What NEW Water does

NEW Water is the public-facing brand of the Green Bay Metropolitan Sewerage District, a special-purpose local government entity that has provided municipal wastewater treatment across Northeast Wisconsin since 1931. It operates two treatment facilities — the Green Bay Facility, cleaning approximately 41 million gallons per day, and the De Pere Facility, treating approximately 8 million gallons per day — connected by an interceptor sewer network with 23 lift and meter stations across a 285-square-mile service area. The core technology stack centers on the R2E2 (Resource Recovery and Electrical Energy) solids handling facility, which combines anaerobic digestion with fluidized-bed incineration to recover biogas, supply roughly 40% of the Green Bay Facility's electricity, and accept high-strength hauled industrial waste; supporting systems include a UV disinfection system at De Pere, a fluidized-bed incinerator with multi-pollutant air emissions control, and an Industrial Pretreatment Program issuing permits to Significant Industrial Users.

The business model is a regulated utility rate-base model: revenue is generated through sewer service charges billed to municipal, industrial, and residential customers across the service area, supplemented by government grants and Clean Water Fund loans (EPA, WDNR, Fund for Lake Michigan, Ducks Unlimited, GLRI) that finance capital improvements, plus resource-recovery by-product revenue from biosolids processing (~33,570 tons in 2022, of which ~9% was landfilled). Adjacent programs — the Aquatic Monitoring Program (37+ years, one of the largest Great Lakes datasets), the Adaptive Management / Silver Creek Pilot Project (avoiding an estimated $300M treatment upgrade), watershed stewardship campaigns, and educational outreach (tours, STEM/STEAM Superheroes Camp, Youth Apprenticeship) — extend the utility's footprint but are funded as public-good activities rather than commercial revenue streams. The utility holds a Triple A Moody's rating, has earned 12+ consecutive years of NACWA Platinum Awards for permit compliance at the Green Bay Facility, and was recognized as a Water Resources Utility of the Future Today in 2016.

Name

NEW Water

Legal name

Green Bay Metropolitan Sewerage District

Website

https://newwater.us

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

101–250 employees

Short description

NEW Water is the public brand of the Green Bay Metropolitan Sewerage District, a government utility providing municipal wastewater treatment to Northeast Wisconsin across a 285-square-mile service area via the Green Bay and De Pere treatment facilities, the R2E2 resource-recovery plant, and a regional watershed monitoring and education program.

Ownership category

akta.pro rank

Product category

Municipal Wastewater Treatment & Resource Recovery

NAICS

Sewage Treatment Facilities (221320), Water, Sewage and Other Systems (2213), Water Supply and Irrigation Systems (221310), Water Supply and Irrigation Systems (22131), Sewage Treatment Facilities (22132)

SIC

Water Supply (4941), Sanitary Services (4950), Electric, Gas & Sanitary Services (4900), Water, Sewer, Pipeline, Comm & Power Line Construction (1623)

akta.pro primary industry

Water Reclamation & Reuse Production (Tertiary/Advanced Treatment) (EUANADAD)

akta.pro secondary industries

Design & Engineering for Renewal/Expansion (Pipelines, Pump Stations, Treatment Plants) (EUANALAD), Advanced Treatment & Purification Utilities (MF/UF, RO, AOP, UV) (EUANAGAD)

Keywords

• Municipal wastewater treatment
• Biosolids resource recovery
• Industrial pretreatment programs
• Sewer utility services
• Watershed management programs

