What Wintergreen Resort does

Wintergreen Resort is a privately held four-season mountain resort operating 11,000 acres on the eastern slopes of the Blue Ridge Mountains in Virginia. Founded circa 1975 and now celebrating its 50th anniversary in the 2025-2026 season, the resort is owned by Pacific Group Resorts, a conglomerate that also operates five sister resorts (Wisp, Powderhorn, Jay Peak, Silver Star, Mt. Washington). The company operates an integrated portfolio of recreation, lodging, dining, and wellness assets serving regional Mid-Atlantic and Southeast leisure travelers, families, golf and racquet sports enthusiasts, and event groups.

The core product mix spans winter operations (27 ski runs across 129 acres with 5 lifts, terrain park, NASTAR racing, tubing, ski school, and the SNOWPOWER snowmaking system featuring TechnoAlpin TT10 fan guns and ATASS controls); two championship golf courses (public Stoney Creek, 27 holes by Rees Jones; exclusive Devils Knob at 3,850 feet elevation); year-round racquet sports (16 clay tennis courts, 3 indoor DecoTurf courts, 14 pickleball courts); a full-service spa; six dining venues ranging from fine dining (Devils Grill) to casual (The Edge, Upper Crust Pizza, Iron and Ale); lodging inventory including lodge rooms, 3-bedroom condominiums, and 3-bedroom homes; Camp Wintergreen for ages 3.5-12; and seasonal events including the Wintergreen Music Festival and Chairlift Sunset Sessions. Distribution is direct-to-consumer via website, mobile apps, phone reservations, and on-site sales, with a Wintergreen Club membership tier gating Devils Grill and Devils Knob Golf.

The revenue model combines transactional unit pricing (lift tickets, green fees, court fees, spa services, dining), recurring revenue (tiered Mission Affordable Season Passes from $449-$789 with no blackout dates, Wintergreen Club memberships, lodging packages), and partnership-driven reach (Indy Pass access across 250+ North American resorts, Pacific Group Resorts reciprocal benefits). The company employs 251-500 people and operates a rental property management subsidiary for vacation home distribution on the mountain.

Name

Wintergreen Resort

Legal name

Wintergreen Resort

Website

https://wintergreenresort.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

251–500 employees

Short description

Wintergreen Resort is a privately held four-season mountain resort spanning 11,000 acres on Virginia's Blue Ridge Mountains, owned by Pacific Group Resorts. It operates skiing, two golf courses, racquet sports, spa, lodging, dining, and children's camps, serving regional Mid-Atlantic leisure travelers and families.

Ownership category

akta.pro rank

Product category

Mountain Resort Hospitality

NAICS

Skiing Facilities (713920), Traveler Accommodation (7211), Recreational Goods Rental (532284), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

akta.pro secondary industries

Ski & Mountain Full-Service Hotels (THAGAAAJ), Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL), Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH), Mountain & Ski Homes (THAMAAAG), Mountain & Ski Luxury Resorts (THAGACAB)

Keywords

• Mountain resort operations
• Skiing and snowboarding
• Championship golf courses
• Racquet sports programs
• Mountain spa services

