cbusa

What cbusa does

CBUSA (Custom Builders USA), founded in 2004 by Bill Smithers and operated as CB-USA LLC, is the leading group purchasing organization (GPO) in the US residential construction industry. The company aggregates independent home builders to negotiate collective purchasing power with national manufacturers and local vendors, providing members with exclusive pricing, rebates, and discounts on building materials. CBUSA serves 950+ builder members across 40+ US local market chapters, with the member network collectively producing over 16,000 homes annually and generating $12B+ in combined revenue. CBUSA distributes $16M in rebates annually to its members and claims an average of $9,500 in savings per house built, with category-specific savings ranging from 8% (lumber) to 25% (appliances).

CBUSA operates a three-sided platform connecting builders, 30+ national brand partners (Andersen Windows, Cambria, Ferguson, Kohler, Sherwin-Williams, James Hardie, Weyerhaeuser, Generac, and others), and 2,000+ local vendors. The technology layer consists of a member portal for rebate tracking and contract access, supported by a direct sales and relationship-driven distribution model organized through local market chapters. Additional offerings include an annual Summit conference, an on-demand webinar library, a savings calculator, and case-study content. CBUSA became a subsidiary of Buildertrend, a construction project management software provider, in 2024.

The business model generates revenue through three streams: (1) builder membership fees consisting of a one-time startup fee and recurring monthly subscription tied to builder volume tiers (1-10, 11-30, 31-50, 51+ homes/year); (2) brand partner fees paid by national manufacturers for network access; and (3) rebate administration fees retained from the $16M in rebates distributed annually. Customer segments include primary builders (independent home builders seeking national-level purchasing leverage) and two secondary partner types (national brand manufacturers and local suppliers). CBUSA is privately held, has not disclosed external funding rounds, and operates exclusively in the United States.

Name

cbusa

Legal name

CB-USA LLC

Website

https://cbusa.us

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

CBUSA is a US group purchasing organization founded in 2004 that aggregates 950+ independent home builders across 40+ markets to negotiate collective pricing with 30+ national brand partners and 2,000+ local vendors, distributing $16M in annual rebates to members.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Builder Membership Fees: CBUSA charges independent home builders a one-time startup fee and monthly membership fees to join the group purchasing organization and access exclusive pricing, rebates, and the builder network.
2. Brand Partner Fees: National manufacturers and brands pay fees to join CBUSA as brand partners, gaining access to the network of 950+ builders and exclusive positioning within the builder community. The organization charges fees for partnership status.
3. Rebate Administration: CBUSA facilitates rebate programs where builders earn cash back on materials purchased from brand partners. The organization distributes $16 million in rebates annually to members, likely retaining a portion as administrative revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

CBUSA is a national group purchasing organization (GPO) that enables independent home builders to access collective buying power through negotiated pricing and rebates with 30+ national brand partners and 2000+ local vendors. Members pay a one-time startup fee plus monthly membership fees to join local market chapters and receive exclusive discounts, rebate programs, priority access to materials, and peer networking opportunities. The organization distributes approximately $16 million in rebates annually across its network of nearly 1,000 builders producing over 16,000 homes per year.

Product overview

CBUSA is a group purchasing organization (GPO) for home builders that operates as a unified platform connecting independent builders with national brand partners and local vendors. The core offering combines the Builder Member Program for exclusive pricing and rebates with access to 30+ national brand partnerships (including Andersen Windows, Cambria, Ferguson, Generac, Kohler, and Sherwin-Williams) and over 2,000 local vendors across 40+ markets. Additional services include educational webinars, an annual Summit event, a savings calculator, and a rebate management system. CBUSA is owned by Buildertrend.

