Venice Bakery
Venice Bakery is a family-owned, Torrance, CA-based B2B food manufacturer of gluten-free and plant-based pizza crusts, serving grocery chains, restaurants, pizza chains, and private label partners across the United States through distributors Dot Foods and Rich's.
- Company typePrivate
- Founded1953
- HeadquartersTorrance, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Venice Bakery does
Venice Bakery (legal entity Innovative Baking, LLC) is a Torrance, California-based B2B food manufacturer specializing in gluten-free and plant-based pizza crusts. Founded in 1953 through the acquisition of Venice Baking Company and tracing its lineage to the Palmeri family's 1930 pizzeria supply business, the company operates one of the largest dedicated 100% gluten-free and nut-free manufacturing facilities in the United States, a 60,000 sq ft NSF- and BRC-certified plant in Torrance, with a second site under development in Crest Hill, Illinois.
The product portfolio spans three categories: certified gluten-free core crusts (vegan, raised-edge, flatbread) in 10" to 14" formats; plant-based vegetable crusts built around cauliflower, zucchini, broccoli and cheddar, and beet root; and keto-positioned variants targeting low-carb consumers. All products are formulated to contain less than 10 ppm of gluten, well below the FDA 20 ppm threshold for gluten-free labeling. The company also offers custom formulation, private label, and co-packaging services to brands and retailers.
Venice Bakery sells exclusively through foodservice and distribution channels, primarily Dot Foods and Rich Products Corporation, reaching grocery stores, pizza chains, restaurants, and private label partners in the U.S. The business is privately held under three-generation family ownership (DeSisto family), with no institutional investors, public listing, or parent company disclosed. Pricing is quote-based and not publicly disclosed on the company website.
Venice Bakery firmographics
Firmographics- Name
- Venice Bakery
- Legal name
- Innovative Baking, LLC
- Website
- https://venicebakery.com
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Venice Bakery is a family-owned, Torrance, CA-based B2B food manufacturer of gluten-free and plant-based pizza crusts, serving grocery chains, restaurants, pizza chains, and private label partners across the United States through distributors Dot Foods and Rich's.
- Ownership category
- akta.pro rank
Venice Bakery industry classification
Industry- Product category
- Gluten-free pizza crust manufacturing
- NAICS
- Bakeries and Tortilla Manufacturing (3118), Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)
- SIC
- Bakery Products (2050), Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)
- akta.pro secondary industries
- Frozen Pizza & Flatbreads (CRADADAB), Gluten-Free & Allergen-Friendly Bakery Wholesale (AFAIAFAF), Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI)
Keywords
Where Venice Bakery is headquartered
LocationHeadquarters
- HQ city
- Torrance
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Venice Bakery business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales
Distribution channels4 records
Marketing channels5 records
Venice Bakery product offering
Product offeringCore offering
Venice Bakery manufactures gluten-free and plant-based pizza crusts for the foodservice industry, including vegan, cauliflower, vegetable-based, and keto varieties. Products are produced in a 60,000 sq ft NSF-certified gluten-free and nut-free facility in Torrance, CA, and are sold through food distributors such as Dot Foods and Rich's. The company also offers private label manufacturing and custom formulation services for partners seeking proprietary gluten-free and plant-based pizza crust products.
Product overview
Venice Bakery is a food service manufacturer of gluten-free and plant-based pizza crusts, founded in 1953 and based in Torrance, CA. The company operates a 60,000 square foot NSF-certified gluten-free and nut-free facility and offers products through distributor networks (Dot Foods, Rich's). The product portfolio spans three categories: (1) Gluten-Free Core Products including Vegan Pizza Crust (plain and seasoned, 10"-14"), Raised Edge deep-dish style crust (10"-12"), and Vegan Flatbread (12"x16"); (2) Plant-Based Vegetable Crusts including Seasoned Cauliflower, Vegan Cauliflower, Broccoli and Cheddar, Zucchini, and Beet Root varieties; (3) Keto Plant-Based specialty options including Keto Broccoli and Cheddar and Keto Zucchini and Parmesan. The company also offers Private Label and Custom Formulation services enabling partners to create proprietary pizza crust products.
Differentiator
Problem solved
Functional benefit
Products and services
- Vegan Pizza Crust Gluten-free vegan pizza crust available in plain and seasoned varieties, in 10\", 12\", and 14\" sizes, offered in pan and flat formats for vegan consumers seeking allergen-free pizza with traditional crust handling.
- Raised Edge Pizza Crust Old-world pizzeria style gluten-free pizza crust with a raised edge providing the visual appeal of deep-dish pizza; available in 10\" and 12\" sizes with a plain extra protein option.
- Vegan Flatbread Premium all-natural 12\" x 16\" gluten-free vegan seasoned flatbread offering a thin and crispy platform for creative topping combinations in the flatbread product category.
- Seasoned Cauliflower Pizza Crust Cost-competitive plant-based cauliflower crust designed to cook, cut, and handle like traditional pizza, available in 10\" and 11.75\" sizes.
- Vegan Cauliflower Pizza Crust Fully plant-based and allergen-free cauliflower crust enhanced with chia for natural antioxidants, providing a crisp, healthful base for vegan pizza; available in 10\" and 11.75\" sizes.
- Broccoli and Cheddar Pizza Crust Plant-based pizza crust with a light and crispy texture evoking fried cheese, featuring subtle notes of broccoli and cracked black pepper, available in 10\" size.
- Zucchini Pizza Crust Innovative zucchini-based pizza crust with crushed black pepper and parmesan cheese, offering a light and crispy 10\" crust for vegetable-forward gluten-free pizza.
