Erakulis

What Erakulis does

Erakulis is a consumer-facing holistic wellness platform that combines fitness, nutrition, and sleep tracking within a single mobile and web application. Founded by Cristiano Ronaldo and launched on April 3, 2024, the company operates as ERAKULIS, LDA., a private limited company incorporated and headquartered in Porto, Portugal, with stated share capital of €50,000. The platform is offered in a freemium model: a free tier with limited AI assistant access (10 messages/day) and a Premium subscription at €9.99/month (web) or €12.99/month (app stores), with annual plans at €99.90 and €129.90 respectively. The company reports 200,000+ registered users across markets including Portugal, the United States, and Brazil.

The product architecture centers on an AI-driven adaptive planning system that generates personalized workout, nutrition, and sleep recommendations that update in real time based on logged activity, meals, and wearable telemetry. Core technical components include a conversational AI assistant, a computer-vision-based food scanner, a phone-camera body composition analyzer (BodyScan, listed as coming soon), and a predictive daily wellness score (0-100). The platform integrates with 300+ wearable devices via Apple Health Kit, Google Health Connect, and direct device APIs, with infrastructure hosted on AWS and payments processed through Stripe and app store billing. Erakulis Pro operates as a separate sub-product at pro.erakulis.com, providing client management and program planning tools for personal trainers, nutritionists, and wellness professionals.

Erakulis's go-to-market relies on Cristiano Ronaldo's personal brand for top-of-funnel reach, supplemented by content marketing (hub.erakulis.com), social media presence across Facebook, Instagram, LinkedIn, YouTube, TikTok, and X, paid digital advertising, and email marketing via ActiveCampaign and AWS SES. Distribution occurs through the Apple App Store, Google Play Store, and direct web subscription at app.erakulis.com. Recent commercial partnerships include a bundled promotional campaign with LOCAL – Your Healthy Kitchen and Glovo in Lisbon and Cascais (January–February 2026). The company has no disclosed institutional funding and is wholly founder-owned.

Name

Erakulis

Legal name

ERAKULIS, LDA.

Website

https://erakulis.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Erakulis is a consumer AI-powered holistic wellness app founded by Cristiano Ronaldo in 2024, combining fitness, nutrition, and sleep tracking into a single freemium subscription platform serving 200,000+ individual users globally.

Ownership category

akta.pro rank

Product category

Consumer Fitness and Wellness App

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)

akta.pro secondary industries

Sleep Health Coaching (HSADAGAE), Sleep Health & Recovery Education (EDAAAHAE), Weight Management & Metabolic OTC (HLAIADAI)

Keywords

• Wellness app
• AI fitness coaching
• Nutrition tracking
• Sleep monitoring
• Wearable integration

Headquarters

HQ city

Porto

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations

Revenue model

1. Premium Subscription (App Stores): Monthly and annual subscription plans purchased through Apple App Store and Google Play Store. Revenue generated through recurring billing with automatic renewal at the end of each period.
2. Premium Subscription (Website): Direct subscription through the Erakulis website at discounted rates compared to app store purchases. Offered at lower price points to avoid platform fees.
3. Freemium Model: Free tier with limited features (10 AI Assistant messages/day) drives user acquisition and conversion to Premium. Free plan includes personalized nutrition plan, workout plan, calorie tracking, and barcode scanning.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Erakulis is a holistic wellbeing application that unifies fitness, nutrition, and sleep tracking in a single AI-powered consumer platform. Its Premium subscription unlocks a conversational AI assistant, AI food image recognition (Foodscan), body composition scanning (Bodyscan), and adaptive daily plans that adjust in real time to user behavior. The company also offers Erakulis Pro, a separate solution for personal trainers, nutritionists, and wellness professionals.

Product overview

Erakulis is a single, unified holistic wellbeing platform that combines fitness, nutrition, and sleep tracking in one app. The core offering is the Erakulis app itself, available in Free and Premium tiers. Premium unlocks additional AI-powered features including the AI Assistant (unlimited messaging), Foodscan (AI food scanner), Bodyscan (body composition analysis), and Shopping List. The platform also includes Erakulis Pro, a separate professional solution for trainers and nutritionists. All tiers share the same foundational capabilities: personalized workout and nutrition plans, calorie/macro tracking, wearable integration, and daily wellness scoring. The ecosystem is available across iOS, Android, and web platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Erakulis Pro: A dedicated solution for personal trainers, nutritionists and wellness professionals with tools to manage clients, plan programs and interact with users.

