The Comms Guys
The Comms Guys is a privately-held UK-headquartered (founded 2011) telecommunications reseller delivering hosted VoIP, SIP trunking, PBX, broadband, mobile, and landline services to SMB and mid-market customers in the UK and US via a sales-led direct engagement model with proprietary billing and a Price Beat Promise.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Comms Guys does
The Comms Guys is a privately-held UK-headquartered telecommunications services provider founded in 2011, operating from London with additional sales offices in New York and Orlando, Florida. The company delivers a full-stack business communications portfolio centered on hosted VoIP (a cloud-hosted phone system with web portal administration, mobile app, UCplus CRM integration suite, and remote diagnostics), complemented by SIP trunking, on-premise PBX systems (Avaya, NEC, Panasonic, Cisco, Siemens, Mitel), business broadband (resold from BT Wholesale, TalkTalk Business, and Virgin Media Business), mobile solutions across all five major UK networks (O2, Vodafone, Three, EE, BT Mobile), traditional landlines (ISDN2/ISDN30 via Openreach), and a proprietary billing platform inherited from the founder's prior ebillz system. Underlying technology includes Carrier Pre Selection for call routing, per-second billing, and direct Openreach portal integration for line provisioning and engineering scheduling.
Revenue is generated through a layered model combining recurring monthly subscriptions (line rental, mobile packages from £9.99 to £27.99/month, virtual answering service tiers from £50 to £160/month, maintenance SLAs), usage-based call charges, hardware sales (Fanvil VoIP handsets), professional services (project management for office moves and installations), and affiliate referral income from utilities switching (35% average claimed savings). The go-to-market is sales-led, with direct phone engagement (UK 020 3195 2222, US 212 960 8323 / 321 777 4949), free bill comparison and tariff analysis as lead generation, and a Price Beat Promise guaranteeing to beat any like-for-like UK provider rate. Customers are predominantly UK and US SMBs and mid-market businesses ranging from single-user start-ups to 150-user phone systems, with named clients across education, recruitment, hospitality, manufacturing, fashion, finance, and IT verticals.
The company is led by Managing Directors Howard Chaplin (former ebillz platform owner with 8 years at BP) and Luke Chaplin, supported by a small sales, technical support, and administration team. Strategic positioning emphasizes ISDN-to-VoIP migration ahead of the 2025 UK ISDN switch-off, vertical specialization (recruitment via Bullhorn integration, plus schools, hotels, country clubs), and unified billing across landline, mobile, and utilities — though the business has no external funding, no disclosed revenue, and operates at a sub-50 headcount scale that constrains the speed of geographic and product expansion.
The Comms Guys firmographics
Firmographics- Name
- The Comms Guys
- Legal name
- The Comms Guys Limited
- Website
- https://thecommsguys.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Comms Guys is a privately-held UK-headquartered (founded 2011) telecommunications reseller delivering hosted VoIP, SIP trunking, PBX, broadband, mobile, and landline services to SMB and mid-market customers in the UK and US via a sales-led direct engagement model with proprietary billing and a Price Beat Promise.
- Ownership category
- akta.pro rank
The Comms Guys industry classification
Industry- Product category
- Business Telecommunications Services
- NAICS
- All Other Telecommunications (5178), Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712), Telephone Call Centers (56142)
- SIC
- Services-Telephone Interconnect Systems (7385), Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- Cloud PBX & Hosted Telephony (HDAIAHAB)
- akta.pro secondary industries
- Dedicated Internet Access (DIA) & Business Broadband (HDAIAFAD), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
Keywords
Where The Comms Guys is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
The Comms Guys business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Line Rental: Monthly recurring revenue from line rental services for BT/Openreach lines, ISDN2, ISDN30, and SIP trunks.
- Call Charges: Charges for landline calls using Carrier Pre Selection (CPS) with per-second billing. VoIP calls between sites on same network are free.
- Virtual Answering Service: Monthly subscription packages (Reception Service £50/mo, Fully Managed £85/mo, 24/7 Fully Managed £160/mo) plus setup fees and per-minute charges.
- Mobile Solutions: Monthly rolling mobile packages on O2, Vodafone, Three, EE, BT mobile networks. SIM-only 30-day terms available.
- Utilities: Gas and electricity savings services. Average saving reported as 35% per month for customers.
