OptfinITy
OptfinITy is a Virginia-based managed IT services provider founded in 2002, delivering flat-rate managed IT, cloud, cybersecurity, disaster recovery, hardware, and development services to small organizations in the DC Metro area.
- Company typePrivate
- Founded2002
- HeadquartersSpringfield, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What OptfinITy does
OptfinITy is a privately held managed IT services provider (MSP) headquartered in Springfield, Virginia, founded in 2002 and operating with a 1–10 employee team. The company delivers flat-rate, proactive managed IT services to small organizations in the Washington DC Metro area, with capabilities spanning managed IT support, cloud solutions (email, colocation, hosted servers, VDI, virtual private servers, and the proprietary OptfinITy Sync product), disaster recovery and backup, hardware procurement (Cisco, Dell, SonicWall, Hardware-as-a-Service), business communications (VOIP, video conferencing, mobile device management, digital signage), cybersecurity and security cameras, and website, mobile (iOS/Android), and custom application development services. Industry-vertical packaging is offered for non-profits/associations, financial services, legal, and medical practices, including HIPAA-compliant IT and association management software.
The underlying technology stack is built on ConnectWise for client support and ticketing, paired with remote monitoring and maintenance tooling, and leverages partner ecosystems with Microsoft (365, Azure, hosted Exchange), Google (Workspace), Cisco, Dell, and SonicWall. OptfinITy has industry recognition through the 2020 Channel Futures MSP 501 ranking, the 2021 NextGen 101 award, and the 2025 CRN MSP 500 list.
The business model is a sales-led, subscription-recurring managed services motion with flat-rate billing on annual cadences, complemented by hardware resale and project-based development revenue. Go-to-market is multi-channel: free network assessments as a bottom-of-funnel lead magnet, content marketing via blog and social media (Facebook, Twitter, LinkedIn, YouTube), email newsletters, and event participation (e.g., GWHCC 2024 Business Expo). Distribution relies on a regional field sales presence across DC Metro submarkets, with nationwide remote service delivery. The company is founder-led, has not raised external capital, and reports no parent company, acquisitions, or structural changes in the available data.
OptfinITy firmographics
Firmographics- Name
- OptfinITy
- Legal name
- OptfinITy, LLC
- Website
- https://optfinity.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OptfinITy is a Virginia-based managed IT services provider founded in 2002, delivering flat-rate managed IT, cloud, cybersecurity, disaster recovery, hardware, and development services to small organizations in the DC Metro area.
- Ownership category
- akta.pro rank
OptfinITy industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (5415), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Management Services (8741)
- akta.pro primary industry
- ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN)
- akta.pro secondary industries
- Cloud Managed Services (M365/Azure/AWS/GCP) (BPAEABAE), Endpoint & Device Management (UEM/MDM) Services (BPAEABAF), Managed Security Services (MSSP) & 24/7 SOC Operations (BPAKAHAA)
Keywords
Where OptfinITy is headquartered
LocationHeadquarters
- HQ city
- Springfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OptfinITy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Managed IT Services: Flat-rate proactive managed IT services for small organizations, providing ongoing IT support, monitoring, and maintenance for a recurring monthly or annual fee.
- Hardware Sales and Services: Sales and service of hardware including Cisco, Dell, SonicWall equipment, cabling and wiring, and Hardware as a Service offerings.
- Cloud Solutions: Email solutions, colocation, hosted servers, virtual private servers, virtual desktops infrastructure (VDI), and OptfinITy Sync products.
- Development Services: Website development, mobile app development (iOS and Android), and custom application development services.
- Security Services: IT security solutions, security cameras, and cybersecurity services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Managed IT Services - Flat Rate |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
OptfinITy product offering
Product offeringCore offering
OptfinITy is a Managed Service Provider (MSP) delivering flat-rate proactive managed IT services, cloud solutions, cybersecurity, hardware procurement, business communications, and website/mobile/custom application development to small organizations primarily in the Washington DC Metro area (Virginia, Maryland, and Washington DC). It sells recurring IT support, monitoring, and maintenance under subscription terms, complemented by project-based development and hardware services.
Product overview
OptfinITy is a Managed Service Provider (MSP) offering a comprehensive portfolio of IT services for small organizations in the Washington DC metro area. The offering is structured as a service-based model rather than a unified software product, encompassing managed IT services, cloud solutions, disaster recovery, hardware services, software services, business communications, cybersecurity, and development services (website, mobile app, and custom application development). Core services include Managed IT Services with remote monitoring and maintenance, Cloud Solutions featuring OptfinITy Sync and various hosted infrastructure options, Disaster Recovery with BDR solutions, Hardware Services with Cisco/Dell/SonicWall partnerships, Software Services including CRM and email platforms, Business Communications with VOIP/video conferencing, and Security Systems. Development Services include Website Development (with WordPress specialization and SEO), Mobile App Development (Android/iOS), and Custom Application Development. The company also offers industry-specific solutions for associations/non-profits, financial services, legal, and medical sectors, along with free network assessments as a customer acquisition tool.
Differentiator
Problem solved
Functional benefit
Products and services
- Managed IT Services Flat-rate proactive managed IT services providing comprehensive IT support, remote monitoring, maintenance, vendor management, and virtualization for small organizations.
- Cloud Solutions Cloud-based solutions including email services (archiving, encryption, G-Suite, Office 365, spam protection), colocation, hosted servers, virtual desktops infrastructure (VDI), and virtual private servers.
- OptfinITy Sync Cloud synchronization product providing file sync capabilities with accompanying training videos and operational documentation.
