Herbarium
Herbarium is a family-founded, minority- and women-owned cannabis dispensary chain operating licensed retail stores in Los Angeles and New York, serving adult-use and medical cannabis consumers through in-store sales, delivery, mobile apps, and branded merchandise.
- Company typePrivate
- Founded2010
- HeadquartersLos Angeles, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Herbarium does
Herbarium is a family-founded, minority- and women-owned cannabis retail chain operating licensed dispensaries in Los Angeles and New York. Founded in 2010, the company runs three operational locations: a flagship store in West Hollywood at 979 N La Brea Ave (License C10-0000339-LIC), a social equity-licensed store in Mid City Los Angeles at 6110 W Pico Blvd (License C10-0001554-LIC), and a newly opened location in Ridgewood, Queens, NY at 465 Onderdonk Ave (License OCM-RETL-24-000078). The company has three additional "coming soon" stores in Hawthorne CA, Needles CA, and Rochester NY. It is led by CEO and co-founder Adie Meiri.
Herbarium's core business is direct-to-consumer retail of adult-use and medical cannabis products, including flower, concentrates, edibles, vapes, and pre-rolls, with same-day delivery in select coverage areas and online ordering for in-store pickup. The product surface extends to a branded apparel and accessories line sold through a Shopify storefront, dedicated iOS apps (Herbarium CA and Herbarium NYC) for ordering and rewards management, and a 5% cash-back loyalty program redeemable across all locations within a state. The technology stack is standard e-commerce infrastructure: Shopify for the merchandise store and JointCommerce for dispensary listings, online ordering, and cart functionality, with payments processed through Apple Pay, Google Pay, Shop Pay, and major card networks.
Revenue is generated primarily through one-time cannabis and merchandise purchases, with delivery fees as a transactional layer and the rewards program functioning as a retention mechanism rather than a recurring subscription. Customer acquisition is event-driven, supported by community programming (Flower Markets, pop-ups, 4/20 events), earned media in publications such as The Hollywood Reporter and LA Weekly, organic social on Instagram, TikTok, Facebook, and X, and a content marketing blog. The company holds social equity business certification and runs the #FreeTheTrappers advocacy campaign, with over 100 LA billboards supporting the initiative. No institutional funding, partnerships, M&A, or AI capabilities are disclosed.
Herbarium firmographics
Firmographics- Name
- Herbarium
- Legal name
- Herbarium
- Website
- https://herbarium.co
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Herbarium is a family-founded, minority- and women-owned cannabis dispensary chain operating licensed retail stores in Los Angeles and New York, serving adult-use and medical cannabis consumers through in-store sales, delivery, mobile apps, and branded merchandise.
- Ownership category
- akta.pro rank
Herbarium industry classification
Industry- Product category
- Cannabis Retail
- akta.pro primary industry
- Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)
- akta.pro secondary industries
- Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA), Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH), Medical Cannabis Dispensaries (CRANAFAB)
Keywords
Where Herbarium is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Herbarium business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Others
Revenue model
- Cannabis Retail Sales: In-store and online sales of cannabis products including flower, edibles, concentrates, vapes, and pre-rolls. Customers can order for pickup or delivery through the website.
- Merchandise Sales: Sale of branded apparel and accessories including t-shirts, crop tops, key chains, and charms through the e-commerce platform.
- Delivery Services: Same-day delivery services in select areas in California and New York markets, generating delivery-related revenue.
- Rewards Program: Herbarium Rewards program earns customers 5% back on every purchase, redeemable across all store locations within their state.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Apparel merchandise with prices ranging from $10-$35 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Herbarium product offering
Product offeringCore offering
Herbarium operates licensed cannabis dispensary retail locations in Los Angeles (West Hollywood, Mid City) and Queens, New York, selling adult-use recreational and medical cannabis including flower, concentrates, edibles, vapes, and pre-rolls. The dispensary operations are complemented by same-day delivery, a 5% back statewide rewards program, branded apparel and accessories, and dedicated iOS ordering apps.
Product overview
Herbarium is a family-founded, minority-owned and women-owned premium cannabis dispensary chain operating licensed retail locations in Los Angeles (West Hollywood, Mid City) and Queens, New York. The company offers a curated selection of cannabis products including premium flower, concentrates, edibles, vape cartridges, and pre-rolls through both in-store and online channels. Herbarium's product portfolio includes its core retail dispensary operations, same-day delivery services, a 5% cash-back rewards program valid across all locations within a state, branded merchandise (apparel, accessories), and dedicated iOS mobile apps for California and New York markets. The company positions itself as a social equity business focused on community, education, and elevating cannabis culture.
