Food Truck Festivals of America

Name

Food Truck Festivals of America

Legal name

Food Truck Festivals of America, LLC

Website

https://foodtruckfestivalsofamerica.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Food & Beverage Event Management

NAICS

Mobile Food Services (722330), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAJAGAL

Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups)

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

SECONDARYHSACAGAG

Food Truck & Mobile Catering Coordination

Home & Personal Services/Event & Personal Concierge Services/Catering Coordination & Food Service (Non-restaurant)

SECONDARYMPAGAEAF

Food, Drink & Culinary Community Festivals (Community-Led)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Cultural Festivals & Community Events

SECONDARYTHAFAHAI

Festival, Fair & Event Mobile Concessions

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Food Trucks, Street Food & Mobile Vendors

Keywords

• Food truck festivals
• Craft beverage events
• Outdoor event management
• Festival vendor markets
• Food vendor sponsorships

Headquarters

HQ city

Stoughton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Ticket Sales: FTFA generates revenue through admission tickets sold to festival attendees. Tickets are available at the gate at full price or online at discounted presale rates. VIP tickets offering early entry and exclusive perks are also sold at a premium price point.
2. Vendor Booth Rentals: Food trucks, artisans, and other vendors pay to participate in festivals. The company operates a vendor sign-up system through Eventeny platform.
3. Sponsorships: Local and regional businesses sponsor festivals in exchange for brand visibility. Sponsors include breweries, radio stations, banks, and local businesses.
4. Merchandise Sales: FTFA sells branded merchandise including T-shirts ($20) and sweatshirts ($40) through their online store.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Food Truck Festivals of America organizes, produces, and operates large-scale outdoor Food Truck & Craft Beverage Festivals featuring 20-30+ food trucks, craft beer, cider, seltzer and spirits, artisan vendors, and live music at venues across multiple U.S. states. The company sells admission tickets (General Admission and VIP), charges vendor booth rentals to participating food trucks and artisans, secures event sponsorships from breweries, radio stations, banks and local businesses, and sells branded apparel through its own e-commerce store.

Product overview

Food Truck Festivals of America operates a single unified festival product—the Food Truck & Craft Beverage Festivals—which are large-scale outdoor events featuring dozens of food trucks, craft beer, wine, spirits, non-alcoholic beverages, artisan markets, and live music across multiple U.S. cities. The company has been producing these festivals since 2011. A secondary offering is the FTFA Online Merchandise Store, which sells branded apparel including t-shirts ($20) and sweatshirts ($40) in multiple color variations. The festivals are the core revenue driver while merchandise represents a supplementary consumer products line.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Truck & Craft Beverage Festivals Large-scale outdoor multi-day festivals featuring 20-30+ food trucks, craft beer, cider, seltzer, wine, spirits, non-alcoholic beverages, artisan vendors, and live music. Held in venues across multiple U.S. states including Massachusetts, Florida, Alabama, New Mexico, Tennessee, South Carolina, Michigan, New Hampshire, and Rhode Island. Tickets sold via Eventbrite and Showpass; vendor participation managed via Eventeny.
• FTFA Branded Merchandise Online storefront selling branded FTFA apparel including t-shirts priced at $20 and 50/50 cotton-polyester sweatshirts priced at $40, available in multiple colors and sizes (S-3XL). Targeted at festival attendees, fans, and brand loyalists.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor, core and flagship.

