Cartup Commerce
Cartup Commerce is a Bangladesh-based e-commerce platform, launched in February 2025 as a concern of US-Bangla Group, that serves general consumers nationwide with owned-inventory retail and a third-party seller marketplace spanning electronics, fashion, home appliances, beauty, and groceries, with in-house delivery and integrated mobile-wallet payments.
- Company typePrivate
- Founded2025
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Cartup Commerce does
Cartup Commerce, operating through its legal entity Cartup Limited (Registration Number 162302/2020), is a Bangladesh-based e-commerce platform headquartered in Dhaka that combines a direct-retail model — owning and managing its own product inventory and shipping from in-house warehouses via an owned delivery fleet — with a third-party seller marketplace accessible through a dedicated seller portal. The company was launched on February 12, 2025 as a fully-owned e-commerce concern of US-Bangla Group (parent of US-Bangla Airlines), and serves general consumers across Bangladesh through a curated catalog spanning electronics, fashion, home appliances, beauty, groceries, mother & baby, sports, and automotives, with promotional campaigns tied to Bengali seasonal moments (Eid, Noboborsho) and monthly events such as July Jackpot 2026.
The underlying technology stack centers on a proprietary website (cartup.com), a Google Play-distributed Android mobile app, and an image-resizing media service (imrs.cartup.com) that supports dynamic merchandising. The platform integrates with Bangladesh's dominant mobile financial services providers (bKash, Nagad, Rocket, Upay) for wallet payments, and with partner banks for EMI financing on products priced BDT 10,000 and above with tenures up to 36 months. Other technical components referenced include real-time order tracking, warehouse management systems, and biometric features (voice search and facial recognition) for product discovery and user authentication. Distribution channels include the own storefront, mobile app, seller portal, and an affiliate program at cartup.affise.com.
Cartup monetizes through three primary revenue streams: direct product sales of owned inventory at listed BDT prices (including VAT), marketplace commissions on third-party seller transactions, and an affiliate referral program that pays partners commissions on referred sales. Its go-to-market is product-led and digital, using promotional pricing, flash sales, vouchers, and a BDT 250 new-user app discount to drive downloads and first orders, supported by content marketing through blog.cartup.com and active social media presence on Facebook, Instagram, YouTube, and LinkedIn. The primary customer segment is horizontal: individual Bangladeshi consumers in urban and suburban markets, with a stated 7-day return policy, COD support, and nationwide 2-5 working day delivery differentiating the value proposition against concerns about authenticity, delivery speed, and limited payment options from international e-commerce platforms.
Cartup Commerce firmographics
Firmographics- Name
- Cartup Commerce
- Legal name
- Cartup Limited
- Website
- https://cartup.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cartup Commerce is a Bangladesh-based e-commerce platform, launched in February 2025 as a concern of US-Bangla Group, that serves general consumers nationwide with owned-inventory retail and a third-party seller marketplace spanning electronics, fashion, home appliances, beauty, and groceries, with in-house delivery and integrated mobile-wallet payments.
- Ownership category
- akta.pro rank
Cartup Commerce industry classification
Industry- Product category
- Online Retail / E-commerce
- NAICS
- Grocery and Convenience Retailers (4451), Retail Trade (44-45), Warehousing and Storage (493)
- SIC
- Retail-Variety Stores (5331), Retail-Catalog & Mail-Order Houses (5961), Public Warehousing & Storage (4220)
- akta.pro primary industry
- General Merchandise Online Retailers (CRAFADAA)
- akta.pro secondary industries
- Grocery & Pantry Inventory-led Online Retailers (CRAFADAF), E-commerce & Omnichannel Fulfillment Centers (Non-Temp Controlled) (TLALAAAC), Food-Grade Warehousing & Contract Storage (TLAIACAB)
Keywords
Where Cartup Commerce is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cartup Commerce business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales (Own Inventory): Cartup owns and manages its product inventory, fulfilling orders directly from its own warehouse facilities. This is the primary revenue stream through direct product sales to consumers at listed prices in BDT.
- Marketplace Commission: As a platform, Cartup also enables third-party sellers to list products, generating commission revenue from marketplace transactions. The platform provides seller tools including real-time analytics, promotional support, and secure payment through bank transfers.
- Affiliate Program: Cartup operates an affiliate program allowing partners to earn referral commissions by driving sales to the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing varies by category and brand |
| Transaction based/ take rate | Monthly | EMI financing for products BDT 10,000+ |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Cartup Commerce product offering
Product offeringCore offering
Cartup Commerce operates a Bangladesh-based e-commerce platform that owns and manages its own product inventory, fulfilling orders directly from in-house warehouses with a dedicated delivery fleet. The platform sells a curated selection of electronics, fashion, home appliances, beauty products, groceries, mother and baby items, and lifestyle goods to individual consumers across Bangladesh. It also operates a seller portal enabling third-party sellers to list products and reach a nationwide customer base.
Product overview
Cartup Commerce operates a unified e-commerce platform combining a consumer-facing online marketplace with complementary tools. The core product is the Cartup E-Commerce Platform — a homegrown online shopping site in Bangladesh that owns and manages its own product inventory, fulfilled from in-house warehouse facilities with a dedicated delivery fleet. It is complemented by the Cartup Mobile App for Android, the Cartup Seller Portal for merchant onboarding and analytics, the Cartup Picks curated next-day delivery offering, and the Cartup Blog editorial hub. Together these form an end-to-end retail ecosystem spanning discovery, purchase, fulfillment, and post-purchase content.
Differentiator
Problem solved
Functional benefit
Products and services
- Cartup E-Commerce Platform A homegrown online shopping platform in Bangladesh offering a curated selection of genuine products across popular categories including electronics, fashion, home appliances, beauty, and groceries. The platform manages its own product inventory and fulfills every order directly from its own warehouse facilities with in-house delivery.
