Pavlus Travel

Name

Pavlus Travel

Legal name

Pavlus Travel & Cruise, Inc.

Website

https://pavlus.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Luxury Travel Agency

NAICS

Travel Agencies (561510)

akta.pro industry

PRIMARYTHAKAFAA

Luxury Travel Agencies

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Specialty/Niche Travel Agencies (Luxury, Adventure, Honeymoon, etc.)

Keywords

• Luxury cruise booking
• River cruise agency
• Guided vacation services
• Expedition cruise travel
• Travel agency services

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Supplier/Brand Partner Commissions: Pavlus Travel earns commissions from cruise lines, river cruise operators, guided tour companies, and resort partners for bookings made through its platform and advisors. The company is compensated directly by suppliers, allowing it to offer no service or planning fees to clients. Volume relationships with 75+ travel brands enable access to exclusive fares, onboard credits, and amenities not available through other agencies or direct booking.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Pavlus Travel is an independent luxury travel agency that books ocean cruises, river cruises, expedition voyages, yacht cruises, and guided vacations across 90+ brand partners. Personal travel advisors handle pricing, availability, booking, and post-booking support on a no-fee basis, with the company compensated directly by travel suppliers through commissions. The agency offers discounted pricing through volume relationships plus exclusive partner perks such as onboard credits, suite upgrades, and prepaid gratuities.

Product overview

Pavlus Travel is a travel agency platform that operates as a multi-product booking service rather than a single unified software product. The core offering consists of five interconnected booking categories: Ocean Cruises (30+ luxury and premium cruise lines), River Cruises (11 European and international river cruise operators), Guided Vacations (20+ escorted tour operators), Expedition Cruises (polar and remote destination specialists), and Yacht Voyages (ultra-luxury yacht experiences). Supporting these are service features including the 90 Day Cruise Ticker (last-minute deals), a dedicated Personal Advisor assignment model, the Lowest Price Guarantee, Exclusive Partner Perks through volume relationships, and a Guest Relations Team for post-booking support. The company also books partner resort products including Club Med all-inclusive resorts, Micato Safaris, and Sanctuary Cap Cana. The platform connects travelers to 90+ luxury travel brands with no service fees, providing discounted pricing through volume-based partnerships rather than a modular software architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Ocean Cruises

Quantifiable outcome

• 10%+ sales growth year-over-year in January 2026
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

31 partnerships are on record, tiered core and minor.

