homelink smart home solutions

What homelink smart home solutions does

HomeLink Smart Home Solutions, a wholly-owned subsidiary of Gentex Corporation (NASDAQ: GNTX), provides integrated smart property technology combining connected car integration with security, automation, solar, EV charging, and battery storage systems. Founded in 1993 in Zeeland, Michigan, the company originated as a pioneer in car-to-home remote control technology—its hardware now ships in 110M+ vehicles—and has expanded over three decades into a multi-vertical smart home platform. The core offering is a cloud-managed, interoperable platform unifying access control, video surveillance, intrusion detection, fire/CO life safety, energy management, and self-guided tour integration under a single smartphone app and enterprise dashboard.

The company's product surface includes a flagship PLACE device (the only single-device solution meeting updated 520 Hz multifamily fire code requirements), Connected Car functionality, and verticalized solution bundles for Multi-Family Developers, Production Home Builders, Commercial Properties, Retail, and Auto Dealerships. The platform integrates with a broad hardware ecosystem including Z-Wave, ButterflyMX, Mercury, Yale, OpenEye, DSC, LG, ADC, and PointCentral, plus the Livabl|UTour self-guided touring solution for builder lead generation.

Revenue mechanics span hardware sales (security devices, locks, thermostats, cameras, solar panels, EV chargers, battery storage), professional installation and ongoing support services through a nationwide certified installer network, recurring 24/7 monitoring subscriptions, and commercial sustainability projects with financing. The go-to-market is consultative and sales-led for commercial and auto dealership accounts, complemented by a channel partner model with home builders and developers. Pricing is quote-based and not publicly disclosed. The company supports 1M+ commercial properties through its unified management platform and has executed more than $1B in commercial solar and EV charging projects cumulatively.

Name

homelink smart home solutions

Legal name

HomeLink Smart Home Solutions

Website

https://homelinksmarthome.com

Company type

Private

Founded year

1993

Operating status

Operating

Short description

HomeLink Smart Home Solutions, a Gentex Corporation subsidiary, provides integrated smart property technology—security, automation, solar, EV charging, and connected car systems—for multi-family developers, home builders, and commercial operators through a unified cloud platform.

Ownership category

akta.pro rank

Product category

Smart Home and Property Technology

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Home Automation Hub/Platform Integration for Electrical & HVAC (e.g., HomeKit/Google/Alexa) (HSAOANAI)

akta.pro secondary industries

Home Security & Access Control (Cameras, Alarms, Smart Locks) (HSAPAQAB), Wireless/Smart Connected Fire & CO Detection (App Alerts, Smart Integration) (HSAHAFAH), Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF), Home Network/Wi‑Fi, Router & IoT Connectivity Setup (for Smart Home) (HSAHADAI), Home Networking & Connected Home Infrastructure (Wi‑Fi Mesh, Routers, Matter/Thread/Zigbee Bridges) (HSAPAQAG)

Keywords

• Smart home solutions
• Connected car technology
• Commercial security systems
• EV charging solutions
• Multi-family smart property

Headquarters

HQ city

Zeeland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Smart Home Hardware & Devices: Sale of smart home devices including security systems, smart locks, thermostats, cameras, garage controls, EV chargers, solar panels, and battery storage units
2. Professional Installation Services: Design, installation, and ongoing support services provided through licensed professional installers and nationwide network of service provider partners
3. Monitoring & Subscription Services: 24/7 professional monitoring of security, fire, and CO detection systems with app-based control and management capabilities
4. Sustainability Solutions: Commercial solar, EV charging, and battery storage solutions with financing options and energy management services

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

HomeLink Smart Home Solutions provides integrated smart home, security, energy, and connected-car systems through a cloud-managed unified platform. The company sells and installs smart property technology—including security, automation, solar, EV charging, and battery storage—interoperable through a single smartphone app, serving multi-family developers, home builders, and commercial property operators. Their unique value is integrating connected-car technology (with 110M+ vehicles equipped) into the broader smart home ecosystem, plus the proprietary PLACE device meeting 520 Hz multifamily fire code in a single unit.

Product overview

HomeLink Smart Home Solutions is a platform-plus-solution architecture offering the industry's first and only connected car technology integrated with a comprehensive suite of smart home solutions. The core HomeLink Smart Home Solutions Platform unifies security, automation, solar, EV charging, and battery storage through a single smartphone app. Key products include PLACE (the only single-device 520 Hz fire code-compliant solution for multifamily), Connected Car (car-to-home integration), and Connected Home (integrating name-brand products). The company serves three primary segments: Multi-Family Solutions (for developers managing access control, video surveillance, and sustainability), Home Builder Solutions (for production builders with pre-sale management and nationwide installation), and Commercial Solutions (unified cloud-managed platform for intrusion, water, access control, video, solar, energy, and EV charging). Additional specialized offerings include Sustainability Solutions, Retail Solutions, and Auto Dealership Solutions. All solutions are designed to work together through a unified enterprise dashboard and integrate with partner platforms including Livabl | UTour for self-guided tours and various access control, video, and security hardware manufacturers.

