Burst Marketing
Burst Marketing is a privately held, founder-owned podcast agency founded in 2004 that provides full-service strategy, production, distribution, promotion, and analytics for business and non-profit clients including State Farm, EA Mobile, Publishers Weekly, and Children's Hospital.
- Company typePrivate
- Founded2004
- HeadquartersCastle Rock, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Burst Marketing does
Burst Marketing is a privately held, founder-owned podcast agency founded in 2004 by Rob Simon and headquartered in Castle Rock/Denver, Colorado. The firm provides full-service podcast production for businesses and non-profits, covering six integrated capabilities: strategy and creation (concept, naming, cover art, signature music, pilot episodes), production (on-site or cloud recording, editing, mixing, MP3 tagging), distribution (Apple Podcasts, Spotify, Google Podcasts, iHeart, Stitcher, Amazon Music and others), promotion (ID3/metatagging for SEO discovery, social media amplification), analytics (a monthly Podcast Dashboard integrating Google Analytics), and consulting (free first session). It has produced thousands of episodes generating millions of downloads for a portfolio that includes State Farm, Electronic Arts Mobile, Dr. Weil, Children's Hospital, Publishers Weekly, Hazelden, Goodwill, Breast Cancer Action, and University of Colorado Anschutz Medical Campus.
The underlying technology stack is conventional podcast production tooling rather than proprietary AI or platform infrastructure. The senior producer doubles as web developer, supporting client-branded podcast publishing platforms installed on client subdomains with RSS, subscription, episode playback, search, and email-alert functionality. The firm's core differentiator is operational tenure (an early entrant into business podcasting in 2004), specialized editorial talent (a multilingual Chief Content Officer and an ESG/sustainability communications director), and end-to-end service integration that allows clients to outsource the entire podcast function.
The revenue model is professional services: privately negotiated project and retainer fees for podcast production engagements, gated by a free initial consultation. No pricing tiers are publicly disclosed. Distribution channels for the firm's output (i.e., where its clients' podcasts reach audiences) include the major global podcast platforms. The company is bootstrapped with no disclosed funding rounds, no parent entity, and operates as a small team with the founder, a Chief Content Officer, a Senior Producer & Web Developer, a Senior Director of Sustainability Communications, a Graphic & Web Designer, and a Voice Artist & Copywriter.
Burst Marketing firmographics
Firmographics- Name
- Burst Marketing
- Legal name
- Burst Marketing
- Website
- https://burstmarketing.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Burst Marketing is a privately held, founder-owned podcast agency founded in 2004 that provides full-service strategy, production, distribution, promotion, and analytics for business and non-profit clients including State Farm, EA Mobile, Publishers Weekly, and Children's Hospital.
- Ownership category
- akta.pro rank
Burst Marketing industry classification
Industry- Product category
- Podcast Production Services
- NAICS
- Sound Recording Industries (5122), Record Production and Distribution (512250)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Audio Production & Podcasting (BPAFAIAE)
- akta.pro secondary industries
- Podcast Syndication, Cross-Promotion & Growth Networks (MPACADAG), Nonprofit & Cause Communications (BPAFADAK)
Keywords
Where Burst Marketing is headquartered
LocationHeadquarters
- HQ city
- Castle Rock
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Burst Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Podcast Production Services: Full-service podcast creation and production for businesses and non-profits. Services include strategy development, recording, editing, mixing, publishing, and ongoing episode management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Initial Consultation |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels4 records
Burst Marketing product offering
Product offeringCore offering
Burst Marketing is a full-service podcast agency that creates, produces, publishes, distributes, and promotes professional podcasts for businesses and non-profits. Its offering spans concept development and strategy, audio recording (on-site or cloud-based), editing, mixing and MP3 tagging, distribution to major podcast platforms, SEO-led promotion, and monthly performance analytics with Google Analytics integration.