- Disaster Recovery Business continuity and data backup solutions, including BDR (Backup and Disaster Recovery) services to protect against data loss and ensure business continuity.
- Hardware Services Hardware procurement and management including cabling and wiring, Cisco networking equipment, Dell hardware (as official Dell dealer), Hardware as a Service (HaaS), and SonicWall products.
- Software Services Operational software services including CRM software support, G-Suite and Office 365 email platforms, and managed print services.
- Business Communications Communications solutions including digital signage, mobile device management, telecom solutions, video conferencing, VOIP, and website chat.
- Security Systems
Companies that use OptfinITy
Customer profileSegments5 records
Ideal customer profiles3 records
OptfinITy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
OptfinITy partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- ConnectWisecoreOptfinITy uses ConnectWise for their client support center and ticketing system. The Client Support Center links to ConnectWise (na.myconnectwise.net).
- MicrosoftcorePartner for Microsoft 365, Office 365, Azure, and related Microsoft technologies including hosted Microsoft Exchange email solutions.
- GooglecorePartner for G-Suite (Google Workspace) implementations and services.
- CiscocoreCisco hardware and networking solutions offered as part of hardware services.
- DellcoreOfficial Dell dealer providing Dell hardware, computers, and equipment.
- SonicWallcoreSonicWall security solutions and firewalls offered as part of security services.
- CRN/The Channel CompanycoreIndustry recognition through CRN MSP 500 list, which provides marketing and industry credibility benefits.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
OptfinITy competitors and assessment
Company assessmentDirect peers
- Dataprise: Dataprise is a regional managed services provider with a strong Mid-Atlantic presence serving SMB and mid-market clients with managed IT, cloud, and cybersecurity services. Highly comparable to OptfinITy in target market, service portfolio, and geographic overlap in the DC Metro area.
- Ntiva: Ntiva is an IT managed services provider serving SMBs in the Mid-Atlantic region with managed IT, cloud, and cybersecurity offerings. Direct competitor to OptfinITy in the DC Metro area with similar service breadth and customer profile.
- Integris: Integris is a managed IT services provider serving small and mid-sized businesses with proactive managed IT, cybersecurity, and cloud services. Comparable business model and target customer base, though operating across multiple US regions.
- Mindcore Technologies: Mindcore Technologies provides managed IT services, cloud solutions, and cybersecurity to SMBs with a strong presence in the Mid-Atlantic and Northeast. Comparable in size, service offerings, and customer focus to OptfinITy.
- ITConnexx: ITConnexx is a managed IT services provider serving small and mid-sized businesses with proactive managed IT, cloud, and cybersecurity offerings. Comparable regional MSP model with similar SMB focus.
- Atlantic.Net: Atlantic.Net is a managed hosting and cloud services provider offering managed IT, hosting, and cloud infrastructure to SMBs. Comparable to OptfinITy in target market with overlapping cloud and managed services offerings.
Broad incumbents
- Compucom: Compucom is a large, established IT managed services provider serving enterprise and mid-market clients with end-user computing, cloud, and managed IT services. Competes with OptfinITy in the broader MSP market though focused on larger accounts.
- OneDigital: OneDigital is a large IT and insurance services firm offering managed IT, cloud, and cybersecurity solutions to SMB and mid-market clients. Broader portfolio but directly competitive in MSP services for OptfinITy's target market.
- Kaseya (and portfolio MSPs): Kaseya powers a network of MSPs and serves SMBs directly through its IT management platform. Represents a major platform/competitive force in the MSP market where OptfinITy also operates.
- Continuum (now Fortify): Continuum (acquired by Fortify) is a managed IT services platform enabling MSPs to deliver managed services to SMBs. Provides similar managed services through an outsourced NOC model comparable to OptfinITy's ConnectWise-backed service delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
OptfinITy social profiles
Digital presenceOptfinITy financial estimates
Financial estimateRevenue estimate
Valuation estimate
OptfinITy leadership team
Management profileNumber of profiles
Profiles1 record
OptfinITy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OptfinITy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OptfinITy
What does OptfinITy do?
OptfinITy is a Managed Service Provider (MSP) delivering flat-rate proactive managed IT services, cloud solutions, cybersecurity, hardware procurement, business communications, and website/mobile/custom application development to small organizations primarily in the Washington DC Metro area (Virginia, Maryland, and Washington DC). It sells recurring IT support, monitoring, and maintenance under subscription terms, complemented by project-based development and hardware services.
Is OptfinITy a public or private company?
OptfinITy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OptfinITy founded?
OptfinITy was founded in 2002. It employs 1 to 10 people.
Where is OptfinITy based?
OptfinITy is headquartered in Springfield, United States, in the North America region.
How does OptfinITy make money?
Five revenue lines are on record. Managed IT Services are the primary driver. The others are hardware Sales and Services, cloud Solutions, development Services and security Services.
Who are OptfinITy's main competitors?
Direct peers on record are Dataprise, Ntiva, Integris, Mindcore Technologies, ITConnexx and Atlantic.Net. Broad incumbents are Compucom, OneDigital, Kaseya (and portfolio MSPs) and Continuum (now Fortify).
Does OptfinITy have an API?
No public API is recorded for OptfinITy.
What industry is OptfinITy in?
OptfinITy's product category is Managed IT Services. Its primary akta.pro industry code is BPAEAJAN, ITSM Managed Services (Run/Operate/Optimize), with a secondary code of BPAEABAE, Cloud Managed Services (M365/Azure/AWS/GCP). Its NAICS code is 5182 and its SIC code is 7370.