Differentiator

Problem solved

Functional benefit

Products and services

• Builder Member Program Membership program for independent home builders providing access to exclusive rebates, discounts, group purchasing power, and peer collaboration opportunities through CBUSA's national network of 30+ brand partners and 2000+ local vendors across 40+ local markets.
• National Brand Partner Network Network of 30+ national brand partners (Andersen Windows, Cambria, Ferguson, Generac, Kohler, Sherwin-Williams, GAF, Weyerhaeuser, James Hardie, Electrolux/Frigidaire, Emser Tile, etc.) offering exclusive pricing and rebate programs to CBUSA builder members. Brands pay partnership fees for access to the 950+ builder network.
• Local Vendor Partnership Program Program connecting members with over 2,000 local suppliers, showrooms, and installing contractors across 40+ markets for regional product sourcing, pricing advantages, and reliable service.
• CBUSA Rebate Management System System enabling members to track and claim rebates on materials purchased through CBUSA brand partners. The system administers the distribution of approximately $16 million in rebates annually across the member network.

Quantifiable outcome

• $16 million in rebates distributed to members in the past year
• +6 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered core, minor and flagship.

• Andersen Windows & DoorscoreChannel Partner/ Reseller/ DistributorNational brand partner providing windows and doors to CBUSA builder network. Offers exclusive pricing, rebates, and dedicated support to CBUSA members. Eric Belcher from Andersen notes benefits including sales relationships and long-lasting customer connections.
• CambriacoreChannel Partner/ Reseller/ DistributorNational brand partner supplying quartz countertops to CBUSA builders. Featured prominently in CBUSA marketing and showroom partnerships with local markets.
• Ferguson HomecoreChannel Partner/ Reseller/ DistributorNational plumbing and fixtures distributor partner. Jeff Cash serves as Senior Director of National Accounts, Builder & Residential. Jim Golini is Senior Vice President of Residential. Ferguson provides comprehensive plumbing, fixtures, and building supplies to CBUSA members.
• KohlercoreChannel Partner/ Reseller/ DistributorNational brand partner offering plumbing fixtures, kitchen appliances, and bathroom products. Andrea Kottas states CBUSA provides 360-degree view of builder business while Kohler provides best product solutions and expertise.
• James HardiecoreChannel Partner/ Reseller/ DistributorNational siding manufacturer partner. Alex Leeds notes getting access to builders not otherwise reachable and repurposing value proposition to custom builders through CBUSA partnership.
• Sherwin-WilliamscoreChannel Partner/ Reseller/ DistributorNational paint and coatings partner offering rebates and exclusive pricing to CBUSA members on paints, stains, and related products.
• GeneraccoreChannel Partner/ Reseller/ DistributorNational partner for home backup generators. CBUSA helps builders access Generac products with exclusive pricing for hurricane and winter preparedness applications.
• Electrolux/FrigidairecoreChannel Partner/ Reseller/ DistributorNational appliance partner providing kitchen appliances including refrigerators, ranges, and dishwashers to CBUSA builder network.
• Emser TilecoreChannel Partner/ Reseller/ DistributorNational tile and flooring partner offering products to CBUSA members for interior applications including kitchens and bathrooms.
• Cornerstone Building BrandscoreChannel Partner/ Reseller/ DistributorMajor building products manufacturer with multiple brands serving CBUSA builder network across various product categories.
• Lansing Building ProductscoreChannel Partner/ Reseller/ DistributorLocal and national building products supplier partner. Jeff Wietholter states CBUSA partnership is a great way to grow business and not being a partner means missing opportunity.
• WeyerhaeusercoreChannel Partner/ Reseller/ DistributorNational lumber and forest products partner providing structural wood materials to CBUSA builders with exclusive pricing.
• SchlagecoreChannel Partner/ Reseller/ DistributorNational hardware and security partner. Kelly Holmes notes CBUSA is committed to learning about products and helping educate the market on new product launches.
• RinnaicoreChannel Partner/ Reseller/ DistributorNational partner for tankless water heaters and HVAC products offering exclusive rebates to CBUSA members.
• LennoxcoreChannel Partner/ Reseller/ DistributorNational HVAC partner providing heating and cooling equipment to CBUSA builders with negotiated pricing.
• GAFcoreChannel Partner/ Reseller/ DistributorNational roofing materials manufacturer partner serving CBUSA builder network.
• TimberTechcoreChannel Partner/ Reseller/ DistributorComposite and advanced PVC decking materials partner offering CBUSA members exclusive pricing on decking products.
• CosentinocoreChannel Partner/ Reseller/ DistributorCountertop solutions partner providing sustainable surface materials to CBUSA builders.
• MohawkcoreChannel Partner/ Reseller/ DistributorFlooring partner offering carpet, hardwood, and other flooring products to CBUSA builder members.
• Broan/NuToneminorChannel Partner/ Reseller/ DistributorVentilation and building products partner serving CBUSA network for bathroom exhaust fans and ventilation needs.
• HomeLink Smart Home SolutionsminorChannel Partner/ Reseller/ DistributorSmart home integration partner providing connected home solutions to CBUSA builders.
• QXOminorChannel Partner/ Reseller/ DistributorBuilding products distributor partner in CBUSA network.
• L&W SupplyminorChannel Partner/ Reseller/ DistributorWallboard and construction supplies distributor serving CBUSA builders.
• Enterprise NationalminorChannel Partner/ Reseller/ DistributorRental and fleet services partner potentially serving builder transportation needs.
• BuildertrendflagshipOthersCBUSA is owned by Buildertrend, a leading construction project management software company. This ownership provides integration opportunities and shared platform capabilities for CBUSA members.

