Local - Your Healthy Kitchen

What Local - Your Healthy Kitchen does

Local - Your Healthy Kitchen is a Lisbon-headquartered healthy-casual restaurant chain operated by GRAY´S CUISINE, UNIPESSOAL, LDA (NIPC 513710230). The concept began with Local Cascais and has expanded to five physical restaurants — Santos (opened May 2016), Avenida (2018), Alvalade (2019), Amoreiras Shopping Center (2022), and the original Cascais location — all running all-day service from 9h to 23h with weekend brunch buffets at Santos, Alvalade, and Cascais. The menu is built around seasonal, unprocessed ingredients with no refined sugar, accommodating vegan, vegetarian, pescatarian, gluten-free, and lactose-free diners simultaneously; signature items include customizable Poke Bowls, the "Nutritional Detox" monthly program, and a recurring seasonal Spring-Summer and Autumn menu cadence. A complementary Local Go (Grab & Go) and Local Coffee Shop concept operates adjacent to Local Avenida, and the Be Local mobile app centralizes the loyalty program, reservations, and discounts across all sites.

The go-to-market is direct-to-consumer via restaurant dining, takeaway (Local Go), and delivery through an exclusive Glovo arrangement for Poke & Bowls plus full-menu delivery, with table reservations handled via The Fork. Marketing is a mix of Instagram content, an in-house blog (Notícias, Rúbricas, Media), email newsletter, PR across major Portuguese outlets, and collaborations with nutritionists (Nutrialma, Marta Caras Lindas) and fitness partners (Academia Life Club, New Me, Road to Iron Woman). Pricing follows standard menu pricing with loyalty discounts via the Be Local app; no specific menu prices or revenue figures are publicly disclosed.

The operating perimeter is regional — Lisbon metropolitan area and Cascais — with no international presence and no parent company, external investors, or institutional backing referenced. Headcount stands at 39 employees as of the latest firmographic data, and the legal entity is a Portuguese unipessoal LDA indicating a single-owner private structure. Technology is not a core competency: there is no proprietary platform, no AI/ML capability, no patents, and the technology stack is limited to commodity restaurant tooling (Be Local app, The Fork, Glovo).

Name

Local - Your Healthy Kitchen

Legal name

GRAY´S CUISINE, UNIPESSOAL, LDA

Website

https://localkitchen.pt

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Local - Your Healthy Kitchen is a Portuguese restaurant chain operating five locations across Lisbon and Cascais, serving seasonal, unprocessed meals accommodating vegan, vegetarian, and omnivore diets, complemented by a grab-and-go concept, Glovo delivery, and the Be Local loyalty app.

Ownership category

akta.pro rank

Product category

Healthy Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industries

Health-Focused Cafes (Organic/Vegan/Wellness) (THAFADAL), Plant-Based & Vegan Fast Casual (THAFABAK), Farm-to-Table & Contemporary American Restaurants (THAFACAF)

Keywords

• Healthy restaurant chain
• Nutritious meal services
• Casual healthy dining
• Poke bowls takeaway
• Weekend brunch buffet

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant dining sales: Revenue from dine-in customers across 5 restaurant locations. All-day dining service from 9h to 23h.
2. Delivery services: Partnership with Glovo for exclusive delivery of Poke & Bowls and full menu delivery.
3. Grab & Go / Takeaway: Ready-to-eat meals and snacks for takeaway at Local Go and Local Coffee-shop near Local Avenida.
4. Loyalty program: Be Local loyalty program offering discounts and advantages to registered members.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Local - Your Healthy Kitchen operates a chain of five sit-down healthy restaurants in Lisbon and Cascais (Santos, Avenida, Alvalade, Amoreiras, and Cascais), serving nutritious, balanced meals for all-day dining from 9h to 23h, with vegan, vegetarian, fish, and poultry options free from processed ingredients and refined sugars. The offering also includes signature poke bowls, weekend brunch buffets, a Nutritional Detox program, a grab-and-go concept (Local Go), and a specialty coffee shop (Local Coffee Shop), supported by the Be Local loyalty app.

Product overview

Local - Your Healthy Kitchen operates a chain of six healthy restaurants in Portugal (Local Santos, Local Cascais, Local Avenida, Local Alvalade, and Local Amoreiras) alongside two complementary concepts: Local Grab & Go for ready-to-take meals and Local Coffee Shop for specialty coffee and pastries. The core offering centers on nutritious, balanced meals for any time of day (9h-23h) including signature Poke Bowls, seasonal menus, and weekend Brunch Buffets. The company also runs the Be Local loyalty program via mobile app and seasonal programs like Nutritional Detox. All offerings emphasize fresh, seasonal ingredients from local producers without processed ingredients or refined sugars, accommodating vegan, vegetarian, and specialty diets.

