What ALTIS does

ALTIS is a Phoenix, Arizona-based private coaching education company built around a small group of elite coaches — most prominently Head Coach Dan Pfaff and CEO Stuart McMillan — whose athletes have collectively earned 56 Olympic medals across 120+ Olympians. The company offers coaches and athletes a multi-format learning and performance stack: digital self-paced courses (e.g., the ALTIS Performance Trinity, Performance Therapy Masterclass, Pocket Guide series, Team Speed Coach Certification), a subscription video library billed as the world's largest coaching video collection (ALTIS Connect at $16.99/month with a 14-day free trial), a biomechanics analysis platform (Motion-IQ) developed with agility expert Rich Clarke, proprietary training equipment (AK-PWR Cord, Activator Belt), in-person apprenticeship and internship programs at Phoenix headquarters, and the world's first MSc in Strength, Conditioning & Coaching Practice delivered by a private coaching organization (inaugural cohort January 2025). The company's flagship annual event, the Speed Summit (2025 in San Diego with a $149 lifetime-access digital package, 2026 also in San Diego), functions as both a community gathering and a content monetization channel.

The business model blends low-ticket digital distribution (courses, subscription, equipment) with higher-ticket in-person programs (Apprentice Coach, Internship, MSc tuition) and event revenue. Marketing is heavily content-led: a 40k+ subscriber newsletter, a podcast, free lead magnets (free email courses, eBooks, video series), and a logo wall featuring elite professional sports organizations across the NFL, MLB, NHL, MLS, AFL, Premier League, Scottish Premiership, and Olympic federations. Distribution is primarily direct via altis.world e-commerce, supplemented by mobile apps on iOS and Android and the Phoenix in-person facility. The legal entity is ALTIS LLC, domiciled in Arizona; there is no disclosed institutional funding, parent company, or acquisition history in the source data, consistent with a founder-owned, bootstrapped operating model.

Customer segments span individual coaches and graduate students (primary), elite and developing athletes, and professional sports teams and national federations (secondary). The product roadmap — academic credentialing (MSc), biomechanics tooling (Motion-IQ), interactive movement-analysis education (Coaching Eye with Dan Pfaff) — points to a strategy of moving from content distribution toward stack-of-services for the coaching profession, with the Speed Summit serving as the annual apex event.

Name

ALTIS

Legal name

ALTIS LLC

Website

https://altis.world

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

ALTIS is a Phoenix-based, founder-owned coach education company that delivers digital courses, a subscription coaching video library (ALTIS Connect), biomechanics tools (Motion-IQ), training equipment, in-person apprenticeship programs, and a flagship MSc program to individual coaches, athletes, and professional sports organizations worldwide.

Ownership category

akta.pro rank

Product category

Sports Coaching Education

NAICS

Professional and Management Development Training (611430), Educational Support Services (611710), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200), Sporting & Athletic Goods, Nec (3949), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industries

Elite Performance Training Centers (High-Performance/Pro Prep) (MPAKAJAC), Train-the-Trainer & Instructor Enablement Services (BPAEANAL), Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL)

Keywords

• Sports coaching education
• Strength and conditioning coaching
• Athletic performance training
• Coach certification programs
• Biomechanics analysis

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Digital Course Sales: Individual digital courses sold one-time, including Performance Therapy Masterclass, ALTIS Performance Trinity (Need for Speed, Foundation Course, Performance Therapy Course), Track & Field courses, and Pocket Guide courses. Revenue is one-time per course with lifetime access typically included.
2. ALTIS Connect Membership Subscription: Monthly subscription ($16.99/month) providing unlimited access to the largest collection of exclusive sport performance and coaching education videos. Includes a 14-day free trial. New subscribers only for the free trial offer.
3. Speed Summit Digital Package: One-time purchase of $149 for lifetime access to the full Speed Summit digital package, including 20+ full-length summit sessions, exclusive bonus presentations, and downloadable session study companion guides.
4. Training Equipment Sales: Sale of proprietary training equipment including the AK-PWR Cord (resisted acceleration training) and Activator Belt (posture and hip function training).
5. MSc Program Tuition: Higher education program (MSc in Strength, Conditioning, and Coaching Practice) with tuition revenue from enrolled students. The inaugural cohort begins January 2025.
6. In-Person Programs: Revenue from in-person education including the Apprentice Coach Program and Internship Program at ALTIS headquarters in Arizona.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

