What Haus Alpenz does

Haus Alpenz is a US-based specialty wine and spirits importer founded in 2016 and headquartered in Manhasset, New York. The company curates and distributes a portfolio of more than 40 artisanal European and Caribbean producers spanning aromatized wines (vermouths, quinquinas, Americano, vino amaro), sparkling and oxidative wines, fruit brandies, gins, rums, and floral/herbal liqueurs. Flagship producer relationships include Dolin (Chambéry), Hayman's (England), Etter (Switzerland, family-owned since 1870), Cocchi (Italy, recipes dating to 1891), Mattei (Corsica), Smith & Cross (Jamaica), and Rothman & Winter (Austria). The catalog includes rare vintage inventory spanning 1920 through 2023, exemplified by Etter Kirsch 1949.

The company operates a B2B distribution model, routing products to US bars, restaurants, specialty wine and spirits retailers, and enthusiasts through a network of wholesale distributors accessible via a 'Find a Distributor' portal on alpenz.com. Pricing is managed through wholesale relationships rather than direct consumer sales and is not publicly disclosed. GTM is supplemented by digital marketing — social channels (Facebook, Twitter, Instagram), an email newsletter, downloadable PDF catalog, and extensive content marketing including cocktail recipes, producer histories, vintage exploration tools, and storage guidance — positioning Haus Alpenz as a category curator for classic and pre-prohibition-era cocktails.

The business is privately held with no disclosed external funding, parent company, or M&A activity. The founder and principal is Eric Seed. Revenue, headcount time-series, and ownership structure are not publicly disclosed; available scale signals are limited to the 11-50 employee band, the 40+ producer roster, sourcing from 12+ countries, and the 2018 relaunch of the historic Comoz vermouth brand in partnership with Dolin. Most recent material strategic action was the 2024 launch of Menthe Verte Spearmint Liqueur from Distillerie Meunier.

Name

Haus Alpenz

Legal name

Haus Alpenz

Website

https://alpenz.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Haus Alpenz is a US-based specialty wine and spirits importer that curates a portfolio of 40+ artisanal European and Caribbean producers, distributing vermouths, aperitifs, gins, rums, and vintage brandies to US bars, restaurants, and retailers through a wholesale distributor network.

Ownership category

akta.pro rank

Product category

Specialty Wine & Spirits Import / Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

akta.pro secondary industry

Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

Keywords

• Specialty spirits importation
• Artisan vermouth distribution
• European wine importing
• Craft liqueur portfolio
• Specialty spirits wholesale

Headquarters

HQ city

Manhasset

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Wine and Spirits Distribution: Haus Alpenz generates revenue by importing and distributing specialty European wines and spirits to wholesale distributors and retailers in the United States. The company maintains a portfolio of artisanal producers and sells products through distributor relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Haus Alpenz is a US-based importer and portfolio company that represents more than 40 traditional producers of European wines, aromatized wines (vermouths, quinquinas, Americano, vino amaro), gin, rum, fruit brandies and herbal/fruit liqueurs. The company sources these products from France, Italy, Switzerland, England, Austria, Sweden, Portugal, Spain and the West Indies and routes them to the US market exclusively through a network of regional wholesale distributors that supply bars, restaurants and specialty retailers. Pricing is set via wholesale trade relationships rather than direct consumer sales.

Product overview

Haus Alpenz is an importer and portfolio company specializing in artisanal wines and spirits from Europe and the Caribbean. The product portfolio spans multiple categories including aromatized wines (vermouths, quinquinas, Americano, vino amaro), sparkling wines, fruit brandies (Swiss eaux-de-vie including pear, kirsch, raspberry), floral/herbal liqueurs (génépy, crème de violette, spearmint), rums and rum liqueurs (Jamaica, Trinidad, Batavia Arrack, Swedish Punsch), and specialty spirits. Key products include Dolin Vermouth de Chambéry (Blanc and Dry), Hayman's gins (London Dry, Vibrant Citrus, Old Tom), Etter Swiss fruit brandies, Cocchi Italian aperitifs and vermouths, Mattei Corsican quinquinas, Rothman & Winter fruit liqueurs, and rums from Smith & Cross, Scarlet Ibis, and Batavia Arrack. The company represents over 40 producers across France, Italy, Switzerland, Austria, England, Sweden, and the West Indies.

