Orthopaedic Associates of Michigan

What Orthopaedic Associates of Michigan does

Orthopaedic Associates of Michigan (OAM) is an independent, physician-owned orthopedic medical practice headquartered at the Leffingwell Campus in Grand Rapids, Michigan, operating as the most comprehensive independent musculoskeletal care provider in West Michigan. The practice delivers a vertically integrated service stack across seven subspecialties — Spine, Foot & Ankle, Hand & Upper Extremity, Sports Medicine, Joint Reconstruction, Orthopaedic Trauma, and Physical Medicine & Rehabilitation — plus an ambulatory surgery center (Surgery Center at MidTowne), a walk-in urgent orthopedic clinic (OAM NOW), three physical/occupational therapy and hand-to-shoulder therapy sites, a work conditioning program, a Bone Health Clinic (founded 2007), in-house digital X-ray and fluoroscopy, and custom orthotics/medical equipment. Patient access is enabled through self-scheduling on Phreesia, a NextGen PXP patient portal, and a partnership with the HURT! virtual triage app, while the Research & Education Institute (REI) operates accredited fellowship programs in Foot & Ankle (since 2006, AOFAS-accredited) and Adult Reconstruction & Total Joint (launched August 2022).

The business model is multi-stream fee-for-service across clinical visits, imaging, outpatient surgery, rehabilitation, orthotics, and a small cash-pay MLS Laser Therapy line ($420 for 6 sessions, $700 for 10). Go-to-market is hybrid: direct-to-consumer via self-scheduling, urgent care walk-ins, and online PT booking, layered with a sales-led physician referral network integrated into Michigan's health information exchange (MiHIN) and sports medicine affiliations with the US Ski Team, Grand Rapids Griffins, Grand Rapids Whitecaps, and multiple local schools and academies. Customer segments span general musculoskeletal patients, acute injury patients (within 48 hours), athletes, bone health patients, physical medicine patients, and workers' compensation cases. Revenue concentration is low — primarily long-tail insured patients — with no disclosed payer mix, no PE/institutional ownership, and no public revenue. Clinical outcomes include <2% joint replacement complication rate, <1% outpatient surgery complication rate, 97% hip-replacement follow-up satisfaction, and >95% PT satisfaction.

Name

Orthopaedic Associates of Michigan

Legal name

Orthopaedic Associates of Michigan

Website

https://oamichigan.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

251–500 employees

Short description

Orthopaedic Associates of Michigan is an independent, physician-owned orthopedic practice in Grand Rapids, MI delivering comprehensive musculoskeletal care across seven subspecialties, a freestanding surgery center, urgent care, therapy services, and accredited fellowship programs for West Michigan patients.

Ownership category

akta.pro rank

Product category

Orthopedic Healthcare Services

NAICS

Ambulatory Health Care Services (621), Freestanding Ambulatory Surgical and Emergency Centers (621493), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Orthopedic Surgery (Operative Orthopedics) (HLAKALAC)

akta.pro secondary industries

General Orthopedics (HLAKALAA), Orthopedic & Spine Surgery Centers (HLAFAIAG), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Orthopedic Trauma (HLAKALAD), Orthopedic & Post-Surgical Rehabilitation Centers (HLADAJAI), Orthopedics & Sports Medicine Telemedicine Platforms (HLALAGAO)

Keywords

• Orthopedic medical services
• Musculoskeletal care
• Physical therapy services
• Joint replacement surgery
• Sports medicine

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Clinical Patient Services: Revenue from office visits, consultations, diagnostic services (X-rays, EMGs), procedures, injections, and follow-up care across all specialties
2. Surgical Procedures: Revenue from outpatient surgical procedures at OAM Surgery Center at MidTowne and affiliated hospital operating rooms
3. MLS Laser Therapy: Cash-pay therapeutic laser sessions offered as 6-session ($420) or 10-session ($700) packages
4. Physical and Occupational Therapy: Revenue from physical therapy, hand therapy, work conditioning, and rehabilitation services
5. Orthotics and Medical Equipment: Revenue from custom and patient-ready orthotic devices including braces and supportive equipment
6. Payment Plans and Financial Assistance: Structured payment plans based on account balance tiers ranging from 3 to 24 months, with hardship applications following Federal Poverty Guidelines

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Orthopaedic Associates of Michigan provides comprehensive musculoskeletal care to patients across West Michigan, spanning diagnosis, treatment, surgical procedures, urgent care, rehabilitation, and bone health services. The practice operates fellowship-trained surgeons across seven orthopaedic subspecialties (Spine, Foot & Ankle, Hand & Upper Extremity, Sports Medicine, Joint Reconstruction, Orthopaedic Trauma, and Physical Medicine & Rehabilitation) and runs an integrated service platform including OAM NOW walk-in urgent orthopaedic care, an ambulatory surgery center, on-site radiology, custom orthotics, physical/occupational therapy, a bone health clinic, and MLS Laser Therapy.