ALTIS is a coaching education and athletic performance company that sells digital courses, the ALTIS Connect video membership library, biomechanics analysis (MOTION-IQ), in-person coach development programs (Apprentice Coach Program, Internship), training equipment (AK-PWR Cord, Activator Belt), the Speed Summit annual event, and an MSc in Strength, Conditioning & Coaching Practice. Its offerings are aimed at individual sports coaches, elite athletes, professional sports organizations, and graduate students in strength and conditioning.

Product overview

ALTIS is a coach education company and the gold standard in sports coaching education, offering a multi-platform portfolio of digital courses, in-person programs, training equipment, and video memberships. The core educational offerings include the MSc in Strength, Conditioning & Coaching Practice (the world's first such degree designed by a private coaching organization), the ALTIS Performance Trinity (Need for Speed, Foundation Course, Performance Therapy Course), and Performance Therapy Masterclass Series. Additional digital products include Team Speed Coach Certification, The Coaching Eye with Dan Pfaff, and MOTION-IQ biomechanics platform. The company operates ALTIS Connect, a video membership library with hundreds of coaching videos, and offers two training equipment products: the AK-PWR Cord and Activator Belt. In-person offerings include the Speed Summit annual event, Apprentice Coach Program, and Internship Program. ALTIS Living Lab serves as the company's research arm.

Differentiator

Problem solved

Functional benefit

Brands

• ALTIS Connect: A video membership platform offering hundreds of exclusive coaching and sports performance videos
• ALTIS Speed Summit
• ALTIS Higher Education
• Motion-IQ
• ALTIS Fitness

Products and services

• MSc in Strength, Conditioning & Coaching Practice Globally accredited master's degree program combining academic rigor with real-world coaching application, delivered by ALTIS coaches across multiple blocks (Coaching and Developing Skills, Physiology in Performance, Planning in Context, etc.). Designed for working coaches and career changers seeking industry-recognized credentials.
• ALTIS Connect Membership Video library membership providing streaming access to hundreds of coaching education videos from Olympic medalists, world champions, and world-class coaches, priced at $16.99/month with a 14-day free trial. Includes monthly release of new exclusive sports performance videos.
• Need for Speed (Digital Course) Individual cornerstone digital course focused on speed development, sold as a one-time purchase with lifetime access; part of the Performance Trinity bundle.
• Foundation Course (Digital Course) Individual foundational digital course in coaching methodology, sold as a one-time purchase; part of the Performance Trinity bundle.
• Performance Therapy Course (Digital Course) Individual digital course on performance therapy methodology, sold as a one-time purchase; part of the Performance Trinity bundle.
• Performance Trinity Bundle Bundled digital course package including Need for Speed, Foundation Course, and Performance Therapy Course at a combined price, providing lifelong access to ALTIS's cornerstone content.
• Performance Therapy Masterclass: Part 1 (with Gordon Bosworth) First part of the Performance Therapy Masterclass series covering performance therapy techniques with Gordon Bosworth; sold as a one-time digital course purchase.
• Performance Therapy Masterclass: Part 2 (with Dr. Jason Ross) Second part of the Performance Therapy Masterclass series covering performance therapy techniques with Dr. Jason Ross; sold as a one-time digital course purchase.
• Team Speed Coach Certification Professional certification program for coaches seeking to advance their speed and sports performance coaching skills, providing a credentialed curriculum from ALTIS's coaching experts.
• The Coaching Eye with Dan Pfaff Interactive online program teaching coaches how to recognize, analyze, and intervene on athletes' movement patterns, led by Dan Pfaff.
• MOTION-IQ Biomechanics Platform Biomechanics assessment and analysis platform offering motion analysis services including sprint mechanics, change of direction (COD), and braking reports for athletes and coaches.
• AK-PWR Cord Purpose-designed, portable proprietary training equipment providing resisted acceleration training; sold directly via ALTIS website for coaches and athletes.
• Activator Belt Proprietary training equipment designed to help athletes organize posture, hip function, and movement quality under load; sold directly via ALTIS website.
• ALTIS Speed Summit (Annual Event) Annual three-day high-impact in-person coaching education event featuring world-class coaches and performance leaders across speed and team sport disciplines, including a paid digital package of session recordings.
• 2025 Speed Summit Digital Package One-time $149 purchase for lifetime access to the full 2025 Speed Summit digital package: 20+ full-length summit sessions, exclusive bonus presentations, and downloadable study companion guides.
• Apprentice Coach Program In-person action-packed week of formal and informal learning at ALTIS headquarters in Phoenix, Arizona, including observation of world-class athletes and participation in expert-led presentations. Established as an early ALTIS program (in operation since at least 2014).
• Internship Program Opportunity to elevate coaching skills in a high-performance culture by working alongside elite coaches and athletes on a daily basis at ALTIS headquarters in Phoenix, Arizona.

