Uptime

What Uptime does

UPTIME IT LLC is a privately held managed IT services provider operating as an LLC under New Jersey jurisdiction, headquartered in Closter, NJ with a second office in Manhattan. The firm serves small and mid-market businesses across New Jersey and New York, with named customers in real estate (Gaia Real Estate, 15+ year relationship), manufacturing (Patella Woodwork, 10+ year relationship), and adjacent verticals including healthcare, financial services, and retail. The core offering is subscription-based Managed IT Services billed per device or user on a monthly recurring cadence, layered with 24/7 remote monitoring, helpdesk, cybersecurity, cloud migrations, enterprise storage, backup and disaster recovery, onboarding/offboarding, vCIO advisory, and IT consulting. Pricing is quote-based across Bronze/Silver/Gold/Platinum tiers (Platinum includes UpGuard).

The technology stack is built around automated agents deployed on covered devices for endpoint monitoring, patch management, and ticketing, integrated with third-party security tooling from Fortinet (firewall/VPN), Cisco (networking), Microsoft (Azure, Microsoft 365), NetApp (Gold-tier storage), Dell and Lenovo (hardware). A security layer adds AI/ML-driven endpoint anti-malware, Extended Detection & Response (XDR), Managed Detection & Response (MDR), dark web monitoring, SIEM/SOC with US-based analysts, email protection, vulnerability scanning, and penetration testing. Compliance-as-a-Service (CaaS) addresses HIPAA and PCI-DSS requirements for regulated clients.

Revenue mechanics combine monthly recurring managed services fees, time-and-materials / block-hour billings for project and consulting work, and pass-through resale of third-party products (security stack, backup, SaaS). Go-to-market is sales-led via dedicated inside-sales and field-sales teams supported by phone-based engagement, with quarterly strategic planning meetings used as a retention mechanism. The firm competes on proactive relationship management and a separate dedicated security team, distinct from reactive break-fix models; quantitative SLA commitments include 90-second phone response during business hours and 2-hour response across other support channels.

Name

Uptime

Legal name

UPTIME IT LLC

Website

https://uptimeus.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

UPTIME IT LLC is a managed IT services provider serving small and mid-market businesses in New Jersey and New York, delivering 24/7 monitoring, helpdesk, cybersecurity, cloud migration, and vCIO services on a subscription-based model with tiered device/user pricing.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Facilities Management Services (541513), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Helpdesk & End-User Support Services (BPAEABAB)

akta.pro secondary industries

ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN), Service Desk & Help Desk Services (BPAEAJAA), ITSM Tooling Integration, Automation & Orchestration (BPAEAJAD), Employee Experience (EX) & Digital Experience Monitoring Support (BPAEAJAO)

Keywords

• Managed IT services
• Cybersecurity solutions
• Cloud migration services
• IT helpdesk support
• IT consulting services

Headquarters

HQ city

Svendborg

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed IT Services: Monthly recurring fees for comprehensive IT management including monitoring, maintenance, security, and support. Billed per covered devices and users as indicated in quotes.
2. Time and Materials Services: Block hours or time-and-materials billing for technical support, consulting, and project-based work outside standard managed services scope.
3. Third-Party Services Resale: Resale of third-party products and services including security stack, backup solutions, SaaS applications, and infrastructure with pass-through pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Uptime IT provides outsourced managed IT services for small and medium-sized businesses in New Jersey and New York. The core offering is Managed IT Services covering 24/7 system monitoring, proactive maintenance, help desk support, cybersecurity management, strategic IT planning (vCIO), and backup/disaster recovery. Standalone service lines include Cybersecurity, Cloud Migrations, Helpdesk, Onboarding/Offboarding, Enterprise Storage, and IT Consulting Services.