- Cartup Mobile App A dedicated mobile application available on Android, enabling shoppers to browse, compare, and purchase products from the Cartup platform on mobile devices, with features including order tracking and promotional offers.
- Cartup Seller Portal A seller-facing platform providing tools for third-party sellers and entrepreneurs including real-time analytics, promotional support, and secure payment through bank transfers, allowing access to a nationwide customer base.
Quantifiable outcome
- Deliveries within Dhaka take 2-5 working days; outside Dhaka 3-5 working days
- +1 more outcomes
Companies that use Cartup Commerce
Customer profileSegments1 record
Ideal customer profiles2 records
Cartup Commerce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Cartup Commerce partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- bKashcorebKash is a Mobile Financial Services (MFS) partner enabling customers to pay using their bKash wallet. During the Cartup Carnival launch, 10% instant cashback was offered on bKash payments. bKash is Bangladesh's largest mobile banking service.
- NagadcoreNagad is a Mobile Financial Services (MFS) partner allowing customers to pay via Nagad wallet. Cashback offers are available on Nagad payments, providing flexible mobile payment options for customers.
- Partner Banks (EMI)coreEMI facility is available exclusively for payments made using partner bank credit cards. Cartup has partnered with leading banks in Bangladesh to offer equated monthly installments (EMI) on eligible products priced BDT 10,000+. Final authorization and processing of EMI is handled by the issuing bank.
- Trusted Brands and Verified SellerscoreCartup collaborates with local and international brands across electronics, fashion, home appliances, and beauty categories. Brands like Samsung, Walton, Panasonic, Philips, Xiaomi, Singer, Gree, Midea, Haier, and others are prominently featured on the platform. The company emphasizes authentic products from verified sellers.
Scale indicators2 records
Recent moves7 records
Expansion highlights4 records
Cartup Commerce competitors and assessment
Company assessmentDirect peers
- Othoba.com: Bangladesh-based online marketplace selling groceries, electronics, fashion, and home goods. Directly comparable horizontal marketplace model with similar payment and delivery features.
- Pickaboo: Bangladesh-based online retailer specializing in electronics and mobile devices. Comparable in target category focus and inventory-led model serving Bangladeshi consumers with warranty-backed authentic products.
- Evaly: Bangladesh-based online marketplace offering electronics, fashion, and lifestyle products. Comparable multi-category assortment and consumer base, though it has historically struggled with trust and operational issues following a 2021 controversy.
- Chaldal: Bangladesh's leading online grocery and daily-essentials retailer with owned inventory and in-house delivery. Comparable to Cartup's inventory-led grocery component and similar last-mile logistics model.
- AjkerDeal: Early Bangladesh e-commerce marketplace offering general merchandise with nationwide delivery. Comparable multi-category model and Bangladeshi consumer base, though smaller scale than Daraz.
- Daraz: Alibaba-backed marketplace that is the dominant horizontal e-commerce platform in Bangladesh. Directly comparable to Cartup as a multi-category online retailer serving Bangladeshi consumers with similar payment, delivery, and seller-onboarding mechanics.
Emerging players
- Bagdoom: Bangladesh-based online retailer with multi-category assortment including fashion, electronics, and home goods. Comparable consumer base and online-retail model, but smaller scale.
- Shajgoj: Bangladesh's leading beauty and personal care e-commerce platform. Comparable as a category-focused online retailer serving Bangladeshi consumers with owned inventory and nationwide delivery, though narrower in category.
Broad incumbents
- Amazon: Global e-commerce incumbent with inventory-led model, owned logistics, and multi-category assortment. Comparable operational architecture (owned warehouses, in-house delivery, multi-payment) but vastly larger scale and different geographic footprint.
- Shopee: Sea Group-backed regional e-commerce platform with Bangladesh operations. Comparable multi-category marketplace model serving South Asian consumers, though broader in geographic reach and much larger in scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cartup Commerce social profiles
Digital presenceCartup Commerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cartup Commerce leadership team
Management profileNumber of profiles
Profiles1 record
Cartup Commerce funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cartup Commerce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cartup Commerce
What does Cartup Commerce do?
Cartup Commerce operates a Bangladesh-based e-commerce platform that owns and manages its own product inventory, fulfilling orders directly from in-house warehouses with a dedicated delivery fleet. The platform sells a curated selection of electronics, fashion, home appliances, beauty products, groceries, mother and baby items, and lifestyle goods to individual consumers across Bangladesh. It also operates a seller portal enabling third-party sellers to list products and reach a nationwide customer base.
Is Cartup Commerce a public or private company?
Cartup Commerce is a private company. It is classified as corporate owned and is currently operating.
When was Cartup Commerce founded?
Cartup Commerce was founded in 2025. It employs 1 to 10 people.
Where is Cartup Commerce based?
Cartup Commerce is headquartered in San Francisco, United States, in the North America region.
How does Cartup Commerce make money?
Three revenue lines are on record. Product Sales (Own Inventory) is the primary driver. The others are marketplace Commission and affiliate Program.
Who are Cartup Commerce's main competitors?
Direct peers on record are Othoba.com, Pickaboo, Evaly, Chaldal, AjkerDeal and Daraz. Emerging players are Bagdoom and Shajgoj. Broad incumbents are Amazon and Shopee.
Does Cartup Commerce have an API?
No public API is recorded for Cartup Commerce.
What industry is Cartup Commerce in?
Cartup Commerce's product category is Online Retail / E-commerce. Its primary akta.pro industry code is CRAFADAA, General Merchandise Online Retailers, with a secondary code of CRAFADAF, Grocery & Pantry Inventory-led Online Retailers. Its NAICS code is 4451 and its SIC code is 5331.