Werner Gourmet Meat Snacks
Werner Gourmet Meat Snacks is a family-owned, vertically integrated producer of natural wood-smoked beef jerky, meat sticks, and summer sausage based in Tillamook, Oregon, selling through DTC e-commerce and a national convenience store reseller network to health-conscious and outdoor consumer segments.
- Company typePrivate
- Founded1994
- HeadquartersTillamook, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Werner Gourmet Meat Snacks does
Werner Gourmet Meat Snacks is a family-owned producer of meat snacks founded in 1994 by Ken and Karla Werner in Tillamook, Oregon. The company operates from a 150,000 square foot vertically integrated production facility at 2807 3rd Street that handles raw material processing, recipe execution, cooking, natural wood-smoking, packaging, warehousing, and shipping. Core products include all-natural beef jerky in 20+ flavor variants, smoked meat sticks, summer sausage, sausage-and-cheese packs, premium steak bites, kippered beef steak, and specialty items such as Giant Slab Jerky and Gold Medallions. The product portfolio also extends to non-meat categories including candy (gummies, sours, fruit slices, traditional confections), nuts and seeds, and assorted trail and snack mixes. Differentiating production technology centers on a traditional natural wood-smoking process combined with a proprietary family spice blend, yielding clean-label products that are gluten-free, nitrate-free, nitrite-free, and contain no added MSG or artificial ingredients.
The company generates revenue through three streams: direct-to-consumer e-commerce sales via wernerjerky.com (with free shipping on orders over $100 and on-site pickup), wholesale distribution through a reseller network of convenience stores, gas stations, and retail outlets (minimum $500 reseller purchase), and bulk/corporate orders for both consumers and business customers. Product pricing spans $4.69 individual packages to $401.99 bulk offerings, with sub-brands "Krazy Ken's Western Beef Jerky" and "Salty Bitch" providing differentiated positioning. Customer segments include outdoor enthusiasts, road-trippers and travelers, convenience store shoppers, and health-conscious snackers seeking clean-label, portable, high-protein options. Distribution is exclusively domestic (United States), with primary concentration in the Pacific Northwest and stated national expansion through the reseller channel. Marketing relies on the e-commerce site, email newsletter, YouTube, Instagram (@wernerjerky), and customer reviews verified through Judge.me.
Werner remains under family ownership with all four of Ken and Karla Werner's children holding positions in the company along with extended family members, and no external investment or institutional ownership has been disclosed. The company employs 51-100 people and has operated continuously for over three decades, evolving from a home-based garage operation to a national CPG manufacturer through organic, self-funded growth. Recent strategic activity includes a 2019 brand refresh, the addition of smoked jalapeño meat sticks, and sub-brand launches targeting distinct consumer personas within the broader $6.34B global jerky snacks market projected to reach $8.76B by 2030 at a 6.64% CAGR.
Werner Gourmet Meat Snacks firmographics
Firmographics- Name
- Werner Gourmet Meat Snacks
- Legal name
- Werner Gourmet Meat Snacks
- Website
- https://wernerjerky.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Werner Gourmet Meat Snacks is a family-owned, vertically integrated producer of natural wood-smoked beef jerky, meat sticks, and summer sausage based in Tillamook, Oregon, selling through DTC e-commerce and a national convenience store reseller network to health-conscious and outdoor consumer segments.
- Ownership category
- akta.pro rank
Werner Gourmet Meat Snacks industry classification
Industry- Product category
- Meat Snacks
- NAICS
- Meat and Meat Product Merchant Wholesalers (424470), Other Snack Food Manufacturing (311919), Meat Retailers (445240)
- SIC
- Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)
- akta.pro primary industry
- Jerky & Meat Snacks (CRADABAK)
- akta.pro secondary industries
- Jerky & Meat Snacks Manufacturing (AFAKAIAH), Shelf-Stable Processed Meats (Canned, Retort Pouches, Jerky/Meat Snacks) (AFANAEAJ), Bulk Meat & Seafood Wholesale-to-Consumer (CRAHAMAI)
Keywords
Where Werner Gourmet Meat Snacks is headquartered
LocationHeadquarters
- HQ city
- Tillamook
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Werner Gourmet Meat Snacks business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- E-commerce Direct Sales: Direct-to-consumer online sales through wernerjerky.com. Products sold in individual packages, variety packs, and bulk quantities. Free shipping on orders over $100.
