Hey!Broadband
Hey!Broadband is a UK-based full fibre broadband provider offering symmetrical FTTP services to residential and business customers, with three speed tiers, bundled add-ons, and a focus on underserved smaller towns and rural areas.
- Company typePrivate
- Founded2019
- HeadquartersAltrincham, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hey!Broadband does
Hey!Broadband is a UK-based, privately held full fibre broadband (FTTP/FTTH) provider delivering symmetrical internet services directly to residential and business premises. Its core product line consists of three speed tiers — Superfast 150 (150Mbps), Megafast 400 (400Mbps), and Gigafast 900 (900Mbps) — priced at £23, £33, and £43 per month respectively under 24-month contracts, with free router and standard installation included. The company differentiates by bringing fibre optic connections end-to-end into the home rather than relying on partial copper, and by targeting smaller towns, villages and rural areas that are underserved by larger UK operators.
The business model is a direct-to-consumer subscription business supported by bundled add-ons (Mesh WiFi via Nokia Beacons, Norton 360 Advanced, and unlimited mobile SIMs), a social tariff (Everyday Fibre) for Universal Credit recipients, and specialised packages for home workers, businesses, and gamers. Hardware is sourced from Nokia, Adtran, and Linksys, and the company layers value-added services such as VoIP home phone on top of the fibre connection. Acquisition is driven primarily through the company website, phone sales lines, the One Touch Switch migration process, and a refer-a-friend programme offering £50 Amazon vouchers to both referrer and referee.
The company complements rather than competes with major UK ISPs, focusing on geographic markets where only 28% of UK homes had full fibre access as of an Ofcom 2021 figure cited in the source. The Community Partnership Programme and a co-marketing partnership with Macbrook Gas extend its go-to-market reach into local communities and cross-utility channels. No funding rounds, M&A activity, headcount, revenue figures, or ownership details are disclosed in the available source material, which limits the visibility of its underlying scale and capital structure.
Hey!Broadband firmographics
Firmographics- Name
- Hey!Broadband
- Legal name
- Hey!Broadband
- Website
- https://heybroadband.co.uk
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hey!Broadband is a UK-based full fibre broadband provider offering symmetrical FTTP services to residential and business customers, with three speed tiers, bundled add-ons, and a focus on underserved smaller towns and rural areas.
- Ownership category
- akta.pro rank
Hey!Broadband industry classification
Industry- Product category
- Fixed Broadband Internet Services
- NAICS
- Wired Telecommunications Carriers (517111), Telecommunications (517)
- SIC
- Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)
- akta.pro secondary industries
- Rural & Universal Service Fixed Broadband Providers (HDAIABAJ), Fiber-to-the-Premises/Building (FTTP/FTTB) Operators (HDAIACAC), Residential/Broadband ISPs (Consumer Internet) (HDAIADAA)
Keywords
Where Hey!Broadband is headquartered
LocationHeadquarters
- HQ city
- Altrincham
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Hey!Broadband business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Residential Broadband Subscriptions: Monthly subscription fees for full fibre broadband services with contract terms of 12 or 24 months. Pricing includes free router and standard installation.
- Bundle Add-ons: Additional revenue from bundled services including Hassle-free WiFi mesh extenders, Norton 360 Advanced security, and unlimited mobile SIMs
- Business Broadband: Dedicated business broadband packages with premium SLA and technical support for home workers and business customers
- Referral Rewards: Refer-a-friend program generating new customer acquisition through existing customer advocacy, with both parties receiving £50 Amazon vouchers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Gigafast 900 - Ultra-fast for larger households |
| Subscription | Monthly | Megafast 400 - Mid-range for moderate usage |
| Subscription | Monthly | Superfast 150 - Entry-level for average usage |
| Subscription | Monthly | Gigafast 900 + WiFi + Norton Bundle |
| Subscription | Monthly | Gigafast 900 + SIM + Norton Bundle |
| Subscription | Monthly | Everyday Fibre (Social Tariff) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Hey!Broadband product offering
Product offeringCore offering
Hey!Broadband is a UK full fibre (FTTP/FTTH) broadband provider delivering symmetrical internet connections at speeds from 150Mbps up to 900Mbps directly to residential and business premises. Its portfolio includes three core speed tiers (Gigafast 900, Megafast 400, Superfast 150), specialised plans for home workers, businesses and gamers, a social tariff (Everyday Fibre), and add-on services such as mesh WiFi, VoIP home phone, mobile SIMs and Norton 360 security.