- Equipment Sales: Sale of VoIP handsets (Fanvil X3, X7), business telephone systems (Avaya IP500, NEC SV8100/SV9100, Panasonic KX-TDA30).
- Project Management Services: Office relocation, new equipment installation, and training services with organised project management approach.
- Maintenance Packages: Remote diagnostics, administration software, on-site engineer visits, and SLA agreements for ongoing system support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | White Tip - Reception Service (Standard Office Hours) |
| Subscription | Monthly | Tiger - Fully Managed Service |
| Subscription | Monthly | Great White - 24/7 Fully Managed |
| Subscription | Monthly | SIM-Only Low User Bundle |
| Subscription | Monthly | Unlimited Data/Calls/Text Bundle |
| Subscription | Monthly | Voicemail to Email Service |
| Unit Pricing | Pay-as-you-go | Professional Voice Recordings |
| Other | Other | Price Beat Promise |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
The Comms Guys product offering
Product offeringCore offering
The Comms Guys is a telecommunications provider selling hosted VoIP cloud phone systems, on-premise PBX phone systems, SIP trunking, business broadband, landlines, and business mobile packages to UK and US businesses. It bundles these with installation, maintenance, a proprietary billing platform, and cost-comparison services.
Product overview
The Comms Guys offers a unified telecommunications portfolio built around a core Hosted VoIP cloud phone system complemented by on-premise PBX options (Business Telephone Systems), SIP Trunking, and traditional Landline services. Their product suite integrates broadband connectivity (Business Broadband), mobile solutions across major UK networks, and value-added services including Virtual Answering Service, Utilities, VoIP Handsets, a Web Portal for system management, User Management tools, and Number procurement/porting. Supporting services include Project Management, Maintenance with SLA guarantees, Remote Support, and a proprietary Billing Platform. The architecture is designed for businesses transitioning from ISDN to VoIP, with options ranging from fully cloud-hosted (Hosted VoIP) to hybrid SIP trunking for existing PBX systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Hosted VoIP A virtual cloud-hosted phone system providing full office phone functionality with cloud flexibility, including auto attendant/IVR, call queuing, hunt groups, conferencing, call reporting, voicemail, out-of-hours routing, paging, and mobile app credentials for Android and iPhone. Aimed at businesses seeking a scalable cloud phone system.
- Business Broadband Business internet connectivity solutions including LLU, ADSL2+, FTTC, EoFTTC/GEA, EFM, and Fibre Leased Lines up to 10Gbps, offered through BT Wholesale, TalkTalk Business, and Virgin Media Business.
- SIP Trunking Voice over IP trunking service that replaces ISDN lines by connecting existing phone systems to broadband. Channels cost approximately one-third of ISDN pricing, with features including number portability and business resilience.
- Business Telephone Systems On-premise PBX phone systems including Avaya IP500, NEC SV9100, NEC SV8100, Panasonic KX-TDA series, Cisco, Siemens, and Mitel, covering new installations, upgrades, and maintenance for systems ranging from small SME to enterprise.
- Mobile Solutions Business mobile packages across O2, Vodafone, Three, EE, and BT Mobile networks with unified billing alongside landline services, including SIM-only 30-day rolling contracts and unlimited data/calls/text bundles.
- Landlines Traditional and digital landline services including ISDN2 (2-8 lines/users) and ISDN30 (10+ lines/users) via Openreach, with online access to engineer scheduling and fault management.
- Business Calls Landline call cost reduction service using Carrier Pre Selection (CPS), routing calls through preferred network carriers based on cost and quality with per-second billing.
- Virtual Answering Service Three-tier virtual receptionist service: Reception Service (standard office hours), Fully Managed (extended hours with FAQ training), and 24/7 Fully Managed (round-the-clock). Handles call taking, message capture, and customer service delivery.
- Utilities Gas and electricity cost reduction service with free bill comparison, with average customer savings reported at approximately 35% per month compared to previous providers.
- VoIP Handsets Physical VoIP phone hardware including Fanvil X-series devices (e.g. Fanvil X3/X3G, X7) with HD Voice technology and LCD colour screens, targeted at office workers and call attendants.