- Wholesale/Reseller Distribution: Wholesale distribution to retailers including convenience stores, gas stations, and other retail partners through their reseller program.
- Bulk/Corporate Orders: Bulk purchasing options for both consumer and business customers including case quantities and large volume orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual beef jerky packages |
| Unit Pricing | Pay-as-you-go | Variety packs |
| Unit Pricing | Pay-as-you-go | Meat sticks and sausage products |
| Unit Pricing | Pay-as-you-go | Snack mixes |
| Unit Pricing | Pay-as-you-go | Premium and specialty items |
| Unit Pricing | Multi-year contract | Reseller pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Werner Gourmet Meat Snacks product offering
Product offeringCore offering
Werner Gourmet Meat Snacks manufactures and sells all-natural, natural-wood-smoked meat snacks including beef jerky (multiple flavors), smoked meat sticks, summer sausage, sausage-and-cheese packs, premium steak bites, kippered beef steak, giant slab jerky, gold medallions, and beef jerky chews, plus complementary snacks (candy, nuts, seeds, trail mixes). The company operates a vertically integrated 150,000 sq ft production facility in Tillamook, Oregon, and sells direct-to-consumer via its e-commerce site, through a wholesale reseller program to c-stores and gas stations, and via in-person pickup at its facility.
Product overview
Werner Gourmet Meat Snacks is a family-owned meat snack company offering a diversified portfolio of products centered around beef jerky and smoked meat sticks as core offerings. The product line spans three main categories: Meat Snacks (including All Natural Beef Jerky in multiple flavors, Smoked Meat Sticks, Summer Sausage, Sausage & Cheese Packs, Premium Steak Bites, Kippered Beef Steak, and specialty items like Giant Slab Jerky and Gold Medallions), Snacks (encompassing Candy products like gummy worms, sour belts, fruit slices, and Nuts & Seeds including various flavored peanuts, cashews, almonds, and trail mixes), and specialty sub-brands (Krazy Ken's Western Beef Jerky and Salty Bitch Beef Jerky). The company also offers Bundle Products (Variety Packs), Bulk Products for wholesale/reseller channels, and Gift Boxes. All beef jerky and meat sticks are prepared using natural-wood-smoking and feature clean ingredient profiles without artificial ingredients, MSG, or nitrates/nitrites in the all-natural line.
Differentiator
Problem solved
Functional benefit
Brands
- Krazy Ken's Western Beef Jerky: A classic beef jerky product line named after founder Ken Werner, featuring a meaty, salty, chewy cowboy-style beef jerky.
Products and services
- All Natural Beef Jerky Premium beef jerky seasoned with the family's proprietary spice blend and natural-wood-smoked to perfection; all-natural, gluten-free, nitrate-free, nitrite-free, with no added MSG or artificial ingredients. Targeted at health-conscious snackers, outdoor enthusiasts, and road-trippers seeking high-protein portable snacking.
- Smoked Meat Sticks Premium smoked meat sticks made with pork and beef, seasoned with the family's proprietary spice blend and natural-wood-smoked. Targeted at consumers seeking portable, high-protein, no-refrigeration snacks across c-store, gas-station, and direct-to-consumer channels.
- Summer Sausage Tangy summer sausage made with pork and beef, seasoned and natural-wood-smoked. Marketed for hiking and charcuterie use, sold to consumers seeking a portable, no-refrigeration specialty meat snack.
- Sausage & Cheese Packs On-the-go packs combining smoky, tangy sausage with cheese (Cheddar or Jalapeno), sold to consumers seeking combined meat-and-cheese snacking without refrigeration.
- Premium Steak Bites Premium steak bites available in Honey Glazed, Hot & Spicy, Sea Salt & Cracked Pepper, and Ol' Fashioned varieties. Targeted at consumers seeking bite-size, high-protein premium jerky alternatives.
- Kippered Beef Steak Kippered beef steak products available in Teriyaki, Peppered, and Original Hickory Smoked varieties. Targeted at consumers seeking traditional-style smoked beef snacks.