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ski Operations: Revenue from lift tickets (8-hour tickets), season passes (Mission Affordable, College, Military, Honorary Age passes), equipment rentals (skis, snowboards, tuning, outerwear), ski and snowboard lessons, terrain park access, NASTAR racing, and tubing (The Plunge Tubing Park). Season passes include buddy vouchers, sister resort reciprocal access, and summer benefits.
2. Golf Operations: Revenue from green fees at two courses: Stoney Creek Golf Course (public, 27 holes, Rees Jones design) and Devils Knob Golf Course (members/exclusive, 18 holes, highest elevation in Virginia at 3,850 feet). Includes cart fees, driving range, golf academy lessons, pro shop sales, and group golf packages.
3. Racquet Sports: Revenue from tennis and pickleball court reservations (indoor/outdoor), private lessons, group clinics, Nike Tennis Camps, Junior Golf & Tennis Camps, Great Base programs, Open Play sessions, Super DUPR Saturdays, and racquet sports pro shop. Facilities include 16 clay courts and 3 indoor DecoTurf courts, plus 14 pickleball courts.
4. Spa Services: Revenue from massage (Swedish, Wintergreen, Deep Tissue, Refresher, Prenatal, Hot Stone, Sports Therapy), facials (Signature, Illuminating Peptide, Biodynamic), Vichy treatments, body treatments, HydraFacial services, nail care, hair and makeup services, and spa packages. Spa credit packages available as lodging add-ons ($100 credit per adult per night).
5. Lodging Accommodations: Revenue from on-mountain accommodations including Lodge Rooms (sleeps 2), 3-Bedroom Condos (sleeps 6), 3-Bedroom Homes, and vacation home rentals. Lodging packages include Fuel Up on Fun, Family Fun Escape, Taste of the Season, Stay More Save More, Bed + Breakfast, Unlimited Golf, Spa Package, and Music on the Mountain B+B. Property management services for rental owners also generate revenue.
6. Food & Beverage: Revenue from six dining venues: Devils Grill (fine dining, exclusive to members/guests), The Edge (casual, family-friendly), Upper Crust Pizza (quick service), Iron and Ale at Wintergreen (sports bar), The Market (grab-and-go), and Terrace Café. Dining packages included with lodging offers. Catering and banquet services for weddings and events.
7. Camp Wintergreen: Revenue from summer day camps for children ages 3.5-12, including Little Campers Program and Camp Wintergreen. Weekly and daily rates available. Junior Golf & Tennis Camps and Nike Tennis Camps generate additional camp revenue.
8. Activities & Adventures: Revenue from Lake Monocan (swimming, paddle sports, kayaks, paddleboards, canoeing, fishing), Discovery Ridge Adventure Center (rock climbing, bungee trampoline, log roller, mini golf, disc golf, gem mining, summer tubing/The Plunge), hiking trail access, fly fishing school, aquatics and fitness center, and seasonal events (Chairlift Sunset Sessions, July Jubilee, etc.).
9. Season Passes & Memberships: Annual and seasonal revenue from Mission Affordable Season Passes (Tiered pricing from $449-$789 for adults), Wintergreen Club memberships providing exclusive access to Devils Grill, Devils Knob Golf, and racquet facilities, and Indy Pass participation for reciprocal ski access across 250+ resorts.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels10 records

Core offering

Wintergreen Resort is a four-season mountain resort that sells lift tickets and season passes for skiing/snowboarding, green fees and lessons at two championship golf courses (Stoney Creek and Devils Knob), tennis and pickleball court time plus instruction, full-service spa treatments, on-mountain lodging (lodge rooms, condos, homes), reservations at six dining venues, children's summer camps, and adventure activities (Lake Monocan, Discovery Ridge, hiking). It also hosts weddings, corporate events, and group retreats, and operates a rental property management service for on-mountain homeowners.

Product overview

Wintergreen Resort is a four-season mountain resort spanning 11,000 acres on the Blue Ridge Mountains in Virginia, offering an integrated portfolio of recreation, lodging, dining, and wellness services. The resort's core products include skiing/snowboarding (27 runs, 5 lifts, 129 acres with SNOWPOWER snowmaking), two championship golf courses (Devils Knob and Stoney Creek), racquet sports (tennis and pickleball), and The Spa at Wintergreen. Accommodations range from lodge rooms to 3-bedroom homes/condos with resort management benefits. Summer activities include Camp Wintergreen, Lake Monocan, Discovery Ridge Adventure Center, over 30 miles of hiking trails, and seasonal events like Chairlift Sunset Sessions and the Wintergreen Music Festival. The resort operates multiple dining venues (Devils Grill, The Edge, Upper Crust Pizza, Iron & Ale, The Market, Terrace Café) and retail shops. Season passes (Mission Affordable) provide unlimited skiing with sister resort access. The property features real-time Mountain Report and cams, and hosts conferences, weddings, and group events year-round.

Differentiator

Problem solved

Functional benefit

Brands

• The Spa at Wintergreen: Full-service spa offering massages, facials, Vichy treatments, body treatments, HydraFacial services, nail care, and hair/makeup services.
• Camp Wintergreen
• Wintergreen Golf Academies
• Wintergreen Racquet Sports