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Sewer Service Charges: Sewer service fees billed to municipal and industrial customers across a 285-square mile service area. Customers periodically ask 'How much do I pay for NEW Water's services?' indicating rate-based billing to customers.
2. Government Grants and Clean Water Fund Loans: Receipt of EPA grants, Great Lakes Restoration Initiative grants, Wisconsin Coastal Management Grants, Ducks Unlimited funding, Fund for Lake Michigan grants, and Clean Water Fund Program loans to finance capital improvements (e.g., $1.6M EPA grant and $240K Ducks Unlimited for Silver Creek Project).
3. Resource Recovery / Biosolids By-product Revenue: Resource recovery activities (R2E2) produce about 40% of the Green Bay Facility's electricity needs, reduce energy expenditures, and create fertilizer products referenced as bringing in 'additional revenue'; high-strength hauled waste program reduces industry disposal costs.
4. Significant Industrial User Permits / Pretreatment Program: Under Wisconsin State Statutes, NEW Water issues permits to Significant Industrial Users for environmental regulation compliance, supporting pretreatment program operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

NEW Water is a government sewerage utility that provides municipal wastewater collection, treatment, and resource recovery for Northeast Wisconsin. It operates the Green Bay Facility (treating ~41 MGD) and the De Pere Facility (treating ~8 MGD), supported by the R2E2 Resource Recovery and Electrical Energy facility that converts biosolids into biogas energy and accepts high-strength hauled industrial waste. Wrapped around these treatment operations are monitoring, watershed, pretreatment, and public education programs.

Product overview

NEW Water is the public-facing brand of the Green Bay Metropolitan Sewerage District, a water resource utility serving Northeast Wisconsin since 1931. Its offering is structured as a core treatment platform plus an integrated set of programs and outreach modules: two physical treatment plants (the Green Bay Facility, treating approximately 41 million gallons/day, and the De Pere Facility, treating approximately 8 million gallons/day and discharging to the Fox River), anchored by the R2E2 resource-recovery solids facility that combines anaerobic digestion with fluid-bed incineration. Wrapped around those plants are capital improvement projects (Downtown Interceptors Renewal, East River Lift Station Improvements, the Facility Plan, Open for Business), monitoring and watershed programs (Aquatic Monitoring Program, Inflow & Infiltration, NEW Watershed Program, Pretreatment Program, Pollution Prevention Initiatives, Adaptive Management Program, Water Reuse Project, Green Infrastructure Initiatives, COVID-19 Wastewater Monitoring), and a public education and outreach portfolio (Public Tours, STEM/STEAM Superheroes Camp, Youth Apprenticeship Program, Love Your Pipes/Flush Fighters, #LoveYourWatershed, World Water Day & NEW Watershed Champion Award, Industrial Achievement Award Program, and The Wave Newsletter). All programs are operated under Wisconsin DNR permits, and the utility has been recognized as a NACWA Water Resources Utility of the Future Today in 2016.

Differentiator

Problem solved

Functional benefit

Brands

• R2E2 (Resource Recovery and Electrical Energy): Solids handling and resource recovery facility brand launched in 2015 and brought online in 2018; uses anaerobic digestion and fluidized-bed incineration to recover energy and nutrients from biosolids
• NEW Watershed Program
• Love Your Pipes / #LoveYourWatershed