Quantifiable outcome

• 120+ Olympians coached by ALTIS coaches
• +2 more outcomes

Named customers30 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

One partnership is on record.

• 3X4 GeneticsminorStrategic or Co-development Partner · 1 January 20253X4 Genetics is a presenting sponsor of the 2025 ALTIS Speed Summit, with Daniel Guzman (Head of Performance, 3X4 Genetics) presenting at the event on 'Genes Over Guesswork: The No-Brainer Blueprint For Champions.'

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Exos (formerly Athletes' Performance): Exos is a direct peer — a human-performance and coaching education company serving elite athletes, pro teams, and corporate clients with integrated training, nutrition, and coach upskilling programs. Like ALTIS, Exos monetizes both athlete services and broader coach/practitioner development.
• IMG Academy: IMG Academy is a direct peer in elite athletic development and sport-specific coaching education, combining world-class training facilities, on-site academies, and online learning. Both IMG and ALTIS target the elite coach and athlete education market with multi-modality (in-person, digital, certification) delivery.

Broad incumbents

• National Strength and Conditioning Association (NSCA): NSCA is a broad incumbent providing the industry-standard CSCS certification and coach education content at scale. ALTIS competes for the same coach-education wallet by offering practitioner-led video content, certifications, and an MSc as an alternative pathway.
• National Academy of Sports Medicine (NASM): NASM is a broad incumbent offering personal trainer and performance coach certifications plus broad digital education. It overlaps with ALTIS on professional development and certification-driven demand from the strength and conditioning market.
• Catapult Sports: Catapult is a broad incumbent providing elite athlete monitoring and performance analytics across pro teams globally. While product-focused rather than coach education, Catapult shares ALTIS's elite-team customer base and category of 'sports performance enablement.'
• TRX Training: TRX is a broad incumbent in functional training equipment and certified coach education, with a global education offering for trainers. It overlaps with ALTIS on proprietary training equipment + coach certification products.

Regional players

• Aspire Academy: Aspire Academy is a regional elite athlete training and coach development center in Qatar serving international federations and clubs. Both Aspire and ALTIS serve as a development hub for elite-track coaches, and Aspire is even listed as an ALTIS customer.

Emerging players

• SimpliFaster: SimpliFaster is an emerging player in the speed and agility training niche, combining content/education with speed-training equipment sales. Compared to ALTIS, it sits in a narrower speed-development vertical but covers comparable coach-education ground.
• Volt Athletics: Volt Athletics offers a cloud platform that delivers individualized strength and conditioning programs to coaches and teams. As an emerging player, it competes for the same coach-and-team training-program budget that ALTIS Connect and the MSc monetize.
• CoachTube: CoachTube is an emerging online marketplace where sport coaches sell video courses — directly competing with ALTIS's digital courses and ALTIS Connect subscription at the per-course coach education level.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/ALTISWorld
• Xx.com/altis
• Facebookfacebook.com/worldaltis
• LinkedInlinkedin.com/company/altisworld

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALTIS