Benefits
Benefits, Inc. is a Tennessee-based insurance brokerage and benefits consulting firm founded in 2001, serving over 1,300 small and mid-sized businesses and individual consumers with group health, ancillary, retirement, business, and personal insurance products delivered through four regional offices and carrier partnerships.
- Company typePrivate
- Founded2001
- HeadquartersDickson, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Benefits does
Benefits, Inc. is a privately held insurance brokerage and benefits consulting firm founded in 2001 and headquartered in Dickson, Tennessee. The company delivers employee benefits packages, business insurance, human resource consulting, and personal insurance products primarily to small and mid-sized businesses, and to a secondary base of individual consumers, across the Southeast United States. As a licensed broker, Benefits, Inc. earns commissions by placing group health, dental, vision, life, disability, voluntary, and individual insurance products, alongside retirement plan solutions delivered in partnership with Jack B. Turner & Associates, across multiple carrier relationships including Aetna, BlueCross BlueShield, Cigna, Humana, National General, and United Healthcare.
The firm's core technology stack consists of BenefitsLinc, a proprietary integrated HR and benefits portal launched in 2010 for employee management, communication, and compliance disclosure, supplemented by a third-party integration with Zywave for HR and benefits compliance forms, regulatory guidance, and timeframe reminders. Telemedicine is delivered as a service through carrier-specific integrations (Teladoc, PhysicianNow, Cigna Telehealth Connection, Doctor On Demand, myuhc.com). The technology layer is positioned as administrative infrastructure rather than a differentiated AI- or analytics-driven platform.
Go-to-market is sales-led and relationship-driven, combining direct field sales through four Tennessee offices (Dickson, Clarksville, Brentwood, Columbia), an inside sales team, and an inbound content marketing engine spanning monthly newsletters, an article/video/calculator resource center, wellness program promotion, and compliance seminars. Pricing is quote-based and not publicly disclosed, with annual billing cadence on customized packages. The company is led by CEO Kevin Smith and President Tim White, with a leadership team spanning administration, benefits counselors, technology solutions, account managers, benefits consultants, marketing, and client services, supporting a stated headcount of approximately 70+ team members.
Benefits firmographics
Firmographics- Name
- Benefits
- Legal name
- Benefits, Inc.
- Website
- https://benefits-inc.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Benefits, Inc. is a Tennessee-based insurance brokerage and benefits consulting firm founded in 2001, serving over 1,300 small and mid-sized businesses and individual consumers with group health, ancillary, retirement, business, and personal insurance products delivered through four regional offices and carrier partnerships.
- Ownership category
- akta.pro rank
Benefits industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Employee Benefits Brokerage & Consulting (FSAEADAC)
- akta.pro secondary industries
- Benefits Administration (BPACAPAC), Ancillary Employer Benefits (Life/Disability/Accident/Critical Illness) (HLAEAAAK), Group Disability Income Insurance (Employer-Sponsored) (FSAIAIAB)
Keywords
Where Benefits is headquartered
LocationHeadquarters
- HQ city
- Dickson
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Benefits business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Benefits Consulting and Insurance Brokerage: Benefits, Inc. operates as a licensed insurance broker and benefits consultant, earning commissions from insurance carriers for placing group health insurance, ancillary products, and retirement plans. They build complete employee benefits packages for employers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Customized benefits packages based on client needs and carrier options |
| Other | Annual | Retirement plan administration services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Benefits product offering
Product offeringCore offering
Benefits, Inc. is a licensed insurance broker and benefits consulting firm that builds complete employee benefits packages for employers, including qualified group health insurance, ancillary products (dental, vision, life, disability), and retirement plans (401(k), 403B, SEP). The firm also offers business insurance (Key Person, Buy-Sell, Disability, Executive Compensation), personal insurance (medical, life, long-term care), and HR consulting services covering open enrollment, benefits communication, wellness programs, and compliance support.
Product overview
Benefits, Inc. is an employee benefits and insurance advisory firm established in 2001, servicing over 1,300 group clients. The company operates as a broker-dealer offering a unified portfolio of products and services. Core offerings include Employee Benefits (group health insurance, ancillary products, retirement plans), Business Insurance (Key Person Insurance, Buy-Sell Agreements, Business Overhead Expense, Disability, Executive Compensation), Human Resource Consulting (Open Enrollment, Benefits Communication, Wellness Programs, Compliance), and Personal Insurance (Individual Medical, Life Insurance, Long Term Care). The product portfolio centers on group insurance products (Health, Dental, Vision, Life, Disability) supported by technology platforms including BenefitsLinc (integrated HR and benefits portal) and Zywave (HR and Benefits Compliance tools). Retirement solutions span 401(k), 403B, and SEP plans through partner Jack B. Turner & Associates. Telemedicine services are integrated with major carriers including Aetna, BlueCross BlueShield, Cigna, Humana, National General, and United Healthcare.
Differentiator
Problem solved
Functional benefit
Brands
- BenefitsLinc: An integrated HR and benefits portal to help clients manage their employees, improve communication, and assist with disclosure and other compliance requirements.
Products and services
- Employee Benefits Comprehensive employee benefits package including qualified group health insurance, ancillary products (dental, vision, life, disability), voluntary products, and retirement plans (401(k), 403B, SEP), designed for small to mid-sized employers seeking customized benefits solutions across multiple carriers.
