Raptivity
Raptivity is a cloud-based eLearning interaction builder that enables instructional designers, corporate trainers, and higher-education faculty to create SCORM/xAPI-compliant interactive learning content without programming, using 19 pre-built game, quiz, and interactive display templates sold via self-serve subscription.
- Company typePrivate
- Founded2005
- HeadquartersPune, India
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Raptivity does
Raptivity is an eLearning interaction builder operated by Harbinger Systems Private Limited (part of the Harbinger Group) and headquartered in Pune, India, with a US office in Redmond, Washington. The product enables instructional designers, corporate trainers, and higher-education faculty to build visually engaging interactive learning content—games, quizzes, and interactive displays—without programming. The platform centers on 19 pre-built interaction templates and outputs content that is SCORM 1.2 and xAPI compliant, allowing direct upload and tracking within major Learning Management Systems including Moodle. Raptivity Linker extends the core product by chaining interactions into short 'learning arcs,' and a partnership with Quillionz adds AI-powered question generation that can be enhanced with Raptivity's interactive templates.
The product is sold via a self-serve, product-led growth motion through raptivity.com with a 14-day free trial and tiered subscriptions ($30/month, $75/quarter, $199/year). Discounts are available for educational institutions (25%) and bulk user orders of 5+ (10%). Marketing is driven by an eLearning blog, webinars featuring industry experts, conference presence (DevLearn, ATD TechKnowledge, Learning Solutions), a YouTube channel, a user-shared Interaction Showcase, and a channel partnership in Malaysia. The company serves customers in over 60 countries with a customer mix spanning named enterprise accounts (YUM Brands, Gensco) and long-tail individual instructional designers and educators.
Raptivity was founded in 2005 and built around patented technology invented by founder Dr. Vikas Joshi. The company has accumulated industry recognition including Brandon Hall, LearnX, and Deloitte Technology Fast 500 Asia Pacific awards across 2008-2013. It has no disclosed external funding and operates as a private subsidiary of the Harbinger Group.
Raptivity firmographics
Firmographics- Name
- Raptivity
- Legal name
- Harbinger Systems Private Limited
- Website
- https://raptivity.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Raptivity is a cloud-based eLearning interaction builder that enables instructional designers, corporate trainers, and higher-education faculty to create SCORM/xAPI-compliant interactive learning content without programming, using 19 pre-built game, quiz, and interactive display templates sold via self-serve subscription.
- Ownership category
- akta.pro rank
Raptivity industry classification
Industry- Product category
- eLearning Authoring Tools
- NAICS
- Business Schools and Computer and Management Training (6114)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Instructional Design & Storyboarding Platforms (EDAFAHAB)
- akta.pro secondary industries
- Live Polling, Quizzing & Formative Assessment Engagement Tools (EDAFAGAB), Assessments, Quizzes & Learning Analytics Tools (MPACALAK)
Keywords
Where Raptivity is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Raptivity business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Raptivity generates revenue through tiered subscription plans (Monthly, Quarterly, Annual) with different feature sets and storage allocations. The platform offers a free 14-day trial to drive conversion. Additional revenue comes from educational institution discounts and bulk discounts for multiple users.
- Per-User Licensing: The interactions created can be published for royalty-free distribution to unlimited learners. Revenue is generated from subscription plans rather than per-learner fees, allowing creators to scale their training without additional costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free 14-day trial with basic features |
| Subscription | Monthly | Monthly subscription for individual users |
| Subscription | Multi-year contract | Quarterly subscription with premium support |
| Subscription | Annual | Annual subscription with maximum value features |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Raptivity product offering
Product offeringCore offering
Raptivity is a cloud-based eLearning interaction builder that lets instructional designers, corporate trainers, and higher-education professors create visually engaging interactive learning content in minutes without programming or scripting. The platform delivers 19 pre-built interaction templates spanning games, quizzes, and interactive displays, with SCORM 1.2 and xAPI compliant output that integrates with all major LMSes for learner performance tracking. Interactions are mobile-ready, support multiple languages, and are sold via tiered subscriptions with a 14-day free trial.
Product overview
Raptivity is a single unified eLearning Interaction Builder product that provides 19 distinctive interactions for creating engaging online learning experiences. The core Raptivity platform (including Raptivity 2020 and Raptivity for Virtual Classroom versions) enables instructional designers and trainers to rapidly build interactive content without programming. The product portfolio includes game-based interactions (Balloon Pop, Dart Game, Super Goldio, Spin the Wheel, Reach Your Goal Faster), quiz-based interactions (Pin It, Open Book Challenge, Bowling Rush, Cheese Quest, Mountain Climb, Pizza Mania, Happy Meter, Vertical Parallax Assessment), and interactive displays (Videogenic, Panning Slides, Vertical Parallax, Horizontal Parallax, Layered Display, 360 Interaction). Raptivity Linker allows connecting interactions into learning arcs, while Quillionz integration provides AI-powered question generation. All content is SCORM and xAPI compliant for LMS integration.
Differentiator
Problem solved
Functional benefit
Brands
- Raptivity Linker: Solution for creating short interactive learning experiences and 'Learning Arcs'
- Interaction Flavors
- Raptivity for Virtual Classroom
Products and services
- Raptivity Interaction Builder Cloud-based eLearning interaction builder that lets instructional designers, corporate trainers, and higher-education professors create 19 distinctive interactive learning templates (games, quizzes, interactive displays) in minutes without programming; output is SCORM 1.2 and xAPI compliant and integrates with all major LMSes for learner performance tracking.