Scale indicators15 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Buildertrend: Construction project management software company that acquired CBUSA in 2024. Comparable because Buildertrend is the parent and provides the software layer into which CBUSA's procurement functionality could integrate; both serve the same residential builder customer base.
• ABC Supply Co. Largest wholesale distributor of roofing, siding, windows, and other building products in North America. Comparable because ABC Supply sits in the same residential construction supply chain that CBUSA negotiates against on behalf of independent builders, offering competing routes to procurement scale.
• Ferguson Enterprises: Major plumbing, HVAC, and building products distributor and a core CBUSA national brand partner. Comparable because Ferguson both partners with CBUSA and competes for builder mindshare on its own procurement programs at scale.
• SRS Distribution: Large roofing and building products distributor serving residential contractors. Comparable because SRS Distribution operates in the same builder supply ecosystem and offers contractor-facing programs that overlap with CBUSA's rebate/discount value proposition.
• Foundation Building Materials: Distributor of building products including insulation, drywall, and accessories serving residential contractors. Comparable because FBM is part of the same builder supply ecosystem and offers contractor pricing programs that compete with CBUSA's negotiated rates.
• US LBM: Leading distributor of building materials serving builders, remodelers, and contractors across the US. Comparable because US LBM is in the same builder supply chain and operates contractor programs that overlap with CBUSA's value proposition to independent builders.
• White Cap (formerly HD Supply Construction): Large specialty distributor of construction supplies and tools serving professional contractors. Comparable because White Cap competes for builder purchasing share through contractor loyalty and volume pricing programs overlapping with CBUSA's offering.

Emerging players

• Procore Technologies: Construction management platform serving residential and commercial builders. Comparable as a construction technology peer serving the same builder customer base that CBUSA serves; both could increasingly intersect on procurement and project cost data.

Direct peers

• National Purchasing Partners (NPP): Group purchasing organization offering discounted products and services to members across multiple verticals. Comparable because NPP operates the same GPO aggregation model — leveraging collective member volume to negotiate vendor discounts — that CBUSA applies specifically to home builders.

Others

• Pool Corporation: Wholesale distributor of pool supplies and related building products serving residential builders and service pros. Comparable as an adjacent building-products distributor with similar SMB builder customer overlap and rebate/incentive program structures.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@cbusa
• Facebookfacebook.com/weareCBUSA
• LinkedInlinkedin.com/company/cb-usa-llc
• Instagraminstagram.com/weare_cbusa
• Xx.com/wearecbusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cbusa