What Walls.io does

Walls.io is a Vienna-based SaaS company, founded in 2014 and operating as Walls.io GmbH, that builds a social media aggregation and content activation platform. The core product collects user-generated content from 14+ social networks (Instagram, Facebook, LinkedIn, X/Twitter, TikTok, Bluesky, YouTube, Mastodon, Flickr, Pinterest, Vimeo, Reddit, Tumblr, RSS) plus direct uploads via QR code, and renders it as live social walls across websites, event screens, digital signage, and intranets. The platform supports seven layout templates, AI-powered moderation, real-time updates, custom branding, lead capture, reactions, polls, and built-in analytics, with native embeds across 50+ partner platforms spanning event tech, digital signage, CMS, intranet, and e-commerce stacks.

The company extends the core aggregator with two add-on modules: Walls.io Echo, a pre-event marketing tool that generates AI-produced branded social sharing cards and tracks conversion attribution, and Lens, a digital photo booth for on-site branded content capture. Walls.io sells through a hybrid GTM motion combining a self-serve free trial with enterprise field sales featuring dedicated onboarding, multi-team deployments, 2FA, GDPR/CCPA compliance, private walls, and WCAG 2.1 Level AA accessibility. Revenue is generated primarily through tiered annual SaaS subscriptions (Events, Websites, Digital Signage, Enterprise), with a ~$250 one-time event tier available for lower-commitment buyers. Named enterprise references span Microsoft, FIFA, Cisco, Google, BMW, IKEA, Hilton, Ferrari, Forbes, OKC Thunder, and ÖBB, with stated coverage of 9,000+ brands worldwide across verticals including sports, technology, automotive, retail, government, education, healthcare, and nonprofits.

Name

Walls.io

Legal name

Walls.io GmbH

Website

https://walls.io

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Walls.io is a Vienna-based SaaS platform that aggregates user-generated content from 14+ social networks into live social walls for events, websites, digital signage, and intranets, serving 9,000+ brands globally via subscription tiers and enterprise sales.

Ownership category

akta.pro rank

Product category

Social Media Aggregation Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

akta.pro primary industry

Interactive/Watch-Party & Social Video Streaming Platforms (MPACAAAM)

akta.pro secondary industry

Community/Group Chat Platforms (BPAMACAH)

Keywords

• Social media aggregation
• Social wall software
• User-generated content platform
• Event engagement tools
• Digital signage displays

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription SaaS: Walls.io operates as a SaaS subscription platform with tiered pricing plans for different use cases: Events, Websites, and Digital Signage. Pricing is quote-based for enterprise with custom packages available.
2. Add-on Products: Additional paid services include Echo (pre-event marketing), Lens (digital photo booth), and enterprise features. Payments grant limited licenses to use paid features, not ownership.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Walls.io is a SaaS social media aggregation platform that collects user-generated content from 14+ social networks (Instagram, Facebook, LinkedIn, X/Twitter, TikTok, YouTube, Bluesky, Mastodon, Flickr, Pinterest, Vimeo, Reddit, Tumblr, RSS) plus direct QR-code uploads, and displays it as live, curated social walls on event screens, websites, digital signage, and intranets. The platform includes AI-powered content moderation, real-time aggregation, seven layout options, and add-on modules for pre-event marketing (Echo) and digital photo booths (Lens).

Product overview

Walls.io is a content activation and social wall platform comprising three integrated products. The core product is the Walls.io Social Wall, a social media aggregator that collects content from 14+ social networks and direct uploads, displaying it as live curated feeds on websites, event screens, digital signage, and intranets. Two add-on modules extend the platform: Echo provides pre-event marketing capabilities through AI-powered branded social sharing cards that turn attendees into marketing channels, while Lens offers a digital photo booth for interactive event engagement with branded visual content. The platform targets enterprise brands, event organizers, agencies, and marketers seeking to aggregate, curate, and display user-generated content across physical and digital touchpoints.