- Giant Slab Beef Jerky Individually wrapped giant slab beef jerky marketed for a classic, chewy jerky experience to consumers and gifting customers.
- Gold Medallions Premium medallion-style beef jerky in Teriyaki, Original, Hot & Spicy, and Peppered varieties, targeted at consumers seeking a bite-format premium jerky experience.
- Beef Jerky Chew Circular canned beef jerky chew product for a long-lasting chewing experience. Sold to consumers seeking an alternative jerky format and traditional-style chew.
- Krazy Ken's Western Beef Jerky Sub-brand beef jerky named after founder Ken Werner with a meaty, salty, chewy cowboy-style texture using Ken's own blend of spices. Targets consumers seeking classic Western-style jerky.
- Salty Bitch Beef Jerky Boutique sub-brand beef jerky with bold branding, distinct from the main Werner line, sold to adult consumers seeking distinctive flavor and packaging.
- Variety Packs Curated sample packs combining multiple jerky flavors (Beef Jerky Variety Packs in 1.4oz and 2.4oz) and meat stick flavors (Mini Sticks Variety Pack), targeted at consumers and gift buyers seeking an assortment experience.
- Bulk Products Bulk purchasing options across multiple product lines including Bulk Beef Jerky, Bulk Original Mini Sausage, Bulk Summer Sausage, Bulk Tender Strip Beef Jerky, Bulk Krazy Ken's Western Beef Jerky, and Premium Smoked Meat Sticks Bulk Bags. Targeted at retail/wholesale reseller partners and high-volume consumer buyers.
- Gift Box Curated gift box featuring an assortment of Werner beef jerky, snack sticks, trail mix, and candy. Targeted at consumers and corporate gifting buyers seeking a premium one-stop snack gift.
- Candy Sweet treats including gummy candies (Gummy Bears, Gummy Worms, Gummy Sharks, Peach Rings), sour candies (Sour Neon Worms/Bears, Rainbow/Strawberry/Raspberry/Watermelon Sour Belts, Cherry Sours), fruit slices, and traditional candy (Cinnamon Bears, Boston Baked Beans, Apple Rings, Orange Slices, Cherry Slices, Salt Water Taffy, Jelly Beans, JuJu Fish, Spice Drops, Watermelon Wedges, Cucharitas). Targeted at consumers seeking a one-stop snack shop with both sweet and savory options.
- Nuts & Seeds Roasted and flavored nuts and seeds (Hot & Spicy Peanuts, Chile Limon Peanuts, Honey Roasted Peanuts, Roasted Salted Peanuts, Cashews, Honey Roasted Cashews, Pistachios, Smoked Almonds, Sunflower Kernels, Pumpkin Seeds, Mixed Nuts) and trail mixes (Rancher's Mix, Sportsman's Mix, Sweet Hot Crunch Mix, Sweet & Salty Mix, Oriental Mix, Tropical Mix, Cranberry Trail Mix, Yogurt Mix, Gourmet Trail Mix, Golden Trail Mix, Hot & Sweet Sportsman's Mix). Targeted at health-conscious snackers, outdoor enthusiasts, and road-trippers.
Quantifiable outcome
- Strong customer satisfaction with numerous 5-star reviews across products
- +1 more outcomes
Companies that use Werner Gourmet Meat Snacks
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Werner Gourmet Meat Snacks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Werner Gourmet Meat Snacks partnerships and signals
Strategic signalScale indicators5 records
Recent moves8 records
Expansion highlights5 records
Werner Gourmet Meat Snacks competitors and assessment
Company assessmentEmerging players
- Mission Meats: Clean-label meat stick and jerky startup focused on whole-food, no-sugar-added, high-protein snacks sold via DTC and natural/grocery channels; comparable as a small, fast-growing premium meat-snack brand competing for the same health-conscious shopper.
- Duke's Cured Meats: Smaller, craft cured-meat and jerky brand emphasizing small-batch, clean-ingredient production; comparable as a niche competitor addressing the same all-natural, premium-tier meat-snack consumer Werner targets.