Product overview

Orthopaedic Associates of Michigan (OAM) is West Michigan's most established orthopedic practice, operating as a comprehensive independent provider of musculoskeletal care. The organization offers a unified platform of services spanning seven orthopedic specialties (Spine, Foot & Ankle, Hand & Upper Extremity, Sports Medicine, Joint Reconstruction, Orthopaedic Trauma, Physical Medicine & Rehabilitation) plus integrated clinical services including OAM NOW Urgent Orthopaedic Care, Physical Rehabilitation (Physical Therapy, Hand to Shoulder Therapy, Work Conditioning), Bone Health Clinic, Radiology, Custom Orthotics/Orthopaedic Medical Equipment, MLS Laser Therapy, and an on-site Surgery Center at MidTowne. The practice also provides patient-facing digital tools including the NextGen PXP Patient Portal and HURT! virtual care app. A Research & Education Institute supports fellowship programs in Foot & Ankle and Adult Reconstruction & Total Joint surgery.

Differentiator

Problem solved

Functional benefit

Brands

• OAM NOW: Urgent orthopaedic care clinic providing walk-in services 6 days a week for sprains, strains, and fractures.
• Surgery Center at MidTowne
• Bone Health Clinic
• Research & Education Institute (REI)

Products and services

• OAM NOW Urgent Orthopaedic Care Walk-in urgent orthopedic clinic staffed by physician assistants with on-site X-ray and orthotic device capabilities, treating sprains, strains, and fractures within 48 hours of injury. Open Monday-Friday 8 am to 8 pm and Saturday 9 am to 5 pm.
• Physical Rehabilitation Full-service physical therapy including PT, hand-to-shoulder therapy, in-home PT, and work conditioning, accepting patients from any referring physician.
• Hand to Shoulder Therapy Specialized occupational therapy for fingers, hand, wrist, elbow, and shoulder rehabilitation delivered by Certified Hand Therapists (CHT) with over 20 years of experience. Includes custom splinting and specialized rehabilitation programs.
• Work Conditioning Functional strengthening program bridging physical therapy to return to physically demanding jobs, using job-similar exercises and BTE Primus equipment for upper extremity rehabilitation. Staff have more than 15 years of experience. One of only two dedicated work conditioning programs in West Michigan, with an 85% successful case resolution rate.
• Bone Health Clinic Comprehensive bone health care including osteoporosis screening, diagnosis, treatment, therapy, and education by a Certified Fracture Liaison Service provider. One of the oldest bone health programs in the nation.
• Radiology Services Full diagnostic imaging with digital X-ray and fluoroscopy technology, staffed by ARRT-registered technologists providing cost-effective on-site imaging services.
• Custom Orthotics and Orthopaedic Medical Equipment Patient-ready and custom-made braces and supportive devices for neck to toes, including cervical collars, back braces, knee and ankle braces, and post-operative stabilization devices. Free evaluation visits.
• OAM Surgery Center at MidTowne Ambulatory surgery center for outpatient orthopedic procedures, specializing in total hip, knee, and shoulder replacements. Outpatient joint replacement complication rate under 1% and return-to-hospital rate under 1% at one year post-surgery. Hours Monday-Friday 7 am to 5 pm.
• MLS Laser Therapy FDA-cleared advanced laser technology using dual wavelengths of infrared light to eliminate pain and reduce inflammation, with each treatment taking 10-15 minutes. Cash-pay packages of 6 sessions ($420) or 10 sessions ($700); HSA/FSA eligible.
• Spine Care Surgical and nonsurgical treatment of cervical, thoracic, and lumbar spinal disorders by fellowship-trained, board-certified orthopedic surgeons, including Physical Medicine & Rehabilitation for pain management.
• Foot & Ankle Care Largest orthopedic foot and ankle center in West Michigan with fellowship-trained surgeons, ranging from maintenance care to complex reconstructive surgery, including diabetic foot care and sports injuries. Foot & Ankle fellowship program established in 2006.
• Hand & Upper Extremity Care Surgical and nonsurgical treatment by fellowship-trained orthopedic and plastic surgeons for fingers, hand, wrist, elbow, and shoulder conditions, including X-ray, occupational therapy, EMG, and in-office procedures.
• Sports Medicine Comprehensive sports medicine for athletes from youth to professional levels, including injury prevention, evaluation, treatment, physical therapy, PRP injections, and Cartiheal cartilage repair implants. Official provider for Grand Rapids Griffins, US Ski Team, Grand Rapids Whitecaps, and multiple school athletic programs.
• Joint Reconstruction Complex total joint procedures including total shoulder, knee, and hip replacements, revisions, and Mako robotic-assisted surgery, led by board-certified AAOS surgeons. Adult Reconstruction & Total Joint Fellowship launched in August 2022.
• Orthopaedic Trauma Fracture care and trauma services for adult and pediatric patients, including geriatric/osteoporotic fracture care, pelvis and acetabular fractures, and limb reconstruction.
• Physical Medicine & Rehabilitation (PM&R) Nonsurgical treatment of musculoskeletal disorders, weakness, and numbness by board-certified physiatrists, including diagnostic and therapeutic injections, EMG, and regenerative medicine.
• Clinical Weight Loss (Ideal Protein) Weight loss program using the Ideal Protein protocol to optimize patient health before orthopedic surgery and improve overall musculoskeletal outcomes.