Product overview
Hey!Broadband is a UK-based full fibre broadband provider offering a unified product portfolio centered on residential and business fibre-to-the-premises (FTTP) internet services. The core offering consists of three speed tiers: Gigafast 900 (900Mbps), Megafast 400 (400Mbps), and Superfast 150 (150Mbps), all providing symmetrical upload/download speeds via full fibre connections. These are complemented by specialized plans for home workers and businesses, a social tariff (Everyday Fibre) for universal credit recipients, and gaming-optimized broadband. Add-on services include Mesh WiFi (using Nokia WiFi Beacons with the Nokia WiFi App for whole-home coverage), VoIP Home Phone, SIM Only mobile deals, and Norton 360 security bundles. The company provides free routers (Adtran 854-v6, Linksys MX4000) and optional professional installation services. A Refer a Friend programme offers reward vouchers for customer referrals.
Differentiator
Problem solved
Functional benefit
Products and services
- Gigafast 900 Full fibre broadband plan offering 900Mbps symmetrical download/upload speeds for larger households using multiple devices, 4K streaming and pro gaming. Priced at £43.00/month until April 2027.
- Megafast 400 Full fibre broadband plan offering 400Mbps symmetrical download/upload speeds for moderate internet usage, HD streaming and browsing on multiple devices. Priced at £33.00/month until April 2027.
- Superfast 150 Full fibre broadband plan offering 150Mbps symmetrical download/upload speeds for average internet usage, streaming and browsing on a few devices. Priced at £23.00/month until April 2027.
- Everyday Fibre (Social Tariff) Social tariff broadband plan for customers on Universal Credit, providing affordable full fibre connectivity for eligible low-income households.
- Home Worker Broadband Broadband package designed for remote workers featuring a dedicated IP address and premium SLA with technical support and one working day response times.
- Business Broadband Broadband service for business customers with dedicated technical support and SLA guaranteeing 8 working hours fix time.
- Gaming Broadband Broadband plan optimized for gaming with low latency and high-speed connectivity for competitive gaming and 4K streaming.
- Mesh WiFi Standalone add-on using Nokia WiFi Beacons with WiFi 6 to eliminate black spots and provide seamless whole-home WiFi coverage, managed via the Nokia WiFi App for network monitoring and parental controls.
- VoIP Home Phone Voice over IP home phone service integrated with the full fibre broadband connection, available as a standalone add-on product.
- SIM Only Deals Mobile SIM card offerings with 99% UK coverage on 4G/5G networks, available with unlimited data, minutes, and texts.
- Norton 360 Security software bundle including Norton 360 Advanced protecting up to 10 devices with 200GB cloud backup and antivirus protection.
- Nokia WiFi App Mobile application for managing the Nokia WiFi network, monitoring performance, and setting parental controls for the mesh WiFi service.
Quantifiable outcome
- Speeds up to 20x faster than UK average broadband
- +2 more outcomes
Companies that use Hey!Broadband
Customer profileSegments5 records
Ideal customer profiles4 records
Hey!Broadband technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hey!Broadband partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor, core and moderate.
- Macbrook GasminorCo-marketing partnership with Macbrook Gas, a utility provider. Joint promotional offers available for customers of both services.
- NokiacoreNokia WiFi Beacon 3.1 and Nokia Mesh WiFi equipment provided for whole-home WiFi coverage. Uses Nokia WiFi App for network management, performance monitoring and parental controls.
- LinksyscoreLinksys routers provided including MX4000, SPNMX42HF, and SPNMX56HF models for broadband connectivity.
- AdtrancoreAdtran 854-v6 router provided for broadband service delivery. Self-install guides available for customer setup.
- 999 BSLminorEmergency Video Relay Service enabling deaf and hard of hearing users to communicate with UK Emergency Services using British Sign Language. Service is free and compatible with Hey!Broadband.
