Wilson Lumber

Name

Wilson Lumber

Legal name

Wilson Lumber Company

Website

https://wilsonlumber.net

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Building Materials Distribution and Manufacturing

NAICS

Wood Product Manufacturing (321), Millwork (32191), Wood Window and Door Manufacturing (321911)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Millwood, Veneer, Plywood, & Structural Wood Members (2430), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Building Materials & Lumber Distribution (CRAOAFAD)

Keywords

• Lumber distribution
• Building materials supply
• Millwork manufacturing
• Engineered trusses
• Doors windows installation

Headquarters

HQ city

Huntsville

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Building Materials Sales: Wilson Lumber generates revenue primarily through the sale of building materials including lumber, millwork, windows, doors, trusses, siding, decks, and hardware to residential and commercial builders. The company operates with a focus on on-time, in-full delivery commitments.
2. Manufacturing Services: Revenue from manufacturing custom trusses, doors, windows, and millwork products in-house at their facilities. The company manufactures over 110,000 doors and windows annually.
3. Installation Services: The company offers professional installation services for doors and windows, providing end-to-end solutions for homeowners and builders.
4. Delivery and Logistics: Revenue from delivery services with a fleet of 52 vehicles covering the Alabama and Tennessee market, delivering materials directly to job sites.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Wilson Lumber distributes and manufactures building materials for residential and commercial construction, including lumber, millwork, trusses, windows, doors, siding, decks, stairs, and hardware. The company operates in-house manufacturing facilities for trusses, doors, windows, and millwork products, delivering materials directly to job sites across Alabama and Tennessee with a 52-vehicle fleet, supplemented by professional installation services and a 60,000 sq ft showroom.

Product overview

Wilson Lumber is a building materials distributor offering a comprehensive portfolio of construction products organized around three categories: manufactured goods (including proprietary Generations Windows, as well as truss and millwork products made in their own facilities), distributed building materials (lumber, siding, decks, hardware), and value-added services (installed doors, professional delivery with GPS tracking, and a 60,000 sq ft showroom). The product line centers on core building materials—lumber, moulding & millwork, windows, doors, trusses, siding, decks, stairs, and hardware—with the proprietary Generations Windows line (launched September 2023) representing their flagship manufactured brand. Add-on services include professional door and window installation, delivery logistics with a fleet of 52 vehicles, and a showroom experience. The company operates six locations in Alabama and Tennessee with over 627,000 square feet under roof.

Differentiator

Problem solved

Functional benefit

Brands

• Generations Windows: Proprietary vinyl window brand manufactured in Huntsville, Alabama. Launched in 2023, it represents Wilson Lumber's expansion into window manufacturing capabilities, designed for energy efficiency and durability with a visual representation of a tree with deep roots symbolizing the company's three-generation legacy.
• Wilson Lumber Cares

Products and services

• Lumber Framing lumber and engineered wood products supplied to residential and commercial builders for new construction projects.
• Moulding & Millwork Decorative trim, moulding, and custom millwork products manufactured in-house at the company's Huntsville and Tanner, Alabama plants for interior and exterior applications.
• Windows Windows for residential construction, including manufactured brands and the proprietary Generations Windows line produced in-house.
• Doors Interior and exterior doors including wood, fiberglass, and iron options from brands such as ProVia, Therma-Tru, DSA, and Weather Shield, with 110,188 doors and windows manufactured annually in-house.
• Trusses Precision-engineered roof and floor trusses manufactured in-house at truss plants in Madison, Alabama and Westmoreland, Tennessee for residential and commercial construction.
• Siding Building siding products including Diamond Kote brand exterior cladding solutions for residential construction.
• Decks Decking materials and products featuring TimberTech composite decking options for residential construction.
• Stairs Stair components and pre-fabricated stair systems for multi-story residential construction.
• Hardware Construction hardware including door hardware, locksets, and fasteners from brands such as Schlage and Emtek.
• Generations Windows Proprietary vinyl window brand manufactured in Huntsville, Alabama with energy-efficient and durable designs, representing Wilson Lumber's flagship manufactured brand.
• Installed Doors Service Professional door installation service offered to homeowners and builders in the Huntsville, Alabama region, with certified installers providing end-to-end door replacement solutions.
• Showroom Experience 60,000 sq ft showroom in Huntsville, Alabama displaying doors, windows, decorative trim, decks, and hardware with expert showroom specialist assistance for product selection.