Differentiator

Problem solved

Functional benefit

Products and services

• Dolin Blanc Vermouth de Chambéry Classic sweet pale vermouth from Dolin's Chambéry range, with balanced sweetness and notes of almond, citrus, elderflower and vanilla, intended for classic cocktails and aperitif service.
• Dolin Dry Vermouth de Chambéry Dry French vermouth with a light, fresh profile built on a delicate wine base and more than thirty Alpine herbs, positioned as the benchmark fine French dry vermouth.
• Comoz Blanc Vermouth de Chambéry Historic blanc vermouth originally produced in Chambéry from 1881, relaunched by Dolin in partnership with Haus Alpenz with notes of cherry, alpine herbs and wormwood for authentic vermouth builds.
• Dolin Génépy le Chamois Liqueur Alpine herbal liqueur featuring génépy (mountain sage) from the high mountains of Savoie, with bright herbal and fresh flavors for traditional après-ski and digestif service.
• Hayman's London Dry Gin Traditional London Dry gin at 47% ABV, distilled from 10 botanicals accented by citrus following a recipe unchanged for over a century, built for classic gin cocktails.
• Hayman's Vibrant Citrus Gin Hayman's gin with a juniper backbone complemented by distilled citrus including mandarin, pomelo, kumquat and Persian lime, positioned for citrus-forward gin serves and cocktails.
• Hayman's Old Tom Gin Rounded-style Old Tom gin with slight sweetness over the botanical base, styled on the 19th-century gin of choice for classic cocktails such as the Martinez and Tom Collins.
• Etter Pear Williams Eau-de-Vie Swiss pear brandy distilled from over 10 pounds of fresh Williams pears from Canton Valais on the right bank of the Rhône, evolved for years in glass demijohns for concentrated flavor.
• Etter Raspberry Eau-de-Vie Swiss raspberry brandy distilled from over four pounds of ripe Swiss forest raspberries and evolved for years in glass demijohns prior to bottling.
• Etter Kirsch AOP Zug Eau-de-Vie Swiss kirsch distilled from over 10 pounds of fresh mountain cherries from the Zug region, made by the Etter family since 1870 for traditional Swiss cherry spirits service and classic recipes.
• Etter Kirsch Eau-de-Vie 1949 Vintage kirsch from the 1949 Lauerz mountain cherry harvest, long stored in 50-litre glass demijohns so that intensely concentrated cherry flavors could meld, targeted at collectors and rare-spirit buyers.
• Menthe Verte Spearmint Liqueur (Distillerie Meunier) Spearmint liqueur distilled and infused by Distillerie Meunier to deliver depth of aroma and flavor, highlighting the green, earthy character of spearmint for lemonade, iced tea, juleps and mojitos.
• Cocchi Americano Bianco Moscato-based aperitif wine made to the same recipe since 1891, flavored with gentian, quinine and citrus for a flavorful, refreshing aperitif profile and classic cocktail use.
• Cocchi Americano Rosa Cocchi Americano with a Brachetto d'Acqui wine base giving white rose and rich berry notes, with added rose and ginger for a rounder, floral aperitif.
• Cocchi Vermouth di Torino Extra Dry Dry vermouth built on a Cortese wine base with local mountain wormwood, peppermint, lemon and angelica, coriander and cardamom, intended for Martinis and dry aperitif builds.
• Cocchi Vermouth di Torino "Storico" Last remaining appellation Vermouth di Torino made to classical requirements, with estate Moscato wine base and cocoa, citrus, ginger and rhubarb botanicals for sweet vermouth builds.
• Cocchi Barolo Chinato DOCG Barolo wine infused with quinine bark, rhubarb, ginger, cardamom, cocoa and aromatic spices, positioned as a round and rich digestif wine.
• Cocchi "Dopo Teatro" Vermouth Amaro Vermouth amaro starting with Cocchi Storico Vermouth di Torino, with added Nebbiolo wine, gentian, rhubarb root, chiretta and quinine for an after-dinner aperitif/amaro.
• Cardamaro Vino Amaro Italian vino amaro with primary flavors of cardoon and blessed thistle, with gentle undertones of spice on a wine base, positioned as a digestif aperitif.
• Cocchi Asti NV Moscato bianco sparkling wine from Piemonte with white lychee, honeysuckle, ripe peach and jasmine notes and gentle bubbles, positioned for aperitif service and sparkling cocktails.
• Cocchi Brachetto d'Acqui NV Sparkling wine from rare Brachetto grapes with evanescent notes of clove, rose petal and violet with raspberry and cherry character, positioned as a sweet aperitif.
• Mattei Cap Corse Blanc True Corsican Quinquina Blanc with Vermentinu and Muscat Petit Grains mistelle base, delivering minerality, acidity, floral tones and gentle quinine bitterness for apertivo service.
• Mattei Cap Corse Rouge Famous Corsican Quinquina composed of distinctive spices, walnuts and cinchona bark on Corsican Muscat and Vermentinu mistelles, with tremendous depth and a dry finish.
• Salers Gentian Apéritif Classic French gentian aperitif from the Massif Central, the oldest gentian liqueur of historic French producers, with a pure firm rustic earthy profile and natural straw color, for traditional French aperitif service.
• Smith & Cross Traditional Jamaica Rum Jamaica rum composed only of Wedderburn and Plummer pot still distillates, bottled at Navy Strength (57% ABV) with notes of caramelized banana, tropical fruits and spice for classic rum cocktails.
• The Scarlet Ibis Trinidad Rum Blend of three- to five-year aged Trinidad rums with classic flavors of toffee, tobacco and dark honey on a firm, dry backbone, intended for rum-forward cocktails.
• KRONAN Swedish Punsch Swedish liqueur made with rums from the West Indies (Demerara and Jamaica) and East Indies (Batavia Arrack), with numerous spice and bitter flavors for traditional Swedish punsch serves.
• John D. Taylor's Velvet Falernum Rum-based liqueur indigenous to Barbados with sweetness, spice and nutty character, providing weight and texture to classic rum and wine punches.
• St. Elizabeth Allspice Dram Rum-based liqueur made with smoky Jamaican pot-still rum, with flavors of clove, cinnamon, nutmeg and pepper, described as a critical element of tropical drinks.
• Batavia Arrack van Oosten Cane spirit made from sugar cane and fermented red rice, bottled at elevated proof without aging, combining smoky fruitiness with a vegetal funk for use in punches and classic cocktails.
• Rothman & Winter Crème de Violette Pure violette liqueur made from Queen Charlotte and March violets of the Alps on a brandy base, without added vanilla or fruit, for use in the Aviation cocktail and other classic recipes.
• Rothman & Winter Orchard Apricot Liqueur Apricot liqueur combining juice from Austria's Klosterneuberger apricots with an eau-de-vie produced from the same fruit, positioned for classic apricot-forward cocktail builds.
• Sevez Honey Lavender Liqueur Golden-hued liqueur made of Savoie honey with fresh balanced aromatics of lavender and alpine meadow botanicals, positioned for dessert-style and floral cocktail applications.
• Mas Peyre "Le Démon de Midi" Rancio Sec Roussillon rancio sec solera of overripe old-vine Macabeu grapes, aged oxidatively for an average of six years, with notes of almond, garrigue honey and leather, positioned as an oxidative aperitif wine.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• DolincoreStrategic or Co-development PartnerHaus Alpenz teamed up with Dolin to relaunch Comoz, the historic Chambéry vermouth house. Dolin is uniquely positioned to offer an authentic version of this historic vermouth, having acquired the recipes when the last Comoz representative discontinued production. This partnership brought Comoz Blanc back to market in 2018.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Kobrand Corporation: Larger US wine and spirits importer/distributor with a broader portfolio of premium international brands; competes for the same on-premise and specialty retail shelf space but at greater scale.
• Diageo: Largest global premium spirits company, active acquirer of craft gin, rum, and specialty producers (e.g., Aviation Gin, Captain Morgan, Bulleit); competes indirectly for on-premise listings and producer relationships in Haus Alpenz's categories.
• Campari Group: Global spirits group with deep aperitivo, vermouth, and amaro portfolio (Aperol, Campari, Cynar, Cocchi Vermouth di Torino); a key competitor for category share and an emerging acquirer of craft brands.
• Pernod Ricard: Global wine and spirits multinational with extensive specialty and craft acquisitions (e.g., Avion, Malfy); competes for on-premise distribution relationships and acquires emerging brands in adjacent artisanal categories.

