Wintergreen Realty
Wintergreen Real Estate is a privately-held Virginia brokerage, founded circa 1970 as the original developer of Wintergreen and the official real estate partner to Wintergreen Resort, providing residential sales and buyer/seller representation across Wintergreen Resort, Stoney Creek, and Nelson County.
- Company typePrivate
- Founded1970
- HeadquartersNellysford, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Wintergreen Realty does
Wintergreen Real Estate is a privately-held residential real estate brokerage headquartered at 3079 Rockfish Valley Hwy, Nellysford, Virginia, operating as Wintergreen Real Estate, LLC. Founded circa 1970 as the original developer of the Wintergreen community and the official real estate partner to Wintergreen Resort, the firm has provided buyer representation, seller representation, and property valuation services to the Wintergreen Resort, Stoney Creek, and broader Nelson County micro-markets in central Virginia for over 50 years. Its customer base consists primarily of individual consumers purchasing or selling vacation homes, retirement properties, and primary residences, with a referral-driven relationship to Wintergreen Resort's amenity ecosystem that yields a $5,000 full-membership discount and a complimentary 90-day trial membership for buyers transacting through the firm.
The brokerage's core products are organized across three geographic tiers: Wintergreen Resort (mountain properties, condos, and homes), Stoney Creek (a 3,000-acre residential development with a 27-hole golf course, tennis, hiking, and Lake Monocan), and Nelson County rural homes and homesites. Its technology stack is intentionally narrow: listings are delivered through an IDX Broker integration providing basic, advanced, map, and address search, with ancillary tools for email listing alerts, a mortgage calculator, and an online home-valuation form. Distribution is sales-led through a team of approximately 10 agents, 2 staff, and brokers covering direct client meetings, property showings, open houses, and digital lead capture via the website, email newsletter, content/area guides, and Google Reviews.
The firm's revenue model is a standard real estate brokerage transaction commission on property sales and purchases, with no publicly disclosed commission rates, no subscription or SaaS revenue, and no ancillary fee streams. There is no parent company, no external investor or institutional backing, and no evidence of funding rounds. Geographic scope is restricted to Nelson County, Virginia, with no international or multi-state operations, and the business operates as a single independent LLC under private ownership.
Wintergreen Realty firmographics
Firmographics- Name
- Wintergreen Realty
- Legal name
- Wintergreen Real Estate, LLC
- Website
- https://wintergreenrealestate.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wintergreen Real Estate is a privately-held Virginia brokerage, founded circa 1970 as the original developer of Wintergreen and the official real estate partner to Wintergreen Resort, providing residential sales and buyer/seller representation across Wintergreen Resort, Stoney Creek, and Nelson County.
- Ownership category
- akta.pro rank
Wintergreen Realty industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
Keywords
Where Wintergreen Realty is headquartered
LocationHeadquarters
- HQ city
- Nellysford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wintergreen Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Real Estate Commission: Traditional real estate brokerage commissions on property sales and purchases. Agents represent buyers and sellers in transactions within Wintergreen Resort and surrounding Nelson County area.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Real estate transaction commissions |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Wintergreen Realty product offering
Product offeringCore offering
Wintergreen Realty is a traditional residential real estate brokerage representing buyers and sellers of properties in the Wintergreen Resort area of central Virginia. Its core offerings include buyer representation, seller representation, property listing and marketing across Wintergreen mountain properties, Stoney Creek golf-community homes, Nelson County rural homes, condos, and vacant homesites, supported by an IDX-integrated property search platform, listing email alerts, and an online home valuation tool. Buyers transacting through the brokerage receive exclusive Wintergreen Resort membership benefits.
Product overview
Wintergreen Realty is a real estate brokerage serving the Wintergreen Resort area in central Virginia. The company offers residential property sales across three geographic areas: Wintergreen Resort (mountain properties), Stoney Creek (golf course community), and Nelson County (rural properties). Their product portfolio includes single-family homes, condominiums, and vacant land/homesites across these communities. The company also provides buyer and seller services including property search, listing alerts, and home valuation tools. As the original developer of Wintergreen and partner to Wintergreen Resort, the brokerage offers specialized expertise in this mountain community market.
Differentiator
Problem solved
Functional benefit
Products and services
- Buyer Representation Services Real estate buyer representation for individuals purchasing residential property in the Wintergreen Resort, Stoney Creek, and Nelson County areas, including property search assistance, listing email alerts, and access to resort membership benefits.
- Seller Representation Services Real estate seller representation for homeowners listing residential property in the Wintergreen Resort, Stoney Creek, or Nelson County markets, including listing services, marketing, and home valuation support.
- Home Valuation Tool Online tool that allows homeowners and prospective sellers to estimate property values by submitting property details for analysis.
- Wintergreen Property Listings Residential property listings, including single-family homes, condos, and townhouses, in the Wintergreen Resort area of central Virginia, distributed via the company's IDX Broker platform.
