Envirocycle Systems
Envirocycle Systems designs and sells premium outdoor composting tumblers and gardening products direct-to-consumer. Founded in 1991 in Magog, Quebec, the company serves home gardeners and urban residents across North America and the UK through its e-commerce site and Amazon UK.
- Company typePrivate
- Founded1991
- HeadquartersMagog, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Envirocycle Systems firmographics
Firmographics- Name
- Envirocycle Systems
- Legal name
- Envirocycle Systems Inc.
- Website
- https://envirocycle.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Envirocycle Systems designs and sells premium outdoor composting tumblers and gardening products direct-to-consumer. Founded in 1991 in Magog, Quebec, the company serves home gardeners and urban residents across North America and the UK through its e-commerce site and Amazon UK.
- Ownership category
- akta.pro rank
Envirocycle Systems industry classification
Industry- Product category
- Home Composting Equipment
- NAICS
- Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Compost Product Distribution, Retail & Landscape Supply (Bulk/Bagged) (BPALAEAI)
- akta.pro secondary industries
- Lawn Nutrition & Biostimulants (Compost Tea, Humic/Fulvic, Microbes) (HSAIAGAF), Compost & Compost Blends (AFABADAE)
Keywords
Where Envirocycle Systems is headquartered
LocationHeadquarters
- HQ city
- Magog
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Envirocycle Systems business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Hardware Sales: Primary revenue stream from selling composting tumbler systems and gardening products directly to consumers. One-time purchase model with no recurring fees. Products are priced at $349.99 to $489.99 with free shipping included.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Envirocycle Composter - Large outdoor composting system |
| One time/ perpetual license | Pay-as-you-go | Mini Composter - Compact outdoor composting system |
| One time/ perpetual license | Pay-as-you-go | Yin Yang Garden - 4-tier stacking planter |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Envirocycle Systems product offering
Product offeringCore offering
Envirocycle designs, manufactures, and sells outdoor composting tumbler systems with an integrated compost tea collection base, alongside a complementary 4-tier garden planter. The all-in-one systems convert household food scraps into usable compost and liquid fertilizer (compost tea) via a manual tumble and proprietary drain plug system, and are sold direct-to-consumer through the company's own e-commerce website, toll-free phone line, and Amazon.co.uk.
Product overview
Envirocycle Systems offers a focused portfolio of physical composting products centered around tumbler-style composters. The core offering consists of two composter models—the larger Composter (35 US Gallon drum capacity, $489.99) and the smaller Mini Composter (17 US Gallon capacity, $349.99)—both designed as all-in-one outdoor systems that convert food waste into compost and liquid fertilizer (compost tea). These are complemented by the Yin Yang Garden ($49.99), a 4-tier stacking planter that integrates with the composting system by allowing users to use finished compost for growing. All products are proudly manufactured in the USA from food safe, BPA-free materials and backed by a 5-year warranty. The company, operating since 1991, sells direct-to-consumer through its e-commerce platform and offers international shipping including a UK-specific composter variant.
Differentiator
Problem solved
Functional benefit
Brands
- Envirocycle Composter: The Most Beautiful Composter in the World - an innovative all-in-one outdoor composting system with 35 US Gallons drum capacity.
- Envirocycle Mini Composter
- Envirocycle Yin Yang Garden
Products and services
- Envirocycle Composter
Quantifiable outcome
- Composting cycle of 4-8 weeks to produce usable compost
- +2 more outcomes
Companies that use Envirocycle Systems
Customer profileSegments2 records
Ideal customer profiles1 record
Envirocycle Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Envirocycle Systems partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- AmazonminorAmazon serves as a marketing and sales platform partner. Envirocycle uses Amazon Remarketing Pixels to detect and collect information about Amazon customers visiting their website, enabling targeted advertising. Products are also available for purchase on Amazon.co.uk for UK customers.