Product overview

Uptime IT provides a unified managed IT services platform designed for small and medium-sized businesses in New York and New Jersey. The core offering is Managed IT Services (24/7 monitoring, maintenance, helpdesk, security management, strategic planning, and backup/disaster recovery), which serves as the foundation. This is supplemented by specialized security modules including Cybersecurity, Vulnerability Scans, Penetration Tests, Single Sign-On (SSO), Cybersecurity Baseline Checks, and Email Migrations. The portfolio includes advanced threat protection products including Endpoint Anti-Malware, Extended Detection & Response (XDR), Managed Detection & Response (MDR), Dark Web Monitoring, Security Incident & Event Monitoring (SIEM/SOC), Firewall Solution, End User Security Awareness Training, and Server Next-Generation Antivirus. Supporting services include Cloud Migrations, Enterprise Storage, Onboarding/Offboarding, UPTIME Email Protection, Compliance-as-a-Service (CaaS), Virtual CIO (vCIO), and IT Consulting Services. The company also offers Remote Monitoring and Management, Backup and File Recovery, and Helpdesk as distinct service lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed IT Services Comprehensive outsourced IT management encompassing 24/7 system monitoring, proactive maintenance, security management, help desk support, strategic IT planning, and backup/disaster recovery for small and medium-sized businesses.
• Cloud Migrations Services to transition business operations and data to cloud environments with minimal disruption, enhanced security, and future-ready scalability.
• Cybersecurity Proactive cybersecurity services including threat detection, incident response, data protection, and vulnerability management to safeguard business digital infrastructure.
• Helpdesk Responsive IT support from technicians who resolve issues fast and align with overall technology strategy, available during business hours.
• Onboarding and Offboarding Employee transition services including secure device handling, access management, and policy enforcement for new hires and departing staff.
• Enterprise Storage Storage infrastructure services to centralize data, reduce costs, and enable fast, reliable access to business files.
• IT Consulting Services Strategic guidance including technology assessments, IT roadmaps, system implementation support, compliance consulting for HIPAA/PCI-DSS/GDPR, and digital transformation.

Quantifiable outcome

• Helpdesk response within 90 seconds by phone during business hours
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, standard and minor.

• MicrosoftcoreTechnology or IntegrationMicrosoft Partner status with capabilities in Microsoft Server, Office 365, Azure administration, and related Microsoft technologies. Provides cloud infrastructure support including Microsoft 365, Azure environments.
• CiscocoreTechnology or IntegrationCisco Partner providing network security technologies including firewalls, routers, and VPNs. Supports enterprise network infrastructure management.
• DellstandardTechnology or IntegrationDell Partner providing business-grade computers, servers, and related hardware. Recommended for replacement workstations under service agreements.
• NetAppcoreTechnology or IntegrationNetApp Gold Partner providing enterprise storage solutions and storage infrastructure management services.
• LenovostandardTechnology or IntegrationLenovo Business Partner providing business-grade laptops, desktops, and related equipment for managed client environments.
• FortinetcoreTechnology or IntegrationFortinet Partner providing firewall products including FortiGate for network security, routers, and VPN solutions in managed environments.
• Get IT SenseminorChannel Partner/ Reseller/ DistributorPartner displayed on website indicating referral or channel relationship for IT services distribution.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dataprise: Mid-Atlantic-focused MSP of comparable scale offering managed IT, cybersecurity, and cloud services to SMB and mid-market clients. Directly comparable in service mix, geography, and customer size tier to Uptime.
• Ntiva: Mid-market MSP with a managed IT, security, and cloud portfolio targeted at SMB and mid-market organizations, overlapping directly with Uptime's core offering and go-to-market.
• Integris: East Coast MSP providing managed IT, cybersecurity, and compliance services to SMBs and mid-market clients, with comparable service modules (helpdesk, RMM, vCIO) and vertical exposure (financial services, healthcare).
• Apex Technology Services: New Jersey-based MSP delivering managed IT, cybersecurity, and cloud services to SMBs in the same Bergen County / NYC corridor that Uptime serves, making it a head-to-head regional competitor.
• NetGain Technologies: Regional MSP providing managed IT, security, and cloud to SMB and mid-market clients including healthcare and financial services — directly comparable service portfolio and vertical exposure to Uptime.

Broad incumbents

• Kyndryl: Global managed infrastructure services spinoff from IBM offering managed IT, cloud, and security across enterprise and mid-market — a broad incumbent whose lower end of the market overlaps with Uptime's larger mid-market clients.
• SHI International: Large IT solutions provider and reseller that has expanded into managed services and cloud, headquartered in New Jersey. Operates in Uptime's backyard at scale, with overlapping Microsoft, Cisco, and Dell partner relationships.
• IBM Technology Support Services: Global incumbent offering managed IT, infrastructure, and security services at enterprise scale; while it targets larger clients, it competes for the same wallet share within Uptime's mid-market accounts.

Regional players

• Computer Solutions East: NJ/NYC metro-area MSP offering managed IT and cybersecurity to SMB clients with a similar relationship-led, proactive model — directly competitive in Uptime's core geography.

Others

• Continuum (now ConnectWise Cybersecurity) / ConnectWise: Provider of RMM, PSA, and security operations platforms that many SMB MSPs — including those in Uptime's peer set — use as their underlying technology stack. Adjacent ecosystem participant that enables or competes with Uptime's third-party stack approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/uptimeitllc
• LinkedInlinkedin.com/company/uptime-it-llc
• Instagraminstagram.com/uptime.it
• Xx.com/uptimedk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uptime