Direct peers
- Old Trapper: Oregon-headquartered beef jerky and smoked meat producer with strong private-label and regional retail penetration; directly comparable as a Pacific Northwest craft jerky manufacturer competing for similar retail and convenience-store channels.
- Tillamook Country Smoker: Oregon-based manufacturer of beef jerky, sausage, and meat sticks with a Pacific Northwest regional focus and similar natural-wood-smoking craft positioning; directly comparable in geography, category, and family-business character.
- KRAVE Jerky: Premium clean-label beef jerky brand (acquired by The Hershey Company) targeting health-conscious consumers with gourmet flavors; comparable in all-natural, no-MSG, gluten-free positioning and DTC-to-national-retail expansion narrative.
- Chomps: Clean-label meat-stick brand specializing in all-natural, high-protein, no-sugar-added snacks distributed nationally and online; directly comparable in meat-stick form factor, clean-label positioning, and DTC-led growth.
- People's Choice Beef Jerky: Family-owned craft beef jerky manufacturer producing a wide flavor lineup including natural-wood-smoked and specialty cuts; directly comparable as an independent, family-style jerky producer targeting premium and gift channels.
- Country Archer Provisions: California-based craft jerky and meat-stick brand focused on all-natural, minimally processed, high-protein ingredients; directly comparable in clean-label positioning and DTC-plus-retail go-to-market.
- Oberto Snacks: Pacific Northwest (Seattle/Kent, WA) jerky, meat stick, and smoked snack producer with national distribution; comparable in product mix and channel strategy as a regionally rooted but nationally distributed meat-snack peer.
Broad incumbents
- Jack Link's: Largest U.S. meat-snack brand (beef jerky, sticks, Kipper Snacks) and category-defining incumbent; defines the competitive set Werner must contend with for national shelf space and consumer awareness.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Werner Gourmet Meat Snacks social profiles
Digital presenceWerner Gourmet Meat Snacks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Werner Gourmet Meat Snacks leadership team
Management profileNumber of profiles
Profiles2 records
Werner Gourmet Meat Snacks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Werner Gourmet Meat Snacks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Werner Gourmet Meat Snacks
What does Werner Gourmet Meat Snacks do?
Werner Gourmet Meat Snacks manufactures and sells all-natural, natural-wood-smoked meat snacks including beef jerky (multiple flavors), smoked meat sticks, summer sausage, sausage-and-cheese packs, premium steak bites, kippered beef steak, giant slab jerky, gold medallions, and beef jerky chews, plus complementary snacks (candy, nuts, seeds, trail mixes). The company operates a vertically integrated 150,000 sq ft production facility in Tillamook, Oregon, and sells direct-to-consumer via its e-commerce site, through a wholesale reseller program to c-stores and gas stations, and via in-person pickup at its facility.
Is Werner Gourmet Meat Snacks a public or private company?
Werner Gourmet Meat Snacks is a private company. It is classified as family owned and is currently operating.
When was Werner Gourmet Meat Snacks founded?
Werner Gourmet Meat Snacks was founded in 1994. It employs 51 to 100 people.
Where is Werner Gourmet Meat Snacks based?
Werner Gourmet Meat Snacks is headquartered in Tillamook, United States, in the North America region.
How does Werner Gourmet Meat Snacks make money?
Three revenue lines are on record. E-commerce Direct Sales are the primary driver. The others are wholesale/Reseller Distribution and bulk/Corporate Orders.
Who are Werner Gourmet Meat Snacks's main competitors?
Emerging players on record are Mission Meats and Duke's Cured Meats. Direct peers are Old Trapper, Tillamook Country Smoker, KRAVE Jerky, Chomps, People's Choice Beef Jerky, Country Archer Provisions and Oberto Snacks. Jack Link's is listed as a broad incumbent.
Does Werner Gourmet Meat Snacks have an API?
No public API is recorded for Werner Gourmet Meat Snacks.
What industry is Werner Gourmet Meat Snacks in?
Werner Gourmet Meat Snacks's product category is Meat Snacks. Its primary akta.pro industry code is CRADABAK, Jerky & Meat Snacks, with a secondary code of AFAKAIAH, Jerky & Meat Snacks Manufacturing. Its NAICS code is 424470 and its SIC code is 2013.