Direct peers

• Skurnik Wines: Family-owned specialty importer of artisanal European wines and spirits into the US, with a similar portfolio-driven, B2B distributor-led go-to-market model targeting restaurants and independent retailers.
• Vias Imports: US importer of fine Italian wines and spirits to restaurants and specialty retailers, with comparable portfolio breadth across aromatized wines, vermouth, and amaro categories.
• Frederick Wildman & Sons: Long-established US importer of premium Italian and French wines and spirits, a comparable heritage-brand distribution platform with overlapping producer relationships and on-premise channels.
• Impex Beverages: Specialty US importer focused on premium and artisanal European spirits (vermouth, gin, amari, liqueurs), closely overlapping Haus Alpenz's product categories and on-premise customer base.
• Polaner Selections: Specialty importer of European wines and artisanal spirits distributed to US restaurants and independent retailers, sharing Haus Alpenz's B2B model and producer-relationship-led positioning.
• Domaine Select Wine Estates: Importer of grower-producer wines and artisanal spirits from France and beyond, with overlapping customer segments in fine dining and craft cocktail programs.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/HausAlpenz
• Facebookfacebook.com/hausalpenz
• Instagraminstagram.com/hausalpenz
• LinkedInlinkedin.com/company/haus-alpenz-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haus Alpenz