- Raptivity Linker Companion module for the Raptivity interaction builder that enables creators to connect multiple interactions into short interactive learning experiences and 'learning arcs' for sequenced microlearning or blended learning delivery.
Quantifiable outcome
- Learners can be distributed royalty-free across unlimited users with any subscription plan
- +1 more outcomes
Companies that use Raptivity
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Raptivity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature6 records
Raptivity partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- QuillionzcoreRaptivity and Quillionz have established a product integration partnership where Quillionz is used to create quiz content and Raptivity adds interactive elements. Educators can create quizzes with Quillionz using AI-powered question generation and then enhance them with Raptivity's interactive eLearning templates. Both products are SCORM and xAPI compliant, enabling comprehensive learning analytics.
- eLearning Minds MalaysiacoreeLearning Minds is Raptivity's channel partner in Malaysia. They have ranked Raptivity as the No. 1 tool in their channel partner rankings and exhibit Raptivity at regional education events like The Digital Education Show Asia 2014.
- LMS Platforms (Moodle, etc.)coreRaptivity's SCORM 1.2 and xAPI compliant outputs integrate seamlessly with all major Learning Management Systems including Moodle, enabling organizations to track learner performance and engagement data within their existing LMS infrastructure.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Raptivity competitors and assessment
Company assessmentDirect peers
- Articulate: Maker of Storyline and Rise, the dominant cloud and desktop eLearning authoring suites. Articulate is the most direct competitor to Raptivity's interactive content creation use case, especially at the self-serve individual tier, but bundles a wider authoring workflow around its interaction capabilities.
- Gomo Learning: Gomo is a cloud-native, multi-device eLearning authoring and delivery platform with strong interactive content capabilities. Targets the same L&D and training buyer as Raptivity and competes on ease of use and responsive design.
- iSpring Solutions: iSpring Suite offers PowerPoint-based eLearning authoring with rich interactive quiz and simulation features. It targets the same instructional designer persona with similar SCORM/xAPI outputs and royalty-free learner distribution model.
- Elucidat: Cloud-based eLearning authoring platform aimed at enterprise L&D teams for rapid interactive course creation. Directly competes with Raptivity in serving instructional designers seeking no-code interactivity and LMS-compliant output.
- Lectora (by Trivantis/Element 451): Lectora is a long-standing desktop and cloud eLearning authoring tool with built-in interactivity, quizzes, and SCORM/xAPI compliance. Targets a similar buyer profile (corporate trainers, instructional designers) with a broader authoring scope than Raptivity.
- dominKnow: dominKnow | ONE is a cloud-based LCMS/eLearning authoring platform with strong interactive content capabilities and SCORM/xAPI output. Competes directly with Raptivity in the mid-market and enterprise tier for interactive course development.
Emerging players
- LearnDash: LearnDash is a WordPress-based LMS with course building and interactive quiz capabilities. Overlaps with Raptivity on the LMS-integrated quiz and interactive content layer, particularly in the WordPress/Higher-Ed ecosystem where Raptivity also supports embedding.
- Coursebox: Coursebox is an AI-driven course creation platform with built-in quiz, video, and interactive content generation. Represents the emerging wave of AI-native authoring tools that could directly compete with Raptivity's pre-built interaction library.
- Kahoot!: Kahoot! provides game-based learning, quizzes, and interactive learning experiences used heavily in K-12, higher-ed, and corporate training. Competes with Raptivity in the game-based formative assessment and engagement space, but with a much broader consumer and education user base.
Broad incumbents
- Adobe (Captivate): Adobe Captivate is a long-standing eLearning authoring tool with built-in interactive and quiz features, backed by Adobe's broader creative and enterprise software portfolio. Competes with Raptivity on the same corporate training and higher-ed buyer, but at a much larger scale and brand.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Raptivity social profiles
Digital presenceRaptivity compliance and trust
Trust signalCompliance2 records
Raptivity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raptivity leadership team
Management profileNumber of profiles
Profiles5 records
Raptivity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raptivity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raptivity
What does Raptivity do?
Raptivity is a cloud-based eLearning interaction builder that lets instructional designers, corporate trainers, and higher-education professors create visually engaging interactive learning content in minutes without programming or scripting. The platform delivers 19 pre-built interaction templates spanning games, quizzes, and interactive displays, with SCORM 1.2 and xAPI compliant output that integrates with all major LMSes for learner performance tracking. Interactions are mobile-ready, support multiple languages, and are sold via tiered subscriptions with a 14-day free trial.
Is Raptivity a public or private company?
Raptivity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Raptivity founded?
Raptivity was founded in 2005. It employs 51 to 100 people.
Where is Raptivity based?
Raptivity is headquartered in Pune, India, in the Asia region.
How does Raptivity make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are per-User Licensing.
Who are Raptivity's main competitors?
Direct peers on record are Articulate, Gomo Learning, iSpring Solutions, Elucidat, Lectora (by Trivantis/Element 451) and dominKnow. Emerging players are LearnDash, Coursebox and Kahoot!. Adobe (Captivate) is listed as a broad incumbent.
Does Raptivity have an API?
No public API is recorded for Raptivity.
What industry is Raptivity in?
Raptivity's product category is eLearning Authoring Tools. Its primary akta.pro industry code is EDAFAHAB, Instructional Design & Storyboarding Platforms, with a secondary code of EDAFAGAB, Live Polling, Quizzing & Formative Assessment Engagement Tools. Its NAICS code is 6114 and its SIC code is 7372.