Named customers14 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature8 records

Partnerships

22 partnerships are on record, tiered core, flagship and minor.

• HURT! AppcoreStrategic or Co-development PartnerOAM partnered with HURT! app to offer FREE virtual access to orthopedic specialists through the app. The partnership provides patients with instant guidance on treating injuries through a free mobile application. OAM NOW urgent care is promoted within the HURT! ecosystem.
• Michigan Health Information Network Shared Services (MiHIN)coreTechnology or IntegrationOAM is part of Michigan Health Information Network Shared Services, enabling electronic referral coordination and health information exchange with other healthcare providers.
• Van Andel InstitutecoreStrategic or Co-development PartnerFellowship program resources include basic research and lab support through Van Andel Institute's exceptional medical research community in West Michigan.
• OMeGA Medical Grants AssociationflagshipStrategic or Co-development PartnerOAM has been awarded an OMeGA Foot & Ankle Fellowship grant for fellowship program support. OMeGA provides funding for orthopedic fellowship training.
• American Orthopaedic Foot & Ankle Society (AOFAS)flagshipStrategic or Co-development PartnerOAM obtained AOFAS Fellowship Accreditation for the inaugural cycle. The society sponsors the Orthopaedic Fellowship Program Match (SF Match) in which OAM participates.
• American Association of Hip & Knee Surgeons (AAHKS)flagshipStrategic or Co-development PartnerAAHKS sponsors the Orthopaedic Fellowship Program Match (SF Match) for Adult Reconstruction & Total Joint Fellowship selection in which OAM participates.
• Mercy Health St. Mary's HospitalcoreChannel Partner/ Reseller/ DistributorSurgical facility where OAM physicians perform surgeries. Located at 200 Jefferson Ave SE, Grand Rapids, MI 49503. Phone: 616-685-5000.
• Metro Health HospitalcoreChannel Partner/ Reseller/ DistributorSurgical facility where OAM physicians perform surgeries. Located at 5900 Byron Center Ave SW, Wyoming, MI 49519. Phone: 616-252-7200.
• Southwest Surgical CentercoreChannel Partner/ Reseller/ DistributorSurgical facility where OAM physicians perform surgeries. Located at 2373 64th St SW, Byron Center, MI 49315. Phone: 616-685-3975.
• Spectrum Health Blodgett HospitalcoreChannel Partner/ Reseller/ DistributorSurgical facility where OAM physicians perform surgeries. Located at 1840 Wealthy St SE, Grand Rapids, MI 49506. Phone: 616-774-7444.
• Spectrum Health Butterworth HospitalcoreChannel Partner/ Reseller/ DistributorSurgical facility where OAM physicians perform surgeries. Located at 100 Michigan St NE, Grand Rapids, MI 49503. Phone: 616-391-1774.
• Spectrum Health Lake Drive Surgery CentercoreChannel Partner/ Reseller/ DistributorSurgical facility where OAM physicians perform surgeries. Located at 4069 Lake Drive SE Suite #210, Grand Rapids, MI 49546. Phone: 616-285-1120.
• Spectrum Health United HospitalcoreChannel Partner/ Reseller/ DistributorSurgical facility where OAM physicians perform surgeries. Located at 615 South Bower St, Greenville, MI 48838. Phone: 616-754-4691.
• Walker Surgery CentercoreChannel Partner/ Reseller/ DistributorSurgical facility where OAM physicians perform surgeries. Located at 3300 Walker View Dr, Walker, MI 49544. Phone: 616-588-6570.
• Grand Rapids GriffinscoreGTM or Marketing PartnerOAM is the official sports medicine provider for the Grand Rapids Griffins hockey team.
• US Ski TeamflagshipGTM or Marketing PartnerOAM is the official sports medicine provider for the US Ski Team.
• Grand Rapids WhitecapscoreGTM or Marketing PartnerOAM is the official sports medicine provider for the Grand Rapids Whitecaps baseball team.
