What Future Screen Media does

Future Screen Media UG is a privately held digital marketing company incorporated under German law and headquartered in Mönchengladbach, operating a cross-channel programmatic advertising network for both B2B and B2C advertisers and publishers. The platform executes campaigns across display, video, native, social, DOOH, audio, email, and emerging XR formats, with proprietary features including Dynamic Creative Optimization (DCO), 'smart pull-push' delivery, cross-device cross-channel data orchestration, AI-assisted ABM, and intent prediction for audience targeting and personalization.

The company runs a sales-led go-to-market with dedicated advertiser and publisher contact points, structured around Insertion Orders and Sales Orders with multi-year frame contracts and CPM-based pricing on the publisher side. Revenue is generated through advertising space sales, programmatic campaign management, lead generation (MQLs, SQLs, ABM leads, nurtured leads, BANT leads, webinar leads), stand-alone B2B mailing, and content syndication. Customer base spans enterprise accounts in logistics, industrial technology, semiconductor manufacturing, fintech, and solar technology, with named testimonials from CMOs, VPs of Marketing, and business development directors across these verticals.

Operationally, the firm maintains a distributed footprint with sales presence in Germany, Spain, and the United States and claims a global B2B publisher and content producer network. The company discloses no external funding, no investors, and no headcount beyond a stated 1-10 employee range; governance is limited to a single named managing director (Misha Ristich). The company publishes annual greenhouse gas footprints and is committed to net zero before 2040 under the SME Climate Hub framework, with a 38.4% YoY reduction reported (6,795 → 4,189 tCO2e).

Name

Future Screen Media

Legal name

Future Screen Media UG

Website

https://futurescreen.media

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Future Screen Media operates a cross-channel programmatic advertising network serving B2B and B2C advertisers and publishers with Dynamic Creative Optimization, AI-assisted ABM, lead generation, and content syndication across Germany, Spain, and the United States.

Ownership category

akta.pro rank

Product category

Digital Advertising Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Direct Mail Advertising (54186)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

Keywords

• Programmatic advertising
• Account based marketing
• Lead generation services
• Dynamic creative optimization
• Publisher monetization

Headquarters

HQ city

Mönchengladbach

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advertising Space Sales: Revenue generated from selling advertising space across owned and partner publisher networks, including display, video, native, and other ad formats. Fees are based on CPM (cost per mille) models for publishers and priced according to price lists or individually prepared offers via Insertion Orders.
2. Programmatic Campaign Management: Revenue from executing programmatic advertising campaigns for B2B and B2C advertisers, including ABM display, ABM video, social, DOOH, audio, search, and native placements. Billing based on ad impressions, clicks, lead volumes, and similar metrics tracked via proprietary Ad Serving & Tracking technology.
3. Lead Generation Services: Revenue from generating various types of leads (MQLs, SQLs, ABM leads, nurtured leads, BANT leads, webinar leads) and email marketing campaigns. Stand-alone mailing services powered by B2B data targeting.
4. Content Syndication: Revenue from syndicating and curating content through publisher networks to drive traffic and demand for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Future Screen Media operates a cross-channel programmatic advertising network that connects B2B and B2C advertisers with a global network of publishers. The company sells advertising space, executes multi-channel campaigns (display, video, native, social, DOOH, audio, XR, email), and delivers ABM solutions, lead generation, and content syndication services powered by proprietary Dynamic Creative Optimization (DCO) and intent-prediction technology.