- Numbers UK and international telephone number procurement and porting service offering geographic, non-geographic (0844, 0345, 0800), and international numbers across 40+ countries with customizable routing via the portal.
- Maintenance Ongoing support and maintenance packages for installed phone systems including NEC, Panasonic, and Avaya, featuring remote diagnostics (98% of issues resolved remotely), on-site engineer visits, administration software, and SLA-based service level agreements.
- Project Management Structured implementation service covering office relocations, new equipment installations, and staff training, including fact-finding meetings, product matching, recommendation delivery, and ongoing support coordination.
- Billing Platform Customized billing and reporting platform designed by Howard Chaplin (ex-owner of ebillz), providing itemized bills, cost summaries, top-10 reports, graphs, and department/extension-level call reporting, plus free bill analysis and comparison against current provider rates.
- Remote Support Remote technical support service allowing engineers to dial into systems for diagnostics and configuration changes without site visits.
Quantifiable outcome
- 98% of service calls resolved remotely
- +4 more outcomes
Companies that use The Comms Guys
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles2 records
The Comms Guys technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
The Comms Guys partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major and minor.
- HubSpot Inc.coreCRM provider used for managing prospective and existing customer relationships. Personal data transferred outside EEA under EU standard contractual clauses via data processing addendum.
- BullhorncoreCRM integration for recruitment customers. Supports address book search, click-to-dial, caller details preview, and auto screen pop of contact pages via UCplus platform.
- Openreach (BT)coreDirect portal access for ordering lines, scheduling engineers, running line tests, and diagnosing faults. All landlines sourced through Openreach.
- BT WholesalemajorReseller of EFM, GEA, and Fibre broadband services. Uses Openreach infrastructure and man-power for delivery and support.
- TalkTalk BusinessmajorReseller of competitively priced EFM, EoFTTC, and fibre propositions. Uses Openreach infrastructure similar to BT Wholesale.
- Virgin Media BusinessminorAlternative fibre leased line provider used when Virgin Media is 'on-net', offering credible alternative to Openreach-supported solutions.
- AvayacoreEquipment manufacturer partner. Supplies Avaya IP500 phone systems as part of business telephone system portfolio.
- NECcoreEquipment manufacturer partner. Full NEC range offered including UNIVERGE SV9100 and SV8100 systems.
- PanasoniccoreEquipment manufacturer partner. Full Panasonic range offered including KX-TDA30 Digital Hybrid System.
- O2majorMobile network operator partner. Business mobile packages available on O2 network including unlimited special tariff.
- VodafonemajorMobile network operator partner. Business mobile packages available on Vodafone network including unlimited special tariff.
- ThreeminorMobile network operator partner referenced in mobile solutions offerings.
- EEminorMobile network operator partner referenced in mobile solutions offerings.
- BT MobileminorMobile network operator partner referenced in mobile solutions offerings.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
The Comms Guys competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
The Comms Guys social profiles
Digital presenceThe Comms Guys financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Comms Guys leadership team
Management profileNumber of profiles
Profiles7 records
The Comms Guys funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Comms Guys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Comms Guys
What does The Comms Guys do?
The Comms Guys is a telecommunications provider selling hosted VoIP cloud phone systems, on-premise PBX phone systems, SIP trunking, business broadband, landlines, and business mobile packages to UK and US businesses. It bundles these with installation, maintenance, a proprietary billing platform, and cost-comparison services.
Is The Comms Guys a public or private company?
The Comms Guys is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Comms Guys founded?
The Comms Guys was founded in 2011. It employs 11 to 50 people.
Where is The Comms Guys based?
The Comms Guys is headquartered in London, United Kingdom, in the Europe region.
How does The Comms Guys make money?
Eight revenue lines are on record. Line Rental is the primary driver. The others are call Charges, virtual Answering Service, mobile Solutions, utilities, equipment Sales, project Management Services and maintenance Packages.
Does The Comms Guys have an API?
No public API is recorded for The Comms Guys.
What industry is The Comms Guys in?
The Comms Guys's product category is Business Telecommunications Services. Its primary akta.pro industry code is HDAIAHAB, Cloud PBX & Hosted Telephony, with a secondary code of HDAIAFAD, Dedicated Internet Access (DIA) & Business Broadband. Its NAICS code is 5178 and its SIC code is 7385.