• Local School Athletic ProgramscoreGTM or Marketing PartnerOAM provides sports medicine services to multiple local schools including Northview Wildcats, South Christian Sailors, Caledonia Fighting Scots, and Byron Center Bulldogs.
• Cornerstone UniversitycoreGTM or Marketing PartnerOAM provides athletic program affiliation with Cornerstone University.
• Michigan Sports AcademiescoreGTM or Marketing PartnerOAM provides sports medicine affiliation with Michigan Sports Academies.
• Alpha Human PerformanceminorGTM or Marketing PartnerOAM provides sports medicine affiliation with Alpha Human Performance training facility.
• Grand Rapids MarathonminorGTM or Marketing PartnerOAM provides medical support and sports medicine affiliation with the Grand Rapids Marathon.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OrthoCarolina: Large independent multi-specialty orthopedic practice in the Carolinas with integrated PT, imaging, urgent care, and ambulatory surgery centers. Closely comparable to OAM in scope of subspecialties, vertically integrated service lines, and independent ownership model.
• Rothman Orthopaedic Institute: Mid-Atlantic multi-specialty orthopedic group operating on an integrated care model with employed surgeons, owned ASCs, and rehabilitation services. Direct peer given shared multi-subspecialty scope and physician-owned structure.
• Midwest Orthopaedics at Rush: Academic-affiliated multi-specialty orthopedic practice in Chicago with fellowship training programs and sports medicine affiliations. Comparable to OAM in fellowship pipeline (Rush hosts the OMeGA/AOFAS-style accredited fellowships) and specialty breadth.
• Beacon Orthopaedics & Sports Medicine: Cincinnati-area independent multi-specialty orthopedic practice with owned ASC, PT, imaging, urgent care, and sports medicine partnerships. Closely mirrors OAM's vertically integrated musculoskeletal platform.
• Resurgens Orthopaedics: Large independent orthopedic group in Georgia with multiple locations, ASCs, PT, and a fellowship program. Comparable to OAM in scale of subspecialties and integration of ancillaries under one physician-owned umbrella.
• OrthoVirginia: Independent multi-specialty orthopedic group in Virginia with owned surgery centers, PT, imaging, and urgent orthopedic care. Comparable independent-practice structure and integrated service mix to OAM.
• The CORE Institute: Arizona-based multi-specialty orthopedic practice with owned ASCs, PT, research, and fellowship programs. Comparable to OAM in vertically integrated musculoskeletal model and academic/research affiliation.
• Steindler Orthopedic Clinic: Iowa-based independent multi-specialty orthopedic group with on-site PT, imaging, and ambulatory surgery. Closely comparable as a Midwest independent orthopedic practice of similar regional scale.

Broad incumbents

• Hospital for Special Surgery: Nationally dominant specialty orthopedic hospital in New York with research, fellowship training, and sports affiliations. Comparable as a specialty orthopedics institution but operates at a far larger scale and as a hospital rather than an independent practice.
• Michigan Medicine – Department of Orthopaedic Surgery: University of Michigan academic orthopedic department with residency/fellowship training, sports medicine affiliations, and research. Comparable to OAM in scope of subspecialties and fellowship pipeline, but operates as an academic medical center rather than an independent practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/oamichigan
• Facebookfacebook.com/oamichigan
• LinkedInlinkedin.com/company/orthopaedic-associates-of-michigan

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orthopaedic Associates of Michigan