Products and services

• Skiing and Snowboarding Winter sports offering including skiing and snowboarding on 27 trails across 129 acres with 5 lifts, terrain park, NASTAR racing, snow tubing, equipment rentals, and instruction for all skill levels (23% beginner, 45% intermediate, 32% advanced), backed by the SNOWPOWER snowmaking system.
• Golf Two championship golf courses: Stoney Creek Golf Course (27 holes, Rees Jones-designed, public) and Devils Knob Golf Course (18 holes, members and resort guests exclusive, the highest golf course in Virginia at 3,850 feet). Includes green fees, cart fees, driving range, golf academy lessons, and group packages.
• Racquet Sports (Tennis and Pickleball) Year-round tennis and pickleball programming across 16 clay courts, 3 indoor DecoTurf courts, and 14 pickleball courts. Includes private lessons, group clinics, Nike Tennis Camps, Junior Golf & Tennis Camps, Open Play sessions, and Super DUPR Saturdays, taught by PGA/WTA-certified professionals including former WTA professional Gretchen Rush.
• The Spa at Wintergreen Full-service mountain spa offering massages (Swedish, Wintergreen, Deep Tissue, Refresher, Prenatal, Hot Stone, Sports Therapy), facials (Signature, Illuminating Peptide, Biodynamic), Vichy treatments, body treatments, HydraFacial services, nail care, and hair/makeup services, available as standalone services or lodging add-ons ($100 credit per adult per night).
• Lodging Accommodations Mountain accommodations including Lodge Rooms (sleeps 2), 3-Bedroom Condos (sleeps 6), and 3-Bedroom Homes (sleeps 6), with bundled lodging packages such as Fuel Up on Fun, Family Fun Escape, Taste of the Season, Stay More Save More, Bed + Breakfast, Unlimited Golf, Spa Package, and Music on the Mountain B+B.
• Resort Dining Six on-mountain dining venues spanning fine dining (Devils Grill, exclusive to members and resort guests), casual family fare (The Edge, Upper Crust Pizza, Iron and Ale), and grab-and-go (The Market, Terrace Café), with catering and banquet services for weddings and events.
• Camp Wintergreen Summer day camp program for children ages 3.5–12 featuring outdoor adventures, STEAM activities, swimming, hiking, creative arts, and culinary classes, with daily and weekly rates and member discounts. Includes Little Campers (ages 3.5–4) and Camp Wintergreen (ages 5–12), plus Junior Golf & Tennis Camps and Nike Tennis Camps.
• Discovery Ridge Adventure Center Family adventure and activity center featuring rock climbing, bungee trampoline, log roller, mini golf, disc golf, gem mining, summer tubing (The Plunge), and a Discovery Pass for unlimited access.
• Lake Monocan Valley lake offering swimming, paddle sports (kayaks, paddleboards), canoeing, fishing, and inflatables for resort guests and day visitors.
• Hiking Over 30 miles of marked hiking trails maintained by The Nature Foundation at Wintergreen, ranging from easy to difficult, with access to waterfalls, overlooks, and Blue Ridge wilderness; Saturday guided hikes are offered.
• Wintergreen Season Passes (Mission Affordable) Annual multi-tier season passes providing unlimited skiing access with no blackout dates. Includes 6 buddy vouchers (40% off window rate), sister resort reciprocal access at Wisp, Powderhorn, Jay Peak, Silver Star, and Mt. Washington, a 20% lodging discount, and complimentary scenic chairlift rides on holidays. Tiered pricing for adults, juniors, seniors, college students with valid ID, active/retired military, and honorary ages (5 & under, 75+).
• Weddings and Events Wedding, conference, and group event hosting services with on-site catering, banquet facilities, lodging blocks, and activity programming across the resort's mountain venues.
• Rental Property Management Full-service property management and short-term vacation rental distribution for on-mountain condominiums and private homes, distributed through Wintergreen's reservation system with exclusive benefits (complimentary Aquatics & Fitness Center access, shuttle service) not available through other rental agencies.

Quantifiable outcome

• 23% Beginner, 45% Intermediate, 32% Advanced trail distribution ensures broad accessibility
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered minor and core.