Products and services

• Green Bay Facility wastewater treatment Primary wastewater treatment service delivered through the Green Bay Facility, cleaning approximately 41 million gallons of water per day for residential, commercial, and industrial customers across the Green Bay Metropolitan Sewerage District service area; operated under WDNR WPDES permit with 12+ consecutive years of 100% permit compliance (NACWA Platinum Award).
• De Pere Facility wastewater treatment Secondary wastewater treatment service delivered through the De Pere Facility, treating approximately 8 million gallons per day with effluent discharged to the Fox River; equipped with a UV disinfection system installed in 2014 that delivers an estimated 50% energy savings.
• R2E2 Resource Recovery and Electrical Energy (solids handling and biogas energy recovery) Solids handling and resource recovery service that combines fluidized-bed incineration with anaerobic digestion to convert biosolids into biogas, supplying approximately 40% of the Green Bay Facility's electricity and recovering heat for building heat, biosolids drying, and digester heating; accepts high-strength hauled waste from industries (boosting digester gas production by 25%) and recovers nutrients for fertilizer by-products.
• Aquatic Monitoring Program Long-running (37+ seasons since 1986) water quality monitoring service for the Bay of Green Bay supporting WDNR permit compliance, Brown County Department of Health, EPA, U.S. Geological Survey, Wisconsin Sea Grant Institute, and University of Wisconsin campuses; operates the Bay Guardian workboat and has collected over five million pieces of water-quality data.
• Pretreatment Program and Significant Industrial User (SIU) Permitting Regulatory permitting and pretreatment service issuing SIU permits under Wisconsin State Statutes to industrial and commercial customers (paper, packaging, chemicals, food processing, dairy, aviation); recognizes top performers with annual Gold, Silver, Platinum, and Zero Discharger Awards and protects the local wastewater system from high-strength industrial discharges.
• NEW Watershed Program (Adaptive Management phosphorus reduction) Watershed-based phosphorus and sediment reduction service that combines best management practice implementation, wetlands, cover crops, and farm demonstrations across the Silver Creek and broader Fox River watershed; achieves regulatory compliance (NR217) at lower cost than end-of-pipe treatment, with funding from EPA, WDNR, Ducks Unlimited, Fund for Lake Michigan, and the Great Lakes Restoration Initiative.
• Inflow & Infiltration (I&I) Program Service addressing clear water entering the sanitary sewer system through public education and infrastructure tracking, reducing inflow and infiltration across the 285-square-mile service area and supporting compliance with the Wisconsin DNR Sanitary Sewer Overflow (SSO) Rule and Capacity, Management, Operations and Maintenance (CMOM) planning.
• COVID-19 Wastewater Monitoring Public health surveillance service in which the Field Services team preserves and submits weekly wastewater samples to the Wisconsin COVID-19 Wastewater Monitoring Network for SARS-CoV-2 testing, with results entered into state and national databases and recognized by the CDC.

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

19 partnerships are on record, tiered flagship, moderate and core.

