C-A-L Ranch Stores
C-A-L Ranch Stores is a privately held, Idaho-based regional farm-and-ranch and country lifestyle retailer operating physical stores and an e-commerce site (calranch.com), serving rural consumers, farmers, ranchers, and shooting sports enthusiasts across the Western United States.
- Company typePrivate
- Founded1959
- HeadquartersIdaho Falls, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What C-A-L Ranch Stores does
C-A-L Ranch Stores, Inc. is a privately held regional farm-and-ranch and country lifestyle retailer headquartered in Idaho Falls, Idaho, founded in 1959 and operating today under holding company Country Supplier LLC, which also owns the Coastal Farm & Ranch banner. The company runs a multi-store brick-and-mortar retail chain across the Western United States alongside a full e-commerce storefront at calranch.com, offering approximately 18 product categories spanning Farm & Ranch supplies, Shooting (firearms and ammunition), Clothing, Footwear, Lawn & Garden, Pet, Horse, Livestock, Outdoor Living, Automotive, Tools, Home Improvement, Sporting & Outdoor, Fireplaces & Stoves, Home & Gift, and Poultry. Its technology stack is a standard third-party-hosted e-commerce platform with cookies-based personalization, integrated order management, and payment processing routed to external processors, supplemented by a customer loyalty program (Country Club), a private-label credit card issued by FNBO, and B2B-style services such as Layaway, Pro Sales, and in-store pickup.
Revenue is generated predominantly through one-time retail merchandise sales (in-store and online) at unit pricing, with promotional discounts, a Best Price Guarantee, and free shipping over $99 serving as conversion levers. Customer segments are broad and horizontal — farm and ranch owners, shooting and hunting enthusiasts, homeowners and homesteaders, pet and animal owners, and workwear/outdoor apparel consumers — sold through direct-to-consumer channels without any disclosed enterprise or contract-based revenue concentration. Supporting infrastructure includes partnerships with USPS and FedEx for fulfillment, FNBO for the store-branded Mastercard, and Facebook/Instagram for social engagement. No public listing, external venture funding rounds, M&A activity, regulatory actions, or leadership changes beyond founder designation are disclosed in available source material.
C-A-L Ranch Stores firmographics
Firmographics- Name
- C-A-L Ranch Stores
- Legal name
- C-A-L Ranch Stores, Inc.
- Website
- https://calranch.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- C-A-L Ranch Stores is a privately held, Idaho-based regional farm-and-ranch and country lifestyle retailer operating physical stores and an e-commerce site (calranch.com), serving rural consumers, farmers, ranchers, and shooting sports enthusiasts across the Western United States.
- Ownership category
- akta.pro rank
C-A-L Ranch Stores industry classification
Industry- Product category
- Ranch & Farm Retail
- NAICS
- Building Material and Garden Equipment and Supplies Dealers (444), Lawn and Garden Equipment and Supplies Retailers (4442), Sporting Goods Retailers (45911)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Retail-Building Materials, Hardware, Garden Supply (5200), Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)
Keywords
Where C-A-L Ranch Stores is headquartered
LocationHeadquarters
- HQ city
- Idaho Falls
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
C-A-L Ranch Stores business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Merchandise Sales: C-A-L Ranch generates revenue through the sale of farm, ranch, home, and country lifestyle products across 18 major product categories including Farm & Ranch, Shooting, Clothing, Footwear, Lawn & Garden, Pet, Horse, Livestock, Outdoor Living, Automotive, Tools, Home Improvement, Sporting & Outdoor, Fireplaces & Stoves, and Home & Gift. Revenue is generated through both in-store purchases and online orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with promotional sales and discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
C-A-L Ranch Stores product offering
Product offeringCore offering
C-A-L Ranch Stores is a regional retail chain that sells farm, ranch, home, and country lifestyle merchandise across 18 major product categories through its own brick-and-mortar stores and e-commerce website. The assortment includes farm and ranch equipment, firearms and shooting supplies, workwear, footwear, lawn and garden, pet and livestock supplies, outdoor living goods, tools, home improvement, and home and gift items. Supporting services include the Country Club loyalty rewards program, the C-A-L Ranch Rewards Mastercard, Layaway, in-store pickup, and a Pro Sales program for business buyers.
Product overview
C-A-L Ranch operates a single unified e-commerce retail platform offering a comprehensive range of farm, ranch, homesteader, and country lifestyle products. The platform encompasses 18 major product categories including Farm & Ranch supplies, Shooting equipment, Clothing, Footwear, Lawn & Garden, Pet supplies, Horse equipment, Livestock products, Outdoor Living, Automotive, Tools, Home Improvement, Sporting & Outdoor, Home & Gift, and Fireplaces & Stoves. The core platform is supplemented by the Country Club Rewards Program, a loyalty module that provides points-based rewards for purchases. The company also offers additional services including C-A-L Pickup, Layaway, and Pro Sales for business customers. The platform accepts PayPal and offers financing through the C-A-L Ranch Rewards Mastercard in partnership with FNBO.
Differentiator
Problem solved
Functional benefit
Products and services
- C-A-L Ranch Retail Stores (in-store and online)
Companies that use C-A-L Ranch Stores
Customer profileSegments5 records
Ideal customer profiles5 records
C-A-L Ranch Stores technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
C-A-L Ranch Stores partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- USPS (United States Postal Service)minorThird-party delivery entity used for transporting products to customers who select this shipping option. Order shipping information is shared with USPS for delivery fulfillment.
- FedExminorThird-party delivery entity used for shipping products to customers. Order shipping information including addresses is shared with FedEx for package delivery services.
