Tactica

What Tactica does

Tactica ehf. is a privately-held Icelandic IT company founded in 2012 and headquartered in Kópavogur, with a team of just over twenty employees. It operates as a one-stop-shop for Icelandic businesses, delivering managed IT systems administration, Microsoft 365 and Google Workspace implementation, telecommunications (including 3CX), hosting in ISO 27001 certified data centers, and custom web/e-commerce development on WooCommerce and Shopify. The company's customer base spans Icelandic SMEs, enterprises, and educational institutions, with publicly cited clients including BDO Endurskoðun, Reykjafell, Rekstrarfélag Kringlunnar, and GKG.

The core technology asset is Integrator, a proprietary middleware platform developed since 2016/2017 that connects e-commerce front-ends (WooCommerce, Shopify, Joomla) with Icelandic accounting and ERP systems (Navision, DK) and domestic payment gateways (Valitor, ValitorPay, Teya), now deployed at over 400 companies. The proprietary portfolio has expanded to include CRMHQ, an Icelandic-specific CRM with electronic signature and ISK/Kennitala features, and E7 Mannauðslausnir, a 2025-launched HR and payroll system built for Icelandic labor-market compliance (Equal Pay Certification, GDPR, EU Pay Transparency). Tactica also offers the Ferlamyndir mobile app for project-documentation photography and resells Google Education Plus to Icelandic schools.

The business model combines recurring subscription revenue (Integrator SaaS, managed services, M365/Google subscriptions, hosting) with professional services for custom web development and integration projects. Distribution is sales-led and direct, leveraging certifications as a Microsoft service partner and Google Education Plus reseller. The company is bootstrapped and founder-owned, led by CEO/owner Ríkharður Brynjólfsson and CTO/owner Fróði Jóhannesson, and announced a 10% price increase effective January 1, 2026 to offset salary and supplier cost inflation.

Name

Tactica

Legal name

Tactica ehf.

Website

https://tactica.is

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Tactica is a privately-held Icelandic IT company, founded in 2012 and based in Kópavogur, that provides managed IT services and proprietary software — most notably its Integrator middleware connecting e-commerce platforms with Icelandic accounting systems — to over 400 Icelandic SMEs, enterprises, and educational institutions.

Ownership category

akta.pro rank

Product category

Business Process Integration Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

HR Strategy & Operating Model Design (BPACAJAA)

Keywords

• IT managed services
• Business integration software
• E-commerce integration
• Cloud hosting services
• Workforce management software

Headquarters

HQ city

Hafnarfjörður

HQ country

Iceland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Subscription Services: Recurring monthly subscription services including Integrator, hosting, Microsoft 365, Google Workspace, and other managed IT services. Customers pay monthly fees with 20-day payment terms.
2. Systems Management: Computer and systems management services providing daily user service, Microsoft 365, Google Workspace, telecommunications, networking and virus protection.
3. Web Solutions and Development: Design, construction, maintenance and custom programming services for websites and e-commerce platforms, including WooCommerce, Shopify and custom solutions.
4. Price Increases: Company announced 10% price increases on various products effective January 1, 2026 to address salary increases and general price increases from suppliers and vendors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Tactica is an Icelandic IT company that delivers managed IT services and proprietary business software to Icelandic businesses. Its core offerings include the Integrator middleware platform (connecting e-commerce stores with Icelandic accounting/ERP systems), CRMHQ (Icelandic CRM), E7 Mannauðslausnir (HR/payroll system), Ferlamyndir (project documentation app), payment gateway plugins, plus managed services covering Microsoft 365, Google Workspace, web development, telecommunications, and ISO 27001 certified hosting.

Product overview

Tactica is an Icelandic IT company offering a comprehensive portfolio of products and services since 2012. The core product portfolio includes Integrator (a middleware connecting e-commerce with accounting systems like DK, Navision, WooCommerce, Shopify), CRMHQ (Icelandic CRM with quotes and electronic signatures), E7 Mannauðslausnir (HR and payroll system), and Ferlamyndir (project documentation app). Payment gateway plugins are offered for Valitor, ValitorPay, and Teya. Services include web solutions (WooCommerce/Shopify development), managed IT (Microsoft 365, Google Workspace), telecommunications (3CX), hosting in ISO 27001 certified data centers, and security services. The products work together to provide complete business automation for Icelandic companies.

Differentiator

Problem solved

Functional benefit

Brands

• Integrator: SaaS integration solution connecting e-commerce platforms with accounting and inventory systems like Navision, DK, WooCommerce, and Shopify.
• CRMHQ
• E7 Mannauðslausnir
• Ferlamyndir