• NASAflagshipStrategic or Co-development Partner · 1 January 2019NEW Water joined forces with NASA to further scientific knowledge of cyanobacteria (blue-green algae). U.S. Senator Tammy Baldwin visited in September 2019 for a panel discussion with UW-Green Bay leaders, followed by a brief tour of the lower Bay of Green Bay.
• University of Wisconsin-Milwaukee Zilber School of Public HealthmoderateStrategic or Co-development Partner · 1 January 2018Joint study with Wisconsin DNR and UW-Milwaukee Zilber School of Public Health on cyanotoxins present along the shoreline at Bay Beach; data indicated presence of cyanotoxins harmful to humans and animals.
• Oneida NationflagshipStrategic or Co-development Partner · 1 January 2015Partner on the Silver Creek Pilot Project, a 4,800-acre sub-watershed within the Fox River watershed. Oneida contributes water resources staff (Jim Snitgen, Jason Spiegel, Tony Kuchma, Michael Arce), classroom space, and field sites for the Silver Creek C.R.E.W. student monitoring program. Recognized annually with Certificates of Appreciation at World Water Day.
• Oneida Nation High School and Bay Port High SchoolmoderateImplementation/ SI/ Consulting Partner · 1 January 2015Oneida HS teacher Becky Nutt (and later Greg Holder) and Bay Port HS teacher Whitney Barnes (and later Bryanna Kenno, Ryan Weed) selected students for the Silver Creek C.R.E.W. (Committed to Restoring and Enhancing our Waters) annual student monitoring program.
• Miron ConstructioncoreImplementation/ SI/ Consulting Partner · 1 January 2014NEW Water awarded Miron Construction a $6.2 million contract for the primary switch gear and utility relocation for the new R2E2 solids handling facility, with primary switch gear construction and air permits underway in 2014.
• CH2M HILLcoreStrategic or Co-development Partner · 14 May 2013CH2M HILL served as NEW Water's design consultant on the R2E2 solids handling facility. After a value engineering review yielding $2 million in capital cost reductions, CH2M HILL and NEW Water staff proceeded to detailed design, including the fluid bed incinerator system and dewatering centrifuges.
• Red Oak ConsultingmoderateImplementation/ SI/ Consulting PartnerRed Oak is leading the Rate Methodology Study to update a methodology in place for nearly 30 years. Red Oak consulted with a Stakeholder Advisory Group (SAG), narrowed alternatives to four, and analyzed annual revenue requirements, cost allocations, and rates for each alternative, with recommendations presented to the Commission for a vote.
• Green Bay Water UtilityflagshipStrategic or Co-development PartnerCo-host of the annual World Water Day event and NEW Watershed Champion Award since 2014. Partners on water education and phosphorus reduction: 'we are partnering with NEW Water to keep phosphorous out of our watershed.' Joint appearances by General Manager Nancy Quirk and Executive Director Tom Sigmund at federal site visits (e.g., EPA Assistant Administrator David Ross in 2019).
• University of Wisconsin-Green BaycoreStrategic or Co-development PartnerCo-hosted Girl Scouts 'Wonders of Water' badge program since 2016; 17th Biennial Seminar on Water Resources and Environmental Management; NASA cyanobacteria panel discussions. NEW Water staff also supported the University of Wisconsin Sea Grant Institute's 'State of the Bay' report using Aquatic Monitoring Program data.
• Fox-Wolf Watershed AlliancemoderateStrategic or Co-development PartnerCoordinated volunteer aesthetics monitoring and watershed advocacy; NEW Water Water Resources Specialist Tracy Valenta serves on the Fox Wolf Watershed Alliance Board.
• Wisconsin Department of Natural Resources (WDNR)flagshipStrategic or Co-development PartnerWDNR issues NEW Water's wastewater discharge permits and was honored as 2019 NEW Watershed Champion for leadership on the Lower Fox River PCB Cleanup Project (39-mile sediment remediation, 6M+ cubic yards dredged, 975+ acres capped/sand-covered). WDNR also approved Adaptive Management as alternative to phosphorus treatment upgrade.
• Lower Fox River Remediation LLCmoderateImplementation/ SI/ Consulting PartnerConducts the Fox River Cleanup Project for PCB remediation under WDNR and EPA oversight; recognized with WDNR at 2019 World Water Day event.
• Boys & Girls Club of Greater Green BaycoreGTM or Marketing PartnerCo-hosts the annual STEM Superheroes Summer Camp since 2016, with costumed NEW Water staff ('Commander Clean Water,' 'Sinister Sediment,' 'Watershed Warrior Woman') teaching science, technology, engineering, and mathematics; children earn 'Defenders of the Bay' certificates. Funded by Central States Water Environment Association Wisconsin Section grant.
• Children's Museum of Green BaymoderateGTM or Marketing PartnerHosts NEW Water's educational displays (e.g., 'toilet on wheels' display for Fix a Leak Week) and serves as a 2019 STEM Superheroes Camp partner.
• Einstein Project / Greater Green Bay STEM NetworkmoderateGTM or Marketing Partner2018 NEW Watershed Champion Kelly Ellis founded the Greater Green Bay STEM Network and led the Einstein Project. NEW Water supports the Ecosystems Unit and offers talks at Green Bay area schools on water quality issues; appeared at Einstein Science Fair at Shopko Hall.
• Brown County (Resource Recovery / Land & Water Conservation)coreStrategic or Co-development PartnerBrown County partners with NEW Water on Household Hazardous Waste Awareness Week, the Lower Fox River Farm Demonstration Network, and capital projects; County Conservationist serves as Director of the Brown County Land & Water Conservation Department supporting the watershed program.
• Green Bay Area Chamber of CommercemoderateGTM or Marketing PartnerPartnership on the Youth Apprenticeship Program (the first of its kind in Wisconsin, with first graduate Brandon Burton in 2014) and on the 'Find Your Inspiration' annual event engaging more than 3,000 middle school students. The Chamber named Tracy Valenta 'Young Professional of the Year' in 2013.
• Wisconsin Department of Natural Resources / EPA / Fox River Natural Resources Trustee CouncilmoderateStrategic or Co-development PartnerNEW Water partners with Wisconsin DNR, EPA, wastewater utilities, and the water coalition on PFAS pollution minimization efforts, including wastewater sampling and treatment research.
• U.S. Senator Tammy Baldwin / U.S. Rep. Reid Ribble / U.S. Rep. Mike Gallagher / State Rep. Staush Gruszynski / Mayor Jim Schmitt / County Exec. Troy StreckenbachmoderateOthersNEW Water hosts federal, state, and local officials at the facility for tours and testimony; Executive Director Tom Sigmund testified before the U.S. Senate Water and Wildlife Subcommittee (Dec 2014) and the Wisconsin DNR. Congressman Reid Ribble was 2016 NEW Watershed Champion for his 'Save the Bay' initiative. Rep. Mike Gallagher participated in 2019 World Water Day. Senator Tammy Baldwin led 2019 cyanobacteria panel with NASA.