- Third-Party Payment ProcessorscorePayment processing handled through third-party processors. All sensitive payment information such as credit/debit card numbers is submitted directly to the processor and is not accessible to C-A-L Ranch. The company uses tokenization for secure payment handling.
- Facebook and InstagramminorThird-party social media platforms with links on the C-A-L Ranch website are permitted to use cookies to automatically collect visitor data. These platforms are used for social media presence and potential advertising targeting.
- FNBO (First National Bank of Omaha)minorFNBO issues the C-A-L Ranch Rewards Mastercard credit card program. The bank handles credit card processing, rewards points administration, and cardholder services for the store-branded credit card.
Recent moves5 records
Expansion highlights4 records
C-A-L Ranch Stores competitors and assessment
Company assessmentDirect peers
- Tractor Supply Company: The largest US farm & ranch retail chain, Tractor Supply operates more than 2,000 stores selling farm supplies, livestock, pet, workwear, and outdoor goods. It is the most direct and scaled comparable to C-A-L Ranch's category mix and rural customer base.
- Coastal Farm & Ranch: Sister brand under the same Country Supplier LLC parent as C-A-L Ranch, with overlapping farm, ranch, and outdoor assortment and a Pacific Northwest store footprint. Comparable as a portfolio-mate with shared back-office, supplier relationships, and go-to-market model.
- Murdoch's Ranch & Home Supply: Regional farm, ranch, and home supply retailer across the Western US and Mountain states with a very similar category mix to C-A-L Ranch including apparel, footwear, pet, and livestock. Closely comparable on size, geography, and customer profile.
- Runnings: Mid-size farm, ranch, and outdoor retailer concentrated in the Upper Midwest with comparable category breadth across livestock, pet, sporting goods, clothing, and hardware. Comparable as a regional multi-category rural lifestyle chain.
- Rural King: Farm and home retail chain across the Midwest and South offering farm supplies, hardware, sporting goods, automotive, and workwear at value price points. Comparable as a multi-state rural lifestyle generalist with overlap in category breadth and customer demographic.
- Blain's Farm & Fleet: Family-owned farm and fleet retailer serving the Upper Midwest with a similar assortment of farm supplies, hardware, automotive, clothing, and sporting goods. Comparable on private mid-size profile and rural customer base, though operating in a different geographic region.
- Orscheln Farm and Home: Mid-size farm and home retailer across the Midwest (now operating as a banner within Tractor Supply) with farm supplies, hardware, pet, and outdoor categories. Comparable on category mix, though smaller and Midwest-focused.
Broad incumbents
- Walmart: The largest US general merchandise and grocery retailer, with farm supplies, sporting goods, clothing, hardware, and outdoor categories sold at scale across rural and suburban markets. Comparable on category overlap but operates as a mass-market broad-line retailer rather than a rural-lifestyle specialist.
- Amazon: Dominant online general-merchandise and marketplace platform selling farm, ranch, sporting, outdoor, pet, and home goods to rural and suburban consumers. Comparable on category breadth and shipping-driven convenience, but no specialty service or in-store experience.
- Ace Hardware: US hardware cooperative selling tools, paint, plumbing, electrical, lawn & garden, and rural-property supplies through ~5,000 independent stores. Comparable on hardware and lawn & garden category overlap with C-A-L Ranch, but does not specialize in livestock, firearms, or workwear.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
C-A-L Ranch Stores social profiles
Digital presenceC-A-L Ranch Stores financial estimates
Financial estimateRevenue estimate
Valuation estimate
C-A-L Ranch Stores leadership team
Management profileNumber of profiles
C-A-L Ranch Stores funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
C-A-L Ranch Stores M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about C-A-L Ranch Stores
What does C-A-L Ranch Stores do?
C-A-L Ranch Stores is a regional retail chain that sells farm, ranch, home, and country lifestyle merchandise across 18 major product categories through its own brick-and-mortar stores and e-commerce website. The assortment includes farm and ranch equipment, firearms and shooting supplies, workwear, footwear, lawn and garden, pet and livestock supplies, outdoor living goods, tools, home improvement, and home and gift items. Supporting services include the Country Club loyalty rewards program, the C-A-L Ranch Rewards Mastercard, Layaway, in-store pickup, and a Pro Sales program for business buyers.
Is C-A-L Ranch Stores a public or private company?
C-A-L Ranch Stores is a private company. It is classified as corporate owned and is currently operating.
When was C-A-L Ranch Stores founded?
C-A-L Ranch Stores was founded in 1959. It employs 251 to 500 people.
Where is C-A-L Ranch Stores based?
C-A-L Ranch Stores is headquartered in Idaho Falls, United States, in the North America region.
How does C-A-L Ranch Stores make money?
One revenue line is on record: retail Merchandise Sales.
Who are C-A-L Ranch Stores's main competitors?
Direct peers on record are Tractor Supply Company, Coastal Farm & Ranch, Murdoch's Ranch & Home Supply, Runnings, Rural King, Blain's Farm & Fleet and Orscheln Farm and Home. Broad incumbents are Walmart, Amazon and Ace Hardware.
Does C-A-L Ranch Stores have an API?
No public API is recorded for C-A-L Ranch Stores.
What industry is C-A-L Ranch Stores in?
C-A-L Ranch Stores's product category is Ranch & Farm Retail. Its primary akta.pro industry code is CRAFABAI, Sporting Goods, Outdoor & Fitness Marketplaces. Its NAICS code is 444 and its SIC code is 3524.