Products and services

• Integrator Middleware solution that automates data exchange between e-commerce stores and accounting, inventory, and warehouse management systems. Provides pre-built connections to WooCommerce, Shopify, Joomla, DK, and Navision, plus a product management interface for handling images, descriptions, and product data. In use at over 400 companies.
• CRMHQ Icelandic CRM system that combines contacts, quotes, contracts, and sales lines in one place. Includes Icelandic business ID (Kennitala) lookup, ISK currency conversion, connections to Icelandic accounting systems, and electronic signature capabilities for sending quotes directly from the system.
• E7 Mannauðslausnir Next-generation human resources system combining employee registry, time tracking, payroll, leave management, and recruitment in one platform. Built for the Icelandic labor market with compliance for Pay Equality Certification, GDPR, and EU Pay Transparency.
• Ferlamyndir Project documentation mobile application that allows users to photograph and organize work projects. Creates cloud folders for images, provides large storage capacity, and separates work-related images from personal ones. Available for iOS and Android.
• Payment Gateway Plugins (Greiðslugáttir) WordPress/WooCommerce payment gateway plugins for Valitor, ValitorPay, and Teya/RPG Teya. Enable secure card payment processing for online stores and service sites with refund capabilities and PCI compliance support.
• Kerfisrekstur (System Operations / Managed IT) Managed IT services for computer systems including daily operations, Microsoft 365, Google Workspace, telecommunications, and virus protection. Provides ongoing maintenance, monitoring, and maximum uptime with 24/7 support.
• Veflausnir (Web Solutions) Custom web design and development services including websites, e-commerce stores, and maintenance. Specializes in WooCommerce, Shopify, and headless CMS systems with focus on mobile-first design, performance optimization, and SEO.
• Microsoft 365 Services
• Google Workspace Services
• Fjarskipti (Telecommunications)
• Hýsing (Hosting) Hosting services in ISO 27001 certified data centers with daily security backups, backup power, and maximum uptime. All hosted websites operate in secure environments with redundant infrastructure.
• AI Consulting Services (Gervigreind)

Quantifiable outcome

• 40% reduction in telecommunications costs for BDO Iceland
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• WooCommercecoreTechnology or Integration · 1 January 2017Integrator provides pre-built integration with WooCommerce (WordPress e-commerce platform). The connection enables automatic synchronization of products, pricing, inventory, orders, and images between WooCommerce stores and accounting systems.
• ShopifycoreTechnology or Integration · 1 January 2017Integrator provides integration with Shopify e-commerce platform for connecting online stores with business systems.
• NavisioncoreTechnology or Integration · 1 January 2017Integrator connects Navision (Microsoft Dynamics NAV) accounting system with e-commerce platforms for seamless data flow between business systems and online stores.
• DKcoreTechnology or Integration · 1 January 2017Integrator connects DK (Icelandic accounting system) with e-commerce platforms, enabling Icelandic businesses to manage their accounting and online sales in sync.
• ValitorcoreTechnology or IntegrationTACTICA offers payment gateway plugins for Valitor, enabling secure credit card processing for WooCommerce online stores with PCI compliance support.
• ValitorPaycoreTechnology or IntegrationPayment gateway integration for WooCommerce providing secure payment processing and card data handling for PCI certification.
• Teya/RPG TeyacoreTechnology or IntegrationPayment gateway plugins for Teya (formerly Borgun/RPG) enabling credit card payments on WooCommerce with automatic refunds and card data forwarding.
• GooglecoreChannel Partner/ Reseller/ DistributorTactica is a certified Google Education Plus reseller and service provider in Iceland, implementing Google Workspace for Education for schools and educational institutions.
• MicrosoftcoreChannel Partner/ Reseller/ DistributorTactica provides implementation, operation, and security settings for Microsoft 365 for Icelandic businesses, serving as a service partner for Microsoft solutions.
• 3CXsupportingTechnology or IntegrationTactica specializes in setup and service of 3CX phone systems, offering powerful, flexible and user-friendly solutions for business telecommunications.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• BambooHR: Global SMB-focused HR software platform offering employee records, onboarding, time tracking, and payroll. Comparable to E7 as an out-of-the-box HR alternative that may displace local solutions as Icelandic SMEs standardize on global SaaS.
• Advania: Large Nordic IT services and managed services provider with significant Iceland operations. Comparable as a managed IT and Microsoft/Google partner competitor with broader regional scale.
• Pipedrive: Established CRM SaaS company founded in Estonia with strong Nordic presence. Comparable to CRMHQ as a CRM platform competing for the same SMB sales-management buyers, though lacking Iceland-specific localizations.
• Workday: Global enterprise HR, payroll, and financial management cloud platform. Comparable to E7 Mannauðslausnir as a competing HR/payroll system that larger Icelandic enterprises may choose instead of a local provider.
• MuleSoft (Salesforce): Enterprise integration platform owned by Salesforce that enables data synchronization between ERP, e-commerce, and CRM systems. Comparable to Tactica's Integrator product as a much larger, enterprise-grade integration alternative.
• Atea: Nordic-wide IT infrastructure and services company with operations across the Nordics including Iceland. Comparable to Tactica's systems operations, Microsoft 365, and hosting businesses as a much larger regional incumbent.

Direct peers

• TM Software: Icelandic provider of HR, payroll, and time-tracking software built specifically for the Icelandic labor market. Directly comparable to Tactica's E7 Mannauðslausnir product and competes for the same enterprise HR compliance budget in Iceland.
• Origo: One of Iceland's largest IT services companies providing managed IT, software, and consulting to Icelandic enterprises. Directly comparable to Tactica's managed IT, Microsoft 365, and systems operations business with overlapping customer base.
• Stokkur: Icelandic business management software company offering accounting, HR, and ERP solutions. Directly overlaps with Tactica's Integrator, CRMHQ, and E7 product lines for Icelandic SMEs and competes in the same localized software niche.

Emerging players

• Pactum: Estonian-origin enterprise AI and automation platform. Comparable to Tactica's emerging AI consulting and process-automation practice as a Nordic-region emerging player pursuing AI-driven business services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tacticaehf

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tactica