• Viking (Ocean & River)coreChannel Partner/ Reseller/ DistributorViking is one of Pavlus's flagship brand partners across both ocean and river cruise categories. Pavlus offers exclusive savings, onboard credits, and priority booking on Viking ocean and river voyages. Pavlus is described as having a strong volume relationship with Viking.
• Regent Seven Seas CruisescoreChannel Partner/ Reseller/ DistributorRegent Seven Seas is a premier ultra-luxury partner, with Pavlus offering exclusive pricing, onboard credits, and suite upgrade opportunities on all-inclusive Regent sailings.
• Tauck (Tours & River Cruises)coreChannel Partner/ Reseller/ DistributorPavlus is the world's largest seller of Tauck. The partnership covers Tauck's guided tours and river cruises with exclusive pricing, certified expert advisors, and preferential access to Tauck's inventory.
• Oceania CruisescoreChannel Partner/ Reseller/ DistributorOceania Cruises is featured as a premier partner, with Pavlus offering exclusive savings on the line's 'finest cuisine at sea' and destination-focused itineraries worldwide.
• SeabourncoreChannel Partner/ Reseller/ DistributorSeabourn is a featured luxury partner offering ultra-luxury small-ship voyages. Pavlus provides Elite Partner pricing and exclusive savings on Seabourn sailings.
• Silversea CruisescoreChannel Partner/ Reseller/ DistributorSilversea is a featured luxury and expedition cruise partner, with Pavlus offering exclusive savings on ultra-luxury all-inclusive voyages to polar regions, Mediterranean, and exotic destinations.
• Crystal CruisescoreChannel Partner/ Reseller/ DistributorCrystal Cruises is featured with savings up to 30% on select sailings. Pavlus offers bonus onboard credit on select sailings and dedicated personal luxury advisor support.
• AmaWaterwayscoreChannel Partner/ Reseller/ DistributorAmaWaterways is a featured river cruise partner with Pavlus offering exclusive pricing, complimentary experiences, and expert river cruise advisor guidance for European and exotic river voyages.
• Windstar CruisescoreChannel Partner/ Reseller/ DistributorWindstar Cruises is a featured partner specializing in intimate sailing yachts and small ships. Pavlus offers exclusive savings with complimentary all-inclusive packages on select sailings.
• Celebrity CruisescoreChannel Partner/ Reseller/ DistributorCelebrity Cruises is a featured ocean cruise partner with Pavlus offering exclusive savings, onboard credits, and access to The Retreat on applicable sailings.
• Holland America LinecoreChannel Partner/ Reseller/ DistributorHolland America Line is listed as a featured cruise partner with Pavlus offering exclusive savings and priority booking on the line's premium ocean cruise offerings.
• Princess CruisescoreChannel Partner/ Reseller/ DistributorPrincess Cruises is a featured partner with Pavlus offering exclusive pricing on the line's ocean cruise itineraries worldwide.
• Lindblad Expeditions (National Geographic)coreChannel Partner/ Reseller/ DistributorLindblad Expeditions, in alliance with National Geographic, is featured as an expedition cruise partner with Pavlus offering exclusive savings and 50% reduced deposits on select expeditions to polar regions and remote destinations.
• Explora JourneyscoreChannel Partner/ Reseller/ DistributorExplora Journeys is a featured ultra-luxury partner offering 30% savings, reduced deposits, and complimentary dining and beverages. Pavlus provides expert ultra-luxury cruise advisor guidance.
• HX Expeditions (Hurtigruten)coreChannel Partner/ Reseller/ DistributorHX (Hurtigruten Expeditions) is featured with up to 35% off select 2026 polar expeditions. Pavlus provides expedition-travel specialist advisors and exclusive savings.
• Ponant CruisescoreChannel Partner/ Reseller/ DistributorPonant is featured as a French luxury expedition partner with up to 30% savings on select sailings. Pavlus provides French-style luxury expedition cruise expertise.
• Scenic Luxury Cruises & TourscoreChannel Partner/ Reseller/ DistributorScenic is featured for both ocean (Discovery Yachts with helicopter and submarine) and river cruise offerings. Pavlus offers exclusive savings on Scenic's ultra all-inclusive fares.
• The Ritz-Carlton Yacht CollectioncoreChannel Partner/ Reseller/ DistributorThe Ritz-Carlton Yacht Collection is featured for its intimate luxury yacht voyages with Michelin-caliber dining. Pavlus offers exclusive rates on select yacht sailings.
• CunardcoreChannel Partner/ Reseller/ DistributorCunard is featured with up to 20% off select voyages. Pavlus provides exclusive pricing on the line's iconic Queens fleet and transatlantic crossings.
• Royal CaribbeancoreChannel Partner/ Reseller/ DistributorRoyal Caribbean is featured with promotions including 60% off the 2nd guest plus kids sail free on select sailings. Pavlus offers exclusive savings and expert advisors for the line's mega-ship itineraries.
• Virgin VoyagescoreChannel Partner/ Reseller/ DistributorVirgin Voyages is featured as an adults-only partner with all dining, Wi-Fi, and basic beverages included. Pavlus provides exclusive savings on the line's design-forward ships sailing the Caribbean and Mediterranean.
• Disney Cruise LinecoreChannel Partner/ Reseller/ DistributorDisney Cruise Line is featured for family voyages with exclusive Pavlus onboard credit on 2025 and 2026 sailings. Pavlus family-cruise specialist advisors assist with stateroom selection.
• Swan HelleniccoreChannel Partner/ Reseller/ DistributorSwan Hellenic is featured as a boutique cultural expedition partner with scholar-led expeditions. Pavlus provides expert expedition cruise advisors and exclusive savings.
• Club MedcoreChannel Partner/ Reseller/ DistributorClub Med is featured as a preferred all-inclusive resort partner with up to 40% off, up to $300 extra savings, a $300 instant air credit, and kids under 4 staying free. Pavlus is one of the largest U.S. Club Med sellers covering roughly 70 resorts across 26 destinations.
• AzamaracoreChannel Partner/ Reseller/ DistributorAzamara is featured for destination-immersive boutique cruising with up to 20% savings plus up to $750 onboard credit per couple on select sailings. Pavlus provides expert advisors familiar with Azamara's immersive itineraries.
• CLIA (Cruise Lines International Association)minorOthersPavlus is listed as a member/affiliate of CLIA (Cruise Lines International Association), a trade association for the cruise industry.
• TLN Travel Leaders NetworkminorOthersPavlus is listed as an affiliate of TLN (Travel Leaders Network), a network of travel agencies providing preferred supplier relationships and industry resources.
• IATAN (International Airlines Travel Agent Network)minorOthersPavlus is listed as a member of IATAN (International Airlines Travel Agent Network), providing accreditation and airline booking access.
• CIBT VisasminorOthersPavlus partners with CIBT Visas to provide visa information and processing services to clients through a dedicated portal on its website.
• eTravelProtectionminorOthersPavlus strongly recommends travel insurance and partners with eTravelProtection to provide quotes and travel protection coverage for clients booking cruises and tours.
• Micato SafariscoreChannel Partner/ Reseller/ DistributorMicato Safaris, voted the World's #1 Travel Company, is featured as a premier partner. Pavlus offers exclusive savings on Micato's all-inclusive luxury African safaris (Kenya, Tanzania, Botswana, Namibia, South Africa) and India journeys, with all tips, meals, and valet laundry included.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Expedia Group: Global OTA conglomerate owning Expedia, Hotels.com, Vrbo, and cruise/tour booking capabilities. Represents the dominant digital distribution alternative to agency-based luxury cruise booking, and a structural threat if it expands curated luxury offerings.
• American Express Travel: Centurion/MR-cardholder travel services division offering luxury cruise and tour booking with personal advisors. Massively larger scale and broader customer base; overlaps with Pavlus in premium cruise distribution.