- Business Insurance Business insurance solutions for business owners including Key Person Insurance, Buy-Sell Agreements, Business Overhead Expense coverage, Disability Insurance, and Non-Qualified Executive Compensation Plans.
- Human Resource Consulting HR consulting services for employers covering Open Enrollment Services, Benefits Communication, HR Educational Meetings, Newsletters, Wellness Programs, compliance support (ACA, FMLA, ERISA, COBRA), and personalized wellness program implementation.
- Personal Insurance Personal insurance products for individuals and families including Individual Medical, Life Insurance, Disability, Long Term Care, Accident, Cancer, Critical Illness, GAP, and MEC Plans.
- Telemedicine Virtual physician services available to participants through integration with major insurance carriers, including Teladoc (Aetna, National General), PhysicianNow (BlueCross BlueShield), myCigna Telehealth Connection, Doctor On Demand (Humana), and myuhc.com (United Healthcare).
Quantifiable outcome
- Serving over 1,300 group clients
Companies that use Benefits
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Benefits technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Benefits partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Jack B. Turner & AssociatescoreStrategic partner for retirement plan solutions. Through this partnership, Benefits, Inc. can work with clients to formulate 401(k), Safe Harbor 401(k), profit sharing, and other retirement plan designs that best fit client company needs.
- ZywavecoreTechnology partner providing online HR and Benefits Compliance tools. Zywave offers forms, regulatory guidance, timeframe reminders, and compliance resources accessible to clients through user accounts provided by Benefits, Inc.
- Insurance Carriers (Aetna, BlueCross BlueShield, Cigna, Humana, National General, United Healthcare)coreMultiple insurance carrier partnerships enabling Benefits, Inc. to offer telemedicine services and diverse insurance products. Carriers include Aetna (Teladoc), BlueCross BlueShield (PhysicianNow), Cigna (Cigna Telehealth Connection), Humana (Doctor On Demand), National General (Teladoc), and United Healthcare.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Benefits competitors and assessment
Company assessmentBroad incumbents
- Hub International: Hub International is a large North American insurance brokerage with strong employee benefits capabilities — directly comparable services at larger scale.
- USI Insurance Services: USI is a large US insurance brokerage with strong employee benefits and HR consulting capabilities serving mid-market employers — comparable in service mix with much broader scale.
- AssuredPartners: AssuredPartners is a national insurance brokerage with significant employee benefits practice — competes for the same SMB and mid-market benefits clients.
- Brown & Brown: Brown & Brown is a large national insurance brokerage with significant employee benefits practice serving SMB and mid-market employers — competes in the same space with broader geographic reach.
- Marsh McLennan: Marsh McLennan is a global insurance brokerage and advisory firm with major US employee benefits operations — competes for the same client wallets at larger deal sizes.
Direct peers
- Higginbotham: Higginbotham is a Texas-based independent insurance brokerage providing employee benefits, commercial, and personal lines to SMBs — directly comparable regional broker model to Benefits, Inc.
- Leavitt Group: Leavitt Group is a regional insurance brokerage and benefits consulting firm serving SMBs across the western and southern US — comparable regional broker model with multi-line offerings.
- Frenkel & Company: Frenkel & Company is an independent insurance brokerage serving mid-market and SMB employers with employee benefits, commercial, and risk management — closely comparable mid-size brokerage model.
- OneDigital: OneDigital is a US employee benefits and HR consulting firm serving mid-market and SMB employers with brokerage, benefits administration, and HR advisory — directly comparable in customer segment and service mix to Benefits, Inc.
- CBIZ Benefits & Insurance Services: CBIZ provides employee benefits brokerage, HR consulting, and insurance services to SMB and mid-market employers — closely comparable to Benefits, Inc.'s multi-line regional model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Benefits social profiles
Digital presenceBenefits financial estimates
Financial estimateRevenue estimate
Valuation estimate
Benefits leadership team
Management profileNumber of profiles
Profiles2 records
Benefits funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Benefits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Benefits
What does Benefits do?
Benefits, Inc. is a licensed insurance broker and benefits consulting firm that builds complete employee benefits packages for employers, including qualified group health insurance, ancillary products (dental, vision, life, disability), and retirement plans (401(k), 403B, SEP). The firm also offers business insurance (Key Person, Buy-Sell, Disability, Executive Compensation), personal insurance (medical, life, long-term care), and HR consulting services covering open enrollment, benefits communication, wellness programs, and compliance support.
Is Benefits a public or private company?
Benefits is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Benefits founded?
Benefits was founded in 2001. It employs 51 to 100 people.
Where is Benefits based?
Benefits is headquartered in Dickson, United States, in the North America region.
How does Benefits make money?
One revenue line is on record: benefits Consulting and Insurance Brokerage.
Who are Benefits's main competitors?
Broad incumbents on record are Hub International, USI Insurance Services, AssuredPartners, Brown & Brown and Marsh McLennan. Direct peers are Higginbotham, Leavitt Group, Frenkel & Company, OneDigital and CBIZ Benefits & Insurance Services.
Does Benefits have an API?
No public API is recorded for Benefits.
What industry is Benefits in?
Benefits's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAC, Employee Benefits Brokerage & Consulting, with a secondary code of BPACAPAC, Benefits Administration. Its NAICS code is 524210 and its SIC code is 6411.