Differentiator

Problem solved

Functional benefit

Products and services

• Local Restaurants Chain of healthy restaurants offering nutritious, balanced meals for any time of day from 9h to 23h, with vegan, vegetarian, fish, and poultry options and refined-sugar-free, wheat-free desserts.
• Poke Bowls Signature poke bowls in signature varieties (Poke Surf with Salmon and Tuna, Poke Hula with Shrimp, Poke Fresh with Salmon) or customizable builds, with fresh toppings like edamame, mango, avocado, cucumber, and nori.
• Brunch Buffet Weekend buffet service featuring salads, tacos de jaca, tomato and burrata, made-to-order eggs, charcuterie boards with sourdough and pita breads, dips, pancakes, cakes, sweet bites, fruits, yogurts, granola, smoothies, juices, and coffee, with plant-based, vegetarian, wheat-free, and lactose-free options without processed ingredients or refined sugars.
• Local Grab & Go Ready-to-take meals concept offering nutritionally balanced dishes for office lunch, post-gym snacks, or dinner takeaway, with chicken, fish, vegetarian, and plant-based options plus a selection of poke bowls.
• Local Coffee Shop Specialty coffee shop featuring the Local Blend (an exclusive coffee lot), various coffee drinks and lattes, and daily-made pastries including plant-based cinnamon rolls and matcha tart.
• Be Local Loyalty Program Customer loyalty program offering discounts and benefits to registered customers via the Be Local mobile app, where members can make reservations, access exclusive offers, and track rewards at all Local restaurant locations.
• Nutritional Detox Program Monthly detox program developed in collaboration with Marta Caras Lindas REVOLUTION chef, with each daily menu including a juice, two lunch options, an afternoon snack with smoothie and sweet bite, and an evening soup, made with fresh, high-quality ingredients rich in essential nutrients.

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Road to Iron WomanminorGTM or Marketing Partner · 1 January 2025Partnership promoting health and sport toward the Half IronMan Cascais 2025 event. Aligns brand with fitness and athletic community.
• Marta Caras Lindas (REVOLUTION chef)coreStrategic or Co-development Partner · 1 January 2024Collaboration with Marta Caras Lindas to create the 'Nutritional Detox' program for January, featuring exclusive menus designed to help people adopt healthy eating habits at the start of the year.
• GlovocoreChannel Partner/ Reseller/ DistributorExclusive delivery partnership for Poke & Bowls by Local, with full menu delivery also available through the Glovo platform. Enables customers to order healthy meals for home delivery.
• NutrialmacoreStrategic or Co-development PartnerCollaboration with nutritionist practice for nutritional guidance and content creation. Joint initiatives include 'Alimentação Saudável no Feminino' (Women's Healthy Eating) campaign and healthy 'rentrée' meal recommendations.
• Worten LifeminorGTM or Marketing PartnerPartner status with Worten Life wellness program, expanding brand visibility to Worten's customer base.
• The ForkminorChannel Partner/ Reseller/ DistributorOnline reservation platform integration allowing customers to book tables at all Local restaurants through The Fork booking widget.
• Academia Life ClubminorGTM or Marketing PartnerLocal Santos partnership with nearby gym for cross-promotion. Gym members and Local customers overlap in fitness-conscious demographic.
• New Me (Nuno Mendes)minorGTM or Marketing PartnerFitness trainer who conducted outdoor workouts for Local staff at Parque Eduardo VII, connecting health and fitness community with Local brand values.

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Honest Greens: Mediterranean healthy restaurant chain with locations in Spain, Portugal, and other European markets. Directly comparable in concept (healthy bowls, fresh seasonal menus) and target customer; backed by institutional capital enabling faster expansion than Local.
• Go Natural: Portuguese healthy food chain offering fresh meals, salads and clean-eating options across multiple locations. Comparable to Local in target customer (health-conscious urban diners), product mix, and multi-unit operating model.
• It's a Wrap: Portuguese healthy wraps and salads chain operating in Lisbon. Directly comparable product category (fresh, healthy, take-friendly), similar urban health-conscious target customer and DTC restaurant model.
• Celeiro: Portuguese health food chain with restaurants and retail locations. Directly competes with Local in the Lisbon healthy dining segment with similar positioning around organic, natural and dietary-inclusive offerings.
• Poke House: European poke bowl chain with rapid multi-country expansion. Directly competes in the poke bowl category that Local features prominently, with similar fresh, customizable, health-oriented offerings and multi-unit urban strategy.
• Wild Poke: Portuguese poke bowl brand operating in Lisbon. Directly competes in the signature poke category that Local features via its Poke & Bowls offering and Glovo-exclusive partnership.

Others

• Bio Organics Portugal: Portuguese organic and natural foods retailer with prepared food offerings. Comparable in health-focused customer base and clean ingredient sourcing philosophy; functions as adjacent ecosystem rather than direct restaurant competitor.

Emerging players

• Goiko: Spanish gourmet burger chain with health-leaning positioning and growing Iberian footprint. Comparable as a multi-unit casual dining operator targeting younger, quality-conscious urban diners in overlapping geographies.

Regional players

• Padoca Portuguesa: Portuguese bakery and light meals chain with multiple Lisbon locations. Comparable as a multi-location Portuguese casual dining operator in overlapping neighborhoods, though focused on bakery/breakfast rather than healthy full meals.
• Mugs & Kisses: Lisbon-based healthy cafe and brunch concept. Comparable product offering (healthy bowls, brunch, specialty coffee) and target customer (urban health-conscious diners) though operating as a single-location independent.

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/localyourhealthykitchen
• LinkedInlinkedin.com/company/local-your-healthy-kitchen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Local - Your Healthy Kitchen