• Showtime Photo BoothminorGTM or Marketing PartnerShowtime Photo Booth provides 27 unique photo booth setups for FTFA events, elevating the festival experience with creative photo opportunities. They have been serving events since 2013 across Canada, USA, and the United Kingdom.
• Polar BeveragescoreGTM or Marketing PartnerPolar Beverages is a sponsor of the New Bedford Food Truck & Craft Beverage Festival, providing beverage offerings at the event.
• WROR (100.7 FM)coreGTM or Marketing PartnerBoston-based radio station WROR is a sponsor of FTFA festivals, providing promotional coverage and on-air mentions for events.
• WBQT/Hot 96.9coreGTM or Marketing PartnerBoston-based radio station WBQT (Hot 96.9) is a sponsor of FTFA festivals, providing promotional coverage.
• Country 102.5coreGTM or Marketing PartnerCountry music radio station Country 102.5 is a sponsor of FTFA festivals, providing promotional coverage for events.
• 985 The Sports HubcoreGTM or Marketing PartnerBoston sports radio station 985 The Sports Hub is a sponsor of FTFA festivals, providing promotional coverage.
• ROCK 92.9coreGTM or Marketing PartnerROCK 92.9 is a sponsor of FTFA festivals, providing promotional coverage for events.
• Anheuser-Busch Brewery (Merrimack, NH)coreStrategic or Co-development PartnerFTFA partners with Anheuser-Busch Brewery in Merrimack, NH to host food truck festivals at the Budweiser Brewery Experience venue. This is a recurring annual partnership.
• Bank of CantonflagshipGTM or Marketing PartnerBank of Canton is the presenting sponsor of the Canton Food Truck & Craft Beverage Festival, hosted at Bank of Canton HQ. This is a named presenting partnership.
• Prestige Car WashminorGTM or Marketing PartnerPrestige Car Wash is a sponsor of the Canton Food Truck & Craft Beverage Festival.
• Various Craft BreweriescoreGTM or Marketing PartnerFTFA partners with regional and national breweries including Steel Hands Brewing, Wicked Weed, 21st Amendment, Bent Water Brewing, Mighty Squirrel, Downeast Cider, and many others to provide craft beverage options at festivals.
• Ionia FairgroundscoreStrategic or Co-development PartnerThe Ionia Fairgrounds (317 S. Dexter Street, Ionia, MI 48846) is the venue partner for the 1st Annual Michigan Food Truck & Craft Beverage Festival.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• Showpass: Ticketing platform used by FTFA alongside Eventbrite for advance online sales. Enabler in the same festival/event value chain rather than a direct producer of food-truck festivals.
• Eventbrite: Self-serve ticketing and event-discovery platform; FTFA sells its tickets directly through Eventbrite. Comparable as an enabling infrastructure provider across the same food/festival event ecosystem, though Eventbrite does not itself produce events.
• Vendini: Event-management and ticketing software used by small and mid-sized venues and festivals. Adjacent infrastructure provider in the same event-production technology stack that FTFA relies on to run its festivals.

Direct peers

• Roaming Hunger: Online food-truck marketplace and corporate/private event booking platform that aggregates trucks nationwide and produces food-truck festivals. Directly comparable to FTFA in serving both consumers searching for food-truck events and vendors seeking large-event exposure.
• EatStreet: Food ordering and food-truck booking platform with a national footprint connecting diners to food trucks and restaurants. Comparable to FTFA in facilitating mobile-vendor commerce and food-truck discovery, though more focused on ordering than festival production.

Regional players

• Time Out Market: Curated food hall and food-event concept that aggregates diverse food vendors under a destination brand. Operates in a similar food-discovery + culinary-tourism space but via permanent venues rather than mobile festivals.

Broad incumbents

• AEG Presents: One of the largest live-event producers globally (concerts, festivals, venues). Comparable only in festival production and sponsorship mechanics; a very different scale and category mix than FTFA's food-truck festivals.
• Live Nation Entertainment: World's largest live-entertainment company, producing festivals across music and food (e.g., Governors Ball, Wine & Food). Relevant only as a broad incumbent illustrating what scaled event production looks like; FTFA operates in a niche food-truck vertical.
• Eater (Vox Media): Food media brand that produces food festivals, dining guides, and culinary events across U.S. markets. Shares FTFA's festival-as-content play but operates at much larger scale through editorial and integrated media properties.
• C3 Presents: Large-scale festival and live-event producer (Austin City Limits, Lollapalooza). Operates adjacent to FTFA in the outdoor-festival format and sponsorship ecosystem, but at meaningfully larger scale and oriented around music rather than food.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FTFofAmerica
• Facebookfacebook.com/FTFofAmerica
• Instagraminstagram.com/ftfofamerica
• TikToktiktok.com/@ftfofamerica_
• LinkedInlinkedin.com/company/food-truck-festivals-of-america

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Food Truck Festivals of America