- Stoney Creek Homes Listings Listings of single-family residential properties in the Stoney Creek community, a 3,000-acre development below the Mountain Resort featuring a 27-hole golf course, tennis, hiking, and Lake Monocan.
- Nelson County Area Homes Listings Listings of rural residential properties in Nelson County, with access to local dining, businesses, and entertainment, and convenient proximity to Wintergreen Resort.
- Wintergreen Homesites Listings of vacant land and homesites for sale within the boundaries of Wintergreen Resort.
- Stoney Creek Homesites Listings of vacant land and homesites for sale in the Stoney Creek community.
- Listing Email Alerts Subscription-based email alert service that notifies users when new properties matching their criteria are listed on the MLS via the IDX platform.
- Wintergreen Condos Listings Listings of condominium properties within the Wintergreen Resort area, surfaced through the company's IDX Broker platform.
Quantifiable outcome
- $5,000 discount on Wintergreen Resort full membership for buyers using Wintergreen Real Estate
- +1 more outcomes
Companies that use Wintergreen Realty
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Wintergreen Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Wintergreen Realty partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wintergreen ResortcoreWintergreen Real Estate is the official real estate partner to Wintergreen Resort and the original developer of Wintergreen. This exclusive relationship provides buyers using Wintergreen Real Estate access to $5,000 off full resort membership plus a complimentary 90-day trial membership.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Wintergreen Realty competitors and assessment
Company assessmentBroad incumbents
- Long & Foster Real Estate: Large Mid-Atlantic regional brokerage (now part of Compass) with significant presence in Virginia resort and second-home markets. Competes for the same Virginia mountain-property buyer pool at greater scale.
- Berkshire Hathaway HomeServices: National residential brokerage franchise affiliated with the Berkshire Hathaway brand; competes for Virginia luxury and second-home buyers.
- Better Homes and Gardens Real Estate: National residential brokerage franchise with agents serving Virginia resort and lifestyle markets; competes for the same discretionary-buyer profile.
- Coldwell Banker: Global real estate franchise with resort and luxury division; operates in Virginia mountain markets and competes for the same second-home buyer demand.
- RE/MAX: Global real estate franchise with multiple agents serving the Wintergreen/Nelson County area. Competes on the same buyer pool via franchised local agents.
- Keller Williams Realty: Largest U.S. residential brokerage franchise by agent count, with Virginia presence in Charlottesville and surrounding markets; competes for central Virginia residential transactions.
Direct peers
- Wintergreen Resort Premier Properties: Direct in-resort competitor also operating in the Wintergreen market; Steve Marianella previously worked there as an 'award-winning agent.' Most directly comparable on geography, customer base, and product focus.
Regional players
- Frank Hardy Sotheby's International Realty: Charlottesville-based luxury brokerage serving central Virginia with a brand and price-point focus that overlaps Wintergreen's upper end. Comparable on regional footprint and luxury/resort buyer profile.
- Nest Realty: Virginia-based independent brokerage with offices throughout central Virginia. Comparable on regional buyer/seller market and traditional residential brokerage model.
- Roy Wheeler Realty Co. Long-standing Charlottesville-area independent brokerage serving central Virginia, including the broader Nelson/Albemarle corridor that includes Wintergreen. Comparable business model and regional buyer pool.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Wintergreen Realty social profiles
Digital presenceWintergreen Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wintergreen Realty leadership team
Management profileNumber of profiles
Profiles7 records
Wintergreen Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wintergreen Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wintergreen Realty
What does Wintergreen Realty do?
Wintergreen Realty is a traditional residential real estate brokerage representing buyers and sellers of properties in the Wintergreen Resort area of central Virginia. Its core offerings include buyer representation, seller representation, property listing and marketing across Wintergreen mountain properties, Stoney Creek golf-community homes, Nelson County rural homes, condos, and vacant homesites, supported by an IDX-integrated property search platform, listing email alerts, and an online home valuation tool. Buyers transacting through the brokerage receive exclusive Wintergreen Resort membership benefits.
Is Wintergreen Realty a public or private company?
Wintergreen Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wintergreen Realty founded?
Wintergreen Realty was founded in 1970. It employs 11 to 50 people.
Where is Wintergreen Realty based?
Wintergreen Realty is headquartered in Nellysford, United States, in the North America region.
How does Wintergreen Realty make money?
One revenue line is on record: real Estate Commission.
Who are Wintergreen Realty's main competitors?
Broad incumbents on record are Long & Foster Real Estate, Berkshire Hathaway HomeServices, Better Homes and Gardens Real Estate, Coldwell Banker, RE/MAX and Keller Williams Realty. Wintergreen Resort Premier Properties is listed as a direct peer. Regional players are Frank Hardy Sotheby's International Realty, Nest Realty and Roy Wheeler Realty Co..
Does Wintergreen Realty have an API?
No public API is recorded for Wintergreen Realty.
What industry is Wintergreen Realty in?
Wintergreen Realty's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes). Its NAICS code is 53121 and its SIC code is 6531.