Scale indicators13 records

Recent moves6 records

Expansion highlights2 records

Others

• Suez Water Technologies & Solutions (Veolia):
• NACWA (National Association of Clean Water Agencies): Industry trade association of which NEW Water is an active member and award recipient (Platinum Awards, President's Award). Functions as the industry body defining the Water Resources Utility of the Future program and setting benchmarking standards NEW Water publicly exceeds.

Direct peers

• Clean Water Services (Washington County, OR): Special-purpose district serving Washington County, Oregon with water resource recovery, watershed-based permitting, and a nationally recognized 'utility of the future' approach (Water Environmental Federation recognition). Direct match for NEW Water's Utility of the Future positioning and integrated watershed model.
• DC Water: DC Water and Sewer Authority operates the advanced Blue Plains Advanced Wastewater Treatment Plant — one of the world's largest, with biosolids-to-energy via CAMBI thermal hydrolysis. Strong comparator for resource recovery economics, large-scale nutrient removal, and watershed-level programs (e.g., DC Clean Rivers).
• Boston Water and Sewer Commission / MWRA: Massachusetts Water Resources Authority runs the Deer Island Treatment Plant serving greater Boston, with combined sewer overflow programs and biosolids management. Comparable scale, government/quasi-government structure, and CSO/watershed program focus.
• Metropolitan Water Reclamation District of Greater Chicago (MWRD): Large special-purpose government sewerage district serving the Chicago region with the Stickney, Calumet, and other water reclamation plants. Comparable as a tax-cap-limited government utility running large-scale treatment, resource recovery, and watershed/stormwater programs.
• Upper Blackstone Water Pollution Abatement District: Massachusetts wastewater district serving greater Worcester with advanced treatment and biosolids management. Comparable as a regional, government-district water resource recovery utility with nutrient removal and resource-recovery operations.
• Milwaukee Metropolitan Sewerage District (MMSD): Wisconsin's other major metropolitan sewerage district, operating the Jones Island and South Shore water reclamation facilities serving the Milwaukee area. Closest direct comparator: same state, same government-utility structure, same regulator (WDNR), and similar resource-recovery and watershed programs.

Broad incumbents

• Hyperion Water Reclamation Plant (LA Sanitation): City of Los Angeles's flagship wastewater facility — one of the largest in the world, with full-scale resource recovery (biogas, recycled water, biosolids). Broad incumbent comparator at much larger scale; useful for benchmarking treatment capacity and resource recovery economics.
• Veolia North America (Veolia Environnement): Private operator providing outsourced O&M, biosolids management, and resource recovery services to municipal water and wastewater utilities across North America. Broad incumbent offering the same underlying treatment and resource-recovery services NEW Water delivers in-house, often under contract with comparable districts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NEWWater_WI
• YouTubeyoutube.com/user/gbmsd
• Facebookfacebook.com/GreenBayMetropolitanSewerageDistrict
• LinkedInlinkedin.com/company/newwater-wi
• Instagraminstagram.com/newwater_wi

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEW Water