- PinterestminorEnvirocycle uses Pinterest Conversion Tags and Pinterest Analytics to store and categorize data about visits to Pinterest pages and websites, enabling targeted marketing to Pinterest users interested in gardening and sustainability.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Envirocycle Systems competitors and assessment
Company assessmentBroad incumbents
- Gardener's Supply Company: Established garden supply retailer/manufacturer with compost tumblers and a wide range of home gardening products. Comparable as a DTC and catalog seller to sustainability-oriented home gardeners.
- Lifetime: Large US-based manufacturer of outdoor and home products, including composters. Broader portfolio but overlaps directly in residential outdoor composting equipment.
- Scotts Miracle-Gro: Dominant lawn and garden incumbent with broad distribution into the same home gardener demographic. Indirect competitive exposure through complementary lawn/garden product adjacencies.
Direct peers
- Mantis: Known for gardening and outdoor products including compost tumblers sold to home users. Competes in the same residential composting equipment space and adjacent lawn-and-garden category.
- Good Ideas: Maker of Compost Wizard and Jr. Compost Wizard tumbler-style composters, a long-standing residential composter brand sold through retail and online. Directly competitive in the home composter category.
- FCMP Outdoor: Manufacturer of outdoor compost tumblers and rain barrels, including the popular IM4000 dual-chamber composter. Closely comparable as a DTC and retail seller of residential composting equipment.
- Yimby Tumbler Composter: Direct competitor selling twin-chamber tumbling composters for residential use. Targets the same urban/suburban home composter buyer with similar capacity tumblers at comparable price points.
- Algreen: Manufacturer of rain barrels, compost bins, and outdoor gardening products sold through retail channels. Closely comparable as a residential composter/eco-garden hardware brand.
Emerging players
- Subpod: In-ground and bench worm-composting system targeting the same eco-conscious urban/suburban consumer. An emerging niche player addressing food waste composting with a different delivery mechanism.
- Lomi (by Pela): Electric indoor food waste composter sold DTC at premium pricing to sustainability-conscious households. Competes for the same 'composting at home' consumer use case via a different format.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Envirocycle Systems social profiles
Digital presenceEnvirocycle Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Envirocycle Systems leadership team
Management profileNumber of profiles
Envirocycle Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Envirocycle Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Envirocycle Systems
What does Envirocycle Systems do?
Envirocycle designs, manufactures, and sells outdoor composting tumbler systems with an integrated compost tea collection base, alongside a complementary 4-tier garden planter. The all-in-one systems convert household food scraps into usable compost and liquid fertilizer (compost tea) via a manual tumble and proprietary drain plug system, and are sold direct-to-consumer through the company's own e-commerce website, toll-free phone line, and Amazon.co.uk.
Is Envirocycle Systems a public or private company?
Envirocycle Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Envirocycle Systems founded?
Envirocycle Systems was founded in 1991. It employs 11 to 50 people.
Where is Envirocycle Systems based?
Envirocycle Systems is headquartered in Magog, Canada, in the North America region.
How does Envirocycle Systems make money?
One revenue line is on record: hardware Sales.
Who are Envirocycle Systems's main competitors?
Broad incumbents on record are Gardener's Supply Company, Lifetime and Scotts Miracle-Gro. Direct peers are Mantis, Good Ideas, FCMP Outdoor, Yimby Tumbler Composter and Algreen. Emerging players are Subpod and Lomi (by Pela).
Does Envirocycle Systems have an API?
No public API is recorded for Envirocycle Systems.
What industry is Envirocycle Systems in?
Envirocycle Systems's product category is Home Composting Equipment. Its primary akta.pro industry code is BPALAEAI, Compost Product Distribution, Retail & Landscape Supply (Bulk/Bagged), with a secondary code of HSAIAGAF, Lawn Nutrition & Biostimulants (Compost Tea, Humic/Fulvic, Microbes). Its NAICS code is 333112 and its SIC code is 3524.