- Community Partnership ProgrammemoderatePartnership programme connecting with local communities, schools, and community hubs to deploy ultra fast full fibre broadband services. Part of the gigabit revolution initiative.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Hey!Broadband competitors and assessment
Company assessmentDirect peers
- Grain Connect: UK full-fibre altnet building FTTP networks in new-build housing developments and selected towns. Comparable technology stack and direct-to-consumer ISP model with similar speed tier structure.
- Community Fibre: London-focused full-fibre altnet offering symmetrical FTTP broadband to residential and business customers with comparable pricing tiers and bundle add-ons. Closest direct competitor by business model, technology stack, and target customer profile.
- Toob: South coast-focused UK full-fibre altnet offering symmetrical FTTP broadband to residential customers. Similar business model, regional deployment focus, and competitive pricing tiers.
- Lightning Fibre: South East England full-fibre altnet providing FTTP broadband to towns traditionally underserved by larger ISPs. Comparable regional focus, customer segments, and altnet go-to-market approach.
- Truespeed: South West UK full-fibre altnet focused on rural and semi-rural communities underserved by major operators. Closely comparable to Hey!Broadband's targeting strategy and FTTP deployment approach.
- Hyperoptic: UK full-fibre broadband provider delivering symmetrical gigabit speeds to residential and business customers in urban areas. Comparable product portfolio (speed tiers, bundles) and direct-to-consumer acquisition model.
Broad incumbents
- Virgin Media O2: Major UK cable and broadband provider offering gigabit services with overlapping residential and business segments. Represents a broad incumbent competitor with established quad-play bundles.
- Vodafone UK: UK fixed broadband and mobile provider offering fibre packages to residential and business customers. Broad incumbent with comparable converged connectivity offerings including mobile bundles.
- BT (British Telecommunications): UK incumbent telecommunications provider and dominant broadband supplier through Openreach infrastructure. Competes with Hey!Broadband for the same residential and business broadband customers but at vastly greater scale and brand presence.
- Sky Broadband: One of the largest UK residential broadband providers, primarily reselling Openreach fibre connections. Competes on price, brand, and bundled entertainment offerings against Hey!Broadband's fibre proposition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Hey!Broadband social profiles
Digital presenceHey!Broadband financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hey!Broadband leadership team
Management profileNumber of profiles
Hey!Broadband funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hey!Broadband M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hey!Broadband
What does Hey!Broadband do?
Hey!Broadband is a UK full fibre (FTTP/FTTH) broadband provider delivering symmetrical internet connections at speeds from 150Mbps up to 900Mbps directly to residential and business premises. Its portfolio includes three core speed tiers (Gigafast 900, Megafast 400, Superfast 150), specialised plans for home workers, businesses and gamers, a social tariff (Everyday Fibre), and add-on services such as mesh WiFi, VoIP home phone, mobile SIMs and Norton 360 security.
Is Hey!Broadband a public or private company?
Hey!Broadband is a private company. It is classified as unknown and is currently operating.
When was Hey!Broadband founded?
Hey!Broadband was founded in 2019. It employs 11 to 50 people.
Where is Hey!Broadband based?
Hey!Broadband is headquartered in Altrincham, United Kingdom, in the Europe region.
How does Hey!Broadband make money?
Four revenue lines are on record. Residential Broadband Subscriptions are the primary driver. The others are bundle Add-ons, business Broadband and referral Rewards.
Who are Hey!Broadband's main competitors?
Direct peers on record are Grain Connect, Community Fibre, Toob, Lightning Fibre, Truespeed and Hyperoptic. Broad incumbents are Virgin Media O2, Vodafone UK, BT (British Telecommunications) and Sky Broadband.
Does Hey!Broadband have an API?
No public API is recorded for Hey!Broadband.
What industry is Hey!Broadband in?
Hey!Broadband's product category is Fixed Broadband Internet Services. Its primary akta.pro industry code is HDAIADAE, Fiber ISPs (FTTH/FTTP Retail Providers), with a secondary code of HDAIABAJ, Rural & Universal Service Fixed Broadband Providers. Its NAICS code is 517111 and its SIC code is 4813.