Product overview
Burst Marketing is a podcast agency offering comprehensive, full-service podcast production for businesses and non-profits. The company provides an integrated suite of six core services: Strategy & Creation (concept development, naming, cover art, music), Production (recording, editing, mixing), Distribution (to Apple Podcasts, Spotify, iHeart, and other platforms), Promotion (launch strategy, SEO, social media), Analytics & Tracking (dashboard with Google Analytics integration), and Consulting (advisory services). The portfolio also includes co-produced podcasts such as Write-Minded (for She Writes/NaNoWriMo), Books on Tap Live (for Publishers Weekly), and We Are Unstoppable (for University of Colorado Anschutz Medical Campus).
Differentiator
Problem solved
Functional benefit
Products and services
- Podcast Strategy & Creation
Quantifiable outcome
- Thousands of podcast episodes produced, millions of downloads generated for clients
Companies that use Burst Marketing
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Burst Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Burst Marketing partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Publishers WeeklycorePublishers Weekly partnered with BurstMarketing to produce 'Books on Tap Live' (BOTL), an innovative live-streamed interview show with book authors. BurstMarketing handles the production of this live-streaming show featuring prominent authors discussing their new or forthcoming titles.
- University of Colorado Anschutz Medical CampuscoreUniversity of Colorado Anschutz Medical Campus sponsors the 'We Are Unstoppable' podcast produced by BurstMarketing. The podcast features interviews with athletes, celebrities, and medical professionals on overcoming adversity, with episodes also featuring interviews with leading doctors, researchers and scientists from the university.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Burst Marketing competitors and assessment
Company assessmentEmerging players
- Casted: Podcast and audio marketing platform for B2B brands; overlaps with Burst on the marketing/analytics side but is a software product rather than a services agency.
Broad incumbents
- Wondery: Large podcast network and producer (Amazon-owned) with branded and original content operations far larger and broader than Burst's boutique scope.
Direct peers
- JAR Audio: Branded podcast agency creating original shows for brands and organizations, competing in the same strategy-to-production niche as Burst.
- Lower Street: Full-service branded podcast agency producing shows for businesses, directly comparable to Burst's end-to-end B2B podcast production model.
- Pod People: Podcast production company offering full-service creation, production, and staffing for brands, closely aligned with Burst's service scope.
- Content Allies: B2B podcast agency producing executive-focused shows for demand generation, comparable to Burst's business and thought-leadership use cases.
- Resonate Recordings: Podcast production, editing, and launch services for creators and businesses, overlapping Burst's production and publishing services.
- Pacific Content: Agency producing original branded podcasts for large enterprises, competing with Burst for corporate podcast mandates.
- Sweet Fish Media: B2B podcast agency helping businesses build podcasts for thought leadership and marketing, matching Burst's business-client focus.
- Quill: Branded podcast production studio serving companies with strategy through distribution, a direct analog to Burst's offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Burst Marketing social profiles
Digital presenceBurst Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Burst Marketing leadership team
Management profileNumber of profiles
Profiles6 records
Burst Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Burst Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Burst Marketing
What does Burst Marketing do?
Burst Marketing is a full-service podcast agency that creates, produces, publishes, distributes, and promotes professional podcasts for businesses and non-profits. Its offering spans concept development and strategy, audio recording (on-site or cloud-based), editing, mixing and MP3 tagging, distribution to major podcast platforms, SEO-led promotion, and monthly performance analytics with Google Analytics integration.
Is Burst Marketing a public or private company?
Burst Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Burst Marketing founded?
Burst Marketing was founded in 2004. It employs 1 to 10 people.
Where is Burst Marketing based?
Burst Marketing is headquartered in Castle Rock, United States, in the North America region.
How does Burst Marketing make money?
One revenue line is on record: podcast Production Services.
Who are Burst Marketing's main competitors?
Casted is listed as an emerging player. Wondery is listed as a broad incumbent. Direct peers are JAR Audio, Lower Street, Pod People, Content Allies, Resonate Recordings, Pacific Content, Sweet Fish Media and Quill.
Does Burst Marketing have an API?
No public API is recorded for Burst Marketing.
What industry is Burst Marketing in?
Burst Marketing's product category is Podcast Production Services. Its primary akta.pro industry code is BPAFAIAE, Audio Production & Podcasting, with a secondary code of MPACADAG, Podcast Syndication, Cross-Promotion & Growth Networks. Its NAICS code is 5122 and its SIC code is 7311.