Clay and Land Insurance, Inc.
Clay and Land Insurance is a privately held independent insurance agency founded in 1968 in Memphis, Tennessee, representing over 200 carriers across personal, commercial, life, health, group benefits, and Medicare lines for Tennessee consumers and businesses.
- Company typePrivate
- Founded1968
- HeadquartersMemphis, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Clay and Land Insurance, Inc. does
Clay and Land Insurance, Inc. is an independent insurance agency founded in 1968 in Memphis, Tennessee by Louis Clay, currently led by President Todd Dyson. The firm operates as a commission-based brokerage representing over 200 insurance carriers across six core product lines: Personal Insurance (auto, homeowners, motorcycle, specialty), Business Insurance (commercial property, general liability, workers' compensation, commercial auto, cyber, professional liability), Life Insurance, Health Insurance, Group Benefits (employer-sponsored packages plus 401(k), FSA, HSA, HRA), and Medicare (Parts A/B/D plus Medigap). Specialty add-on offerings include Surety Bonds, Commercial Trucking Insurance, Cyber Liability Insurance, and High Net Worth Coverage.
The agency runs a sales-led go-to-market through licensed insurance agents who provide personalized consultations, multi-carrier quote comparisons, policy reviews, and claims assistance, with both in-person service at the Memphis headquarters (866 Ridgeway Loop Road) and phone-based support. Distribution channels include online quote request forms, an insurance blog, social media presence (Facebook, Twitter/X), Yelp, and a referral program. The firm does not operate proprietary technology platforms; underwriting and policy administration are handled through carrier systems and standard agency management tools.
Clay and Land earns commission revenue on policies sold and renewed across its carrier panel, with pricing set carrier-by-carrier on a quote-based model that varies by individual circumstances, coverage selections, and risk factors. The agency serves customers throughout Tennessee, with named service areas including Memphis, Germantown, Cordova, Collierville, Bartlett, Jackson, Olive Branch, Southaven, West Memphis, and Lakeland. The firm is privately held with no indication of institutional ownership, has not raised outside funding, and operates with a workforce described as over 75 employees across the 101-250 band.
Clay and Land Insurance, Inc. firmographics
Firmographics- Name
- Clay and Land Insurance, Inc.
- Legal name
- Clay & Land Insurance
- Website
- https://clayandland.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Clay and Land Insurance is a privately held independent insurance agency founded in 1968 in Memphis, Tennessee, representing over 200 carriers across personal, commercial, life, health, group benefits, and Medicare lines for Tennessee consumers and businesses.
- Ownership category
- akta.pro rank
Clay and Land Insurance, Inc. industry classification
Industry- Product category
- Insurance Brokerage Services
- akta.pro primary industry
- Non-Trucking Liability / Bobtail (FSAJABAD)
Keywords
Where Clay and Land Insurance, Inc. is headquartered
LocationHeadquarters
- HQ city
- Memphis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Clay and Land Insurance, Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Commission Revenue: As an independent insurance agency, Clay & Land Insurance earns commissions from insurance carriers for policies sold and renewed. The agency represents over 200 insurance carriers and earns a percentage of premiums paid by customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based pricing for all insurance products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Clay and Land Insurance, Inc. product offering
Product offeringCore offering
Clay and Land Insurance is an independent insurance agency that sells personal, commercial, life, health, group benefits, and Medicare insurance products on behalf of more than 200 insurance carriers. Licensed agents compare policies across multiple carriers to provide customers with personalized coverage recommendations, policy reviews, and claims assistance, operating from a single headquarters in Memphis, Tennessee.
Product overview
Clay & Land Insurance is an independent insurance agency offering a comprehensive portfolio of insurance products and services through partnerships with over 200 insurance carriers. The agency operates as a single unified offering organized into six core product categories: Personal Insurance (auto, homeowners, motorcycle, and specialty coverage), Business Insurance (commercial property, liability, workers' compensation, and industry-specific policies), Life Insurance (term, whole, universal, and indexed universal life), Health Insurance (individual/family, dental, vision, disability, and long-term care), Group Benefits (employer-sponsored health, dental, vision, life, disability, and retirement accounts), and Medicare (Parts A, B, D, and Medigap). Additional specialized offerings include Surety Bonds for commercial clients, Commercial Trucking Insurance, Cyber Liability Insurance, and High Net Worth Coverage for affluent individuals. The agency differentiates itself through its independent agency model, comparing policies across multiple carriers to find optimal coverage and pricing for each client's specific situation.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Insurance
Companies that use Clay and Land Insurance, Inc.