Products and services

• Erakulis App (Free + Premium) Holistic wellbeing mobile and web app that combines fitness, nutrition, and sleep tracking on a single AI-driven platform. Available in a free tier (personalized nutrition and workout plan, calorie and macro tracking, barcode scanning, limited AI Assistant at 10 messages/day) and a Premium subscription tier (unlimited AI Assistant, Foodscan, wearable sync, Bodyscan, shopping list), with a 14-day free trial of Premium features.
• Erakulis Pro Dedicated professional solution for personal trainers, nutritionists, and wellness professionals with tools to manage clients, plan fitness and nutrition programs, and interact with users. Served through a separate platform at pro.erakulis.com, distinct from the consumer Erakulis app.

Quantifiable outcome

• 200K+ users worldwide have joined the platform
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability8 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• LOCAL – Your Healthy KitchenminorGTM or Marketing Partner · 5 January 2026Joint promotional campaign offering 3 months of Erakulis Premium access bundled with 3 months of Glovo Prime to customers who purchase meals from LOCAL – Your Healthy Kitchen in Lisbon and Cascais. Campaign runs from January 5, 2026 to February 19, 2026.
• GlovominorGTM or Marketing Partner · 5 January 2026Glovo provides 3 months of Glovo Prime subscription as part of the Erakulis LOCAL campaign promotion. Users receive promotional codes for Glovo Prime after activating their Erakulis accounts.
• ApplecoreTechnology or IntegrationIntegration with Apple Health Kit allowing Erakulis to receive health and fitness data from iPhone and Apple Watch. Data includes calories burned, steps, distance, training duration, heart rate, blood pressure, body fat, body water mass, bone mass, body measures, and body temperature.
• GooglecoreTechnology or IntegrationIntegration with Google Health Connect allowing Erakulis to receive health data from Android devices. Also includes Firebase Analytics, Firebase Performance Monitoring, Firebase Crash Reporting, Firebase Cloud Messaging, and Firebase Notifications for app analytics and user engagement.
• Wearables (Apple Watch, Garmin, Fitbit, Polar, Whoop)coreTechnology or IntegrationSeamless integration with 300+ wearable devices for real-time tracking and data-driven insights. Automatic syncing of steps, heart rate, sleep, and physical activity data.
• StripecoreTechnology or IntegrationPayment processing provider for subscription transactions. Erakulis uses Stripe for secure credit card transactions without storing payment card data on their servers.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure provider for app hosting, operation, and distribution. Uses AWS for hosting backend services, AWS CloudWatch for monitoring and observability, and Amazon Simple Email Service for transactional and marketing emails.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Strava: Strava is a consumer fitness tracking app with wearable integration, social features, and subscription tiers, comparable to Erakulis's wearable-synced activity tracking and freemium-plus subscription model.
• Noom: Noom is a subscription wellness app focused on weight management with personalised coaching, food logging, and habit change, positioned similarly to Erakulis for individual consumers seeking structured, paid wellness programs.
• 8fit: 8fit combines personalised workout plans, nutrition guidance, and sleep/mindfulness content in a subscription app, very closely mirroring Erakulis's holistic fitness+nutrition+sleep positioning.
• MyFitnessPal: MyFitnessPal is a leading nutrition and fitness tracking app with calorie/macro tracking, barcode scanning, and workout logging, directly comparable to Erakulis's nutrition-tracking and adaptive planning functionality.
• BetterMe: BetterMe is a direct competitor — a holistic wellness app combining personalised fitness, nutrition, calorie tracking, and AI-driven coaching for individual consumers, operating on a freemium subscription model globally.
• Freeletics: Freeletics is an AI-driven fitness coaching app using bodyweight training and personalised workout plans, comparable to Erakulis's adaptive workout planning and AI recommendation engine.

Emerging players

• Calm: Calm is a leading wellness subscription app focused on sleep, meditation, and mindfulness, overlapping with Erakulis's sleep-tracking and holistic wellbeing positioning rather than competing head-to-head on fitness or nutrition.
• Headspace: Headspace is a consumer wellness subscription app for meditation, sleep, and focus, partial overlap with Erakulis's sleep and mindfulness components but not a direct competitor on fitness or nutrition.
• Whoop: Whoop is a wearable + subscription platform focused on recovery, sleep, and strain tracking, comparable in its wearable-first subscription model and overlap with Erakulis's sleep tracking and wearable integration.

Broad incumbents

• Apple Fitness+: Apple Fitness+ is Apple's subscription fitness and wellness service integrated with Apple Watch, comparable as a broader incumbent in the wellness app space and as one of Erakulis's key platform partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/Erakulis/61553886204109
• Instagraminstagram.com/erakulis
• LinkedInlinkedin.com/company/erakulis
• YouTubeyoutube.com/@Erakulis
• TikToktiktok.com/@erakulis
• Xtwitter.com/erakulis

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Erakulis