for custom integrations. The ProTool includes engagement features (contests, leaderboards, word clouds, photo grids, hashtag battles), moderation suite (manual moderation, auto filters, curate), Q&A/polling tools, Live App for attendees, and analytics. Premium Services offers custom designs and dedicated support. The company acquired Pictawall in January 2019 to expand its market leadership.

Differentiator

Problem solved

Functional benefit

Products and services

• SocialWall Pro Platform (BasicTool and ProTool) Web-based SaaS platform that aggregates real-time social media content from Twitter, Instagram, Facebook, LinkedIn, SMS, web forms, and email into customizable digital walls for live events, conferences, brand activations, retail, sports, government meetings, and broadcasts. Sold as BasicTool ($80/day, $400/month, $2,400/year) and ProTool ($300/day, $1,500/month, $9,000/year) with 10-22+ templates, moderation, gamification, Q&A, and analytics features.
• Premium Services Tailor-made service tier for complex brand activations and enterprise events. Includes custom design with brand fonts and imagery, custom highlights, screen resolution optimization, Social Hub permanent displays, dedicated account manager, web training, session setup, remote management, moderation services, and onsite support. Quoted pricing based on event requirements.
• SWP Ticker App Free desktop application that overlays a ticker-style social wall over PowerPoint and Keynote presentations on Windows and Mac. Fills 20% (Ticker) or 30% (Flipboard) of screen height and works without an AV mixer. Free for all users.
• Get Content API API that retrieves all content collected by SocialWall Pro, including texts, images, and videos, via a single API call to enable users to manage their own display systems.
• Create Content API API that enables users to generate their own content by providing a tailor-made user interface for attendees to submit posts to the social wall.
• Social Hub Permanent social media display product for websites, offices, and retail establishments. Aggregates brand or event social content into a continuous live display to demonstrate social proof and increase awareness.
• Live App Web application for attendees to interact with social walls via smartphone. Includes voting, polling, multiple choice, ranking, rating, and crowdsource questions, accessible through a vanity URL and QR code at events.

Quantifiable outcome

• Reach growth from 10,000 to nearly 1 million viewers over 3 years at recurring events (Jazzercise UK case study)
• +2 more outcomes

Named customers32 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• AirtamecoreTechnology or IntegrationTechnology partnership for wireless screen mirroring integration. Airtame enables wireless display from any laptop or mobile device to screens, complementing SocialWall Pro's social wall display capabilities. Joint solution eliminates cable clutter for social wall presentations.
• ScreenCloudcoreTechnology or IntegrationDigital signage cloud platform partnership. ScreenCloud allows displaying SocialWall Pro content on a wide range of screens using Android TV, Amazon Fire TV Stick, or Google Chromebit devices without requiring IT infrastructure.
• BrightSigncoreTechnology or IntegrationDigital signage media players partnership. BrightSign is the global market leader in digital signage hardware, known for reliability and robust operating systems purpose-built for digital signage. SocialWall Pro content integrates with BrightSign players for reliable event displays.
• CreationVideominorImplementation/ SI/ Consulting PartnerLive streaming services partnership based in London. CreationVideo provides webcasting and live streaming for conferences, meetings, and presentations from central London and globally. Joint offering combines social walls with live event streaming.
• Avtek Solutions LtdminorImplementation/ SI/ Consulting PartnerAudio visual support partnership serving the conference, events, and incentives market in Ireland and abroad. Avtek provides quality AV support for social wall installations at events.

Scale indicators4 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Walls.io: Walls.io is a direct competitor offering a self-serve social media wall SaaS aggregating content from multiple networks for events and digital signage. Closest functional analog to SocialWall Pro's BasicTool and ProTool — both target event organizers and brand marketers with similar per-event/per-month pricing and template libraries.
• Everwall (formerly TweetBeam): Everwall offers a social media wall solution for events with real-time hashtag aggregation, moderation, and display templates. Direct competition for live-event hashtag walls and digital signage — same target customer (event marketers), similar core feature set.
• Onstipe: Onstipe is a social media aggregator and wall platform with tiered subscription plans that aggregate content from social networks for event displays. Directly competes on the same SMB-and-enterprise event wall use case as SocialWall Pro.
• Tint: Tint is a UGC platform that aggregates, curates and displays social media content for brands and events. Directly comparable on enterprise event wall and brand-activation use cases, with similar moderation and embed features.
• Tagboard: Tagboard is a social media content aggregation and display platform used heavily by broadcasters and sports organisations (e.g., NFL, NHL). Overlaps with SocialWall Pro on the TV & Radio and Sport Events segments in particular.

Broad incumbents

• Bizzabo: Bizzabo is an established event experience platform offering registration, networking, and engagement features for B2B conferences and trade shows. SocialWall Pro's social-wall and Q&A features compete with components of Bizzabo's broader event stack for the same enterprise event organisers.
• Cvent: Cvent is a large enterprise event management platform that has expanded into attendee engagement and on-site solutions. Represents the broader incumbent threat of bundling social-wall-style engagement features into a full event-tech suite, threatening standalone players like SocialWall Pro.
• Hopin / RingCentral Events: Hopin (now part of RingCentral Events) is a broad virtual and hybrid event platform with built-in audience engagement features (polls, Q&A, chat). Comparable as a competitor for attendee engagement on virtual/hybrid events — comparable features (Q&A, polling, moderated chat) overlap with SocialWall Pro's Live App.

Others

• ScreenCloud: ScreenCloud is both a digital signage partner and adjacent competitor. As a partner listed in SocialWall Pro's integration ecosystem, its app store is increasingly a route for end-customers to discover wall functionality without SocialWall Pro.

Emerging players

• EventGrow: EventGrow is a smaller, emerging social-wall provider focused on conferences and trade shows. Comparable in core functionality (hashtag aggregation and moderation) but with narrower distribution; useful as a comp for pricing pressure on lower-end tiers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/socialwallpro
• Facebookfacebook.com/socialwallpro
• LinkedInlinkedin.com/company/socialwall-pro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SocialWall Pro