Differentiator

Problem solved

Functional benefit

Products and services

• Walls.io Social Wall The main social media aggregation platform that collects content from 14+ social networks and direct QR-code uploads, displaying it as a live, curated feed on websites, event screens, digital signage, and intranets for brands, event organizers, agencies, and internal communications teams.
• Walls.io Echo A pre-event marketing tool that generates branded social sharing cards using AI and turns attendees, speakers, and sponsors into an organic marketing channel, with viral tracking and conversion attribution. Used by event organizers and marketers for event marketing amplification.
• Lens Digital Photo Booth A digital photo booth add-on that enables event attendees to add branded stickers, frames, and backgrounds to photos or loop videos before uploading them to the social wall. Used by event organizers and brand marketers for interactive on-site engagement.

Quantifiable outcome

• 10x increase in event visibility
• +9 more outcomes

Named customers20 records

Segments17 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration56 records

AI capability7 records

Feature7 records

Partnerships

50 partnerships are on record, tiered core.

• 6ConnexcoreTechnology or Integration6Connex is a virtual event platform partner. Walls.io social walls can be embedded on 6Connex Eventory and 6Connex Immersive platforms for virtual and hybrid event engagement.
• EventMobicoreTechnology or IntegrationEventMobi integration allows embedding Walls.io social walls in event apps and live displays for attendee engagement.
• BizzabocoreTechnology or IntegrationBizzabo event platform integration for embedding social walls in event experiences.
• CventcoreTechnology or IntegrationCvent event management platform integration for social wall embedding at events.
• WordPresscoreTechnology or IntegrationWordPress plugin available for embedding social media feeds on WordPress websites.
• WebflowcoreTechnology or IntegrationWebflow integration for embedding social walls on Webflow-built websites.
• ShopifycoreTechnology or IntegrationShopify integration for displaying social media content on e-commerce stores.
• BrightSigncoreTechnology or IntegrationBrightSign digital signage platform integration for displaying social walls on TV screens.
• ScreenCloudcoreTechnology or IntegrationScreenCloud digital signage integration for displaying Walls.io social walls.
• HubilocoreTechnology or IntegrationHubilo virtual and hybrid event platform integration for social wall embedding.
• SwapcardcoreTechnology or IntegrationSwapcard event platform integration for attendee networking and social wall features.
• RingCentral EventscoreTechnology or IntegrationRingCentral Events platform integration for social wall embedding.
• StaffbasecoreTechnology or IntegrationStaffbase employee communications platform integration for internal social walls.
• LumAppscoreTechnology or IntegrationLumApps intranet platform integration for employee engagement social walls.
• Microsoft SharePointcoreTechnology or IntegrationMicrosoft SharePoint integration for displaying social walls on enterprise intranets.
• KalturacoreTechnology or IntegrationKaltura video platform integration for embedding social media feeds in video streams.
• YodeckcoreTechnology or IntegrationYodeck digital signage platform integration for Walls.io social wall displays.
• FugocoreTechnology or IntegrationFugo digital signage integration for displaying Walls.io social walls.
• OnSign TVcoreTechnology or IntegrationOnSign TV digital signage platform integration.
• DisplaicoreTechnology or IntegrationDisplai digital signage integration for Walls.io social walls.
• ScreendrivecoreTechnology or IntegrationScreendrive digital signage platform integration.
• SkleracoreTechnology or IntegrationSklera digital signage integration.
• truDigitalcoreTechnology or IntegrationtruDigital digital signage platform integration.
• LiqvidcoreTechnology or IntegrationLiqvid digital signage integration for Walls.io social walls.
• LobbySpacecoreTechnology or IntegrationLobbySpace digital signage integration.
• AIScreencoreTechnology or IntegrationAIScreen digital signage platform integration.
• Screen PulsecoreTechnology or IntegrationScreen Pulse digital signage software integration for managing Walls.io social walls on screens.
• b2matchcoreTechnology or Integrationb2match event matchmaking platform integration.
• BrellacoreTechnology or IntegrationBrella event networking platform integration.
• CanapiicoreTechnology or IntegrationCanapii event platform integration.
• CanvacoreTechnology or IntegrationCanva integration for social wall design and branding.
• ClassycoreTechnology or IntegrationClassy event and fundraising platform integration.
• ElementorcoreTechnology or IntegrationElementor WordPress page builder integration.
• GEVMEcoreTechnology or IntegrationGEVME event platform integration.
• InEventcoreTechnology or IntegrationInEvent platform integration for social walls.
• MEETYOOcoreTechnology or IntegrationMEETYOO event platform integration.
• Powell IntranetcoreTechnology or IntegrationPowell Intranet platform integration for employee social walls.
• RainfocuscoreTechnology or IntegrationRainfocus event platform integration.
• SplashcoreTechnology or IntegrationSplash event marketing platform integration.
• SquarespacecoreTechnology or IntegrationSquarespace website platform integration.
• SweapcoreTechnology or IntegrationSweap event platform integration.
• SwoogocoreTechnology or IntegrationSwoogo event platform integration.
• Webex Events / SociocoreTechnology or IntegrationWebex Events (Socio) platform integration.
• WeeblycoreTechnology or IntegrationWeebly website builder integration.
• WixcoreTechnology or IntegrationWix website builder integration.
• WP Beaver BuildercoreTechnology or IntegrationWP Beaver Builder page builder integration.
• Zoho BackstagecoreTechnology or IntegrationZoho Backstage event platform integration.
• ZuddlcoreTechnology or IntegrationZuddl event platform integration.
• VenuIQcoreTechnology or IntegrationVenuIQ event venue platform integration.
• CONNECTSTUDIO by wtv.coreTechnology or IntegrationCONNECTSTUDIO event platform integration.