Direct peers

• Altour: Large U.S.-based travel management company with a dedicated luxury leisure division (Altour Luxe). Similar focus on premium cruise and tour inventory with personal advisor service.
• Protravel International: High-touch luxury travel agency specializing in premium cruises and bespoke itineraries for affluent clientele. Operates with a similar advisor-driven, fee-absent model focused on exclusive supplier perks.
• CruiseCompete: Online cruise booking marketplace connecting consumers with multiple travel agents for price quotes. Directly competes with Pavlus on ocean cruise distribution but with a digital auction model rather than personal advisor service.
• Frosch Travel: Luxury travel agency and Virtuoso member with similar phone/email advisor model serving affluent U.S. clients. Comparable commission-based revenue model and curated cruise/tour supplier portfolio.
• Liberty Travel: U.S. retail travel agency chain historically focused on cruise and tour packages. Overlaps with Pavlus on ocean cruise and escorted vacation inventory but has a more mass-market orientation and broader store footprint.

Others

• Virtuoso: Luxury travel network consortium of travel agencies and suppliers. Pavlus's main competitors (Frosch, Protravel) are Virtuoso members, while Pavlus itself is not, positioning Virtuoso as both a structural peer group and an alternative affiliation model.
• Travel Leaders Network: Large U.S. travel agency network/franchise that Pavlus is affiliated with as a TLN member. Provides preferred supplier relationships and back-office support; competing agencies in the network offer similar cruise/tour distribution.

Emerging players

• Fora Travel: Tech-enabled modern travel advisor platform rapidly scaling in luxury and premium travel. Competes with Pavlus for advisor talent and affluent clients but with a more digital-first, community-driven model.

Market position

Strengths5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@pavlustravel
• Facebookfacebook.com/pavlustravel
• LinkedInlinkedin.com/company/pavlus-travel
• Instagraminstagram.com/pavlustravel
• Xx.com/PavlusTravel

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pavlus Travel