Differentiator

Problem solved

Functional benefit

Brands

• PLACE: Single-device fire safety solution for multifamily properties that meets 520 Hz fire code requirements, integrating smoke detection, CO detection, comfort features, and security into one device.

Products and services

• HomeLink Smart Home Solutions Platform A unified smart home platform integrating connected car technology with security, automation, solar, EV charging, and battery storage solutions, controlled through a single smartphone app for property managers and residents.
• PLACE Device Single-device multifamily fire and life safety solution meeting updated 520 Hz fire code requirements, combining smoke/CO detection, motion detection, ambient temperature/humidity sensing, VOC monitoring, and smart nightlight into one integrated device.
• Multi-Family Solutions Enterprise smart property solutions for apartment complexes, condo developments, and multi-unit residential properties, including access control, video surveillance, solar, EV charging, battery storage, water management, and fire safety compliance managed from a single platform.
• Home Builder Solutions Smart home technology solutions for production home builders, providing name-brand products, pre-sale management, model home packages, nationwide installation, and ongoing support to generate quality leads and boost new home sales.
• Commercial Solutions Unified cloud-managed platform for commercial properties providing intrusion detection, water management, access control, video surveillance, solar, energy management, and EV charging across multiple locations from a single dashboard.
• Sustainability Solutions Scalable energy solutions including commercial and residential solar, EV charging, and battery storage with financing options and government incentive guidance for sustainability-focused businesses.
• Retail Solutions Smart retail solutions including AI-powered video surveillance, access control, intrusion detection, energy management, solar, EV charging, managed Wi-Fi, and business activity analytics for retail store operators.
• Auto Dealership Solutions Smart solutions for auto dealerships including access control, video surveillance, automation, lighting, EV charging, solar carports, temperature/water sensors, and intrusion detection for energy management and modernization.

Quantifiable outcome

• 70% of homebuyers seeking smart homes; 78% willing to pay more for homes with smart devices
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Livabl|UTourcoreTechnology or IntegrationSelf-guided touring solution integration enabling prospective buyers to schedule and tour properties with secure, temporary access codes. Generates qualified leads and on-site visits for builders and developers.
• GSFSGroupminorImplementation/ SI/ Consulting PartnerImplementation partner for auto dealership solutions providing deployment and installation services.
• USIminorImplementation/ SI/ Consulting PartnerInstallation and service partner for auto dealership solutions.
• VastlyminorImplementation/ SI/ Consulting PartnerPartner providing solutions and implementation services for auto dealership projects.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vivint Smart Home: Vivint is a leading provider of integrated smart home security, automation, and energy management solutions for residential customers with professional installation and 24/7 monitoring—directly comparable to HomeLink's residential and multifamily offerings.
• Alarm.com: Alarm.com operates a cloud-based platform powering security, video, access control, and energy management across residential and multifamily properties—closely aligned with HomeLink's enterprise dashboard and bulk property management capabilities.
• SmartRent: SmartRent provides smart home automation, access control, and energy management specifically purpose-built for multifamily and rental property operators—directly competitive in HomeLink's largest primary segment.
• Control4 (Snap One): Control4 offers professional-grade smart home automation and integration through certified dealer/installer networks—directly comparable to HomeLink's professional installation model and unified platform approach for premium residential and builder customers.
• PointCentral (by Alarm.com): PointCentral delivers enterprise-grade smart home automation, access control, and property management for vacation rentals, multifamily, and single-family rental operators—a direct competitor in HomeLink's property management segment.
• Latch: Latch provides smart access control, building management, and resident experience software for new multifamily developments—directly competitive with HomeLink's multifamily developer offering for access control and resident management.

Broad incumbents

• ADT: ADT is the largest professionally monitored residential security provider in the US with expanding smart home and home automation capabilities—a broad incumbent competing for the same residential and multifamily customers as HomeLink but at greater scale.
• Resideo Technologies (Honeywell Home): Resideo distributes Honeywell Home smart home, security, and HVAC controls through professional installer channels—comparable distribution model and overlapping product portfolio targeting builders, HVAC contractors, and security dealers.
• Ring (Amazon): Ring is Amazon's consumer smart home security brand offering video doorbells, cameras, and alarm systems with broader ecosystem reach—competes for end-user mindshare though lacking HomeLink's professional installer and builder-channel depth.

Emerging players

• Brilliant Smart Home: Brilliant offers in-wall smart home control panels integrating lighting, climate, cameras, and music for builders and developers—a more narrowly focused competitor in the builder-channel smart home segment where HomeLink competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/smarthomehomelink

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about homelink smart home solutions