• RossignolminorGTM or Marketing PartnerSki and snowboard equipment partner. Rossignol logo appears in Our Partners section of website footer, indicating marketing/co-branding partnership.
• Coca-ColaminorGTM or Marketing PartnerBeverage partner. Coca-Cola logo appears in Our Partners section of website footer, indicating marketing/co-branding partnership for resort dining and retail locations.
• Helly HansenminorGTM or Marketing PartnerOutdoor apparel partner. Helly Hansen logo appears in Our Partners section of website footer, indicating marketing/co-branding partnership for resort retail.
• Indy PasscoreChannel Partner/ Reseller/ DistributorReciprocal ski pass partnership providing Wintergreen pass holders access to 250+ resorts across North America. Part of integrated distribution strategy to attract regional and destination skiers.
• TechnoAlpincoreTechnology or IntegrationSnowmaking equipment provider. TechnoAlpin TT10 high-output fan guns are core to SNOWPOWER snowmaking system. Multiple phases of investment including $500,000 initial phase and current Eagles Swoop expansion with 14 new fan guns.
• Pacific Group Resorts Sister ResortscoreStrategic or Co-development PartnerSister resort network including Mt. Washington (BC), Wisp Resort (MD), Powderhorn (CO), Jay Peak (VT), and Silver Star (BC). Season pass reciprocal benefits include unlimited access at Wisp and 5 complimentary days at each other resort.
• The Nature Foundation at Wintergreen (TNFW)coreStrategic or Co-development PartnerNon-profit partner for environmental conservation, trail maintenance (30+ miles of hiking trails), and environmental education. Resort contributes $1 per guest night to support foundation. Joint initiatives include American Chestnut Tree reintroduction, Crawford's Knob Natural Preserve protection, and water quality monitoring.
• The American Chestnut FoundationminorStrategic or Co-development PartnerEnvironmental partnership to reintroduce blight-resistant American chestnut to Eastern U.S. forests. Part of Wintergreen's environmental stewardship and conservation initiatives.
• Nike Tennis CampsminorGTM or Marketing PartnerSummer tennis camp partnership offering branded Nike Tennis Camps for youth ages 8-18 at Wintergreen. Includes co-marketing through US Sports Camps platform.
• Wintergreen Performing ArtscoreStrategic or Co-development PartnerNon-profit arts organization hosting Wintergreen Music Festival (July 2-26). Resort provides venue, lodging packages, and support. Recognized with Best Musical Event and Best Non-Profit awards.
• Wintergreen Adaptive SportsminorStrategic or Co-development PartnerNon-profit partner providing adaptive sports programs. Wintergreen supports through charitable donations and complimentary recreation coupons.
• Wintergreen Real EstateminorChannel Partner/ Reseller/ DistributorSeparate real estate company (wintergreenrealestate.com) handling property sales for the Wintergreen community. Linked from main resort website under lodging section.
• Blink EV ChargingminorOthersElectric vehicle charging station partner. Blink EV Charging station available in Wintergreen Fitness Center + Spa parking lot. Only charging station in area per ChargeHub.com.

Scale indicators14 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Massanutten Resort: Four-season Virginia mountain resort offering skiing, golf, waterpark, lodging, and dining within a similar drive distance from DC/Mid-Atlantic population centers. Most directly comparable to Wintergreen on geography, business model, and amenity mix.
• Snowshoe Mountain Resort: West Virginia four-season ski resort with significantly larger skiable terrain (~257 acres), golf, spa, and lodging. Operates as a destination competitor for Mid-Atlantic skier trips and shares a similar diversified resort playbook.
• Wisp Resort: Maryland ski and golf resort that is one of five Pacific Group Resorts sister properties. Operates under the same parent, shares reciprocal season-pass benefits, and mirrors Wintergreen's ski-plus-golf operational model.
• Bryce Resort: Virginia four-season resort (ski, golf, lake, lodging) located in the Shenandoah Valley. Comparable mid-sized, family-focused mountain resort competing with Wintergreen for Virginia leisure travelers.
• Jay Peak Resort: Vermont four-season mountain resort owned by Pacific Group Resorts (Wintergreen's parent). Shares the sister-resort reciprocal program and offers skiing, ice arena, golf, pump house waterpark, and lodging — directly comparable operating playbook.

Regional players

• Canaan Valley Resort: West Virginia state-park resort offering skiing, golf, and lodge accommodations. Comparable amenity breadth but operates as a public-sector operator with different cost structure; competes for Mid-Atlantic family ski trips.
• Winterplace Ski Resort: West Virginia ski resort in the same regional market as Snowshoe. Smaller, ski-focused operation that competes for weekend Mid-Atlantic ski demand though lacks Wintergreen's broader four-season amenities.
• Timberline Four Seasons Resort: West Virginia ski resort offering skiing, snowboarding, and lodging. Comparable regional competitor for destination skiers from the Mid-Atlantic, though with a narrower activity set than Wintergreen.

Broad incumbents

• Omni Mount Washington Resort: New Hampshire historic grand resort operated by Omni Hotels & Resorts, offering skiing, golf, spa, and full-service lodging. Comparable full-service resort experience but part of a national hotel chain portfolio.
• Boyne Resorts: Operator of multiple four-season mountain resorts (Boyne Mountain, Boyne Highlands, Big Sky) with integrated lodging, ski, golf, and waterpark. Comparable multi-resort, multi-activity operating model though at greater scale and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wintergreenva
• YouTubeyoutube.com/channel/UC6GHJgR3Hz9Rn_oj1vs-RtQ
• Facebookfacebook.com/wintergreenresort
• Instagraminstagram.com/wintergreenresortva
• LinkedInlinkedin.com/company/wintergreen-resort

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wintergreen Resort