Scale indicators8 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Juicer.io: Social media aggregator that curates posts from multiple networks into embeddable feeds for websites — competing with Walls.io for SMB and mid-market website-embed use cases.
• Tint (by Filestage): Social media display and UGC curation platform historically focused on live event social walls and digital signage — closely comparable in product scope and customer profile to Walls.io.
• Taggbox: Social media aggregation and UGC platform that collects content from multiple networks for display on social walls at events, on websites, and on digital signage — directly overlapping with Walls.io's core use cases and buyer segments.
• EmbedSocial: UGC and social-media-feed platform that aggregates reviews, posts, and media for embedding on websites and digital signage — serving the same marketing and event use cases as Walls.io with overlapping integration ecosystems.
• Curator.io: Social-wall and UGC aggregator that pulls content from social networks into embeddable feeds for websites, events, and displays — a direct point-solution competitor to Walls.io's core social-wall product.
• Onstipe: Social-media aggregation and hashtag-wall platform for events, websites, and digital signage — competing head-to-head with Walls.io on event social walls and brand hashtag campaigns.

Broad incumbents

• Hootsuite: Enterprise social media management suite that includes content publishing, monitoring, and increasingly UGC/display features — a larger, broader incumbent that can absorb simple social-wall use cases into its wider platform.
• Sprinklr: Enterprise customer experience and social media management platform serving large brands with UGC, moderation, and content display capabilities — competing with Walls.io for the same enterprise buyers via a much broader suite.

Emerging players

• Brand24: AI-powered social listening and media monitoring tool with social-feed/UGC features — adjacent functionality targeting some of the same marketing teams and overlapping on moderation and hashtag aggregation.
• DisplayNOW (by Navori Labs): Digital signage platform that increasingly incorporates social-feed integrations, partially overlapping with Walls.io's digital signage use case where enterprise buyers evaluate signage CMS plus social content as a bundle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/walls_io
• Facebookfacebook.com/walls.io
• LinkedInlinkedin.com//company/walls-io

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walls.io