Differentiator
Problem solved
Functional benefit
Products and services
- Cannabis Dispensary (Retail)
- Cannabis Delivery Same-day cannabis delivery service covering West Hollywood, Mid City Los Angeles, and Queens NY, allowing customers to order online and receive products at their doorstep.
- Herbarium Merchandise (Apparel and Accessories) Limited-edition branded apparel and accessories including t-shirts, crop tops, key chains, and charms, sold through the company's Shopify e-commerce storefront with unit prices ranging from $10 to $35.
Quantifiable outcome
- Featured in major media outlets including The Hollywood Reporter, Village Voice, LA Weekly, and West Hollywood Weekly
Companies that use Herbarium
Customer profileSegments2 records
Ideal customer profiles2 records
Herbarium technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Herbarium partnerships and signals
Strategic signalScale indicators3 records
Recent moves10 records
Expansion highlights5 records
Herbarium competitors and assessment
Company assessmentDirect peers
- MedMen: Multi-state cannabis retailer with premium positioning and flagship stores in major U.S. metros. Closely comparable to Herbarium's high-end dispensary concept and omnichannel retail mix.
- Cookies: Premium cannabis brand with flagship retail stores, branded merchandise, and culture-led marketing. Comparable to Herbarium's lifestyle-driven retail model and apparel/merchandise strategy.
- Planet 13: Operator of large-format, experience-led cannabis superstores with delivery and omnichannel features. Comparable to Herbarium on premium experiential retail and destination-style dispensary formats.
- Stiiizy: Vertically integrated cannabis brand and retailer with strong lifestyle identity and branded retail locations across CA and beyond. Comparable to Herbarium on culture-forward branding and multi-state retail expansion.
- Lowell Farms: California-based premium cannabis brand and retailer with a flagship store and direct-to-consumer delivery. Comparable to Herbarium's premium California positioning and lifestyle-led brand identity.
Broad incumbents
- Curaleaf: One of the largest U.S. multi-state cannabis operators with broad retail and product portfolios. Comparable to Herbarium as a competitor in CA and NY, though significantly larger and more diversified.
- Green Thumb Industries: Multi-state cannabis consumer packaged goods company with retail banners including Rise. Competes with Herbarium across multiple markets and offers broader scale and product breadth.
- Trulieve: Vertically integrated cannabis operator with the largest retail footprint in Florida and growing presence in other states. Comparable as a multi-state retail competitor with omnichannel capabilities.
- Verano Holdings: Multi-state cannabis operator with retail banners (Zen Leaf, MUV) across numerous U.S. markets. Comparable to Herbarium as a competitor in the same retail category with broader geographic coverage.
Emerging players
- Eaze: Cannabis delivery platform connecting consumers to licensed dispensaries in California and other markets. Comparable to Herbarium on the delivery side of the omnichannel model, though Eaze is marketplace rather than owned retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Herbarium social profiles
Digital presenceHerbarium compliance and trust
Trust signalCompliance4 records
Herbarium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Herbarium leadership team
Management profileNumber of profiles
Profiles1 record
Herbarium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Herbarium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Herbarium
What does Herbarium do?
Herbarium operates licensed cannabis dispensary retail locations in Los Angeles (West Hollywood, Mid City) and Queens, New York, selling adult-use recreational and medical cannabis including flower, concentrates, edibles, vapes, and pre-rolls. The dispensary operations are complemented by same-day delivery, a 5% back statewide rewards program, branded apparel and accessories, and dedicated iOS ordering apps.
Is Herbarium a public or private company?
Herbarium is a private company. It is classified as family owned and is currently operating.
When was Herbarium founded?
Herbarium was founded in 2010. It employs 251 to 500 people.
Where is Herbarium based?
Herbarium is headquartered in Los Angeles, United States, in the North America region.
How does Herbarium make money?
Four revenue lines are on record. Cannabis Retail Sales are the primary driver. The others are merchandise Sales, delivery Services and rewards Program.
Who are Herbarium's main competitors?
Direct peers on record are MedMen, Cookies, Planet 13, Stiiizy and Lowell Farms. Broad incumbents are Curaleaf, Green Thumb Industries, Trulieve and Verano Holdings. Eaze is listed as an emerging player.
Does Herbarium have an API?
No public API is recorded for Herbarium.
What industry is Herbarium in?
Herbarium's product category is Cannabis Retail. Its primary akta.pro industry code is CRANAFAG, Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail), with a secondary code of CRANAFAA, Adult-Use (Recreational) Cannabis Dispensaries.