Product overview

Future Screen Media operates as a cross-channel advertising network offering a platform with multiple integrated service modules. The core Cross-channel Ad Network enables programmatic advertising across display, video, native, social, audio, DOOH, and XR formats, supplemented by specialized capabilities including Dynamic Creative Optimization (DCO) for personalized ad delivery, Account Based Marketing (ABM) for B2B targeting, and comprehensive lead generation and content syndication services. The company serves both B2B and B2C segments through dedicated publisher networks and advertiser service modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Cross-channel Ad Network Programmatic advertising network enabling cross-channel, cross-device campaigns across display, video, native, social, audio, DOOH, and XR formats for B2B and B2C audiences.
• Display Advertising Programmatic display advertising supporting standard IAB banner sizes and next-generation formats including Dynamic, Interactive, AR/VR, Interscroller, In-Image, In-Video, and 3D ads.
• Video Advertising Programmatic video advertising delivered in instream and outstream formats.
• Social Advertising Advertising on popular social platforms, groups, and forums including Facebook, Reddit, Instagram, and TikTok.
• Native Advertising Programmatic native advertising that seamlessly positions advertising next to relevant content.
• Digital Out-of-Home (DOOH) Advertising Programmatic digital billboard advertising to reach audiences at strategic out-of-home locations including airports, malls, bus stops, highways, and underground stations.
• Programmatic Audio Advertising Programmatic audio advertising to reach targeted audiences while they consume online audio content.
• Account Based Marketing (ABM) Account-based marketing targeting specific company accounts through Display ABM, Video ABM, and supplementary Social, DOOH, Audio, Search, and Native channels.
• Lead Generation Lead generation services delivering Marketing Qualified Leads (MQLs), ABM Leads, Sales Qualified Leads (SQLs), Nurtured Leads, BANT Leads, and Webinar Leads.
• Content Syndication Content syndication and curation services to distribute content through the publisher network to drive traffic and demand.
• Stand-alone Mailing Data-powered email campaigns targeting B2B data segments interested in products or services.
• B2B Publisher Network Network of business-oriented specialist publishers, networks, groups, forums, and content creators for B2B audiences, offering premium CPMs, advanced reporting, and account/company identification.
• B2C Publisher Network Network of publishers, networks, groups, forums, and content creators for B2C audiences, offering high CPMs, new revenue streams, exclusive audience access, and integration support.

Quantifiable outcome

• Significant reduction in carbon footprint: 38.4% decrease from 6,795 tCO2e (2024) to 4,189 tCO2e (2025)

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Cross-Channel Ad Network PartnerscoreTechnology or IntegrationFuture Screen Media operates a cross-channel ad network comprising partners including publishers, networks, groups, forums, and content creators. The network enables cross-device cross-channel campaign execution and data orchestration to reach B2B and B2C audiences globally.
• B2B Publisher NetworkcoreChannel Partner/ Reseller/ DistributorLarge network of B2B publishers worldwide enabling business-to-business advertising campaigns with premium CPMs and advanced reporting including account/company identification capabilities.
• Entertainment Content Producer NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of content producers worldwide providing entertaining digital content and enabling maximum reach for B2C advertising campaigns across consumer verticals.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Trade Desk: Public demand-side platform operating cross-channel programmatic campaigns across display, video, audio, native, and CTV. Comparable to Future Screen Media because both run data-orchestrated, multi-format programmatic buying for B2B and B2C advertisers, though The Trade Desk operates at significantly greater scale.
• Demandbase: B2B account-based marketing platform that combines advertising, intent data, and AI to target specific company accounts. Directly comparable to FSM's ABM product line and B2B advertiser segment, including precision targeting, lead generation, and account-level reporting.
• 6sense: B2B revenue intelligence platform using AI and intent data to power ABM display, video, and programmatic campaigns. Overlaps with FSM's intent prediction, ABM delivery, and B2B lead generation offerings.
• Criteo: Programmatic advertising platform monetising publisher inventory via dynamic creative and audience targeting across display, video, and retail media. Comparable to FSM's DCO, cross-device targeting, and publisher monetisation focus.
• Adform: European-headquartered ad-tech platform offering a DSP, DCO, and programmatic supply tools across display, video, audio, DOOH, and native. Comparable to FSM due to overlapping cross-channel ad serving, DCO, and EMEA orientation.

Broad incumbents

• Pubmatic: Public supply-side platform providing programmatic monetisation infrastructure for publishers. Adjacent to FSM's B2B/B2C publisher network monetisation focus, though Pubmatic operates more broadly across the global open web.
• Magnite: Independent SSP focused on CTV and video header bidding. Comparable as a sell-side partner for FSM's video and DOOH inventory, though Magnite does not operate a buyer-side ABM product.

Emerging players

• ZoomInfo: B2B data and intelligence platform providing company and contact data used for audience targeting, ABM, and demand generation. Comparable to FSM's B2B data-driven targeting, lead generation, and account/company identification capabilities.
• Bombora: B2B intent data provider powering audience targeting and ABM campaigns. Directly relevant to FSM's intent prediction and B2B precision targeting value proposition, though Bombora sells data rather than running the campaigns.

Others

• DoubleVerify: Ad verification and measurement provider that FSM explicitly integrates with. Included as an ecosystem peer because verification is a core trust layer in FSM's offering and reflects the competitive set of third-party verification services FSM partners with.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/futurescreenm
• LinkedInlinkedin.com/company/future-screen-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Future Screen Media