Customer profileSegments6 records
Ideal customer profiles5 records
Clay and Land Insurance, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Clay and Land Insurance, Inc. partnerships and signals
Strategic signalPartnerships
55 partnerships are on record, tiered core.
- GEICOcoreGEICO is a major auto insurance carrier represented by Clay & Land Insurance. As an independent agent, Clay & Land sells GEICO policies and earns commissions on policies placed.
- Nationwide InsurancecoreNationwide is a leading insurance carrier represented by Clay & Land Insurance for various personal and commercial insurance products.
- Liberty Mutual InsurancecoreLiberty Mutual is a major insurance carrier represented by Clay & Land Insurance for personal and commercial coverage.
- Travelers InsurancecoreThe Travelers Indemnity Company is a carrier partner providing commercial and personal insurance products through Clay & Land Insurance.
- The Hartford Insurance GroupcoreThe Hartford provides commercial insurance products including workers compensation and business insurance through Clay & Land Insurance.
- Zurich American Insurance CompanycoreZurich is a major commercial and specialty insurance carrier represented by Clay & Land Insurance.
- Progressive InsurancecoreThe Progressive Corporation is a major auto and personal insurance carrier represented by Clay & Land Insurance.
- Blue Cross Blue Shield of TennesseecoreBCBS Tennessee is a major health insurance carrier represented by Clay & Land Insurance for individual and group health coverage.
- CignacoreCigna is a health insurance carrier represented by Clay & Land Insurance for health and wellness products.
- UnitedHealthcarecoreUnitedHealthcare is a major health insurance carrier represented by Clay & Land Insurance.
- AetnacoreAetna is a health insurance carrier represented by Clay & Land Insurance for individual and group coverage.
- HumanacoreHumana is a health and Medicare insurance carrier represented by Clay & Land Insurance.
- Unum GroupcoreUnum provides disability, life, and employee benefits insurance through Clay & Land Insurance.
- Metropolitan Life Insurance CompanycoreMetLife is a life insurance and employee benefits carrier represented by Clay & Land Insurance.
- Lincoln Financial GroupcoreLincoln Financial Group provides life insurance, retirement, and employee benefits products through Clay & Land Insurance.
- Mutual of OmahacoreMutual of Omaha is a health, life, and Medicare supplement carrier represented by Clay & Land Insurance.
- Sun Life FinancialcoreSun Life Financial provides life insurance, health insurance, and employee benefits through Clay & Land Insurance.
- The Guardian Life Insurance Co.coreGuardian Life is a life insurance and employee benefits carrier represented by Clay & Land Insurance.
- Delta Dental Plans AssociationcoreDelta Dental provides dental insurance products through Clay & Land Insurance for individual and group coverage.
- Colonial Life & Accident InsurancecoreColonial Life provides supplemental insurance including accident, cancer, and life policies through Clay & Land Insurance.
- Auto-Owners InsurancecoreAuto-Owners Insurance is a regional carrier providing auto, home, and business insurance through Clay & Land Insurance.
- Amerisure InsurancecoreAmerisure provides commercial insurance products including property, casualty, and workers compensation through Clay & Land Insurance.
- Westfield InsurancecoreWestfield Insurance provides commercial and personal insurance products through Clay & Land Insurance.
- Grange Insurance CompaniescoreGrange Insurance provides personal and commercial insurance products through Clay & Land Insurance.
- Cincinnati InsurancecoreCincinnati Insurance provides commercial and personal insurance products through Clay & Land Insurance.
- Philadelphia Indemnity Insurance CompanycorePhiladelphia Insurance provides commercial property and casualty insurance through Clay & Land Insurance.
- The Main Street America GroupcoreMain Street America provides personal and small business insurance products through Clay & Land Insurance.
- GuideOne Mutual InsurancecoreGuideOne provides insurance products primarily for churches and religious organizations through Clay & Land Insurance.
- Builders MutualcoreBuilders Mutual provides insurance products for the construction industry through Clay & Land Insurance.
- Great West Casualty CompanycoreGreat West Casualty provides trucking and transportation insurance through Clay & Land Insurance.