Quantifiable outcome

• 110,188 doors & windows manufactured per year
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Nashville LumbercoreStrategic or Co-development Partner · 3 March 2025Wilson Lumber Company acquired Nashville Lumber in March 2025 to expand market footprint in Tennessee. The acquisition provides Nashville Lumber's customers access to Wilson Lumber's expanded services and manufacturing capabilities including lumber & building materials, truss manufacturing, windows manufacturing, millwork & doors, and reliable delivery & logistics.
• Awakening HopeminorStrategic or Co-development Partner · 1 January 2019Global missions partner since 2019 when Wilson Lumber Cares expanded to include international outreach. Awakening Hope connects businesses with villages in Guatemala that need supplies including clean water, clothing, shelter, education, and more. Wilson Lumber adopted the village of El Potrerillo.
• Corporate Chaplains of AmericacoreOthersPartnership providing corporate chaplain services for all Wilson Lumber employees. Every employee has access to regular visits with a corporate chaplain through this partnership, supporting employee mental and emotional wellbeing.
• Next Step FarmsminorStrategic or Co-development PartnerCommunity partnership with Next Step Farms, a North Alabama organization serving individuals with intellectual and developmental disabilities. Wilson Lumber provides materials and volunteer support to construct facilities for the organization's day program.
• Romans 8:28 MinistryminorStrategic or Co-development PartnerTennessee community partner chosen annually by Wilson Lumber Cares to support local community needs. Part of the company's program to give back a portion of revenues to communities where they do business.
• MiTekcoreTechnology or IntegrationTechnology partner providing the platform for truss design and engineering. MiTek is described as a platform innovator and enabler transforming the building industry with better building solutions. Wilson Lumber uses MiTek software for precision-engineered truss manufacturing.
• C12minorOthersCEO forum group that CEO Robb Wilson has been a member of for 20 years. C12 provides peer networking and business leadership development for company executives.
• Downtown Rescue MissionminorStrategic or Co-development PartnerPast community partner of Wilson Lumber Cares program. Previous partnerships have included Downtown Rescue Mission, Lincoln Village, and Kids to Love.
• Lincoln VillageminorStrategic or Co-development PartnerPast community partner of Wilson Lumber Cares program supporting local community needs.
• Kids to LoveminorStrategic or Co-development PartnerPast community partner of Wilson Lumber Cares program supporting local community needs.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Builders FirstSource: Builders FirstSource is the largest US distributor of building products to professional contractors and homebuilders, with lumber, manufactured components (trusses, millwork, panels), windows, and doors — the same core categories and customer types as Wilson Lumber, but at national scale.
• 84 Lumber: 84 Lumber is a privately held lumber and building materials dealer with in-store manufacturing (trusses, wall panels, millwork, doors, windows) and installed services for builders, mirroring Wilson Lumber's vertical integration of distribution, manufacturing, and installation.
• Lansing Building Products: Lansing Building Products distributes exterior building products (siding, windows, doors, roofing, millwork, railing) exclusively to professional contractors, with branches across the Southeast and Mid-Atlantic — overlapping Wilson's customer base and product categories.
• McCoy's Building Supply: McCoy's Building Supply is a family-owned LBM dealer with truss and millwork manufacturing, in-house delivery fleet, and a focus on professional builders across the South and Southwest — a direct regional-dealer peer to Wilson Lumber.

Broad incumbents

• US LBM: US LBM is a national holding company of leading building products distributors serving professional builders, with divisions in lumber, millwork, windows, and specialty products. It is comparable to Wilson as a multi-region LBM roll-up platform with manufactured components, but operates at far greater scale.
• Foundation Building Materials: Foundation Building Materials is a specialty distributor of building products including insulation, drywall, steel framing, and complementary products serving professional contractors, with a similar pro-channel customer focus to Wilson's enterprise builders.
• ABC Supply Co. ABC Supply is the largest wholesale distributor of roofing, siding, windows, and exterior building products in North America serving professional contractors, overlapping Wilson's exterior building products categories and pro-builder customer base.
• Kodiak Building Partners: Kodiak Building Partners is a private holding company that acquires and operates LBM, specialty building products, and construction services distributors across the US, with an operating model very similar to a scaled-up Wilson Lumber.
• L&W Supply: L&W Supply (an ABC Supply division) is a national distributor of interior and exterior building products including drywall, ceilings, steel framing, and insulation, serving professional contractors — comparable as a multi-category pro-focused building products distributor.

Others

• Boise Cascade: Boise Cascade manufactures engineered wood products, plywood, and lumber, and distributes building materials to dealers and large customers — comparable to Wilson on the manufacturing and wholesale supply side, though primarily a supplier to dealers like Wilson rather than a direct peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@wilsonlumber
• Facebookfacebook.com/WilsonLumberCompany
• LinkedInlinkedin.com/company/wilson-lumber-company-inc.
• Instagraminstagram.com/wilsonlumbercompany
• Xx.com/WilsonLumber

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilson Lumber