What Glitnir Ticketing does

Glitnir Ticketing, Inc. is a privately held U.S. software company founded in late 2003 and headquartered in Levittown, New York. The company sells an integrated ticketing and CRM platform to small and mid-sized venues — particularly Minor League Baseball teams, college athletic departments, performing arts programs, motorsports facilities, and soccer clubs — across the United States, Canada, and the United Kingdom. The platform unifies box office and online ticketing with seat selection, mobile ticketing, CRM with a 360-degree customer view, an integrated email marketing engine, group sales management, online donations and renewals, and a merchandise/POS module with inventory tracking into a single system, eliminating the need for separate third-party tools. Glitnir is an MLBAM-authorized ticketing vendor for the Minor League Baseball system, which functions as a regulatory credential within that customer segment. The company operates an enterprise field-sales GTM with "Schedule Demo" CTAs and quote-based pricing, and its revenue model is software licensing/service fees from venue clients.

Name

Glitnir Ticketing

Legal name

Glitnir Ticketing, Inc.

Website

https://glitnir.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Glitnir Ticketing is a private U.S. SaaS provider of an integrated ticketing, CRM, email marketing, mobile, and POS platform serving minor league sports teams, college athletics, and performing arts venues across the U.S., Canada, and the U.K.

Ownership category

akta.pro rank

Product category

Event Ticketing Software

NAICS

Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ticketing Platforms & Primary Ticketing (MPAIAFAD)

akta.pro secondary industries

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA), Sports Event Promotion & Ticketing (MPAGAMAH), Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF)

Keywords

• Ticketing platform
• Box office software
• Venue CRM software
• Event ticketing
• Mobile ticketing

Headquarters

HQ city

Hicksville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Ticketing Software Platform: SaaS-style ticketing platform providing box office, online sales, CRM, marketing, and mobile capabilities to venues and event organizers. Revenue appears to come from software licensing/service fees to venue clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Glitnir Ticketing provides an integrated cloud-based ticketing and CRM platform for venues and event organizers. Its core product combines box office and internet ticketing with seat selection, built-in CRM, email marketing, mobile ticketing, group sales, merchandise/POS, and donations/renewal management in a single unified system. The platform serves professional sports teams, college athletics, performing arts venues, and multi-purpose facilities in the United States, Canada, and the United Kingdom.

Product overview

Glitnir Ticketing offers a unified ticketing platform with modular add-ons serving professional sports, college athletics, fine/performing arts, and general event venues. The core platform provides box office and internet ticketing with seat selection capabilities. The modular suite includes Mobile Ticketing for mobile-first fan experiences, a Sales Module handling season/mini/flex plans and group sales with GHub resale functionality, a built-in CRM and Prospecting tool with 360-degree customer views, an Email Marketing Dashboard with drag-and-drop HTML editing and unlimited templates, a Group Sales Dashboard with leader promotion tools, an Online Store with integrated POS and inventory tracking, and Donations & Renewals for plan management. The platform integrates multiple payment processors and provides 24/7 customer support. Solution-specific verticals address Professional Sports (MiLB-approved), College Athletics (with student ID integration), and Fine/Performing Arts venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Glitnir Ticketing Platform Unified cloud-based ticketing system combining box office and internet ticketing with seat selection, flexible pricing, reporting, integrated CRM, email marketing, mobile ticketing, group sales, merchandise/POS, and donations/renewals for venues and event organizers.
• Professional Sports Ticketing Solution Vertical-specific Glitnir ticketing solution configured for professional sports venues — including MiLB clubs (AAA, AA, A, Rookie, Independent, Collegiate), professional soccer clubs, motorsports, and other sports organizations.
• College Athletics Ticketing Solution Vertical-specific Glitnir ticketing solution configured for college and university athletic departments, integrating student ID barcode scanning, online donations, season-ticket renewals, automatic payment plans, and alumni conversion workflows.
• Fine and Performing Arts Ticketing Solution Vertical-specific Glitnir ticketing solution configured for theaters, music performance venues, and university performing arts programs, supporting student attendance tracking, priority seating, donations, and patron-targeted email marketing.

Quantifiable outcome

• Long Island Ducks processed 600,000+ tickets in 2015

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• Google CloudcoreTechnology or IntegrationFeatured on Google Cloud customer case study page, demonstrating technology partnership. Provides cloud infrastructure for the ticketing platform.
• BEE Plugin (beefree.io)coreTechnology or IntegrationDrag-and-drop HTML email editor integrated into the platform for creating email marketing campaigns without third-party tools.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AudienceView: AudienceView is a direct competitor offering ticketing, CRM, and marketing tools for sports, arts, and live entertainment venues — serving the exact mid-market venue segments Glitnir targets, including performing arts and college sports.
• Tixr: Tixr is a modern, mobile-first ticketing platform serving live music venues, festivals, sports teams, and attractions — overlapping directly with Glitnir's venue ticketing focus but with stronger emphasis on mobile UX and larger venue brands.
• Tickets.com: Tickets.com (part of Veritone) provides enterprise ticketing solutions for professional sports teams, performing arts centers, and arenas — a well-established direct competitor in Glitnir's sports and entertainment target market.
• Etix: Etix provides ticketing, marketing, and analytics services to venues, sports organizations, and event promoters across North America — competing most directly with Glitnir in the MiLB and mid-size venue segment.
• Paciolan (Verizon): Paciolan, owned by Verizon, is a direct competitor specializing in college athletics ticketing, donor management, and student ID integration — overlapping heavily with Glitnir's college athletics vertical solutions.
• Vendini: Vendini (now AudienceView) provides integrated box office, CRM, and marketing software to small and mid-size performing arts and live event venues — a directly comparable SaaS platform to Glitnir's all-in-one stack.

Broad incumbents

• AXS (AEG): AXS, owned by AEG, is a large-scale ticketing platform serving major sports teams, concert venues, and arenas — a broad incumbent whose enterprise tier competes with Glitnir for mid-market venues aspiring to upmarket contracts.
• SeatGeek: SeatGeek provides primary and secondary ticketing infrastructure plus a venue/team SaaS product — a broader incumbent competing with Glitnir for sports venue contracts while also providing fan-side distribution.
• Ticketmaster (Live Nation): Ticketmaster, the dominant primary ticketing platform and part of Live Nation, competes with Glitnir for any venue with national touring or major-sport ambitions — a broad incumbent whose vertical reach covers the full live entertainment category.

Emerging players

• Eventbrite: Eventbrite is a self-serve event registration and ticketing platform widely used for smaller events and independent promoters — overlapping with portions of Glitnir's addressable market in the general-admission and small-venue tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/glitnirticketng

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glitnir Ticketing