- Southern Trust InsurancecoreSouthern Trust Insurance is a regional carrier providing commercial insurance products through Clay & Land Insurance.
- Southern PioneercoreSouthern Pioneer is a regional insurance carrier represented by Clay & Land Insurance.
- Selective InsurancecoreSelective Insurance provides commercial and personal insurance products through Clay & Land Insurance.
- Old Republic SuretycoreOld Republic Surety provides surety bonds and fidelity bonds through Clay & Land Insurance.
- The Hanover Insurance GroupcoreThe Hanover Insurance Group provides commercial and personal insurance products through Clay & Land Insurance.
- Great American Insurance CompanycoreGreat American Insurance provides commercial and specialty insurance products through Clay & Land Insurance.
- Society InsurancecoreSociety Insurance provides commercial insurance products through Clay & Land Insurance.
- Pennsylvania Lumbermens MutualcorePennsylvania Lumbermens Mutual provides insurance products for the lumber and wood products industry through Clay & Land Insurance.
- Guard Insurance GroupcoreGuard Insurance Group provides workers compensation and commercial insurance products through Clay & Land Insurance.
- Berkshire Hathaway GUARDcoreBerkshire Hathaway GUARD provides commercial insurance products through Clay & Land Insurance.
- Chubb GroupcoreChubb Group provides commercial and personal insurance products including high-net-worth coverage through Clay & Land Insurance.
- Accident Fund InsurancecoreAccident Fund Insurance provides workers compensation insurance through Clay & Land Insurance.
- EvolvecoreEvolve is an insurance carrier represented by Clay & Land Insurance.
- Bright HealthcoreBright Health provides health insurance products through Clay & Land Insurance.
- HealthSpringcoreHealthSpring provides Medicare Advantage plans through Clay & Land Insurance.
- Risk Placement ServicescoreRisk Placement Services provides excess and surplus lines insurance products through Clay & Land Insurance.
- Transamerica Life InsurancecoreTransamerica provides life insurance and retirement products through Clay & Land Insurance.
- PrudentialcorePrudential provides life insurance and investment products through Clay & Land Insurance.
- Foremost InsurancecoreForemost Insurance provides specialty insurance products including mobile home and motorcycle coverage through Clay & Land Insurance.
- National Lloyds InsurancecoreNational Lloyds Insurance provides specialty insurance products through Clay & Land Insurance.
- Banner Life InsurancecoreBanner Life provides life insurance products through Clay & Land Insurance.
- Kansas City Life InsurancecoreKansas City Life Insurance provides life insurance products through Clay & Land Insurance.
- Genworth FinancialcoreGenworth Financial provides long-term care insurance through Clay & Land Insurance.
- AmTrust North AmericacoreAmTrust North America provides commercial insurance products through Clay & Land Insurance.
- Allied InsurancecoreAllied Insurance provides personal insurance products through Clay & Land Insurance.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Clay and Land Insurance, Inc. competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Clay and Land Insurance, Inc. social profiles
Digital presenceClay and Land Insurance, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clay and Land Insurance, Inc. leadership team
Management profileNumber of profiles
Profiles2 records
Clay and Land Insurance, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clay and Land Insurance, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clay and Land Insurance, Inc.
What does Clay and Land Insurance, Inc. do?
Clay and Land Insurance is an independent insurance agency that sells personal, commercial, life, health, group benefits, and Medicare insurance products on behalf of more than 200 insurance carriers. Licensed agents compare policies across multiple carriers to provide customers with personalized coverage recommendations, policy reviews, and claims assistance, operating from a single headquarters in Memphis, Tennessee.
Is Clay and Land Insurance, Inc. a public or private company?
Clay and Land Insurance, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Clay and Land Insurance, Inc. founded?
Clay and Land Insurance, Inc. was founded in 1968. It employs 101 to 250 people.
Where is Clay and Land Insurance, Inc. based?
Clay and Land Insurance, Inc. is headquartered in Memphis, United States, in the North America region.
How does Clay and Land Insurance, Inc. make money?
One revenue line is on record: insurance Commission Revenue.
Does Clay and Land Insurance, Inc. have an API?
No public API is recorded for Clay and Land Insurance, Inc..
What industry is Clay and Land Insurance, Inc. in?
Clay and Land Insurance, Inc.'s product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAJABAD, Non-Trucking Liability / Bobtail.