- Beet Root Pizza Crust Superfood beetroot-based pizza crust with vibrant red color providing a thick and hearty option, featuring subtle sweetness with speckles of parmesan and mozzarella cheese; available in 10\" size.
- Keto Broccoli and Cheddar Pizza Crust Keto-friendly broccoli and cheddar pizza crust with 7 grams of net carbs per serving and 11 grams of protein, designed for consumers following low-carb diets; available in 10\" size.
- Keto Zucchini and Parmesan Pizza Crust Keto-friendly zucchini pizza crust paired with parmesan, garlic, aromatic spices, and sharp black pepper, delivering over 10 grams of protein and only 7 net carbs per serving in a crisp-on-outside, soft-on-inside 10\" crust.
- Private Label and Custom Formulation Services Custom private label and co-packaging service that uses partner's original recipe or co-develops a unique formula to deliver branded gluten-free and plant-based pizza crusts, including custom packaging.
Quantifiable outcome
- Best-tasting gluten-free pizza crust in the market since 2010
- +2 more outcomes
Companies that use Venice Bakery
Customer profileSegments4 records
Ideal customer profiles2 records
Venice Bakery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Venice Bakery partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Dot FoodscoreDot Foods is a major food distribution company through which Venice Bakery products are available for purchase. The partnership allows products to reach foodservice customers, grocery stores, and restaurants across the United States.
- Rich Products Corporation (Rich's)coreRich Products Corporation distributes Venice Bakery products and requires business partners to meet specific written requirements including compliance with all applicable laws and regulations. Rich's is committed to eliminating slavery and human trafficking in its supply chain.
Scale indicators4 records
Recent moves8 records
Expansion highlights4 records
Venice Bakery competitors and assessment
Company assessmentDirect peers
- Real Good Foods: Real Good Foods makes low-carb, high-protein, gluten-free pizza, bowls, and enchiladas. Comparable to Venice Bakery on keto/low-carb positioning and frozen pizza crust format, serving overlapping health-conscious consumers.
- Simple Mills: Simple Mills produces almond flour crackers, cookies, and baking mixes with a focus on clean-label, gluten-free ingredients. Comparable as a gluten-free better-for-you baked goods CPG brand, though more retail-DTC oriented than Venice Bakery.
- Julian Bakery: Julian Bakery is a gluten-free, paleo, and keto baked goods brand including pizza crusts. Comparable as a direct rival in gluten-free and low-carb crusts, though more retail/DTC weighted.
- Caulipower: Caulipower is a leading DTC and retail brand of cauliflower-based pizza crusts and frozen pizzas. Directly comparable to Venice Bakery's plant-based cauliflower crust line as a head-to-head competitor in gluten-free and vegetable-based pizza.
- Outer Aisle: Outer Aisle makes cauliflower and vegetable-based pizza crusts and wraps for grocery and foodservice. Comparable to Venice Bakery on cauliflower-based crust platform and keto/low-carb positioning.
- Smart Flour Foods: Smart Flour Foods is a gluten-free pizza crust and baked goods manufacturer serving foodservice and retail. Directly comparable as a gluten-free pizza crust specialist with similar B2B foodservice positioning to Venice Bakery.
Emerging players
- Banza: Banza makes chickpea-based pasta, rice, and recently pizza crusts. Comparable as an emerging better-for-you alternative crust player, with overlapping plant-based and gluten-free positioning but a stronger DTC consumer brand.
- Better Than Foods: Better Than Foods produces alternative pizza crusts and pasta from vegetables and legumes. Comparable as an emerging alternative-crust player overlapping with Venice Bakery's vegetable-based and plant-based product strategy.
Broad incumbents
- Dr. Schär: Dr. Schär is a large European-headquartered gluten-free food company with a broad bakery and pizza portfolio. Comparable as a scaled incumbent in gluten-free baked goods, with greater geographic and product breadth than Venice Bakery.
- Rich Products Corporation: Rich Products is a large family-owned frozen foods manufacturer and one of Venice Bakery's key distributors. Comparable as a broader incumbent in pizza dough and bakery products who can absorb Venice Bakery's volume but also competes in adjacent crust categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Venice Bakery social profiles
Digital presenceVenice Bakery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Venice Bakery leadership team
Management profileNumber of profiles
Venice Bakery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Venice Bakery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Venice Bakery
What does Venice Bakery do?
Venice Bakery manufactures gluten-free and plant-based pizza crusts for the foodservice industry, including vegan, cauliflower, vegetable-based, and keto varieties. Products are produced in a 60,000 sq ft NSF-certified gluten-free and nut-free facility in Torrance, CA, and are sold through food distributors such as Dot Foods and Rich's. The company also offers private label manufacturing and custom formulation services for partners seeking proprietary gluten-free and plant-based pizza crust products.
Is Venice Bakery a public or private company?
Venice Bakery is a private company. It is classified as family owned and is currently operating.
When was Venice Bakery founded?
Venice Bakery was founded in 1953. It employs 11 to 50 people.
Where is Venice Bakery based?
Venice Bakery is headquartered in Torrance, United States, in the North America region.
Who are Venice Bakery's main competitors?
Direct peers on record are Real Good Foods, Simple Mills, Julian Bakery, Caulipower, Outer Aisle and Smart Flour Foods. Emerging players are Banza and Better Than Foods. Broad incumbents are Dr. Schär and Rich Products Corporation.
Does Venice Bakery have an API?
No public API is recorded for Venice Bakery.
What industry is Venice Bakery in?
Venice Bakery's product category is Gluten-free pizza crust manufacturing. Its primary akta.pro industry code is AFAKAAAG, Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused), with a secondary code of CRADADAB, Frozen Pizza & Flatbreads. Its NAICS code is 3118 and its SIC code is 2050.